8 B
FAMILY
COUNCIL
Editor's note: The Fimlly Court-
c!i conmu of a Judie. a psychia
trist, three clergymen, three edltori
and a women s eaitor, e-acn arucie
li a summary of a family dlsag ree
ynent presented to the Council. The
Council deals with problems, major
and minor, encountered ny tuia
ance counselors and social workera
rdited hv Mrs. Alma Denny. (Copy
rlcnt by General Features Corp.)
Bella T. He calls our too
terrible names.
Hubert T.-He gels me ore
He deserves them.
e
Bells T.-Our son is 6 and
of course, he's not the docile
lamb he was at 2 and 3. Bui
neither Is he the brat, the
house-wrecker, the monster
his father calls him
I'm afraid the child must
already feel like a Juvenile
delinauent. My husband hard
y ever addresses him normal
ly by his name. It s Hey, jerK
or Come here, tjiupia
The sad part is that the boy
is a sweet kid and Hubert
really loves him, but the child
won t ever realize this,
e e
Hubert T. - What do you
call a kid who does bratty
thinus - an angel? That boy
gets into every kind of mis
chief you can name. In two
hours last night he had drop
ped a library book into the
bathtub, spilled a box of
toothpicks, broken my staple
machine, painted his ears
with nail polish, and pulled
a pole out of our stair rail
ing!
It wears me out trying to
keep one jump ahead of him
for his own safety. There's
no time for psychology. When
he acts like a bandit, I call
him one.
The Council: Sticks and
stones, goes the old saying,
can break my bones. But
names, we add, can break
your heart! It all depends
upon the mood, the tone, the
spirit in which the epithets
are uttered.
A father who Joshes lightly
with a son who knows he's
loved, accepted and approved
of - such a father can say
almost anything and It sounds
affectionate. Call the boy
Beast, Funny Face, Nitwit -it
still sounds like I love you,
Fella. But if the names mere
ly re-enforce a child's feeling
that he's wicked, burdensome,
disappointing, and hopeless,
they become toxic. Tlie child
believes they're true. And
worse, that they're perman
ent. One of the most important
rules for raising a healthy
child is this: When he does
TUESDAY. DECEMBER 11. 1962
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hall Syndicate, Inc.
something wrong, make it selling."
SELLING IS A 'DIRTY' WORD
The great productive machine which is the United States
can turn out hundreds of billions of dollars of goods each
year. But unless the goods are marketed, advertised, sold
with boldness, faith and pride, they'll back up in warehouses,
businesses will go bankrupt, Jobs will disappear, our whole
economy will falter.
Our country's growth In this era of abundance is not de
pendent on production alone. It is dependent on the market
ing of the goods produced to us at home and to consumers,
old and new, abroad. Crucial to our nation's prosperity, there
fore, are the attitudes we have toward those who sell what
industry produces, the incentives we give to salesmen, our
understanding of the vital role selling by and of itself plays
in a consumer s economy.
These points are obvious to every thoughtful observer of
America s economy today. In the face of them, the findings
of an exhaustive survey of the opinions held by college men
about selling and of their grasp of selling's function are
shocking.
Only one male college student out of every 17 is willing
to try selling as a career.
A full three-fourths of male students consider selling at
best only a Job, at worst a racket.
Of the 69 per cent of today's college males who already
have decided on their careers, only 3 per cent have chosen
sales.
Most of the 2,356,000 men now tnrollod in colleges and
universities think of selling either as an unrewarding, low
status occupation or they don't think of it at all. Only 100,
000 art taking business courses and a scant 7,000 to 8.000
ara majoring in marketing.
The biggest objection cf the students to sales work Is that
it is "forcing people to buy things they don't need." An oft
repeated comment is: "If people want things they know
where to get them; selling fills no economic need." This re
mark reflects an abominable lack of understanding of what
selling is all about as I've come across.
The magazine "Sales Management" - its field is implicit
in its name - this spring commissioned a leading research
organization to conduct a survey on selling as a career in a
cross-section of 123 colleges through the country. As indicat
ed above, it found an "exceedingly strong" negative attitude
toward selling and salesmen.
From a Yale student came this: "It's both loo frustrating
and too prostituting." (That dirty word came up frequently.)
From an Oregon State youngster trying to be open-minded
came the statement that he wouldn't mind selling a product
of "profound significance to the consumer," but he had never
found such a product.
The negative Impression about the job security of sales
men is just as bad. The beliefs are that if anything goes
wrong, salesmen are the first to be fired and that salesmen
exist only on commissions and have no guaranteed income.
