MEDFOHD MAIL TRIBUNE. MEDFORD, OREGON
TUESDAY, JANUARY IS. 1963
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Edited by the Mail Tribune Advertising Department
Last year's over-all sales story was a happy
1961, reports Fairchud News Service. The
he final Christmas shopping splurge beefed
t Saturday piling on even more sensational
of key cities across the country could be
me Increase for the calendar year pointed to
ck seemed to be moving well and inventories
portswear, a leader all year, stayed in front
s hot items. Sales gains of coats, suits, dresses,
As for coats, this seemed the year for the fur-
e year bowed out.
1 -Z' C
RETAILERS TOAST TO GOOD '62 VOLUME
one with volume topping the peak volume of
year was climaxed by a magnificent ending: T
up by an extra day and the week ending las
gains. Although figures gathered in a survey
based only on merchants' estimates, the volu
about 7. Post-Christmas clearances last we
were reported generally in good condition. S
right to the last, with separates and sweater
accessories and lingerie were also often cited
trimmed with this fashion still reigning as th
1962 SUCCESSFUL YEAR
The most successful sales year
in its history has been com
pleted by Rambler.
Rambler retail sales in 1962
rose to a record 434,788. top
ping 1961 sales by 14 per cent,
Thomas A, Coupe, vice-president
of automotive sales of
American Motors, reported to
day, . .
Rambler led all other com
pact cars in 1962 sales by a
wide margin. Coupe said.
The compact car leader also set new records for the final quarter of the calendar year
and for December. Sales in the last quarter rose to 113.791, compared with the previous
' high of 110.400 sold in the October-December quarter a year ago. Coupe said. December
retail sales totaled 35,866 Ramblers, compared with 34,767 in the comparable month of
1961, the forrr.sr peak December,
Rambler retail sales on an annual basis now are more than four times higher than they
were in 1957, when Rambler sparked the compact car revolution. Annual calendar - year
sales since then are as follows: 98.567 in 1957. 199,236 in 1958, 368,464 in 1959, 434,704
in 1960 and 380,525 in 1961.
Coupe pointed out that compact cars reached an alltime high popularity in 1962, ac
counting for almost 40 per cent oi total U.S. cars sold. Compacts cars between 170 and
200 inches in overall length accounted tor 36 per cent of the total in 1961, for 27 per
cent in 1960 and for 12 per cent in 1959.
- Lea Motors is dealer here for Rambler cars.
CHINESE NEW YEAR CELEBRATION
PLANNED The Year of the Hare will
come in with a bigger roar than the
Year of the Tiger just ending in Sah
Francisco's Chinatown, at least. The
largest Chinese community this side of
Asia has been fraught with pre-New
Year activity and anticipation for weeks.
Nowhere in the New World is the 4461st
Chinese New Year due for a more rous
,ing reception.
Festivities start February 1 with the
opening of a 10-day street carnival in
Chinatown. There will be sidewalk ex
hibits, game booths, festooned buildings
and Hong Kong-style street decorations.
Commencing February 3, comely con
testants from all over the United States
will compete in the annual "Miss China
town, U.S.A." pageant, the Winner to be
crowned February 8 at the Coronation
Ball in the Masonic Temple. The whole,
brilliant Oriental spectacle reaches its
Tpnith' Saturday. February 9 at 7 p.m.,
starting time for the "Big Parade" presided over by the sacred dragon borne through the
streets in. resplendent majesty on the shoulders of serpentining marchers.
Ai,,nvc rmn nf Ran Franrisrn's most colorful pvents. the Chinese New Year celebration
this year, will be even more elaborate thanks to strongpr community backing. For the .first
time, cash prizes totalling $2,500 will be awarded tor me tesi noais ana paiaue euuna, m.
parade units will be judged by the All American Association of Contest. Judges, a nation
ally accredited organization. The procession will move up Market Street from First Street
to Grant Avenue, along Grant to Pacific Avenue, down Pacific to Kearny Street and past
the reviewing stand on Kearny between Wash ington and Clay sts. Shown left is the 125-foot
sacred dragon which will gyrate grandly though San Francisco streets.
Also high on San Francisco's slate of unusual spectator attractions is the 1963 Lucky
International Open Golf Tournament January 21-27 at Harding Park Golf Course.
