MEDFOnD MAIL TRIBUNE. MEDFORD. OREGON
! Edited by the Mil Tribuns Advertising Department
RETAILERS SEE '13 FIRST HALF SALES GAIN. Fifty-seven per cent or the 262 retail
executives interviewed by the National Retail Merchants Association expect a sales rise in
the lirst six months of next year. Thirty-three per cent bclie"e volume will hold even with
this year's levels, while 10 foresee a decline. Half of the respondents ice increased profits
in the lust half; 13 predict a drop and 37 expect earnings to hold even. An averafie
tales increase of 4 accompanied by a rice in profits of 8 are anticipated by the na
tion's retailers for the first six months of 1963. Department, specialty and variety stores all
placed increased emphasis on fashion as a competitive weapon. Nine out of 10 respondents
said they planned to increase their stores' fashion emphasis next year. The study also re
veals that a third of the stores participating in the survey are planning to increase their
promotional budget during the first half. Of these, 41 will Increase their investment in
newspapers, 14 on mail, 13 on display, 11 on radio, 10 on circulars, 8 on shows
and exhibits and i on TV. The survey notes that the option or "all purpose" charje ac
count is still gaining in popularity in retail circles. Almost six out of 10 now offer the op
tion charge account and 14 are considering offering this service.
Weeks It Orr, one of Southern Oregon's oldest and best
known furniture stores, will observe its seventy-first anni
versary starting Monday, according io Eugene Orr, general
manager. Although this pioneer firm was literally established
in the "horse and buggy days", steady expansion and im.
provemeni of the !14 Welt Main street leealien has made
Weeks Ic Orr one of Oregon's largest exclusive furniture
stores, Eugene Orr and his mother. Mrs. Bert Orr, are owners
of the firm.
To celebrate the 71st anniversary here, Weeks and Orr
will feature a store-wide sale beginning Monday.
Gene Orr, active manager of the large furniture store,
observed his thirtieth year with the firm In July, 1962. Ac
tive in fraternal and business circles here. Orr Is a past
commander of the American Legion's Medford Pest 15. is
rehabiliiatien officer for Oregon on the national Legion com
mittee, is past-president of the Hillah Temple Shrine band,
past chairman of Medford Retail Merchants and termer di
rector of the Medford chamber of commerce.
INCREASED HOUSING STARTS SEEN FOR '13. Private
housing construction in 1963 will top this year's expected
level by less than 2, the Commerce Department estimates.
Department officials said the 1963 construction outlook is based on an assumption that
President Kennedy's ban against discrimination in Federally assisted housing will have
little impact on housing demand, reports the Wall Street Journal. The agency said private
farm and nonfarm housing starts in 1963 will total about 1,430,000 units, up slightly from
an expected 1,425,000 starts this year. The 1962 housing starts estimate is up 9 from last
year. The agency estimates private nonfarm housing starts will total 1,425,000 in 1963, up
from an expected 1,400,000 this year: Farm home construction of 25,000 units is expected in
both years. . ,
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JAY ALLEN NEW STUDEBAKER DEALER Studebaker Corporation announced recent
ly that Jay Allen Company of Medford, 1071 Court Street, is now dealer for the Studebaker
automobiles.
Jay Allen, owner of the company, said they will be: "Sales and service headquarters for
the unique new '63 Avanti, (shown above) Lark, Cruiser and Hawk". In addition to the cart.
Jay Allen Company will handle the full line ef Studebaker trucks.
The Avanti is Sludebaker's newest product and is considered by many as America's
most advanced automobile. The Lark and Lark Daytona are feature ears of the middle
range and low range class and the Lark Wagonaire is unique as the only statien wagon
with a slide-epen roof. The Cruiser is called by Studebakari "America's first and only
limousette". The Hawk rounds out the Stud ebaker line as the sports car classic.
Previously, the Studebaker franchise had been held by DeLeigh Motors and later Park
Motors. In addition to the Studebaker line. Jay Allen Company will maintain Ms used car
operation as it has for many years.
In announcing the Studebaker line. Allen invited all residents ef the Rogue River Valley
to; "Come in and see these exciting new models with combinations of features offered by
no other cars!"
COSTUME JEWELRY SALES EXPECTED TO CLIMB.
