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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 11, 1962)
8 B FAMILY COUNCIL Editor's note: The Fimlly Court- c!i conmu of a Judie. a psychia trist, three clergymen, three edltori and a women s eaitor, e-acn arucie li a summary of a family dlsag ree ynent presented to the Council. The Council deals with problems, major and minor, encountered ny tuia ance counselors and social workera rdited hv Mrs. Alma Denny. (Copy rlcnt by General Features Corp.) Bella T. He calls our too terrible names. Hubert T.-He gels me ore He deserves them. e Bells T.-Our son is 6 and of course, he's not the docile lamb he was at 2 and 3. Bui neither Is he the brat, the house-wrecker, the monster his father calls him I'm afraid the child must already feel like a Juvenile delinauent. My husband hard y ever addresses him normal ly by his name. It s Hey, jerK or Come here, tjiupia The sad part is that the boy is a sweet kid and Hubert really loves him, but the child won t ever realize this, e e Hubert T. - What do you call a kid who does bratty thinus - an angel? That boy gets into every kind of mis chief you can name. In two hours last night he had drop ped a library book into the bathtub, spilled a box of toothpicks, broken my staple machine, painted his ears with nail polish, and pulled a pole out of our stair rail ing! It wears me out trying to keep one jump ahead of him for his own safety. There's no time for psychology. When he acts like a bandit, I call him one. The Council: Sticks and stones, goes the old saying, can break my bones. But names, we add, can break your heart! It all depends upon the mood, the tone, the spirit in which the epithets are uttered. A father who Joshes lightly with a son who knows he's loved, accepted and approved of - such a father can say almost anything and It sounds affectionate. Call the boy Beast, Funny Face, Nitwit -it still sounds like I love you, Fella. But if the names mere ly re-enforce a child's feeling that he's wicked, burdensome, disappointing, and hopeless, they become toxic. Tlie child believes they're true. And worse, that they're perman ent. One of the most important rules for raising a healthy child is this: When he does TUESDAY. DECEMBER 11. 1962 MEDFORD MAIL TRIBUNE. MEDFORD, OREGON Your Money's Worth By SYLVIA PORTER Copyright, Hall Syndicate, Inc. something wrong, make it selling." SELLING IS A 'DIRTY' WORD The great productive machine which is the United States can turn out hundreds of billions of dollars of goods each year. But unless the goods are marketed, advertised, sold with boldness, faith and pride, they'll back up in warehouses, businesses will go bankrupt, Jobs will disappear, our whole economy will falter. Our country's growth In this era of abundance is not de pendent on production alone. It is dependent on the market ing of the goods produced to us at home and to consumers, old and new, abroad. Crucial to our nation's prosperity, there fore, are the attitudes we have toward those who sell what industry produces, the incentives we give to salesmen, our understanding of the vital role selling by and of itself plays in a consumer s economy. These points are obvious to every thoughtful observer of America s economy today. In the face of them, the findings of an exhaustive survey of the opinions held by college men about selling and of their grasp of selling's function are shocking. Only one male college student out of every 17 is willing to try selling as a career. A full three-fourths of male students consider selling at best only a Job, at worst a racket. Of the 69 per cent of today's college males who already have decided on their careers, only 3 per cent have chosen sales. Most of the 2,356,000 men now tnrollod in colleges and universities think of selling either as an unrewarding, low status occupation or they don't think of it at all. Only 100, 000 art taking business courses and a scant 7,000 to 8.000 ara majoring in marketing. The biggest objection cf the students to sales work Is that it is "forcing people to buy things they don't need." An oft repeated comment is: "If people want things they know where to get them; selling fills no economic need." This re mark reflects an abominable lack of understanding of what selling is all about as I've come across. The magazine "Sales Management" - its field is implicit in its name - this spring commissioned a leading research organization to conduct a survey on selling as a career in a cross-section of 123 colleges through the country. As indicat ed above, it found an "exceedingly strong" negative attitude toward selling and salesmen. From a Yale student came this: "It's both loo frustrating and too prostituting." (That dirty word came up frequently.) From an Oregon State youngster trying to be open-minded came the statement that he wouldn't mind selling a product of "profound significance to the consumer," but he had never found such a product. The negative Impression about the job security of sales men is just as bad. The beliefs are that if anything goes wrong, salesmen are the first