THURSDAY, NOVEMBER 1. lv,2
8 C
if , 1 1
KtLirOHD MAIL, TRIBUNE, MEDFORD. OREGON
Edii.d by Th Mail Tribune Advertising Department
NEW HIGH SCORED BY CHRISTMAS CLUB SAVINGS. Chrismas club savinKs lopped
the one a half billion mark, scoring a 4 gain over last year, reports Edward F. Dorset,
president of Christmas Club, a corporation. Over 13 million members saved this sum in
some 9,000 financial institutions, averaging $115 per member. This forty-two cents of every
dollar spent by consumers today is for services, as compared with 37c just five years ago.
This rise in the use of services is reflected in the amount of newspaper advertising done
by piofessional and service people. In 1000, they Invested 25 more than they did in 1059.
Advertisers invested $3,702,800,000 in newspapers last year-more than the total they spent
for television, radio, magazine, and outdoor advertising combined.
MEDFORD'S J. C. PENNEY STORE at Sixth slreot ana
Central Avenue will begin a store-wide Founder's Days
promotion Friday in obiervance of the 871h birthday of
J. C. Penney.
A special fealvre of the Founder's Day sale will be
Penney's own imported 17-jewel Towncralt watches for
men and women, according to Ray Baker, manager here.
Theie ipecial value items are the result of a European
buying trip by Noel Sheeley, department head for small
wares and women's accessories.
Watches have been used before with tremendous suc
cess in Founder's Days promotions, Baker said, but this
will be the first time that Penney's own brand name will
be used on an Import made exclusively for the company
in Switzerland.
Penney's customers here will be offered beautiful line
of men's and women's timepieces in a variety of styles,
priced at a low retail for a fine 17-jewel watch. Some of the
features are: expansion bracelets, unbreakable mainsprings,
shock-protected movements, and a one year guarantee with
each watch. Some men's watches have an additional fea
ture - a calendar which automatically registers the date.
The more expensive 17-jewel movement was chosen over
Pin Lever (non-jewel) movements because it will wear
longer. The synthetic rubies used as bearings are much
harder and will withstand more pressure than metal parts, thus meeting Penney's quality
standards.
Last month the Ponney Company extended its operations to catalog sales through a
pilct installation of catalog sales department l in seven Midwestern stores, Ray Baker said
The program eventually will be expanded to include Penney stores throughout the country.
GROWTH PREDICTED IN COSMETIC FIELD. In 1950 retail cosmetic sales amounted to
$840,000,000, according lo a study by the Milwaukee Co., an underwriting concern in
Wisconsin. By 1961 sales had more than doubled to $1.0 billion. And this year the pre
diction is that the cosmetic makers will sell about $2 billion worth o items ranging
from nail polish to skin lotion, reports the New York Times.
' ""J
v "'"
gpsZr JL
US?
Ray Baker
i , . ...
KEY VEHICLES IN FORD'S
1963 fleet of light trucks are
the new Ford F-100 one-half
ton pickup (top) and the Econ
oline Van (bottom), according
to Crater Lake Motors offi
cials here. A feature of the
two popular units is a new
(ully-synchronized three-speed
iransinisMuii, uusik"-" io jjiw r.
vide long transmission life
and permit the driver to shift Y&
The F-100 is available in three ii?ii-S?i
Dociy styles: aiyicsiac, wiui
integral cab-and box construc
tion; Stylesidc, with separate
cab-and-box construction; and
optional Flareside box with
wooden floor.
The Econoline Van - the in
dustry's top-selling economy
size truck, which features in
creased roof support and dur
ability for transporting equip
ment on roof-top carriers- pro
vides more loadspacc than
most conventional half-ton
panel trucks. Like all Ford
conventional trucks, the F-100
and the Econoline have en
gines equipped with a positive
crankcase emission system which reduces exhaust fumes.
SPORTING GOODS SALES RISE. Paced by sales of guns ar.d ammunition, football
equipment and the customary autumn volume in school supplies, plus late season fishing
purchases,' sporting goods dealers moved into the final quarter 8.7 ahead of the first
nine months of last year. A similar survey, also conducted by The Sporting Goods Dealer
earlier in the year, showed that dealers held their own during the first quarter and sales
were up 0.8. By the end of the six months, volume had risen 5.7 ahead of last year.
Only 19.2 of the stores look for a decline in the next three months. All others expect
to do at least as well as during the first nine months, with most even more optimistic.
Of the stores surveyed. 71.6 reported an increase during the first nine months, 20.9
show a decrease and 7.5 are even with last year.
THE FIRST CHILLY MORNINGS
here in the Rogue River Valley are re
minders that anti-fieeze weather is here.
