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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 16, 1962)
in & FRIDAY, NOVEMBEH IB. 1962 MEDFORD MAIL TRIBUNE. MEDFOHD. OREGON 1955. lh only year In which sales ware better. As lha chart shows, salai ware high all through the autumn of 1955. By December, however, they plummeted running 30 or mora below 1955 levels all through 1956. Detroiters don't like to remember what kind, of a sales year 19SS turned out to be. ' In 1962 by contrast, sales have tapered off gradually, with a considerdble but predict able drop in September. Auto makers had kept such close tabs on inventory that many dealers ended the model year with no stock. One Chevrolet dealer complained, "I don't have enough 1962s tor my annual closeout sales," Now sales are heading up. October set a new record, and November will be every bit as good, based on orders already received. Said one auto veteran: "You can ilmost always predict what kind of a year we'll have by the way October, November, and December sales go." .ill nmmmSi, I' K:iWVtv, JLJ5T P" j, - t;.;t'-- Em iiii.i m mm .11 i. ii p. , mil.,!!. i ,,n im s Mis sfulo ;. ' M 11 Edited by the Mail Tribune Advertising Department J : 'Inn " f r i Tr'i' , ' Hi 1 r V w L.lJl1,.,J..g- i'l "ii.tin.i 11 w mmiii 7S ' 5f ' T . rl 11.11 nihil 11 THE CHRYSLER-PLYMOUTH DIVI SION of Chrysler Motors Corporation premiered their new All-Star Sales De velopment Plan training film, A Week in the life of an All-Star," Wednesday nifiht during a banquet at the Mark Antony Hotel, Ashland. The film stars Leonard "Digger" Carlson, salesman at the Dick Knight Co., Medford Chrysler-Ply mouth dealer, and portrays a week in Carlson's life. It will be used in training Chrysler and Plymouth salesmen throughout the United Slates. "Digger" is one of the most successful automobile salesmen in the country. Me is a three time Ply mouth Diamond Chapter All-Star Sales man and is currently chapter First Vice President. He is also a member of the Chrysler Medalion Club for outstanding Chrysler salesmen. Don Julius of Detroit, Michigan, Chrysler Plymouth Division Merchandis ing Manager, presided at the banquet. Special guests included Paul Miles, Assistant Manager of Chrysler-Plymouth's Portland Region and W. Ger ald MrCray, writer at the film script. Carlson's customers and associates who appeared in the film were present along with local civic officials and Medford newspaper, radio and TV representatives. In the Landis pholo above is glimpse of the Mark Antony Hotel ban quet room with the assembled group of southern Oregon friends of Carlson, participants in the sales training film and Chrysler-Plymouth officials. Top center: Glimpse of the head table at the Chrysler-Plymouth banquet, lelt-to-nght. Wyall Hammond. Chrysler-Ply- moulh representative lrom Portland. Mrs. Leonard Carlson. Leonard "Digger" Carlson. Paul Miles. Duk Knight, Mrs. Dick Knight, W. Gerald McCray and Justin L. Moran. Portland official of N. W. Aver & Son, Inc., advertising counselors for Plymouth. Lower center: W. Cierald McCray, scriptwriter, present ing Wilding. Inc. "Cartwheel" to Digger Carlson, and below: Paul Miles, assistant manager of the Portland Chrysler Plvm- filin can containing n special print of the new SEVERSON'S CANDIES' fifteenth anniversary, now being observed by Henry and Elspeth Severson, is marked by completion of a bright, new front on the firm s West Main street location. The building at Main and Grape streets, owned by Neil Davidson ana also housing Landis Studio, now has an attractive new front and protective canopy for pe destrians. Severson's Candies, operating also at 16 South Central avenue in Medford, offers one of the largest assortment and stock of candies between Portland and San Francisco. The Sevcrsons are also originators and producers of "Pear-fcctions," a unique and tasty confection using famous Rogue River Valley pears as the main ingredient. Severson s Candies' modern candy kitchen, operated at the 1J2 West Main street location, prepares fresh daily stocks of tasty treats and the public is invited to visit it at any time. JACK WALKER, RIGHT, prominent Medford, Ore., op erator of Walker the Weeper Mobilchome Sales, receives "thank you" gift from Thomas G. Fagan, left, vice-president Kit Mobilehomes, for his mu sical contributions during re cent K i t Dealer Conference. The meeting, held recently at Statler-Hilton Hotel, Los An geles, and featuring musical numbers composed and pres ented by Walker, marked the third year he had participated in the event. N E W S P A PERS - NO. 1 CHOICE OF PHOTO STORES FOR CHRISTMAS PROMO TIONS. The newspaper is the favored medium of photo graphic retailers for promoting lheir products this