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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 15, 1963)
MEDFOHD MAIL TRIBUNE. MEDFORD, OREGON TUESDAY, JANUARY IS. 1963 1 ' - , -t .&-,,J J1.. J Edited by the Mail Tribune Advertising Department Last year's over-all sales story was a happy 1961, reports Fairchud News Service. The he final Christmas shopping splurge beefed t Saturday piling on even more sensational of key cities across the country could be me Increase for the calendar year pointed to ck seemed to be moving well and inventories portswear, a leader all year, stayed in front s hot items. Sales gains of coats, suits, dresses, As for coats, this seemed the year for the fur- e year bowed out. 1 -Z' C RETAILERS TOAST TO GOOD '62 VOLUME one with volume topping the peak volume of year was climaxed by a magnificent ending: T up by an extra day and the week ending las gains. Although figures gathered in a survey based only on merchants' estimates, the volu about 7. Post-Christmas clearances last we were reported generally in good condition. S right to the last, with separates and sweater accessories and lingerie were also often cited trimmed with this fashion still reigning as th 1962 SUCCESSFUL YEAR The most successful sales year in its history has been com pleted by Rambler. Rambler retail sales in 1962 rose to a record 434,788. top ping 1961 sales by 14 per cent, Thomas A, Coupe, vice-president of automotive sales of American Motors, reported to day, . . Rambler led all other com pact cars in 1962 sales by a wide margin. Coupe said. The compact car leader also set new records for the final quarter of the calendar year and for December. Sales in the last quarter rose to 113.791, compared with the previous ' high of 110.400 sold in the October-December quarter a year ago. Coupe said. December retail sales totaled 35,866 Ramblers, compared with 34,767 in the comparable month of 1961, the forrr.sr peak December, Rambler retail sales on an annual basis now are more than four times higher than they were in 1957, when Rambler sparked the compact car revolution. Annual calendar - year sales since then are as follows: 98.567 in 1957. 199,236 in 1958, 368,464 in 1959, 434,704 in 1960 and 380,525 in 1961. Coupe pointed out that compact cars reached an alltime high popularity in 1962, ac counting for almost 40 per cent oi total U.S. cars sold. Compacts cars between 170 and 200 inches in overall length accounted tor 36 per cent of the total in 1961, for 27 per cent in 1960 and for 12 per cent in 1959. - Lea Motors is dealer here for Rambler cars. CHINESE NEW YEAR CELEBRATION PLANNED The Year of the Hare will come in with a bigger roar than the Year of the Tiger just ending in Sah Francisco's Chinatown, at least. The largest Chinese community this side of Asia has been fraught with pre-New Year activity and anticipation for weeks. Nowhere in the New World is the 4461st Chinese New Year due for a more rous ,ing reception. Festivities start February 1 with the opening of a 10-day street carnival in Chinatown. There will be sidewalk ex hibits, game booths, festooned buildings and Hong Kong-style street decorations. Commencing February 3, comely con testants from all over the United States will compete in the annual "Miss China town, U.S.A." pageant, the Winner to be crowned February 8 at the Coronation Ball in the Masonic Temple. The whole, brilliant Oriental spectacle reaches its Tpnith' Saturday. February 9 at 7 p.m., starting time for the "Big Parade" presided over by the sacred dragon borne through the streets in. resplendent majesty on the shoulders of serpentining marchers. Ai,,nvc rmn nf Ran Franrisrn's most colorful pvents. the Chinese New Year celebration this year, will be even more elaborate thanks to strongpr community backing. For the .first time, cash prizes totalling $2,500 will be awarded tor me tesi noais ana paiaue euuna, m. parade units will be judged by the All American Association of Contest. Judges, a nation ally accredited organization. The procession will move up Market Street from First Street to Grant Avenue, along Grant to Pacific Avenue, down Pacific to Kearny Street and past the reviewing stand on Kearny between Wash ington and Clay sts. Shown left is the 125-foot sacred dragon which will gyrate