CENTRAL DRUG FEATURED Under
the business promotion section of Drug
News Weekly, a trade paper published in
New York, a picture and story describes
the reader board signs recently installed
on the building occupied by the Central
Rexall Drug. The signs are used to dis
play timely specials, institutional copy
and will also be used to promote worthy
community activities or drives, accord
ing o Ed Hall.
BERNARD PIELS. owner of the Med
ford Sure-Fit store has been declared a
winner of the Sure-Fit Sales Award for
1962. The auto top and seat cover re
tailer, whose store is at 437 South Cen
tral, far exceeded a quota based on the
previous year's sales.
The announcement was made by N. .
G. Zink, National Manager of Sure-Fit
Stores .According to Zink, the Medford
store's achievement is truly outstanding.
"They competed with all the nationwide Sure-Fit Stores. It meant going all out for Medford
customers with values and service on auto seat covers, tops, safety belts, carpeting and all
. related auto interior products," he said. "In behalf of the Sure-Fit Division of The Howard
Zink Corporation, I congratulate Mr. Piels and his able personnel."
WINTER DRIVING TIPS Most motorists In the United
States are going to be called on for maximum cold
weather driving skill this winter, which the long-range
forecasters predict will be one of the toughest in recent
yean over most of the country.
Police and safety experts list some driving techniques
on icy, snow-covered highways and some precautions:
1. Reduce speed materially. Thirty miles an hour
on a road soned sixty can be too last for sorr.t conditions.
Lower speeds will also reduce skids caused by increased
torque resulting from the upshift of automatic trans-
ks X.,'& ''A.t.'i miion-
''yt 'Jv' W 2" salt 1,0W-Y- Gradual accelerator pressure helps
a u,u .fjiiiituty aitv wiico anu uimy ,,,
3. Stop carefully. Pump the brakes for a series of
successive slowings to avoid locking the wheels and
skidding.
4. "Rocking" the car. Quick changes from drive to
reverse are difficult with some automatic transmissions.
" i.: " . : ,.....ii i i. : j i I .
M at ' yOltr xubKiiiy niwiiwu vail u.uauy um ainivvwu oj uvt
C3 - At AlfVL bursts of acceleration in either drive or reverse.
i J I'lt. 5 ski1 reoiry. Quick braking will make a skid
Use brakes sparingly as motion slows.
6. Clear windshield, side and rear windows corr.plete
ly of frost. Be sure air is circulating inside car to avoid
"steaming" of windows and monoxide poisoning.
Automotive engineers emphasize that good mechani
cal condition is ol extra importance in bad weather. The
battery requires full power (or starting, lighting and
heating accessories, the generator (alternatorl and regu
lator should provide anple recharging ol the battery.
Caroureior and automatic choke should be adjusted for winter driving.
Brakes should apply evenly, worn lining can cause "grabbing". Tires should have ample
tread; snow tires greatly increase traction. Transmission or clutch and drive train should
deliver power smoothly.
Shock absorbers should function efficiently. Tests by Monroe Auto Equipment Conv
pany have shown that a combination of a severe bump and worn-out shock absorbers can
cause loss of car control on dry pavement in good weather. The danger is multiplied many
times on rutted, bumpy, icy roads.
Finally, all experts agree that only necessary driving should be attempted over bad road
conditions and that the driver's ability to concentrate and react should never be reduced
either by excessive weariness or alcohol.
The charming wintertime driver is at the wheel of an Oldtrrobile 88.
DRUGGISTS aid TAXPAYERS A new service to proviae tne average tamiiy with an
annual record oi drug purchases (or federal Income tax purposes is being announced In the
Mail Tribune by Central Rexall Drug and McLains Drug Center. The service will be pro
vided without charge to customers.
,. ...... , . ,. ...
! MAGNAVOX ' ' - !
CONN. OLDS & ' A.- '
I- $i s, '
i u a. a r '
ONLY "Iv 1
34 MORE if :'
DAYS TO ?:
BEETHOVEN! i Ml 'J
BIRTHDAY It ri
1 -3 HAMMOND $ r
:WurutzerUss .
! STEIN WAY t l . j
The system, caled DrugTax, uses data processing equipment to keep a record of drug
store purchases that may be deductible in computing federal income tax returns.