to be fired and that salesmen exist only on commissions and have no guaranteed income. "It s cockeyed, says Sales Management, but "the important point is that the students do feel this way." If wt war still in the first post-World War II years, when demands for goods ware so powerful that all the em phasis was on production and salesmen had only to be order-takers, these altitudes would be disturbing but not dangerous. But today wa can produce far more than we ara sailing. Today wa ara competing against aggressive manufacturers and marketing men the world over. Suc cessful distribution of the goods wa turn out - and at the heart of this is aggressive sailing - hat become of crucial Importance to our prosperity. Sales Management is starling a non-profit educational foundation - headed by a board of prominent men who rose through the ranks of salesmen to the top - to help "sell 'f Standi for 'First' Letters, Numbers for Capitol Floors Make It Easy for Tourists clear that you dislike the deed rather than the boy. You'll always love him, no matter what. You'll never punish him by the withdrawal of love, for that would make his whole little world cave in. Out of that rule comes the answer for Hubert. Be care ful of attaching labels to your son. In your present anxiety over him, you sound In dead earnest when you call him a monster. No doubt he takes you seriously. Bella is right to trip you up. Make your motto the following: "Label the behavior, but not the child." In other words, it's okay to say, "That was a dopey thing to do, shaking the or ange Juice mixer with the top off!" But it's harmful to say, "You're just a dope." Such designations often make a child feel he might as well live up to them. The Medical Roundup (C Emeritus Co WILL AMERICA MISS THE BOAT? We are at a hiuh point in science and industry, jobs and livinjr standards, and moral influence in world affairs. But will the tide run out? Our future leadership calls for higher education, but our colleges arc in a 8(ueize. There arc serious shortairea and in less than 10 years the number of ap plicants will double. We must not miss the boat. We must give our col leges the laboratories, class, rooms and competent teach ers they need. HELP THE COLLEGE OF YOUR CHOICE NOWI To find oul how the college criiil effects you, write Is HIGHER EDUCA TION, Box 36, New York Times Sta tion, New York 36, N. Y. Puhtiihrtl ee n jiMhfir ttrric in r odfprrtioti ti lth Ts ,4ffl .rhitf CnMMi-if ntiif Ihg St n'rijir An vtrttto Kitftttitn .tsinrtflftoit This should do some good, for, as the magazine points out, "Nothing, absolutely nothing, has been done by business to reach students In liberal arts colleges and teachers are abysmally ignorant about "such a specialized subject as sell ing." But businessmen and teachers can and should grab this challenge on their own. In view of today's economic world, it's imperative that all of us re-examine our attitudes to ward the men and women who move the goods that America produces. annuitant In Mctltcrne Mayo t'llnlc Kmertlus I'rolessor of Medicine Mevo Clinic (Register end Tribune Syndicate, l'J6; Cancer Is Often Hard To Diagnota A few hundred times, as 1 attended an autopsy on an elderly person who died in a great university teaching hospital, where he had been well studied, I have been impressed by the fact that In additi n to the pneumon ia, heart fail ure, kidney failure, tuber culosis, cirr hosis of the Aiverei liver or what ever It was that killed him, he had a cancer which was not recognized during his lifetime. In one series of cases, one In six of the elderly patients who had an autopsy was found to have an undiagnosed cancer. Most of these tumors were found in Hie stomach, the large bowl, the bruin, or In one of the tubes that carry air into and out of the lung. In many of thes-o cases no . ic had tuspeeted cancer because the only symptoms complain ed of by tlie old person were weakness and "growing old." This Is why 1 cannot give a worth-while answer to those hundreds of old person who write every month asking me why they feel ni tired, so weak, and so below par. Only a careful and thorough ex amination could give me some answer lo this question. Un fortunately to many hundreds of these nice old people say Ihey have so little money they cannot afford to go for a good examination. Can Woman of S3 Haa BabyT I get dorens of letters from women who say they had the menopause some years ago; now Ihey arc anywhere from 48 to f5, and they still are afraid of gelling pregnant. As I have said here before, 1 doubt if in my studies I have ever heard of a woman of 53 or older who had a baby Sta tistics from the big obstetric clinics show that they have seen no mothers over the at;e of 411; btit one obstetrician I know with a huge practice tells me that once he con fined a woman who said she was 52. A woman has writ- By DICK WEST Washington - IUPI) - Earlier this year, when the tourist season was in full bloom here, I attempted as ."