grandly though San Francisco streets. Also high on San Francisco's slate of unusual spectator attractions is the 1963 Lucky International Open Golf Tournament January 21-27 at Harding Park Golf Course. CENTRAL DRUG FEATURED Under the business promotion section of Drug News Weekly, a trade paper published in New York, a picture and story describes the reader board signs recently installed on the building occupied by the Central Rexall Drug. The signs are used to dis play timely specials, institutional copy and will also be used to promote worthy community activities or drives, accord ing o Ed Hall. BERNARD PIELS. owner of the Med ford Sure-Fit store has been declared a winner of the Sure-Fit Sales Award for 1962. The auto top and seat cover re tailer, whose store is at 437 South Cen tral, far exceeded a quota based on the previous year's sales. The announcement was made by N. . G. Zink, National Manager of Sure-Fit Stores .According to Zink, the Medford store's achievement is truly outstanding. "They competed with all the nationwide Sure-Fit Stores. It meant going all out for Medford customers with values and service on auto seat covers, tops, safety belts, carpeting and all . related auto interior products," he said. "In behalf of the Sure-Fit Division of The Howard Zink Corporation, I congratulate Mr. Piels and his able personnel." WINTER DRIVING TIPS Most motorists In the United States are going to be called on for maximum cold weather driving skill this winter, which the long-range forecasters predict will be one of the toughest in recent yean over most of the country. Police and safety experts list some driving techniques on icy, snow-covered highways and some precautions: 1. Reduce speed materially. Thirty miles an hour on a road soned sixty can be too last for sorr.t conditions. Lower speeds will also reduce skids caused by increased torque resulting from the upshift of automatic trans- ks X.,'& ''A.t.'i miion- ''yt 'Jv' W 2" salt 1,0W-Y- Gradual accelerator pressure helps a u,u .fjiiiituty aitv wiico anu uimy ,,, 3. Stop carefully. Pump the brakes for a series of successive slowings to avoid locking the wheels and skidding. 4. "Rocking" the car. Quick changes from drive to reverse are difficult with some automatic transmissions. " i.: " . : ,.....ii i i. : j i I . M at ' yOltr xubKiiiy niwiiwu vail u.uauy um ainivvwu oj uvt C3 - At AlfVL bursts of acceleration in either drive or reverse. i J I'lt. 5 ski1 reoiry. Quick braking will make a skid Use brakes sparingly as motion slows. 6. Clear windshield, side and rear windows corr.plete ly of frost. Be sure air is circulating inside car to avoid "steaming" of windows and monoxide poisoning. Automotive engineers emphasize that good mechani cal condition is ol extra importance in bad weather. The battery requires full power (or starting, lighting and heating accessories, the generator (alternatorl and regu lator should provide anple recharging ol the battery. Caroureior and automatic choke should be adjusted for winter driving. Brakes should apply evenly, worn lining can cause "grabbing". Tires should have ample tread; snow tires greatly increase traction. Transmission or clutch and drive train should deliver power smoothly. Shock absorbers should function efficiently. Tests by Monroe Auto Equipment Conv pany have shown that a combination of a severe bump and worn-out shock absorbers can cause loss of car control on dry pavement in good weather. The danger is multiplied many times on rutted, bumpy, icy roads. Finally, all experts agree that only necessary driving should be attempted over bad road conditions and that the driver's ability to concentrate and react should never be reduced either by excessive weariness or alcohol. The charming wintertime driver is at the wheel of an Oldtrrobile 88. DRUGGISTS aid TAXPAYERS A new service to proviae tne average tamiiy with an annual record oi drug purchases (or federal Income tax purposes is being announced In the Mail Tribune by Central Rexall Drug and McLains Drug Center. The service will be pro vided without charge to customers. ,. ...... , . ,. ... ! MAGNAVOX ' ' - ! CONN. OLDS & ' A.