MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
TUESDAY. JANUARY IS. 1913
Pletsch Urges Business Firms
To Make City More Attractive
"It's the little things that
count," John Pletsch, manager
of Jackson County Federal
Savings and Loan association,
suggested in a talk to the
Medford Chamber of Com
merce. Roundtable Monday
noon.
' The speaker, while recog
nizing that Medford, like
many other communities in
the United States, has some
major problems, submitted
that considerable improve
ment could be immediately
achieved in the city's appear
ance and economy by under
taking a series of smaller pro
grams. Pletsch specifically, urged
two developments:
That buildings in the cen
tral business district be paint
ed in an orderly, attention
getting style.
Could Paint Buildings
And that downtown prop
erty owners paint the roofs
and chimneys of their build
ings to make Medford appear
more colorful and interesting
to tourists and travelers pass
ing through the city on the
freeway overpass.
The result might be,
Pletsch speculated, that Med
ford would over a period of
time come to be known as
"a city with color."
Addressing himself to the
problem of wooing the con
sumer, the speaker postulated
The Medical Roundup
Emeritui Coo stilt nt In Medicine
Mayo Clinic
Emeritus Proreisor of Medicine
Mayo Cllnle
(Register and Tribune Syndicate,
1961)
Electroencephalograms
For many years, we phy
sicians have been wondering
why electroencephalograms -
records of the
tiny electric
currents that
are constantly
being formed
in the brain -do
not tell us
that a particu
lar child is
mentally re
tarded. Com-
Aivirei moniy, me
cjiild's mother soon senses
that something is wrong:
even three months after the
infant's birth, the mother and
the pediatrician may note that
the child does not look at peo
ple and does not follow their
movements with its eyes as
it should. Later, it may not
smile at its mother and it may
riot gurgle with pleasure as
most babies do.
J What is often then unfor
tunate is that the doctor, be
cause he hates to hurt the par
ehts and take away all hope
for them, does not come
right out with the truth. He
says, "Keep hoping; there
isn't much wrong;, give it
time." Then what happens is
that the parents keep travel
ing from one medical center
to another, hoping against
hope that someone will either
say that the child is all right,
or will give a medicine which
will work a cure.
In these cases, it would help
greatly if there were some
test which would show in a
few minutes that the child's
brain is working deficiently
and would show this with
certainty.
This is one reason why I
am so glad to read in Science
magazine that Mrs. Erna
Gibbs and Dr. Frederick
Gibbs of the Illionis Medical
School in Chicago, have just
published their finding that
little children under the age
of 5, if their brain is not
developing properly, will oft
en show a special type of elec
tric record which is practical
ly 100 per cent diagnostic of
mental retardation. Curious
ly, this type of record disap
pears later, as the brain
waves take on the appear
ance of those found in older
children and adults.
This discovery should prove
of tremendous importance in
giving physicians more confi
dence when they have to'
make the diagnosis of a men
tal slowness. When they are
sure and have definite proof,
they may be more willing to
tell the-parents what the situ
ation is.
Calories Needed
In two studies recently
made at Harvard, under the
direction of Prof. Frederick J.,
Stare, it was found that grad
uate students took each day
2,900 calories. In the past,
undergraduate students else
where have been shown to re
quire 3,300 calories.
Each of the 80 football play
ers at the Harvard "training
table" used 4,100 calories
each day. Lumber-jacks also
need some 4,000 to 5,000
calorics a day.
What has always interested
me has been the fact that I
can rarely reduce a stout
woman's weight, unless I can
get her to take less than 1,200
calories a day. Recently a
very stout woman was kept
for some time in a hospital
where the doctors felt they
could control her diet. The
fact that she did not lose
weight on 600 calories a day
suggests that some stout per
sons must have a very eco
nomical type of body chemis
try which enables them to
"get by" with but little
"fuel." One difficulty with
this argument is that I have
known fat women on a "strict
diet" in a hospital who ate
much candy and drank whis
key or beer which was
smuggled in by friends. As I
have said here before, many
stout people control them
selves at the table, but all day
they keep (almost uncon
sciously) nibbling, and at
night they clean out the
refrigerator.
