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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 1, 1963)
MEDFOnD MAIL TRIBUNE. MEDFORD. OREGON ! Edited by the Mil Tribuns Advertising Department RETAILERS SEE '13 FIRST HALF SALES GAIN. Fifty-seven per cent or the 262 retail executives interviewed by the National Retail Merchants Association expect a sales rise in the lirst six months of next year. Thirty-three per cent bclie"e volume will hold even with this year's levels, while 10 foresee a decline. Half of the respondents ice increased profits in the lust half; 13 predict a drop and 37 expect earnings to hold even. An averafie tales increase of 4 accompanied by a rice in profits of 8 are anticipated by the na tion's retailers for the first six months of 1963. Department, specialty and variety stores all placed increased emphasis on fashion as a competitive weapon. Nine out of 10 respondents said they planned to increase their stores' fashion emphasis next year. The study also re veals that a third of the stores participating in the survey are planning to increase their promotional budget during the first half. Of these, 41 will Increase their investment in newspapers, 14 on mail, 13 on display, 11 on radio, 10 on circulars, 8 on shows and exhibits and i on TV. The survey notes that the option or "all purpose" charje ac count is still gaining in popularity in retail circles. Almost six out of 10 now offer the op tion charge account and 14 are considering offering this service. Weeks It Orr, one of Southern Oregon's oldest and best known furniture stores, will observe its seventy-first anni versary starting Monday, according io Eugene Orr, general manager. Although this pioneer firm was literally established in the "horse and buggy days", steady expansion and im. provemeni of the !14 Welt Main street leealien has made Weeks Ic Orr one of Oregon's largest exclusive furniture stores, Eugene Orr and his mother. Mrs. Bert Orr, are owners of the firm. To celebrate the 71st anniversary here, Weeks and Orr will feature a store-wide sale beginning Monday. Gene Orr, active manager of the large furniture store, observed his thirtieth year with the firm In July, 1962. Ac tive in fraternal and business circles here. Orr Is a past commander of the American Legion's Medford Pest 15. is rehabiliiatien officer for Oregon on the national Legion com mittee, is past-president of the Hillah Temple Shrine band, past chairman of Medford Retail Merchants and termer di rector of the Medford chamber of commerce. INCREASED HOUSING STARTS SEEN FOR '13. Private housing construction in 1963 will top this year's expected level by less than 2, the Commerce Department estimates. Department officials said the 1963 construction outlook is based on an assumption that President Kennedy's ban against discrimination in Federally assisted housing will have little impact on housing demand, reports the Wall Street Journal. The agency said private farm and nonfarm housing starts in 1963 will total about 1,430,000 units, up slightly from an expected 1,425,000 starts this year. The 1962 housing starts estimate is up 9 from last year. The agency estimates private nonfarm housing starts will total 1,425,000 in 1963, up from an expected 1,400,000 this year: Farm home construction of 25,000 units is expected in both years. . , Si f r ?T f.ff faff X' fTTAvVVl- tlx. -f, I JAY ALLEN NEW STUDEBAKER DEALER Studebaker Corporation announced recent ly that Jay Allen Company of Medford, 1071 Court Street, is now dealer for the Studebaker automobiles. Jay Allen, owner of the company, said they will be: "Sales and service headquarters for the unique new '63 Avanti, (shown above) Lark, Cruiser and Hawk". In addition to the cart. Jay Allen Company will handle the full line ef Studebaker trucks. The Avanti is Sludebaker's newest product and is considered by many as America's most advanced automobile. The Lark and Lark Daytona are feature ears of the middle range and low range class and the Lark Wagonaire is unique as the only statien wagon with a slide-epen roof. The Cruiser is called by Studebakari "America's