- ' I- $i s, ' i u a. a r ' ONLY "Iv 1 34 MORE if :' DAYS TO ?: BEETHOVEN! i Ml 'J BIRTHDAY It ri 1 -3 HAMMOND $ r :WurutzerUss . ! STEIN WAY t l . j The system, caled DrugTax, uses data processing equipment to keep a record of drug store purchases that may be deductible in computing federal income tax returns. Each customer will be assigned a code number in most cases the family telephone number. Each purchase will be recorded on "memory" tapes, which later will be fed Into com. puting equipment. At the end of the year, DrugTax, Inc. will mail the customer a record of the total amount which may be deductible in computing the tax return. "Many taxpayers," Ed Hall of Central Rexall Drug said, "have not taken their proper deduction, or have not taken the full amount allowed, because they have not had proof of purchase or did not know what items are of a deductible nature." He indicated that literally hundreds of drug items may be deductible, and said the new DrugTax system "should help our customers save money on their tax returns." RETAIL SALES AT PEAK IN '62. Total retail sales hit $234 billion in 1962. a record high and up about 7 over the 1961 total of $219 billion, reports Women's Wear Daily. Gov ernment economists said it would be unrealistic to expect total retail sales to show another gain of more than 4 in dollar volume in 1963. without an early, substantial income tax cut for individuals. For the first quarter of 1963, the outlook is for some declines in con sumer durable goods spending, but it was emphasised that the home goods part of the durable goods total probably will not decline sharply. The durable goods sales declines are apt to be almost completely a reflection of a slowing pace for first quarter sales of new automobiles. GAINS PREDICTED FOR FIRST HALF '63. "Based on optimistic economic conditions, new products available, opportunity for creative merchandising and promotion and con sumer psychology, we are anticipating a 2 to 3 increase during the first half of this year," says Gordon Malonee, vice-president of buying and sales promotion at Miller & Rhuads, Richmond, Va. Another optimistic note is heard from Wiliam B. Thalhimer, Jr., president, Thalhimer Bros., Inc., who predicts a 2 to 5 increase during the first half of 1963. The first six months of 1963 will bring "good business," states Maxey Jarman, chairman of Genesco, Inc., New York. By that he means an increase of between 10 and 15. Earnings will also show an improvement. BRAKE FIRM OPENS HERE Charles Erb announced recently the opening of a Mediord branch of National Brake Company, at the corner of Court and Kennet. Erb. who moved here from Grants Pass, extended a welcome to all area residents to visit the new building and inspect the facilities. Erb also indcated that the store staff were well qualfied brake mechanics and experienced in this field. Only brake work will be done in this new shop. "Brakes are our only busness" is the slogan of the firm. A continuing series of ads in the Mail Tribune will be run by National Brake to keep readers informed of the very latest services and information. FAIRCHILD PUBLICATIONS CITE MEDFORD FIRMS A number of Med ford business firms have received na tional publicity recently through articles in several of the Fairchild publications, a group of nine trade papers and maga zines published in New York. The articles, some of them illustrated with photographs and reproductionss of newspaper advertisements, appeared in Home Furnishings Daily, which prints news of furniture, appliance and radio and TV stores; Drug News Weekly, which covers drug stores of all types; Supermarket News, a weekly newspaper for supermarket owners and managers, and Daily News Record, which covers men's wear and department stores. Receiving a considerable amount of space were Puruckcr Music house, 111 North Central ave., Foster's Medical pharmacy, 33 North Central ave., and the Cal-Ore Electrical league, with of fices in the Pacific Power and Light company building at 216 West Main St. Other firms written up in the Fair child publications recently have includ ed the new Johnston Stores at the Med ford Shopping Center, Central Rexall drug at 134 East Main st., Robinson Bros, men's wear at 114 East Main St., the Groceteria Super Food market at 200 West Sixth st.. Medford rjharmacv at 101 North Central ave. and Drews Manstore in the shopping center. The articles were written by Cleve Twitchell, Mail Tribune regional editor, who serves as correspondent for the Fairchild publications in the Medford-Ashland-Grants Pass area. The Purucker Music house article, which appeared in Home Furnishings Daily, de- scriDea now the store emphasizes the quality of merchandise rather than prices in its promotions. Mention was made of the TV set in the store window which has been on since Jan. 16, 1962 without adjustment or breakdown, em phasizing the quality of the set. Other types- of promotions .'