I never knew how distress
ing a tremendous appetite can
be until recently a stout wom
an wrote me and gave me a
vivid word picture of the ter
rible gnawing hunger which
tortured her all day and half
the night. It just forces her to
eat and eat.
Recently I was made more
sympathetic with stout people
than I ever was before when
I read that a nev variety of
very fat white mice and also
a new variety of very fat
white rats have appeared, and
are now breeding true. The
body chemistry of these very
fat animals is different from
that of the ordinary animals,
and this explains why they
are so big.
According to a Gallup poll,
there are some 34 million
people in the United States
who are overweight. One
third of them are trying to do
something about their obesity.
Dr. Alvarez offers many tips
about "Weight Control" in his
booklet of that name. You
may obtain a copy by sending
25 cents and a 5-cent stamped,
self-addressed envelope with
your request to Dr. Walter C.
Alvarez, Dept. MMT, The
Register and Tribune Syndi
cate, Box 957, Des Moines 4,
Iowa.
Try and Stop Me
By BENNETT CERF-
ters
GO
ARRIVING home exhausted from a hard day at the office,
a commuter was met at his doorway by his wife, all
dressed up in her best bib and tucker. "Bad news, bad
news, she chirped cheer
fully. "We'll have to go
to a restaurant for din
ner. The electricity was
turned off this afternoon
so I couldn't cook any
thing." "Electricity?" echoed
the poor husband. "But
we have a gas range."
"True enough," con
ceded his wife triumph
antly, "but we have an
electric can opener."
e
One of the rarest of hy
brid animals is the off-
. spring of a tiger and a lion: when RJngling's Circus exhibited
one few years afro, it attracted bigger crowds than the ele
phants and gorillas! When the animal s father is a tiger and
the mother a lioness. It's called a tiglon; when the parenthood Is
reversed, It's called tigar.
o
A sailor shambled Into a navy recruiting office on Tremont
Street and diffidently tapped the officer In charge on the arm.
"Say, Bud," he pleaded earnestly, 'gimme that old sales talk
again, will you? I'm getting mighty discouraged!"
Warns Tom O'Donnell: "The girt who lays all of her cards on
ths table Is usually left playing solitaire."
C 1961. fcr Bennett Cert, Distributed by Xlnj features Sradteats
'J "J
that a merchant must "watch
customer desire." He suggest
ed that his audience, for the
moment, try to put themselves
in the frame of mind of a
consumer.
"If you were a customer,"
he asked, "where would you
want to park when you went
downtown to shop? Would you
want to park right in front
of the store where you in
tended to do business?
How to Park Car
"How would you want to
park your car?" he continued,
"diagonally or parallel?"
"How long would you want
to park? An hour? As long
as you needed to complete
your shopping?"
"Suppose, that you have
been at the shopping center
doing some buying and then
decided to go downtown to
do some more. How would
you want to go? Would a
shuttlebus between the two
areas interest you?" he asked.
"Why is it true that, Med
ford shoppers won't walk over
300 feet to do their buying
when customers of Marshal
Field's in Chicago, for ex
ample, have been trained to
walk much farther?" Pletsch
asked.
Questions Rhetorical
The speaker's questions
were rhetorical. He did not
attempt to answer them, but
said they were posed to pro
voke the thinking of his au
dience. He urged a positive atti
tude toward the shopping
center and the freeway over
pass. "Both are here to stay," he
said, "and we should work
to make them attributes to
the community."
Pletsch pleaded for more
attention to the tourist trade.
"It is the tourist," he said,
'"who brings new money into
the area." The paipting proj
ects would make Medford
more attractive to tourists,
and he strongly suggested
they be accomplished this
year.
Plans Under Way
For 1963 Boys State
Two Medford men are mem
bers of Beaver- Boys State
staff which is planning the
27th annual Beaver Boys
State to be held June 23 to
29 at Oregon State univer
sity, Corvallis.
