Medford mail tribune. (Medford, Or.) 1909-1989, November 01, 1962, Image 24

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Medford mail tribune., November 01, 1962, Image 24

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Newspaper Page TextTHURSDAY, NOVEMBER 1. lv,2 8 C if , 1 1 KtLirOHD MAIL, TRIBUNE, MEDFORD. OREGON Edii.d by Th Mail Tribune Advertising Department NEW HIGH SCORED BY CHRISTMAS CLUB SAVINGS. Chrismas club savinKs lopped the one a half billion mark, scoring a 4 gain over last year, reports Edward F. Dorset, president of Christmas Club, a corporation. Over 13 million members saved this sum in some 9,000 financial institutions, averaging $115 per member. This forty-two cents of every dollar spent by consumers today is for services, as compared with 37c just five years ago. This rise in the use of services is reflected in the amount of newspaper advertising done by piofessional and service people. In 1000, they Invested 25 more than they did in 1059. Advertisers invested $3,702,800,000 in newspapers last year-more than the total they spent for television, radio, magazine, and outdoor advertising combined. MEDFORD'S J. C. PENNEY STORE at Sixth slreot ana Central Avenue will begin a store-wide Founder's Days promotion Friday in obiervance of the 871h birthday of J. C. Penney. A special fealvre of the Founder's Day sale will be Penney's own imported 17-jewel Towncralt watches for men and women, according to Ray Baker, manager here. Theie ipecial value items are the result of a European buying trip by Noel Sheeley, department head for small wares and women's accessories. Watches have been used before with tremendous suc cess in Founder's Days promotions, Baker said, but this will be the first time that Penney's own brand name will be used on an Import made exclusively for the company in Switzerland. Penney's customers here will be offered beautiful line of men's and women's timepieces in a variety of styles, priced at a low retail for a fine 17-jewel watch. Some of the features are: expansion bracelets, unbreakable mainsprings, shock-protected movements, and a one year guarantee with each watch. Some men's watches have an additional fea ture - a calendar which automatically registers the date. The more expensive 17-jewel movement was chosen over Pin Lever (non-jewel) movements because it will wear longer. The synthetic rubies used as bearings are much harder and will withstand more pressure than metal parts, thus meeting Penney's quality standards. Last month the Ponney Company extended its operations to catalog sales through a pilct installation of catalog sales department l in seven Midwestern stores, Ray Baker said The program eventually will be expanded to include Penney stores throughout the country. GROWTH PREDICTED IN COSMETIC FIELD. In 1950 retail cosmetic sales amounted to $840,000,000, according lo a study by the Milwaukee Co., an underwriting concern in Wisconsin. By 1961 sales had more than doubled to $1.0 billion. And this year the pre diction is that the cosmetic makers will sell about $2 billion worth o items ranging from nail polish to skin lotion, reports the New York Times. ' ""J v "'" gpsZr JL US? Ray Baker i , . ... KEY VEHICLES IN FORD'S 1963 fleet of light trucks are the new Ford F-100 one-half ton pickup (top) and the Econ oline Van (bottom), according to Crater Lake Motors offi cials here. A feature of the two popular units is a new (ully-synchronized three-speed iransinisMuii, uusik"-" io jjiw r. vide long transmission life and permit the driver to shift Y& The F-100 is available in three ii?ii-S?i Dociy styles: aiyicsiac, wiui integral cab-and box construc tion; Stylesidc, with separate cab-and-box construction; and optional Flareside box with wooden floor. The Econoline Van - the in dustry's top-selling economy size truck, which features in creased roof support and dur ability for transporting equip ment on roof-top carriers- pro vides more loadspacc than most conventional half-ton panel trucks. Like all Ford conventional trucks, the F-100 and the Econoline