-used by the store were depicted, and ' a photograph was published showing the reader board above the store entrance which last No vember read: "Only 34 More Days to Beethoven's Birthday." More than half a page was devoted to Foster's Medical Center pharmacy in Drug News Weekly. The story was titled Thriving 'Hole in the Wall " to point up the fact that Foster's is only 15 feet long and 10 feet wide. In the story, owner Jim Foster was quoted as attrib uting much of his success to putting on a weekly television program with a per sonal touch to it. The Cal-Ore Electrical league's pro gram of year-around promotions of electrical appliances was described in a story in Home Furnishings Daily. Specific mention was made of the electric dryer promotion by member stores in which a free hair dryer was offered to persons buying a new clothes dryer. A copy oi one ot tne league s ads placed in the Mail Tribune was reproduced with the article. central Rexall drug received mention of Its reader board above the stores entrance and how the board has been used to promote sales. A nhotoeraDh of the reader board was in cluded. A story was carried in Home Furnishings Dailv about the new Johnston stores at the Medford shopping center, with mention made of the unusual layout of the store and of the Polyclean center adjoining the rest of the establishment. Daily News Record carried a story on how Fred E. Robinson, owner of Robinson Bros., men s wear, credits keeping up with trends on a day-to-day basis as -the most important single factor in operating a successful store in his field. An account of the unusually comDlete babv denartmcnt at Medford oharmacv. comnlctc with two photographs, was carried in Drug News Weekly In early January. ine recent sale ot the Orocctena was the sub ect of a storv in an issue of SuDormarkot news, also in early January, and the opening of Drews Manstore at the shopping center was noted in Daily News Record. SHOE SALES RISE SEEN FOR '63 An overall rise of 2-4 in retail shoe sales is predicted by retailers surveyed by Boot st Shoe Recorder. Irvinq Joseph, chairman, Joseph Salon Shoes, Beverly Hills, California,, looks for a rise of 10-20. while J. H. Kots, Kott Shoe Store, Chicago, also looks for a volume rise, but says there are too many shoe stores. Stores are opening before local population catches up. he states. Richard Wallace, shoe buyer for Whitehouse it Hardy, New York, looks for a sales rise of 5 this year. Shoe chains are slightly mare optimistic in their outlook and forecast a 3 to 5 gain in 1963, though in the cases where substantial new openings are planned, the dollar volume gains are set for higher plateaus. Saul Schiif, president of A. S. Beck. New York, sees an overall shoe sales gain of 3-4. Joseph Blatt, board chairman, GallenKamp, Los Angeles, sees a rise of 3, and says the biggest challenge facing shoe chains in 1963 is maintaining a proper ratio between operat ing costs and volume. Photo Courtesy Hart, Schaifnar It Marx. BRUCE FARROW OPENS BEAUTY SALON Monday, January 7th, Bruce Farrow announced the opening of the Beauty Spot, a new beauty salon located in downtown Med ford on the 8th street side of the Jackson House. Bruce Farrow, an operator from the Medford School of Beauty, is a specialist in permanent waves and hair dressing. He has had experience In this field in Lakcviow, Oregon, and locally in some of Mcdford's well known shops. The Beauty Spot, according to Farrow, will be open six days a week and evening appointments will be available for evrryones convenience. Dennis the Menace - VilVjl . it- Y ek'.f I' "J 1 I; r:?? 