Each customer will be assigned a code number in most cases the family telephone
number.
Each purchase will be recorded on "memory" tapes, which later will be fed Into com.
puting equipment. At the end of the year, DrugTax, Inc. will mail the customer a record
of the total amount which may be deductible in computing the tax return.
"Many taxpayers," Ed Hall of Central Rexall Drug said, "have not taken their proper
deduction, or have not taken the full amount allowed, because they have not had proof of
purchase or did not know what items are of a deductible nature."
He indicated that literally hundreds of drug items may be deductible, and said the new
DrugTax system "should help our customers save money on their tax returns."
RETAIL SALES AT PEAK IN '62. Total retail sales hit $234 billion in 1962. a record high
and up about 7 over the 1961 total of $219 billion, reports Women's Wear Daily. Gov
ernment economists said it would be unrealistic to expect total retail sales to show another
gain of more than 4 in dollar volume in 1963. without an early, substantial income tax
cut for individuals. For the first quarter of 1963, the outlook is for some declines in con
sumer durable goods spending, but it was emphasised that the home goods part of the
durable goods total probably will not decline sharply. The durable goods sales declines
are apt to be almost completely a reflection of a slowing pace for first quarter sales of new
automobiles.
GAINS PREDICTED FOR FIRST HALF '63. "Based on optimistic economic conditions,
new products available, opportunity for creative merchandising and promotion and con
sumer psychology, we are anticipating a 2 to 3 increase during the first half of this year,"
says Gordon Malonee, vice-president of buying and sales promotion at Miller & Rhuads,
Richmond, Va. Another optimistic note is heard from Wiliam B. Thalhimer, Jr., president,
Thalhimer Bros., Inc., who predicts a 2 to 5 increase during the first half of 1963. The
first six months of 1963 will bring "good business," states Maxey Jarman, chairman of
Genesco, Inc., New York. By that he means an increase of between 10 and 15. Earnings
will also show an improvement.
BRAKE FIRM OPENS HERE Charles Erb announced recently the opening of a Mediord
branch of National Brake Company, at the corner of Court and Kennet.
Erb. who moved here from Grants Pass, extended a welcome to all area residents to
visit the new building and inspect the facilities. Erb also indcated that the store staff
were well qualfied brake mechanics and experienced in this field. Only brake work will be
done in this new shop.
"Brakes are our only busness" is the slogan of the firm. A continuing series of ads in
the Mail Tribune will be run by National Brake to keep readers informed of the very latest
services and information.
FAIRCHILD PUBLICATIONS CITE
MEDFORD FIRMS A number of Med
ford business firms have received na
tional publicity recently through articles
in several of the Fairchild publications,
a group of nine trade papers and maga
zines published in New York.
The articles, some of them illustrated
with photographs and reproductionss of
newspaper advertisements, appeared in
Home Furnishings Daily, which prints
news of furniture, appliance and radio
and TV stores; Drug News Weekly,
which covers drug stores of all types;
Supermarket News, a weekly newspaper
for supermarket owners and managers,
and Daily News Record, which covers
men's wear and department stores.
Receiving a considerable amount of
space were Puruckcr Music house, 111
North Central ave., Foster's Medical
pharmacy, 33 North Central ave., and
the Cal-Ore Electrical league, with of
fices in the Pacific Power and Light
company building at 216 West Main St.
Other firms written up in the Fair
child publications recently have includ
ed the new Johnston Stores at the Med
ford Shopping Center, Central Rexall
drug at 134 East Main st., Robinson Bros,
men's wear at 114 East Main St., the
Groceteria Super Food market at 200
West Sixth st.. Medford rjharmacv at 101
North Central ave. and Drews Manstore in the shopping center.
The articles were written by Cleve Twitchell, Mail Tribune regional editor, who serves
as correspondent for the Fairchild publications in the Medford-Ashland-Grants Pass area.
The Purucker Music house article, which appeared in Home Furnishings Daily, de-
scriDea now the store emphasizes the
quality of merchandise rather than
prices in its promotions. Mention was
made of the TV set in the store window
which has been on since Jan. 16, 1962
without adjustment or breakdown, em
phasizing the quality of the set. Other
types- of promotions .'-used by the store
were depicted, and ' a photograph was
published showing the reader board
above the store entrance which last No
vember read: "Only 34 More Days to
Beethoven's Birthday."