The two local men are Alex
McDonald and DeVere Tay
lor. . : . , .
The program, sponsored by
the American Legion, will in
clude 550 high school boys,
an increase from last year's
enrollment of 485.
Enrollment is handled
through local American Le
gion posts.
County Horsemen
Group fo Meet
The Jackson County Horse
men well meet at 7:30 p.m.,
Wednesday, Jan. 16 in the
courthouse auditorium to elect
officers and discuss new fair
ground facilities, according to
Larry Perry, Lake Creek, act
ing chairman.
An Oregon Horseman s as
sociation representative will
be present to discuss a pro
posed indoor arena and a race
track. Perry said. All horse
men and general public are
invited, he added.
FROM GOOD FAMILY
Knoxvillc, Tenn. IUPII This
classified ad appeared in Mon
day's Knoxville News-Senti
nel: "Puppics-$5. Mother ped
igreed collie. Father comes
from a good neighborhood."
House Committee Appointments Said To Be Step Ahead
A 3
Salem OJPU House commit
tees of the 1963 legisature
were announced Monday and
were termed "a forward step"
by House Minority Leader F.
F. Montgomery (R-Eugene).
House Speaker Clarence
Barton (D-Coquille) announc
ed the committees shortly
after the House organized at
its opening session.
Montgomery himself who
has been demanding commit
tee assignments of greater re
sponsibility for Republicans,
was given the vice chairman
ship of the Tax Committee,
which will have to deal this
session with the thorny prob
lem of raising new revenues.
The Republicans were giv
en three committee chairman
ships, two more than last ses
sion, and 19 of the 29 House
Republicans were placed on
a requested committee.
Forward Step
"While the numbers are not
as great as we had hoped,"
Montgomery said, "we be
lieve that a forward step has
been made in the interest of
experience and ability."
He said Republicans "will
lend every assistance to Mr.
Barton" in seeking what is
best for Oregon.
The House committees
chairman, vice chairman, and
members:
Agriculture and Livestock
Don McKinnis (D-Summer-ville);
Smith (D); Bateson (D);
Bennett (D); Cannon (R); De
tcrming (R); Hansell (R); Mc
Clure (D) Rogers (R).
Alcoholic Control-Ray Doo
ley (D-Portland); Chappel (R);
Bonestcele (R); Dellenback
(R); Elder (R); Gallagher (R);
McBain (D); Peck (D); Wil
lits (D).
Commerce and Utilities
Carl Back (D-Port Orford):
Branchtield (R); Chuinard (R);
McBain (D); Ouderkirk (R);
Smith (R); Willits (D).
Education-Nancy Kirkpat
rick (D-Lebanon); Rogers (R);
Branchtield (R); Dickerson
(R); Howard (D); Howe (R);
Ridderbusch (D); Smith (D);
Wilmot (D).
Elections and Reapportion
ment - Philip Lang (D-Port-land);
Musa (D); Chuinard (R);
Dellenback (R); Haight (D);
Hand (D); McKinnis (D); Mont
gomery (R); Packwood (R).
Financial Affairs - Juanita
Dun and Bradstreet
Report Lists Firms
Medford business firms to
tal 777, according to the an
nual statement of Dun and
Bradstreet Inc.
According to J. Harry
White, district manager of the
Portland office, there are 1,
257 manufacturers, whole
salers and retailers in this
area. The figures are from the
Dun and Bradstreet Reference
Book for January, 1963.
Business firms in other prin
cipal communities of Jackson
county show Ashland 178,
Central Point 73, White City
25, Talent 28, and Eagle Point
22.
The Dun and Bradstreet
Reference book lists those
manufacturers, wholesalers,
and retailers who seek or
grant commercial credit, but
it docs not include some of
the service and professional
businesses such as beauty and
barber shops, security dealers
and real estate brokers. There
fore, the figures for total bus
inesses In the United States
would be higher than the 3,
000,000 contacted by Dun and
Bradstreet.