Sales of costume jewelry rose to over $600 million in 1962,
according to leading manufacturers, reports American Drug
gist. At this rate, costume jewelry accounts for about one
third of all jewelry sales. Sales are expected to rise
further to $625 million in 1963, due to growing consumer
preference for higher-priced items and increasing sales of
men's jewelry, especially cuff links. Industry leaders report
that products used by adult women account for more than
half of all costume jewelry sales, while the balance consists
nf items used by men and teenagers. The market is a year
round one, but it is geared to fashion trends. Women's tastes
are shifting to smaller items and those with a far eastern
motif.
NEWSPAPER CIRCULATION SEEN TO ACCELERATE.
Total daily newspaper sales will jumo as much as 51.1 by
1980, predicts Irving W. Reynolds, director of economic re
search for the Copley Press. From a present level of 59.2
millinn intal circulation. Mr. Ravnolds forecasts a climb to
13.3 million by 196S, another five million gain by 1970 and up to 91.6 milion by 1980.
reports Editor k Publisher. In ih past ten ye in. newspaper circulation increased about
ens-third mere than the population in the 18 to 65-year-old age group. This group Is ex
pected to greatly increase its rate of growth in the decade and will provide a much larger
newspaper audience.
f '63 LOOKS BRIGHT FOR MEN'S
WEAR MERCHANTS. In the first six
months of '63, compared with '62, S7
of the 80 men's wear stores surveyed
by the National Association of retail
Clothiers is Furnishers expect sales
increases ranging from '.4 to 20.
The median gain for this group is 5.
Almost the same proportion, 36 stores,
expect business to be the same. Only
7 merchants expect lower volume of
from 3 to 10. More optimism is ex
pected for the entire veer with 46
stores expecting a batter year of from
' to 15, with the average store In
this group expecting a gain of 5.
Business will be the same according to the forecast of 27 merchants, while 7 expect volume
to decrease from 3 to 5. Analysis of thesefigures shows that overall a 3 increase in
vnlnmi- is exnectcd in the men's wear retail trade In 1963.
THE AMERICAN INSTITUTE OF MARKETING SYSTEMS, na
tionwide residential home marketing plan headquartered in St.
Leuii. Mo., today announced the appointment ef American Home
nd Land Company of Medford as i's franchised representative in
the Medford area.
American Home It Land Co.. with offices in Medford Hotel, is
new prepared te offer persons leaving the Medford area National
Award Home brochures and other detailed information en available homes in their intend
ed relocation area.
These services are available at no cost to either buyer or seller of residential prop
erties, accordina to Jim Nistler, owner of American Home and Land.
Nistler reports that the firm will service with its AIMS Natienal Award Home Program
families living in and moving out of Medford. Phoenix. Jacksonville, Central Point, White
City and Talent.
Basically, the program will enable prospective buyers of homes locally and national
ly to shop for a new ho t in the comfort of their own living room. It is c'aimed that this
ne-v marketing program, affording the "shewing" ef listed homes en a local and natienal
basis, will result in much better shopping methods for the public than these now generally
employed in the real estate business.
Complete statistics on hemes listed in the Medford area will thus be made available
t families moving Into the area.
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TUESDAY. JANUARY 1. 199J
HAROLD LLOYD learns
never to underestimate the
power or a woman, parties
larly when she is a double
threat as a back-seat driver
and his mother-in-law in
Hot ..Water , .one .of ..the
scenes included in "Harold
Lloyd's World or Comedy".
This laugh-packed old-timer
opens today at the Varsity
theatre in Ashland. Personal
ly produced and supervised
by the ramed comic, the full
length picture includes se
quences from eight of the be
spectacled, straw hatted
hero's most famous films.
TWO OF THE AMERICAN
THEATER'S BRIGHTEST
FIGURES will illuminate the
stage when the curtain goes
up on San Francisco's 1963
theatrical season. Helen
Heyes and Maurice Evans star
in "A Program for Two Play
ers" coming to the Masonic
Temple for three evening per
formances January 10. 11 and
It . -J -. : t
12. For their first appearance too.th.r In 20 v.. ,u. .... " ,Z"l .'V!."V?5I
Reduction.' htkn""" " A"lnShake.p..re Festival Theatre and Academy
The Sheraton-Palace theater-in-the
i ... ". - . ..vunui.iu HUT- Ulll lllHt 1J1X lljlini.
w..Kiy 7 iromDones corns marchina .hr, u...r. ,.Z..-7.
hi. Tfc. u.-". "'""" P'y "e title role In Meredith Wilson's ebullient
" - nuncnes me aarden Court's second
14 wuuwivnBi i
Farmers' Prices
Down 1 Per Cent
Washington - IUFP - Prices
farmers received for crops
and livestock fell 1 per cent
in the month ended Dec. 15,
leaving farm prices 1 per cent
higher than a year earlier.