More than half a page was devoted
to Foster's Medical Center pharmacy in
Drug News Weekly. The story was titled
Thriving 'Hole in the Wall " to point
up the fact that Foster's is only 15 feet
long and 10 feet wide. In the story,
owner Jim Foster was quoted as attrib
uting much of his success to putting on a
weekly television program with a per
sonal touch to it.
The Cal-Ore Electrical league's pro
gram of year-around promotions of electrical appliances was described in a story in Home
Furnishings Daily. Specific mention was made of the electric dryer promotion by member
stores in which a free hair dryer was offered to persons buying a new clothes dryer. A
copy oi one ot tne league s ads placed in the Mail Tribune was reproduced with the article.
central Rexall drug received mention of Its reader board above the stores entrance and
how the board has been used to promote sales. A nhotoeraDh of the reader board was in
cluded.
A story was carried in Home Furnishings Dailv about the new Johnston stores at the
Medford shopping center, with mention made of the unusual layout of the store and of
the Polyclean center adjoining the rest of the establishment.
Daily News Record carried a story on how Fred E. Robinson, owner of Robinson Bros.,
men s wear, credits keeping up with trends on a day-to-day basis as -the most important
single factor in operating a successful store in his field.
An account of the unusually comDlete babv denartmcnt at Medford oharmacv. comnlctc
with two photographs, was carried in Drug News Weekly In early January.
ine recent sale ot the Orocctena was the sub ect of a storv in an issue of SuDormarkot
news, also in early January, and the opening of Drews Manstore at the shopping center
was noted in Daily News Record.
SHOE SALES RISE SEEN FOR '63 An overall rise of
2-4 in retail shoe sales is predicted by retailers surveyed
by Boot st Shoe Recorder. Irvinq Joseph, chairman, Joseph
Salon Shoes, Beverly Hills, California,, looks for a rise of
10-20. while J. H. Kots, Kott Shoe Store, Chicago, also
looks for a volume rise, but says there are too many shoe
stores. Stores are opening before local population catches up.
he states. Richard Wallace, shoe buyer for Whitehouse it
Hardy, New York, looks for a sales rise of 5 this year.
Shoe chains are slightly mare optimistic in their outlook and
forecast a 3 to 5 gain in 1963, though in the cases where
substantial new openings are planned, the dollar volume
gains are set for higher plateaus. Saul Schiif, president of A.
S. Beck. New York, sees an overall shoe sales gain of 3-4.
Joseph Blatt, board chairman, GallenKamp, Los Angeles,
sees a rise of 3, and says the biggest challenge facing shoe
chains in 1963 is maintaining a proper ratio between operat
ing costs and volume. Photo Courtesy Hart, Schaifnar It
Marx.
BRUCE FARROW OPENS BEAUTY SALON Monday,
January 7th, Bruce Farrow announced the opening of the
Beauty Spot, a new beauty salon located in downtown Med
ford on the 8th street side of the Jackson House.
Bruce Farrow, an operator from the Medford School of
Beauty, is a specialist in permanent waves and hair dressing.
He has had experience In this field in Lakcviow, Oregon,
and locally in some of Mcdford's well known shops.
The Beauty Spot, according to Farrow, will be open six
days a week and evening appointments will be available for
evrryones convenience.
Dennis the Menace
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Y ek'.f I' "J
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Boy! VOII GOT THE CLEANEST WIFE IN THE WHOLE WORLD'.'
The Family Council
Editor's notr: The Fumlly Coimril consists of e JudE. a
phychiatrlst, three rlerKVmen, three editors and a women's editor.
Karh arUcle Is a summary of a family disacreement presented to the
Council. The Council deals with problems, major and mtnor,
encountered by suldanre counselors and social workers. Edited by
Mrs. Alma Denny, tcopyrlcht by (ienerat Features Corp.)
Barbara J. - My mother
wants me to quit school and
get married.
Mrs. A. J. - I'd rather see
her married than going
steady.
.
Barbara J. - I'm 16 and in
love with a boy of 19. I was
foolish enough to bring him
home a few times. I didn't re
alize my mother was so old
fashioned. She says if I love
Hank so much, I should quit
high school and marry him.