have en gines equipped with a positive crankcase emission system which reduces exhaust fumes. SPORTING GOODS SALES RISE. Paced by sales of guns ar.d ammunition, football equipment and the customary autumn volume in school supplies, plus late season fishing purchases,' sporting goods dealers moved into the final quarter 8.7 ahead of the first nine months of last year. A similar survey, also conducted by The Sporting Goods Dealer earlier in the year, showed that dealers held their own during the first quarter and sales were up 0.8. By the end of the six months, volume had risen 5.7 ahead of last year. Only 19.2 of the stores look for a decline in the next three months. All others expect to do at least as well as during the first nine months, with most even more optimistic. Of the stores surveyed. 71.6 reported an increase during the first nine months, 20.9 show a decrease and 7.5 are even with last year. THE FIRST CHILLY MORNINGS here in the Rogue River Valley are re minders that anti-fieeze weather is here. Prestone's hard-hilt ing campaign in the Mail Tribune and other newspapers, cite five reasons why this popular anti-freeze is high on the preferred list for motorists who "look ahead." These reasons ill-! elude: Protects All Cooling System Metals - in cluding aluminum. Two Inhibitor Sys tems - to protect against rust and cor rosion. Famous Green Tag - assurance that you have the world's most tested and trusted anti-freeze. "Magnetic Film" -the film that actually resurfaces every inch of your car's cooling system with a micro-thin inner protective shield. Proof r," Millions of Miles of test driving without a case of freeze-up or engine burn-out due to rust. Early buying is suggested for molorists who want pro tection and don't wish to take a chance on a sudden extreme cold spell. Drug Effective Against Malaria Atlanta, Ca. - HTIi - Almost ( though they have been bitten one year ago a group of in-', repeatedly since then by mos- mates at the federal peniten tiary here were given a single injection of a new drug. Al- UO's Homecoming Set For Nov. 9-11 Eugene The University of Oregon's 1962 Homecom ing, which celebrates th re turn of alumni to the campus, will be on Nov. 9-1 1. Old grads will gather this year to be entertained at open houses, dinners, rallies, a Homecoming luncheon, the football game between the Oregon Ducks and the Wash ington State Cougars, and the Homecoming dance and con cert featuring Duke Elling ton. I Theme for the 1962 Home-! coming is "Progress for Pos- j terity." Activities of the celebration will start the previous week ! with a three-hour canoe race ; on the Willamette river, from Dexter dam to Eugene, Nov. 3. The race, involving teams from 11 men's living organiza- j tions, parallels an invitation j to all Oregon alumni to make their own trip to the univer- j sity to celebrate Homecomin quitos heavily infected with malaria, none has contracted the disease. The National Institutes of Health disclosed the results of the experiment today. The new drug, not yet available for general use, so far has proved to be effective 10 times longer than convention al malaria suppressives. Dr. Robert Coatney of the NIH told the American So ciety of Tropical Medicine and Hygiene that 50 inmates volunteered for the experi ment. Part of them were given one injection of the new drug developed by Parke Davis Co. Others in the group did not take it. All were bitten by infected mosquitos al monthly inter vals. The ones who did not take the drug invariably came down with malaria. None who took it have the disease. rs SINGLER For MAYOR "Whatever makes men good Christians, makes them good citizens." Daniel Webster Pd. Pol. Adv. Jay Allen 383 Holmes, Medford fcfcauu rrTT No limit No Reserve Piece-meal SAWMILL and PLANING MILL AUCTIONS 1. Back Stairs: Russians Got Idea GOLDEN GLOW, A COMPLETELY NEW KIND OF MARGARINE featuring safflower oil as ils prima ingredient and offering move poly-unsaturates than any corn-oil margar ine, is currently being introduced by Lever Brother! Company, one of the nation's