The Agriculture Depart
ment monthly farm price re
port Monday showed that the
cost of production and living
supplies purchased by farm
ers rose one-third of 1 per
cent to a new all-time high.
The cost of production and
living was 2 per cent higher
than a year ago.
A comparison of farm mar
ket prices and farmers' cost
showed prices in December
averaged 79 per cent of par
ity. This was the same as a
year earlier but one point be
low mid-November. Parity is
the price needed to put the
value of commodities sold by
farmers on par with the cost
or items they must buy.
Georgia Governor To Jor Railroad
Atlanta - WD - Gov. Ernest i reported jwonuay,
A S
Vandiver will become general
counsel for the Georgia Rail
road Association when he
leaves office Jan. 13, it was
Snnrcis said ViitdWtr wm
not replace the existing itaff
of the association, but wilt
work with the current stiff.
season of dinner theater
The San Francisco musical linrf i..n' .j . ...
r.,..;,,. . 7 "n T.ncui u ptriurmanees 01 me san
rranciseo Symphony Orchestra ara irh..uj j...;.. ..... ... . .
Ihrannh M.o .1 laao u J..", , Eiuiini aisi saason wn.cn exienas
u.rv 9 10 .n. i"i . w "M. will guest conduct the Orchestra in concert. Jan
malic ;oB J ? " fill j Wv ' M,mor" OP House . . . Eileen Farr.U. the versatile dra
iye'usVju.:0,5 t"'LTlV.,!' T"' h" " OP...
selections n .hi 'Z.l, r ' . V. r"""'- "espigm. uebussy. raure and current
the
strais abmaJ u.. ,r, rw"9 flouin African song-
eh?-.? w.r.J."'h n9?" Ihe hungry 1 this week with a repertoire of ja.i.
uarv 10 la tha p.iV-- I Z 7 .' ?, ,un" ,na Tla0,l retrains ... Coming
uary io to no Fairmont Hotel Venetian Room: Jasi-master Louis Armstrong
Jan-
TAX WORK
MADE EASY
.tut at lasts '
Adding Machine
Typewriter
Calculator
VOIGHT'S
9th t Grata
laiy Pa.kina.
772-4100
Graen Stamp
f. 'renn.fi
MEDFORD
msunniiCE
AGENCY
Ring in th Nw Yer
loud nd clt.r
To you .nd yours,
"H.ppy New Yr"l
19
63
fdrt ANNUAL JANUARY
SAVE
and more! ?
GIGANTIC DISCOUNTS! COST AND BELOW
Many Items That Appeared on Inventory Below Cost
STARTS ia"-ti;M: TMfIIW
O
Browse
Through
the
Entire
Store
O
sr Tw..d TRAYS c.nMi. Diiilih CoucHX - Br,n9
I CARPET f STEREO V-T
I $1" 1 Wl i HAftf0 j I $0fi J Fricnd '
XWh""'hV 1 y With You
NAME BRAND FURNITURE & APPLIANCES
7-Piece
Dinette
Rsg. $99.93
5750
Now
2-Piece
LIVING ROOM SET
Reg. $149.95
$O"750
Now
87
MATTRESS SET
At Low At
$3995
Both Box Springs
nd Mattresses
10-Ff. Norge
Refrigerator
Now
2-Piece
BEDROOM SET
Reg. $99.95
Now Jy
RECUNINO
Chairs
H $3995
Giant Swivel
Rocker
Reg. $99.95
$0050
Now OO
I
Hardwood '
Bunk Beds
Complete With
Inertprlng Mattresses
U $TL7tf5.50
y
Dishwashers
Ranges
Lamps
Rugs
Washers
Dryers
BRING TRUCK
OR TRAILER
"A"all 9ij yl'Wl ! - rSk (Jif FURNITURE kMtun.M
FREE
DELIUEE1Y
TE.BC8-
ALL SALES
FINAL