1 Boy! VOII GOT THE CLEANEST WIFE IN THE WHOLE WORLD'.' The Family Council Editor's notr: The Fumlly Coimril consists of e JudE. a phychiatrlst, three rlerKVmen, three editors and a women's editor. Karh arUcle Is a summary of a family disacreement presented to the Council. The Council deals with problems, major and mtnor, encountered by suldanre counselors and social workers. Edited by Mrs. Alma Denny, tcopyrlcht by (ienerat Features Corp.) Barbara J. - My mother wants me to quit school and get married. Mrs. A. J. - I'd rather see her married than going steady. . Barbara J. - I'm 16 and in love with a boy of 19. I was foolish enough to bring him home a few times. I didn't re alize my mother was so old fashioned. She says if I love Hank so much, I should quit high school and marry him. She doesn't understand about dating and going steady. I don't want to leave school. Hank is just a dear friend now. We enjoy being together and going out as a pair. But we don't talk about getting married. He's plan ning to join the Navy, and I'm eager to complete my ed ucation and get a diploma. My mother's doing all she can to upset the apple carl. Please tell her to leave us alone. Mrs. A. J. - In my time when you hung around with a fellow seven days a week, you got married. Barbara should either pay attention to her studies and go out once in a while on a Saturday date, or else marry this fellow she spends every spare moment with. She says she's In love with him. Then what is she waiting for? He has a job and they might as well be married.. Otherwise, she should only see him on a week end, and she should be meeting other boys and at tending movies and parties with her. girl friends, too. . I know when I brought a boy home to meet my parents, he became my fiance. If that's what Hank is to Barbara, she should marry him now. The Council! We'll bet a gulden that Mrs. J. doesn't want Barbara to leave school any more than the girl her self wishes to. It's fear that prompts her to rush her daughter into marriage. She'd rather have her respectably settled down, even if mis erable, than pregnant or jilted or abandoned-all possible se quelae of such a steady dose of going steady, To both we urge, no mar riage. Mrs. J. would be a wiser mother to encourage Barbara to bring Hank home for din ner, and for celebrations and parties, upon specific invita tions. The home should also be open to other friends of Barbara, boys as well as girls, to expand her social exper iences as widely (and as safe ly) as possible. Prodding Barbara into a teen-age marriage is tempting fate. The horrible statistics re main. One out ot two such early marriages fails-as evi denced either by divorce or by misery-breeding homes. Marriage is for the mature, and Barbara knows that she isn't mature yet. To be frank, however, she seems more ma ture than her mother, in hold ing out for the rock-bottom footing of a good education, and a carefully planned mar riage. Her most sensible course is to "take the heat off" this youthful romance at this point, to be less serious about Hank when there s still so i much growing up to be at tended to by both of them. Youngsters who toy with the , idea of "maturing together will find it can't be done. One will always lag behind, To be truly marriageable, one should be already a mature, whole person. Two such may then grow together, but only when the emotional, ground work is sound. Barbara senses this. To gel It across to her mother, she must emphasize her love of learning rather than of Hank. Having allayed her mother's anxiety, she can keep Hank as a dear friend, finish school, and then look to an ordered future. This beats looking back at a cheated childhood. I - A 11 Sheriff's Office , Notes Increase In 1962 Complaints The Jackson county sher iff's department received "a total of 3,115 complaints dur ing the year ending Dec. 31 and cleared a total of 2,613 cases, Paul E. Bettiol, former sheriff,, reported in the de partmcnt's annual report. The total number was led by non-criminal cases, pt which there were 1,898. Fcl only cases numbered 399 and misdemeanor 818. The value lost to the coun ty through criminal theft was $41,219.29. The reported loss from worthless checks, ot which there were 82 during the year, was $5,192.72. The totfl showed an In crease of 187 over the 1961 record when there were 2,928 complaints received by tha sheriff's office. Leading Hie list of felony complaints in number were) burglary, 