Christmas, indicates an industry study by Photo Developments magazine. Eighty-seven per cent of the dealers responding named newspapers as their too choice. Some 48.8 of the respondents will use radio, while 31.2 have picked direct mail, reports Editor & Publisher. Television got 13 of the dealers' voles. DODGE TRUCKS FOR 1963 feature two new engines and more than 60 engineering innovations improving the durability, reliability and per formance of the vehicles. The new powerplants are a heavy- duty, 22.cubic inch, six-cyl inder gasoline engine and a lightweight, 3 5 4-cubic-inch, six-cylinder Dodge-Perkins diescl, both for medium-duty use. The Dodge truck line ranges from pick-ups to big diescl - powered tandems. Shown above is the D-100 Uti- to mi 7 v - 3i'ii jti -1 - r i h f - ' - y ' l " ' If. .-H1' larirfriMl'iassssMMaeaialt-liiaMaMa S r 1'r t Hi nrr GRAND OPENING ACTIVITIES are now underway for the Colony Restaurant, accorcP ing to Alex Murphy, general manager. "The public's acceptance of our restaurant has been exceptionally fine;" Murphy said. The Colony Restaurant is located at the corner of Fourth and Front in the former Port 'O Call location. Described as New and Beau tiful, the Colony features genuine charcoal broiled steaks, roast prime rib of beef, plus a complete and varied menu of Medford's favorite dishes. Grand Opening dates are Thursday, Friday and Saturday, November 15, 16 and i7. Murphy has invited the public to: "enjoy the excellent cuisine at the Colony, and at moderate prices." Some of the staff members are: Billy House and Vern Langford, chefs; Dick Walker and Ken Myers, bartenders. In addition to luncheons and dinners, the Colony will feature a special Sunday Family Dinner and is now taking reservations for Thanksgiving Day Dinner. jiuth Region, is shown presenling a gold ales training (ilin to Carlson on behalf of the Chrysler Corporation RETAILERS SEE CHRISTMAS SALES RISE. "This Christmas shopping season should b a sales record breaker." said J. Gordon Dakins. executive vice-president and treasurer, .National Retail Merchants Association Mr. Dakins bated his prediction on results of a .recent r.urvey by the association of 197 member stores. Seven out of ten answering look -forward to seeing their Chriitmas tales riiing over last year's level. "Their median es timate lor the expected volume rite wat a healthy 4," Mr. Dakint said. "A highly re vealing survey reiult wat the tact that 67 ol the retpondents are planninq to stress belter quality merchandise this Christmas. Only one third will emphasise popular priced goodt. "In NRMA's fair survey, the answering ttore heads were evenly divided on this quetlion." -he pointed out. The study alto revealed that women's sportswear is expected to be the top selling merchandite line lor Christmat. Twenty per cent of the retpondents picked it at 'a holiday volume gainer. Eleven per cent mentioned men's sportswear, 10 chote boys' wear, and 8 mentioned men's furnithings, The fourth week of November wat indicated by 26 at their preference for commencing additional nioht ooeninat. 25". rho.. ih. lint .week in December and 22 Indicated the tecond week in December. ; BUREAU SURVEY ALSO SHOWS HOLIDAY OPTIMISM. Seventy-two per cent of i I0B retailers in the U.S. and Canada expect to chalk up more Christmat volume this year' 3han in 1961. indicalei a survey conducted Ihrough member daily newtpapert ol the Bu reau oi Adveriitinq, ANPA. Another 21.9 ' ol the respondent! leel butineti will remain! -the nine while 4.6 look for a talet decline. Some 1.5 did not answer the quettion. j Jive err cent it 'he median tales incrcate anticipated. However, merchants are not o nplimittic regarding profit! Ihit year. Some 49.5 expect an increase while 10.7 look for a decrease in prolilt. A little over 23 tay they think protils will remain the same. More than 16 of the retailers did not answer the quettion. The average anticipated Increase is 2. As in previous years, merchants will rely heavily on daily newtpapert their basic adverimng medium. Sevenly eihl per rent plant to Invest 80 or more of1 their ad budaett in newtpapert. Some 15.3 will invest 100 o lheir ad dollars in, newspaper advertising. line half-ton pick-up, which is popular with businessmen and farmers because of its low Initial price and economical operation, according to Bud Parsons, of Parson Motor Co. PICTURE O F A LADY HANGING OUT HER WASH -Modern electric clothes dry ers have put an end to the tedious job of carrying out the wet wash and worrying if the sun went behind the clouds. This Scars Kenmore automatic dryer has exclusive "soft heat" dry control for the gentlest, softest drying pos sible, an air freshener, and an automatic clothes dampener. The new