first and only limousette". The Hawk rounds out the Stud ebaker line as the sports car classic. Previously, the Studebaker franchise had been held by DeLeigh Motors and later Park Motors. In addition to the Studebaker line. Jay Allen Company will maintain Ms used car operation as it has for many years. In announcing the Studebaker line. Allen invited all residents ef the Rogue River Valley to; "Come in and see these exciting new models with combinations of features offered by no other cars!" COSTUME JEWELRY SALES EXPECTED TO CLIMB. Sales of costume jewelry rose to over $600 million in 1962, according to leading manufacturers, reports American Drug gist. At this rate, costume jewelry accounts for about one third of all jewelry sales. Sales are expected to rise further to $625 million in 1963, due to growing consumer preference for higher-priced items and increasing sales of men's jewelry, especially cuff links. Industry leaders report that products used by adult women account for more than half of all costume jewelry sales, while the balance consists nf items used by men and teenagers. The market is a year round one, but it is geared to fashion trends. Women's tastes are shifting to smaller items and those with a far eastern motif. NEWSPAPER CIRCULATION SEEN TO ACCELERATE. Total daily newspaper sales will jumo as much as 51.1 by 1980, predicts Irving W. Reynolds, director of economic re search for the Copley Press. From a present level of 59.2 millinn intal circulation. Mr. Ravnolds forecasts a climb to 13.3 million by 196S, another five million gain by 1970 and up to 91.6 milion by 1980. reports Editor k Publisher. In ih past ten ye in. newspaper circulation increased about ens-third mere than the population in the 18 to 65-year-old age group. This group Is ex pected to greatly increase its rate of growth in the decade and will provide a much larger newspaper audience. f '63 LOOKS BRIGHT FOR MEN'S WEAR MERCHANTS. In the first six months of '63, compared with '62, S7 of the 80 men's wear stores surveyed by the National Association of retail Clothiers is Furnishers expect sales increases ranging from '.4 to 20. The median gain for this group is 5. Almost the same proportion, 36 stores, expect business to be the same. Only 7 merchants expect lower volume of from 3 to 10. More optimism is ex pected for the entire veer with 46 stores expecting a batter year of from ' to 15, with the average store In this group expecting a gain of 5. Business will be the same according to the forecast of 27 merchants, while 7 expect volume to decrease from 3 to 5. Analysis of thesefigures shows that overall a 3 increase in vnlnmi- is exnectcd in the men's wear retail trade In 1963. THE AMERICAN INSTITUTE OF MARKETING SYSTEMS, na tionwide residential home marketing plan headquartered in St. Leuii. Mo., today announced the appointment ef American Home nd Land Company of Medford as i's franchised representative in the Medford area. American Home It Land Co.. with offices in Medford Hotel, is new prepared te offer persons leaving the Medford area National Award Home brochures and other detailed information en available homes in their intend ed relocation area. These services are available at no cost to either buyer or seller of residential prop erties, accordina to Jim Nistler, owner of American Home and Land. Nistler reports that the firm will service with its AIMS Natienal Award Home Program families living in and moving out of Medford. Phoenix. Jacksonville, Central Point, White City and Talent. Basically, the program will enable prospective buyers of homes locally and national ly to shop for a new ho t in the comfort of their own living room. It is c'aimed that this ne-v marketing program, affording the "shewing" ef listed homes en a local and natienal basis, will result in much better shopping methods for the public than these now generally employed in the real estate business. Complete statistics on hemes listed in the Medford area will thus be made available t families moving Into the area. 4a, tanas u isJL TUESDAY. JANUARY 1. 