132, and larceny cases, 91. Persons Jailed There were 1,039 persons lodged in county jail follow ing arrest by 16 law enforce ment agencies. During December there) were 244 complaints received by the county sheriff's depart ment and non-criminal cases again led the list with 141. There were 62 misdemeanors and 41 felonies. The total number of cases cleared reached 196. , The total number of cases represented a decrease when compared with records ot tha previous month of Novmbcr when there were 288 com plaints received by the sher iff's department, according to the report from Lee D. Rice, sergeant. TAX WORK MADE EASY Rent or Lease Adding Machine Typewriter Calculator VOIGHT'S 8th 8r Grapt 772-4100 Easy Parking Gracrt Stamps . Dr. Brandenburg to Head Library Board Dr. John Brandenburg was elected president of the Pub lic Library of Medford and Jackson County Library board for the year 1963 at the trus tees meeting recently. Other officers elected by the board of trustees were these: Dr. Earl Johnson, vice president; Marvin Trautman, treasurer, and Omar A. Bacon, secretary. In other action by the trus tees included the selection of Mrs. Edwin Gcbhard to rep resent the trustees at a work shop in March to establish a set of standards for public libraries In Oregon. I The board voted to recom mend to the Jackson county court that county library trus tees be appointed for four years as Is now done for the Medford trustees. The present contract between the library trustee and the Jackson coun ty court now calls for one year appointments. YOUR NAME IS THERE! Commissioner Is Banquet Speaker Robert Jensen, real estate commissioner for Oregon, was speaker Saturday night at the banquet at the Rogue Valley Country club at which officers of the Medford Board of Real tors were installed. Donald B. Whalin was in stalled as president; Donald E. Hcrricd, vice president and Herbert Lconnig. secretary. Directors included In the in stallation were Keith Bates, immediate past president; Kenneth V. Callison, Newton A. Mead and Mary Fasel. Medford Multiple Listing service officers also were in stalled at the banquet. They are Callison. chairman; Mrs. Ellen Birkcr. vice chairman, and W. T. Fasel, secretary treasurer. The Multiple List ing boiird includes William Frohnrraycr. H. O. Martin, Clark Walker and Donald B. Whalin. Boy Scouts Pack 40 Pack 40 Cub Scouts of Cen tral Pont will hold their Jan. uary Pack meeting Tuesday, Jan. 15, at 7:30 p.m. at the Central Print Junior High school. The leaden mce'.lng, which was postponed because of fog, will be held Tuesday, Jan. 22 at 7:30 p.m. at the Mill Cafe. PRESCRIPTIONS! DIAL 772-2330 M. Dick Glass Call Anytime - DAY or NIGHT! Free Delivery Anywhere In Jackson Countyl Stort Hours: 9:00 A.M. to 6:00 P.M Year Headquarters ler Creatine. Cards Cosmetics rty Weddine Supplies Gifts Vettrlnarlen Supplies Your Charge Account Invited At Wast Main your prescrip tion Is tilled "U I e a standard NOT down to e price." West Main Pharmacy Resell Store 135 W. Main at Crap -Ph. 772-2330 Yes, the odds are 10 to 1 that YOUR NAME IS THERE. You get last service, when you want to charge. You have difficulty buying on credit. NOW IS THE TIME to do tome thing about it. Pay promptly so the Red book will show you with a record of prompt pay"' ment. " CREDIT BUREAU of MEDFORD "BUT-How Can a Private Citizen Fight the Redsf atJ n t ii - llerr' now: by helping to broad ca the unanswerable truths thnt keep the Communist oif ' balance. Wherct At Communism's weakoat spot Eastern Europe, Here 80,000,000 people still re sult Red domination ... in Po land, in Czechoslovakia, irt Hungary, in Bulgaria, in Ro mania. Here many powerful liuaainn divisions are tied down, unabla to leave. You enn help koop Iho proa- ' mire on, by uppnrling Radio Kroe Europe's dnily news and commenUiry broadenet aorvicfl to captive poople. Those men iragea of truth and hope era counted among our major weap ons in the Cold War. Radio Ere Europe is sup ported by private contributions. It needs your help, (jive now- whatever you can. Stand upand be counted. YouTl be proud you did. Radio Free Europe Fund Am-mss Essex's Cw-tor-Vafct f Cissiisstw P. O. M 101. Meant Vemao. N, Y. ViVMtty m phtk rrrric in rooprratiOK vilk Th Adrnii'iM ConttfU and IA Untpaptf Adrrttirin t e