"It s cockeyed, says Sales Management, but "the important
point is that the students do feel this way."
If wt war still in the first post-World War II years,
when demands for goods ware so powerful that all the em
phasis was on production and salesmen had only to be order-takers,
these altitudes would be disturbing but not
dangerous. But today wa can produce far more than we
ara sailing. Today wa ara competing against aggressive
manufacturers and marketing men the world over. Suc
cessful distribution of the goods wa turn out - and at the
heart of this is aggressive sailing - hat become of crucial
Importance to our prosperity.
Sales Management is starling a non-profit educational
foundation - headed by a board of prominent men who rose
through the ranks of salesmen to the top - to help "sell
'f Standi for 'First'
Letters, Numbers for Capitol
Floors Make It Easy for Tourists
clear that you dislike the deed
rather than the boy. You'll
always love him, no matter
what. You'll never punish
him by the withdrawal of
love, for that would make his
whole little world cave in.
Out of that rule comes the
answer for Hubert. Be care
ful of attaching labels to your
son. In your present anxiety
over him, you sound In dead
earnest when you call him a
monster. No doubt he takes
you seriously. Bella is right
to trip you up. Make your
motto the following: "Label
the behavior, but not the
child."
In other words, it's okay
to say, "That was a dopey
thing to do, shaking the or
ange Juice mixer with the
top off!" But it's harmful to
say, "You're just a dope."
Such designations often make
a child feel he might as well
live up to them.
The Medical Roundup
(C Emeritus Co
WILL AMERICA
MISS THE BOAT?
We are at a hiuh point in
science and industry, jobs
and livinjr standards, and
moral influence in world
affairs. But will the tide run
out?
Our future leadership
calls for higher education,
but our colleges arc in a
8(ueize. There arc serious
shortairea and in less than
10 years the number of ap
plicants will double.
We must not miss the
boat. We must give our col
leges the laboratories, class,
rooms and competent teach
ers they need.
HELP THE COLLEGE
OF YOUR CHOICE NOWI
To find oul how the college criiil
effects you, write Is HIGHER EDUCA
TION, Box 36, New York Times Sta
tion, New York 36, N. Y.
Puhtiihrtl ee n jiMhfir ttrric in
r odfprrtioti ti lth Ts ,4ffl .rhitf
CnMMi-if ntiif Ihg St n'rijir An
vtrttto Kitftttitn .tsinrtflftoit
This should do some good, for, as the magazine points
out, "Nothing, absolutely nothing, has been done by business
to reach students In liberal arts colleges and teachers are
abysmally ignorant about "such a specialized subject as sell
ing." But businessmen and teachers can and should grab this
challenge on their own. In view of today's economic world,
it's imperative that all of us re-examine our attitudes to
ward the men and women who move the goods that America
produces.
annuitant In Mctltcrne
Mayo t'llnlc
Kmertlus I'rolessor of Medicine
Mevo Clinic
(Register end Tribune Syndicate,
l'J6;
Cancer Is Often
Hard To Diagnota
A few hundred times, as 1
attended an autopsy on an
elderly person who died in a
great university teaching
hospital, where he had been
well studied,
I have been
impressed by
the fact that
In additi n to
the pneumon
ia, heart fail
ure, kidney
failure, tuber
culosis, cirr
hosis of the
Aiverei liver or what
ever It was that killed him,
he had a cancer which was
not recognized during his
lifetime.
In one series of cases, one
In six of the elderly patients
who had an autopsy was
found to have an undiagnosed
cancer. Most of these tumors
were found in Hie stomach,
the large bowl, the bruin, or
In one of the tubes that carry
air into and out of the lung.
In many of thes-o cases no . ic
had tuspeeted cancer because
the only symptoms complain
ed of by tlie old person were
weakness and "growing old."
This Is why 1 cannot give
a worth-while answer to those
hundreds of old person who
write every month asking me
why they feel ni tired, so
weak, and so below par. Only
a careful and thorough ex
amination could give me some
answer lo this question. Un
fortunately to many hundreds
of these nice old people say
Ihey have so little money
they cannot afford to go for
a good examination.
Can Woman of S3 Haa BabyT
I get dorens of letters from
women who say they had the
menopause some years ago;
now Ihey arc anywhere from
48 to f5, and they still are
afraid of gelling pregnant. As
I have said here before, 1
doubt if in my studies I have
ever heard of a woman of 53
or older who had a baby Sta
tistics from the big obstetric
clinics show that they have
seen no mothers over the at;e
of 411; btit one obstetrician I
know with a huge practice
tells me that once he con
fined a woman who said she
was 52. A woman has writ-
By DICK WEST
Washington - IUPI) - Earlier
this year, when the tourist
season was in full bloom here,
I attempted as
."... p puoiic serv-
4,1 1 ice to explain
J '54' how Congress
C?fcrnS,m e'eV!"