3AA J CLEAN IftLtJsttf 77I
Ol
UK
vv
Orr (D-Lake Grovj): Hulett
D); Bennett (D); Dooley ID):
Elder (R); Gallagher (R); Ha-
gan (R); Maher (R); Musa (D).
Fish an. Gsms-W. O. Kel-
say (D-Roseburg); Holmstron
(D); Back (D); Boncsteele (R);
Elder (R); Flitcraft (R); Hu
lett (D); Morgan (D): Ouder
kirk (R).
Food and Dairying - Victor
Atiyeh (R-Portland); Bennett
(D); Field (R); Hagan (R);
Meek (R); Orr (D); Peck (D);
Rogers (R); Turner (D).
Highways - William Holm-
strom (D-Gearhart); Back (D);
Howard (D); Howe (R); Hoyt
(R); Hunt (R); Kelsay (D);
Ridderbusch (D); Smith (R).
Judiciary - Berkeley Lent
(D-Portland); Redden (D);
Branchtield (R); Dickinson
(R); Field (R); Hulett (D);
Jones (R); Land (D); Mosser
(R).
Labor and Industries -
Wayne Turner (D-St. Helens);
Leiken (D); Bennett (D); Ha
gan (R); Jones (R); Kennedy
(D); Meek (R); Packwood (R);
Whelan (D).
Local Govsrnmsnts-Corne-
lius Bateson (D-Salem); Ken
nedy (D); Bonesteele (R);
1
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IN,
.COUKMOUft
Chuinard (R); Deterlng (R)
Kirkpatrick (D): McClure (D);
Packwood (R): Whelan (D).
Military Affairs - Winton
Hunt, (R-Woodburn); Flit
craft (R); Bazctt (R); Cannon
(R); Crothers (R); Dooley (D);
Kennedy (D); Meek (R); Mos
ser (R).
Natural Rssourcss - Clinton
Haight (D-Baker); Orr (D);
Back (D); Cannon (R); Deter
lng (R); Holmstrom (D); Mor
gan (D); Ouderkirk (R); Smith
(R).
Planning and Development
- Ed Whelan (D Portland);
Leiken (D); Chappel (R);
Crothers (R); Eymann (D);
Lent (D);, Maher (R).
Public Health and Welfare
- Grace Peck (D-Portland);
Gallagher (R); Crothers (R);
Hunt (R); Kirkpatrick (D);
Maher (R); McBain (D); Rid
derbusch (D); Wilmot D).
Rules and Resolutions -K
a t h e r 1 n e Musa (D-The
Dalles); Atiyeh (R); Dickin
son (R); Haight (D); Hansell
(R); Holmstr m (D); Howard
(D); Kelsay (D); Meek (R).
Stats and Federal Affairs
Norman Howard (D - Port
land); Redden (D); Bazctt (R);
Hoyt (R); Kennedy (D); Mont
gomery (R); Smith (R); Turn
er (D); Willits (D).
Taxation-Richard Eymann
(D-Marcola); Montgomery (R);
Atiyeh (R); Bateson (D); Baz
ett (R); Haight (D); Hoyt (R);
Kelsay (D); Smith (D),
Ways and Means-Ross Mor
gan (D-Gresham); Hansell (R);
Flitcraft (R); Hand (D); Leik
en (D); McKinnis (D); Mosser
(R).
Const itutional Revision
John R. Dellenback (R-Med-ford);
Wilmot (D); Chappel
(R); Eymann (D); Field (R);
Jones (R): Lang D); Lent (D);
Redden 'D).
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FOR LAW ENFORCEMENT POSITIONS
DO NOT DELAY
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Radio Petrol Officer lorder Pstrolmon .
Immigration Oilier , Cuilomi Service
Highway Patrolman Livestock Inspector
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Conservation Meet Inspector
ANNUAL INCREASE SECURITY PAID
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Experience Not Necessary
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