... p puoiic serv- 4,1 1 ice to explain J '54' how Congress C?fcrnS,m e'eV!" I did this because many visitors to the Capitol were winding up on West the wrong floor. Oftentimes, that can be more interesting than winding up on the right floor. But, as a general rule, it is better to know where you're going. The confusion stemmed from the fact that the floors of the Capitol were designat ed on the elevator signal pan el by letters of the alphabet - "B," "F," "P" and "G." Suppose, for example, that you wanted to go lo lha ground floor. If you boarded an elevator and told the operator "G. please," ha would take you to lha top floor. The reason is that "G" stands for "gallery." In or der to get lo the ground floor, you would have to ask for "F," which tlandt for "first." The ground, or "F-for first," floor usually is called the "Street" floor. There is, how ever, no "S" on the signal panel. If there were, it could stand for "subway." As it is, the subway level is designated by the letter "B," which stands for "basement." The level on which the House and Senate chambers are located is called the "floor." In order to get there, you asked for "P," which stands for "principal." I hope I have made all of this clear because the whole thing has now been changed - at least one end of the capitol. In lha House wing, lha "F." "P" and "G" letters recently were replaced by numbers "1." "2" and "3." The "B" still stands. It still stands for "basement" and still meant "subway." I feel cectain the switch from lettering to numbering is going to help a lot. It means that elevators in the Capitol now have two types of signal panels. The ground, or street, level on the Senate side is "F" and on the House side is "1." The Senate floor is "P" and the House floor is "2." The top floor is "G" in the Senate and 3" In the House. It should be borne In mind, however, that the system in the central part of the build ing is somewhat different. The elevators there designate the floors as "B," "F," "P" and "G," but the floors themselves are marked "H-E" and "S-E." In short there is no longer any excuse for a visitor get ting lost. Any visitor who still has trouble finding his way around the Capitol should go back home and run for Con gress. , Tunnel TV Film Stirs Controversy nifty - - BerIin-fl)PI-The Berlin tun nel escape television film aired in the United States continued to stir controversy here today. The city government said officially it "regretted" pub lication of stills from the NBC film in the West Ger man picture weekly Der Stern. The stills clearly showed the faces of some of the escap ers and the 20 West Berlin students who dug the 450-foot tunnel last summer. A city government spokes man said today publication was clearly In defiance of West German Press Council guidance to suppress details of escapes. However, he said, the city government had no intention of attempting to stop distribu-1 lion of the magazine. Another West German pic ture weekly had planned to publish similar stills from the film, he said, but had accept ed an official request not to use them. DREAM FULFILLED ! Newark, N.J. - IUPU - Herb ert Jonas fulfilled a father's dream Sunday when he gave his oldest daughter, Hortense, in marriage. Less than 24 hours later, Jonas, 57, died of a heart attack. FLYING A HEATING OIL Serviceman for repair & service of oil heat units. Thrifty Greea Stamps if bills paid by 10th of month. WOOD Hardwood t Body Fir NAUMES EQUIPMENT & FUEL 2840 So. Pacific Hwy. 772-6223 Oregonian Meted 10 Years in Prison Sioux City, Iowa -IUPII- An Oregon truck driver was sen tenced to 10 years in the state penitentiary at Fort Madison after pleading guilty Monday to two charges of assault with intent to maim. Elvis J. Powers, 39, Salem, originally pleaded innocent to three counts of assault with intent to commit murder in the stabbing of his ex-wife and two other persons here Sept. 17. He was permitted lo plead guilty to the two lesser charges involving stabbing of Susinon Windrowicz, 40, and his wife, Leja, 43. Powers' ex wife, Elizabeth, 42, dropped all charges against him. District Judge M. E. Rawl ngs sentenced Powers to five years on each count, with the terms to run consecutively. Powers, a former Sioux City resident, was accused of committing the slabbing when he went to see his ex-wife and the couple's three children. ten me lo say she had a child at 52. Dr. Ira M. Henderson, of Fairfield, Pa., wrote me that in 40 years he hud confined 2.200 women. Only 25 were aged 40; 5 were 45; 4 were 40. and 5 were 47. He had not had any case in which the woman was over 47. wwMmmimmwmx For Your Convenience t Savingt-Big Double load Withers ill TV, wunuumni as-MtWART SlRkll rC?Sf "-"J . iti in .in waiia iMii i T "ill dMrrfajssijfi-rr- 1 4t Make it Merry gifts for the home MARTEX "FIRST ROMANCE" The 'elegant towel' for the bath. A white sculptured rose on soft pastel grounds of lilac, mint green, blue mist or rose pink ... a gift of quality and taste. . Balhsize 2.93 Hand Towel ...1.79 Guest size 69 Wash cloth 69 fh IF "WfSt i lj iT and Style QUAKER LACE Distinctive table fashion beauty with ease of care, at meal time calls for a QUAKER CLOTH . . . 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