She doesn't understand about
dating and going steady.
I don't want to leave
school. Hank is just a dear
friend now. We enjoy being
together and going out as a
pair. But we don't talk about
getting married. He's plan
ning to join the Navy, and
I'm eager to complete my ed
ucation and get a diploma.
My mother's doing all she
can to upset the apple carl.
Please tell her to leave us
alone.
Mrs. A. J. - In my time
when you hung around with
a fellow seven days a week,
you got married.
Barbara should either pay
attention to her studies and
go out once in a while on a
Saturday date, or else marry
this fellow she spends every
spare moment with. She says
she's In love with him. Then
what is she waiting for? He
has a job and they might as
well be married.. Otherwise,
she should only see him on a
week end, and she should be
meeting other boys and at
tending movies and parties
with her. girl friends, too. .
I know when I brought a
boy home to meet my parents,
he became my fiance. If that's
what Hank is to Barbara, she
should marry him now.
The Council! We'll bet a
gulden that Mrs. J. doesn't
want Barbara to leave school
any more than the girl her
self wishes to. It's fear that
prompts her to rush her
daughter into marriage. She'd
rather have her respectably
settled down, even if mis
erable, than pregnant or jilted
or abandoned-all possible se
quelae of such a steady dose
of going steady,
To both we urge, no mar
riage. Mrs. J. would be a wiser
mother to encourage Barbara
to bring Hank home for din
ner, and for celebrations and
parties, upon specific invita
tions. The home should also
be open to other friends of
Barbara, boys as well as girls,
to expand her social exper
iences as widely (and as safe
ly) as possible.
Prodding Barbara into a
teen-age marriage is tempting
fate. The horrible statistics re
main. One out ot two such
early marriages fails-as evi
denced either by divorce or
by misery-breeding homes.
Marriage is for the mature,
and Barbara knows that she
isn't mature yet. To be frank,
however, she seems more ma
ture than her mother, in hold
ing out for the rock-bottom
footing of a good education,
and a carefully planned mar
riage.
Her most sensible course is
to "take the heat off" this
youthful romance at this
point, to be less serious about
Hank when there s still so i
much growing up to be at
tended to by both of them.
Youngsters who toy with the ,
idea of "maturing together
will find it can't be done. One
will always lag behind, To be
truly marriageable, one
should be already a mature,
whole person. Two such may
then grow together, but only
when the emotional, ground
work is sound.
Barbara senses this. To gel
It across to her mother, she
must emphasize her love of
learning rather than of Hank.
Having allayed her mother's
anxiety, she can keep Hank
as a dear friend, finish school,
and then look to an ordered
future. This beats looking
back at a cheated childhood.
I
- A 11
Sheriff's Office ,
Notes Increase In
1962 Complaints
The Jackson county sher
iff's department received "a
total of 3,115 complaints dur
ing the year ending Dec. 31
and cleared a total of 2,613
cases, Paul E. Bettiol, former
sheriff,, reported in the de
partmcnt's annual report.
The total number was led
by non-criminal cases, pt
which there were 1,898. Fcl
only cases numbered 399 and
misdemeanor 818.
The value lost to the coun
ty through criminal theft was
$41,219.29. The reported loss
from worthless checks, ot
which there were 82 during
the year, was $5,192.72.
The totfl showed an In
crease of 187 over the 1961
record when there were 2,928
complaints received by tha
sheriff's office.
Leading Hie list of felony
complaints in number were)
burglary, 132, and larceny
cases, 91.
Persons Jailed
There were 1,039 persons
lodged in county jail follow
ing arrest by 16 law enforce
ment agencies.
During December there)
were 244 complaints received
by the county sheriff's depart
ment and non-criminal cases
again led the list with 141.
There were 62 misdemeanors
and 41 felonies. The total
number of cases cleared
reached 196. ,
The total number of cases
represented a decrease when
compared with records ot tha
previous month of Novmbcr
when there were 288 com
plaints received by the sher
iff's department, according to
the report from Lee D. Rice,
sergeant.
TAX
WORK
MADE EASY
Rent or Lease
Adding Machine
Typewriter
Calculator
VOIGHT'S
8th 8r Grapt 772-4100
Easy Parking Gracrt Stamps .