199J HAROLD LLOYD learns never to underestimate the power or a woman, parties larly when she is a double threat as a back-seat driver and his mother-in-law in Hot ..Water , .one .of ..the scenes included in "Harold Lloyd's World or Comedy". This laugh-packed old-timer opens today at the Varsity theatre in Ashland. Personal ly produced and supervised by the ramed comic, the full length picture includes se quences from eight of the be spectacled, straw hatted hero's most famous films. TWO OF THE AMERICAN THEATER'S BRIGHTEST FIGURES will illuminate the stage when the curtain goes up on San Francisco's 1963 theatrical season. Helen Heyes and Maurice Evans star in "A Program for Two Play ers" coming to the Masonic Temple for three evening per formances January 10. 11 and It . -J -. : t 12. For their first appearance too.th.r In 20 v.. ,u. .... " ,Z"l .'V!."V?5I Reduction.' htkn""" " A"lnShake.p..re Festival Theatre and Academy The Sheraton-Palace theater-in-the i ... ". - . ..vunui.iu HUT- Ulll lllHt 1J1X lljlini. w..Kiy 7 iromDones corns marchina .hr, u...r. ,.Z..-7. hi. Tfc. u.-". "'""" P'y "e title role In Meredith Wilson's ebullient " - nuncnes me aarden Court's second 14 wuuwivnBi i Farmers' Prices Down 1 Per Cent Washington - IUFP - Prices farmers received for crops and livestock fell 1 per cent in the month ended Dec. 15, leaving farm prices 1 per cent higher than a year earlier. The Agriculture Depart ment monthly farm price re port Monday showed that the cost of production and living supplies purchased by farm ers rose one-third of 1 per cent to a new all-time high. The cost of production and living was 2 per cent higher than a year ago. A comparison of farm mar ket prices and farmers' cost showed prices in December averaged 79 per cent of par ity. This was the same as a year earlier but one point be low mid-November. Parity is the price needed to put the value of commodities sold by farmers on par with the cost or items they must buy. Georgia Governor To Jor Railroad Atlanta - WD - Gov. Ernest i reported jwonuay, A S Vandiver will become general counsel for the Georgia Rail road Association when he leaves office Jan. 13, it was Snnrcis said ViitdWtr wm not replace the existing itaff of the association, but wilt work with the current stiff. season of dinner theater The San Francisco musical linrf i..n' .j . ... r.,..;,,. . 7 "n T.ncui u ptriurmanees 01 me san rranciseo Symphony Orchestra ara irh..uj j...;.. ..... ... . . Ihrannh M.o .1 laao u J..", , Eiuiini aisi saason wn.cn exienas u.rv 9 10 .n. i"i . w "M. will guest conduct the Orchestra in concert. Jan malic ;oB J ? " fill j Wv ' M,mor" OP House . . . Eileen Farr.U. the versatile dra iye'usVju.:0,5 t"'LTlV.,!' T"' h" " OP... selections n .hi 'Z.l, r ' . V. r"""'- "espigm. uebussy. raure and current the strais abmaJ u.. ,r, rw"9 flouin African song- eh?-.? w.r.J."'h n9?" Ihe hungry 1 this week with a repertoire of ja.i. uarv 10 la tha p.iV-- I Z 7 .' ?, ,un" ,na Tla0,l retrains ... Coming uary io to no Fairmont Hotel Venetian Room: Jasi-master Louis Armstrong Jan- TAX WORK MADE EASY .tut at lasts ' Adding Machine Typewriter Calculator VOIGHT'S 9th t Grata laiy Pa.kina. 772-4100 Graen Stamp f. 'renn.fi MEDFORD msunniiCE AGENCY Ring in th Nw Yer loud nd clt.r To you .nd yours, "H.ppy New Yr"l 19 63 fdrt ANNUAL JANUARY SAVE and more! ? GIGANTIC DISCOUNTS! COST AND BELOW Many Items That Appeared on Inventory Below Cost STARTS ia"-ti;M: TMfIIW O Browse Through the Entire Store O sr Tw..d TRAYS c.nMi. Diiilih CoucHX - Br,n9 I CARPET f STEREO V-T I $1" 1 Wl i HAftf0 j I $0fi J Fricnd ' XWh""'hV 1 y With You NAME BRAND FURNITURE & APPLIANCES 7-Piece Dinette Rsg. $99.93 5750 Now 2-Piece LIVING ROOM SET Reg. $149.95 $O"750 Now 87 MATTRESS SET At Low At $3995 Both Box Springs nd Mattresses 10-Ff. Norge Refrigerator Now 2-Piece BEDROOM SET Reg. $99.95 Now Jy RECUNINO Chairs H $3995 Giant Swivel Rocker Reg. $99.95 $0050 Now OO I Hardwood ' Bunk Beds Complete With Inertprlng Mattresses U $TL7tf5.50 y Dishwashers Ranges Lamps Rugs Washers Dryers BRING TRUCK OR TRAILER "A"all 9ij yl'Wl ! - rSk (Jif FURNITURE kMtun.M FREE DELIUEE1Y TE.BC8- ALL SALES FINAL