leading margarine manufacturers. The local introduction is being supported by a powerful promotional campaign high lighted by both newspaper and TV advertising, as well as saturation consumer couponing. Golden Glow's unique formula contains considerably more of the preferred poly-unsaturates than even the leading corn-oil margarines. The development by Lever food sci entists of a margarine formula based on choice safflower oil is of major significance. Re cent medical lesearch suggests the desirability of increased consumption of polyunsatur ated fata. Safflower oil. as used in Golden Glow Margarine, provides higher quantities of linoleic acid than any other vegotable oil. Linoleic acid is the most important of the polyunsatur ated, essential fatly acids. Safflower oil contains 50 co more poly-unsaturates than corn oil. Safflower, a relatively new crop lo the U.S., but among the oldest known to man, is currently fostering a dynarrac new industry thanks lo the recognition by medical research of safflower oil as an exciting new food ingredient. The nutritious oil is derived from plants grown on the farm lands of the West. THIS SMARTLY STYLED LEVER HANDLE mixing laucol offers new ease and new roiivonicni'O for daily kitchen chores. It's the new Moon Model 122, with strikingly simple design that com plements any kitchen decor. Featured is the patented Dialect cartridge, uniiie with all Muni faucets, that guarantees against oMlv faucet repairs. Modern numbing and Sheet Metal 6 Company and Patterson l'hiniliing and i oikms Itoaling lump. my nre Mt'dford dealers for Moen faucets. GROWTH POTENTIAL SEEN FOR DISHWASHERS AND DISPOSERS. Last y,ar 620.000 dishwashers and 800. 000 disposers wert sold, lor total voluira of $155 million and S63.96 million, re spectively, report Electrical Merchan dising Week. For ln first seven months of '62. dishwasher sales were runninn some 16 above the same period ol '61. and disposer sales were up 14.3. Pre dictions are lor total year end inlos of close to 750.000 lor dishwashers and some 8J0.000 lor disposers. And yet, even with this qood growth rate, the market lor these npohances is wide opon. Only 8.5o ol all U.S. homes have dish washers and 12.0. have disposers. Retailers should be sure to reach the rlqht prospects, the magazine says. EMW's research depart men! shows that dealers in advertisinq built-in kitchen appliances invested 70 of their funds in newspapers. 15 for radio time: 7 for phone book space; 1 for billboards; 2 for TV and 5 lor other nvdia. AUTO SALES SET MID-OCTOBER HIGH. U.S. new or dealers sold some 220.000 Ameri can mads can in mid-October, a record for the October 1120 oeriod and 25 ahead of a year earlier, preliminary figures show. Last year 176.300 autot were sold, reports The Wall Street Journal. The mid-month total is down from 250.660 sales in early October, but that was the introduction period for most 1963 lines, and some drop was expected. It seams possible that sales this month could top 650.000 units. A ew weeks ago, indus try observers were predicting 600,000 October tales, which would be a record. By MERRIMAN SMITH UPI White House Reporter Washington - UK I - Back stairs at the White louse: It seems evident al this point that as of last Saturday night, the Russians finally got the idea that the United States meant business, and thus they pulled the U.S.S.R. missiles out of Cuba. Or, to be more accurate, Premier Nikita S. Khrushchchv said he had or dered the de-missiling of Cuba to commence. The change in tne wnncj House aimospnere was start ling. What only a few hours ago had been a vibrating, tense nerve - center suddenly relaxed inlu a scries of offices whc. e some of the employees had to come in on Sunday to catch up on back work. Perhaps the calm was only temporary. But it came as a relief. Press secretary Pierre Salinger was able In devote part of Sunday aflernoon to watching a pro football game on television. A large group of television technicians and lighting men grouped around their equip ment in the White House driveway to watch the