Dr. Brandenburg to
Head Library Board
Dr. John Brandenburg was
elected president of the Pub
lic Library of Medford and
Jackson County Library board
for the year 1963 at the trus
tees meeting recently.
Other officers elected by
the board of trustees were
these: Dr. Earl Johnson, vice
president; Marvin Trautman,
treasurer, and Omar A. Bacon,
secretary.
In other action by the trus
tees included the selection of
Mrs. Edwin Gcbhard to rep
resent the trustees at a work
shop in March to establish a
set of standards for public
libraries In Oregon. I
The board voted to recom
mend to the Jackson county
court that county library trus
tees be appointed for four
years as Is now done for the
Medford trustees. The present
contract between the library
trustee and the Jackson coun
ty court now calls for one
year appointments.
YOUR NAME
IS THERE!
Commissioner Is Banquet Speaker
Robert Jensen, real estate
commissioner for Oregon, was
speaker Saturday night at the
banquet at the Rogue Valley
Country club at which officers
of the Medford Board of Real
tors were installed.
Donald B. Whalin was in
stalled as president; Donald
E. Hcrricd, vice president and
Herbert Lconnig. secretary.
Directors included In the in
stallation were Keith Bates,
immediate past president;
Kenneth V. Callison, Newton
A. Mead and Mary Fasel.
Medford Multiple Listing
service officers also were in
stalled at the banquet. They
are Callison. chairman; Mrs.
Ellen Birkcr. vice chairman,
and W. T. Fasel, secretary
treasurer. The Multiple List
ing boiird includes William
Frohnrraycr. H. O. Martin,
Clark Walker and Donald
B. Whalin.
Boy Scouts
Pack 40
Pack 40 Cub Scouts of Cen
tral Pont will hold their Jan.
uary Pack meeting Tuesday,
Jan. 15, at 7:30 p.m. at the
Central Print Junior High
school.
The leaden mce'.lng, which
was postponed because of fog,
will be held Tuesday, Jan.
22 at 7:30 p.m. at the Mill
Cafe.
PRESCRIPTIONS!
DIAL
772-2330
M.
Dick Glass
Call Anytime - DAY or NIGHT!
Free Delivery Anywhere In Jackson Countyl
Stort Hours: 9:00 A.M. to 6:00 P.M
Year Headquarters ler Creatine. Cards
Cosmetics rty Weddine Supplies
Gifts Vettrlnarlen Supplies
Your Charge Account Invited
At Wast Main
your prescrip
tion Is tilled
"U I e a
standard
NOT down to
e price."
West Main Pharmacy
Resell Store
135 W. Main at Crap -Ph. 772-2330
Yes, the odds are 10 to 1 that
YOUR NAME IS THERE.
You get last service, when you
want to charge.
You have difficulty buying on
credit.
NOW IS THE TIME to do tome
thing about it. Pay promptly
so the Red book will show you
with a record of prompt pay"'
ment. "
CREDIT BUREAU
of MEDFORD
"BUT-How Can a
Private Citizen
Fight the Redsf
atJ n t ii -
llerr' now: by helping to broad
ca the unanswerable truths
thnt keep the Communist oif '
balance.
Wherct At Communism's
weakoat spot Eastern Europe,
Here 80,000,000 people still re
sult Red domination ... in Po
land, in Czechoslovakia, irt
Hungary, in Bulgaria, in Ro
mania. Here many powerful liuaainn
divisions are tied down, unabla
to leave.
You enn help koop Iho proa- '
mire on, by uppnrling Radio
Kroe Europe's dnily news and
commenUiry broadenet aorvicfl
to captive poople. Those men
iragea of truth and hope era
counted among our major weap
ons in the Cold War.
Radio Ere Europe is sup
ported by private contributions.
It needs your help, (jive now-
whatever you can.
Stand upand be counted. YouTl
be proud you did.
Radio Free Europe Fund
Am-mss Essex's Cw-tor-Vafct f Cissiisstw
P. O. M 101. Meant Vemao. N, Y.
ViVMtty m phtk rrrric
in rooprratiOK vilk Th
Adrnii'iM ConttfU and IA
Untpaptf Adrrttirin
t
e