I did this
because many
visitors to the
Capitol were
winding up on
West the wrong
floor. Oftentimes, that can be
more interesting than winding
up on the right floor. But, as
a general rule, it is better to
know where you're going.
The confusion stemmed
from the fact that the floors
of the Capitol were designat
ed on the elevator signal pan
el by letters of the alphabet
- "B," "F," "P" and "G."
Suppose, for example,
that you wanted to go lo
lha ground floor. If you
boarded an elevator and
told the operator "G.
please," ha would take you
to lha top floor.
The reason is that "G"
stands for "gallery." In or
der to get lo the ground
floor, you would have to
ask for "F," which tlandt
for "first."
The ground, or "F-for first,"
floor usually is called the
"Street" floor. There is, how
ever, no "S" on the signal
panel. If there were, it could
stand for "subway."
As it is, the subway level is
designated by the letter "B,"
which stands for "basement."
The level on which the
House and Senate chambers
are located is called the
"floor." In order to get there,
you asked for "P," which
stands for "principal."
I hope I have made all of
this clear because the whole
thing has now been changed
- at least one end of the
capitol.
In lha House wing, lha
"F." "P" and "G" letters
recently were replaced by
numbers "1." "2" and "3."
The "B" still stands. It still
stands for "basement" and
still meant "subway."
I feel cectain the switch
from lettering to numbering
is going to help a lot. It means
that elevators in the Capitol
now have two types of signal
panels.
The ground, or street, level
on the Senate side is "F" and
on the House side is "1." The
Senate floor is "P" and the
House floor is "2." The top
floor is "G" in the Senate and
3" In the House.
It should be borne In mind,
however, that the system in
the central part of the build
ing is somewhat different. The
elevators there designate the
floors as "B," "F," "P" and
"G," but the floors themselves
are marked "H-E" and "S-E."
In short there is no longer
any excuse for a visitor get
ting lost. Any visitor who still
has trouble finding his way
around the Capitol should go
back home and run for Con
gress. ,
Tunnel TV Film Stirs Controversy
nifty - -
BerIin-fl)PI-The Berlin tun
nel escape television film
aired in the United States
continued to stir controversy
here today.
The city government said
officially it "regretted" pub
lication of stills from the
NBC film in the West Ger
man picture weekly Der
Stern.
The stills clearly showed
the faces of some of the escap
ers and the 20 West Berlin
students who dug the 450-foot
tunnel last summer.
A city government spokes
man said today publication
was clearly In defiance of
West German Press Council
guidance to suppress details
of escapes.
However, he said, the city
government had no intention
of attempting to stop distribu-1
lion of the magazine.
Another West German pic
ture weekly had planned to
publish similar stills from the
film, he said, but had accept
ed an official request not to
use them.
DREAM FULFILLED !
Newark, N.J. - IUPU - Herb
ert Jonas fulfilled a father's
dream Sunday when he gave
his oldest daughter, Hortense,
in marriage. Less than 24
hours later, Jonas, 57, died
of a heart attack.
FLYING A
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Oregonian Meted
10 Years in Prison
Sioux City, Iowa -IUPII- An
Oregon truck driver was sen
tenced to 10 years in the state
penitentiary at Fort Madison
after pleading guilty Monday
to two charges of assault with
intent to maim.
Elvis J. Powers, 39, Salem,
originally pleaded innocent to
three counts of assault with
intent to commit murder in
the stabbing of his ex-wife
and two other persons here
Sept. 17.
He was permitted lo plead
guilty to the two lesser
charges involving stabbing of
Susinon Windrowicz, 40, and
his wife, Leja, 43. Powers' ex
wife, Elizabeth, 42, dropped
all charges against him.
District Judge M. E. Rawl
ngs sentenced Powers to five
years on each count, with the
terms to run consecutively.
Powers, a former Sioux
City resident, was accused of
committing the slabbing when
he went to see his ex-wife
and the couple's three children.
ten me lo say she had a child
at 52.
Dr. Ira M. Henderson, of
Fairfield, Pa., wrote me that
in 40 years he hud confined
2.200 women. Only 25 were
aged 40; 5 were 45; 4 were
40. and 5 were 47. He had not
had any case in which the
woman was over 47.
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