same game on a monitor set. Out side on Pennsylvania ave., dozens of strollers slopped in the balmy, late afternoon In dian summer sun to peer through the fence. Deceptive View The fence-watchers thought they were viewing from ai'ar a tense international drama about to flash across silver tubes of the nation direct from the White House. But it wus nothing more than several television crews squatting on equipment cases ami lounging ;ig.iinst cameras to watch the ficcs. An American plane was reported down over or off Cuba. The military buildup in South Florida, possibly prepa ratory to invasion of Cuba, rumbled higher and higher. War or a reasonable facsimile thereof seemed inevitable. Then in the early hours of Sunday, as the President pre pared to go to mass, came electrifying news that Khru shchev had decided lo call off his missiles, pack 'em up and J ship 'em home. si him, me vvuiie nouse had only press accounts, then Lake of Woods Is One ol Salvage a transcript of the Khrushchev statement as broadcast by Moscow Radio. Normally the President would have awaited arrival of a cerefully checked translation of Khrushchev's letter as delivered to our em bassy in Moscow before re acting publicly. This broadcast, however, had the stamp of authenticity. Moscow Radio not only car ried the full message, but drummed up an audience by announcing in advance that a statement of tremendous im portance was upcoming short ly. Kennedy decided not to wait. He talked over the situa tion with his "inner sanctum'' - the executive committee of the National Security Council. And al noon, he issued a state ment commending t li e Rus sian leader for his decision. And a calm spread quickly through the city, to the mild Firms Accused 01 Price Fixing Philadelphia -IUPH- A fed eral grand jury returned an indictment Wednesday charg ing six major producers of aluminum conductor cable with price fixing. The firms named in the in dictment were Aluminum Co. of America, Pittsburgh; Ana conda Wire and Cable Co., New York; General Cable Corp., New York and Perth Amboy, N Kaiser Alumi num and Chemical Sales Co., Oakland, Calif.; Olin Malhie son Chemical Corp., New York, and Reynolds Metals Co., Richmond, Va. Alcoa, Olin Malhicson, Ana conda and Reynolds issued statements denying the charges. Various unnamed manufac turers were termed coconspir ators in the true bill returned to U.S. District Judge Alfred L. Longo. They were not indicted. WEDNESDAY, Thursday 14 10 a.m. 15 each day BanTS Red Blanket Lumber Co. $440,000.00 Evaluation 2 SAWMILLS al PROSPECT, Ore. PLANING MILL al WHITE CITY, Ore. EQUIPMENT AT PROSPECT to be sold Wed., Nov. 14 Sale Starts at Gang Mill on Red Blanket Road Sawmill Engineering Log Gang Albany Trimmer Table Edger Filing Equipment Table Edger 10' Band Head Rig (Anti-Friction Bearings) Dry Kilns Crane A-C Tractor Trucks EQUIPMENT AT WHITE CITY Klamath Falls - The first two of a series of salvage sales to recover' timber lost in the Oct. 12 storm have been ad vertised by the Wincma Na tional forest. The sales will hp hpld Nov. 9 al 7 n m in the countv library building in ! shchev switch was welcome. Klamath Falls ' bl,t to up examined minutely .Sale offerings include two ! WnU'hod for implemcnta million board feet of pine and i 0 ' fir located in the Lake of the I lhp events and mood of Klamath Falls Man Killed on Highway Merrill -il'l'li- A man was struck and killed by a car on State Highway 39 one mile south of here Wednesday. The victim was George W. Thornhill, 3(1, Klamath Falls. He was changing a flat '.ire when the accident occurred. State police said a man ap peared at their headquarters at Klamath Falls later and apprehension of some officials j ,oltl them he was in a traffic well-versed in Soviet tactics, .accident. An investigation was To these officials, the Khru- i continuing. Thornhill's death was wit nessed by his wife, Gertrude. to be told Thurs. Nov. IS Red Blanket Planing Mill, 1 1th St. and Ave. F Yatci American A-20 Gerlingcr Forklifts Planer Marcher Wheel Tractor Mention Resaw Trucks Grinding Equipment