line of Kenmore clothes dryers, in electric models, is available exclusive ly at Sears, Roebuck and Co. FARMERS - BIG SPEND ERS. The American farm family last year spent $15 bil lions on the same type of merchandise that city families i bought, reports the U. S. De- ik 8 J P"llmeni oi Agriculture, the I 1 ""ney was spent on such "ems as arugs, looa, cioining, furniture, entertainment and many other products and ser vices. According to the Agen-! cy's report, another S27 bil- j lion was spent on items it takes to produce crops and livestock, indica'es American Druggist. The report notes that "when the farm family spends S42 billion a year, our whole economy nrosoers." It points out that millions of city jobs - 16 million - depend on farming. "Some 6 million people are involved in producing goods and services thai farmers buy. Another 10 million work at transporting, processing, storing and sellinq farm products." The total spent by farmers last year will be duplicated in 196 2, the Department of Agriculture says. THE PROUD BOW OF A JAPANESE SHIP at Portland Public Docks. Terminal No. 1, is a dramatic reminder of the Columbia Basin's leading cus tomer. Trade with Japan last year was worth $114,000,000 and economic forecasts indi cate it will increase to $150. 000.000 by 1970. Japanese trade will be the therr.s of the 4th Annual Columbia Basin Export-Import Conference to be held in Portland at Hotel Multnomah, Nov, 19-20. CHRISTMAS ALBUM AT MEDFORD SERVICE STA TION - As a result of last year's experience in record selling. Goodyear Tire has an nounced that their dealers will have available Volume II of "The Great Songs of Christmas" to offer their cus tomers tins season. Hatfield Material Sent To Republicans Salem - ll'PH - The office of Gov. Mark Hatfield Thursday night said it has sent bio graphical material on the governor to some of the na tion's leading Republicans. Travis Cross, the governor's press secretary, confirmed a report from Massachusetts thai the material was sent out. Cross said the material was an eight-page pictorial biog raphy of tabloid newspaper size made up for the past Hat field reelection campaign. "We had some left over and sent them routinely to some leading Republicans in other stales," he said. However, he would not state how much ma terial was left over, how much was sent out and how many states to which the material was sent. NO COMPLAINTS London - IUPH - "He has been kind of a silent lodger,'' the judge commented in granting Mrs. Kathleen Sher lock a separation from her husband. Alfred. Alfred ad mitted he had spoken only twice to his wife in the last 898 days. UNDER NEW MANAGEMENT Rogue Riviera Supper Club Inc. Your Hosts, Gladys & Glen Morgan Dining Dancing FRIDAY NIGHT Caesar Muntoli and the accordion. SATURDAY NIGHT URoy on the piano Carl on the Drums. This Fri. & Sat., 9-2 STEAKS CHICKEN PRAWNS LOBSTER and Many Other Entrees 1 1 lei North Gold Hill iliiii I ' 'M ml III Hwy. 99-2.r; Easy Access Foots Creek Exit From Freeway For Banquet Reservations Phone 855-1207 I . ' ...I ' ' . : 1 .7 w Te.ri i i a "si Hotel Medford Presents... M v " -i : t A Young Versatile Group Packed With Song, Humor and Enthusiasm! . "SONG, TWIST and COMEDY" 'fit. Bill Clark, the public lau Medford Tire this month Service, announced that the records will be av.ul.tble to and the details of this piogiam will be featured m his Mail Tribune ad on Wednesday, io ember Cliiine It follow, the .une form.it lat r.ir's :M lr.tdilioii.il Ch:''iMni,)s songs per fotntcd by ten famous artists. Like Volume I, the n-coid is a regular Sit !H value which will sell lor si HO Meiilord Tire S''r u-o i lo aii',l at lllh ;n 1 Hiveiiiir atiil i, ecUiMe C,oo.oar dealer for tins area. AUTO SALES STARTLE EVEN THE OPTIMISTS. REPORTS BUSINESS WEEK-Th trend in ulo tain this autumn n mnforcinq Pelroit s belirt that 1963 will be another good year. reoort Businro Wel, Derite the warning of rnnny economists tha' 1963 "has to he a had var became 138J was a good one.'' Petroitrrs have con'inud to ee rosy Signs ahad. October sale, contirm them. Trobably the n-ost cheerful sign is that 1562 talcs ate net following the pattern of If. k ."S4. '1 (Left to Ricjlit) Tony Corky Brumbcll Roger Lowe Bill McCubbin OPENING MONDAY A very likeable young group that is nuking friends everywhere with an unusual ability to play to the "mood" of the audience. Tony is "on the threshold" as name singer with en impressive voice . . . backed by a beautifully amplified ccordian and guitar carried by an Echo-let speaker system giving dramatic tunes a "never-before-heard" sound in THE BAR OF MUSIC. The rib-tickling antics of handsome Chinese drummer, Roger lowe, adds immensely to the group. You'll Be Glad You Saw Them