Auto. Office Equipment THURS. NOV. lahaVS- $260,000.00 Evaluation Voluntary Sale by Order of Owners! W. A. DAUGHERTY LUMBER CO. Sale on the Premises White City Ore. Ave. G Between 18th & 19th St. Resaw & Dry Sorter Depts. Filing Room Forklifts Carriers Trucks Motor Patrol Machine Shop, Garage, Supplies, Office Equip. Send for illustrated descriptive brochure Milton J.Wershow Co, Auctioneers One of America's Foremost Auctioneers 2130 S.W. 5th Ave. - CA 2-9151 PORTLAND, OREGON 7213 Melrose Ave. - WE 3-8541 LOS ANGELES, CALIF. ! . V ' J L-JI!w 't it'ler the indignity of their (irst defeat of the sca Mttt at the hands of Ihc Now York Giiiuls. Only the night before - Sat urday night - tiie west wing of the White House had been n mob scene with reporters and photographers rammed to gether in every available space except for private of- Woods area, and approxi mately 5(10.(100 hoard feet of pine in the North Marsh area on the Chenuilt district. Norman Gould, timber staff officer, explained that five other sales are currently being planned in areas of blowriown concentrations. The general areas and estimated volumes of these sales in clude: Wocus Bay, 500,000; Krigewood Mountain, 800.000; Fuego Mountain, 2 million; Syean, :i00.00l); and Modoc Point. 200.000 board feel Kvcry effort will be made to place all possible salvage timber on the market as ouickly as possible. Short ten day advertisements will be used. Smaller scattered patches of blowdown will lie sold by tlie rangers as they are located. Ail sales requir ing advertisement are hoped to be made available within the next two or three weeks, Gould said. Sunday at the While House showed once again the ruling ! Russians are realists who ac cepted the no-win futility of a fight over Cuba. It showed, ' loo, that men of the Kremlin! continue to be masters at cut ting tension off and on with ' the flick of a Pavlovian switch. j 1 ltrWl'CA- I I MAKE SURE That YOUR Vote Counts ELECT FOR STATE SENATOR, JACKSON COUNTY, 111 X HENRY F. PADGHAM, Jr. Democrat Pliilcmafh Man Believed Drowned nld man i b lirvrrt rirrnvwd in H sIoiikU of the WillriP'ollr river south of Daiurl Leonard Kainu'r, a rrsidoni of thr Philomath j rca, difoppcHirri in Hip In-! 78-ypHr-1 nrum Island to li.tvo j south nf lu re ana 17 Tuesday mil a tin nnnn. Chief Deputy Kd Ream said. Hp was last seen on a , bridge over the slouch Blood-' hounds 'irouuhl I rum Port land led officers to the hruU'v 1 I Twrmene, w hose uses pm der. w as pi i lume and 'al tunes. Ft yellow spier im lude eot i y known both as spieo in Pilli- The banana plant is a ci ant herh that MU'tniis from an underground roolstoik or rhizome to hum a fala "trunk" 10 lo JO fret Inch. 'I? -j ' Qualified Discerning Aggressive A.f. S, no H,t'i:ton 130' C'urt Mfil You May Have TERMITES Thnp "flyinz nntV nrnv hp surtrminjf termites. On.r or twice rfti-h year a few of thr ter mites, the wincrd reprn limtivefi, swarm I com their ground net to st-irt new ooJ onies. Suarmer termite. lenvi behind them thousand of worker termitrs to est ttft wood in your home, fill Ter mini for frpe inspection. 3-WT GUARAN71I Von ran depend en Termtnix Serwc r-inrantcrd by. t. Local Bruce Tcnninix licensee IS L Brure Co , world s largest maker of hardwood Moors J. Sun Insurance Office. Ltd. for frt Inipatiion, Wril or PJionii BIG PINES LSR. CO. 6th & Fir 773-5333 At Advtllfd tit "Th Poif" Lu'j..i.IM.I.'.,lt,.. ..ipWWJlHrlWBIWBlt4l.il ,M1P " "I I KL.Tgafi-Aig-ayi-M.JWi. .-..a tg ill ' nil pi .in' wpnini"iii.iimi'witiiiyx iijuimi.tu.t.i nimtiji' wvwpwp1 g KEEP ALIVE FIVE! This is the Aim Iff Service Club Workers Si II contacting residents SOON .. . They hope to do it by each one selling five J Mercy Flights subscriptions j 1 ME Per Family Scores of residents were returned to lo cal hospitals from recent summer acci dents by Mercy Flights. Others probably would have used Mercy Flights if they had been sub scribers. Tomorrow's accident victims are the ones that we want to have subscribe now. NON-PROFIT EkXY FLIGI-STS Box 522 INC. Courtesy of Mail Tribune Medford, Ore.