Prestone's hard-hilt ing campaign in the
Mail Tribune and other newspapers, cite
five reasons why this popular anti-freeze
is high on the preferred list for motorists
who "look ahead." These reasons ill-!
elude:
Protects All Cooling System Metals - in
cluding aluminum. Two Inhibitor Sys
tems - to protect against rust and cor
rosion. Famous Green Tag - assurance
that you have the world's most tested
and trusted anti-freeze. "Magnetic Film"
-the film that actually resurfaces every
inch of your car's cooling system with a
micro-thin inner protective shield.
Proof r," Millions of Miles of test driving
without a case of freeze-up or engine
burn-out due to rust. Early buying is
suggested for molorists who want pro
tection and don't wish to take a chance
on a sudden extreme cold spell.
Drug Effective Against Malaria
Atlanta, Ca. - HTIi - Almost ( though they have been bitten
one year ago a group of in-', repeatedly since then by mos-
mates at the federal peniten
tiary here were given a single
injection of a new drug. Al-
UO's Homecoming
Set For Nov. 9-11
Eugene The University
of Oregon's 1962 Homecom
ing, which celebrates th re
turn of alumni to the campus,
will be on Nov. 9-1 1.
Old grads will gather this
year to be entertained at open
houses, dinners, rallies, a
Homecoming luncheon, the
football game between the
Oregon Ducks and the Wash
ington State Cougars, and the
Homecoming dance and con
cert featuring Duke Elling
ton. I
Theme for the 1962 Home-!
coming is "Progress for Pos- j
terity."
Activities of the celebration
will start the previous week !
with a three-hour canoe race ;
on the Willamette river, from
Dexter dam to Eugene, Nov.
3. The race, involving teams
from 11 men's living organiza- j
tions, parallels an invitation j
to all Oregon alumni to make
their own trip to the univer- j
sity to celebrate Homecomin
quitos heavily infected with
malaria, none has contracted
the disease.
The National Institutes of
Health disclosed the results of
the experiment today. The
new drug, not yet available
for general use, so far has
proved to be effective 10
times longer than convention
al malaria suppressives.
Dr. Robert Coatney of the
NIH told the American So
ciety of Tropical Medicine
and Hygiene that 50 inmates
volunteered for the experi
ment. Part of them were given
one injection of the new drug
developed by Parke Davis Co.
Others in the group did not
take it.
All were bitten by infected
mosquitos al monthly inter
vals. The ones who did not
take the drug invariably came
down with malaria. None who
took it have the disease.
rs
SINGLER
For
MAYOR
"Whatever makes men
good Christians, makes
them good citizens."
Daniel Webster
Pd. Pol. Adv. Jay Allen
383 Holmes, Medford
fcfcauu
rrTT
No limit
No Reserve
Piece-meal
SAWMILL and
PLANING MILL
AUCTIONS
1.
Back Stairs: Russians Got Idea
GOLDEN GLOW, A COMPLETELY NEW KIND OF MARGARINE featuring safflower
oil as ils prima ingredient and offering move poly-unsaturates than any corn-oil margar
ine, is currently being introduced by Lever Brother! Company, one of the nation's leading
margarine manufacturers.
The local introduction is being supported by a powerful promotional campaign high
lighted by both newspaper and TV advertising, as well as saturation consumer couponing.
Golden Glow's unique formula contains considerably more of the preferred poly-unsaturates
than even the leading corn-oil margarines. The development by Lever food sci
entists of a margarine formula based on choice safflower oil is of major significance. Re
cent medical lesearch suggests the desirability of increased consumption of polyunsatur
ated fata.
Safflower oil. as used in Golden Glow Margarine, provides higher quantities of linoleic
acid than any other vegotable oil. Linoleic acid is the most important of the polyunsatur
ated, essential fatly acids. Safflower oil contains 50 co more poly-unsaturates than corn
oil.
Safflower, a relatively new crop lo the U.S., but among the oldest known to man, is
currently fostering a dynarrac new industry thanks lo the recognition by medical research
of safflower oil as an exciting new food ingredient. The nutritious oil is derived from
plants grown on the farm lands of the West.
THIS SMARTLY STYLED LEVER
HANDLE mixing laucol offers new ease
and new roiivonicni'O for daily kitchen
chores. It's the new Moon Model 122,
with strikingly simple design that com
plements any kitchen decor. Featured
is the patented Dialect cartridge, uniiie
with all Muni faucets, that guarantees
against oMlv faucet repairs.
Modern numbing and Sheet Metal
6
Company and Patterson l'hiniliing and i oikms
Itoaling lump. my nre Mt'dford dealers
for Moen faucets.
GROWTH POTENTIAL SEEN FOR
DISHWASHERS AND DISPOSERS.
Last y,ar 620.000 dishwashers and 800.
000 disposers wert sold, lor total voluira
of $155 million and S63.96 million, re
spectively, report Electrical Merchan
dising Week. For ln first seven months
of '62. dishwasher sales were runninn
some 16 above the same period ol '61.
and disposer sales were up 14.3. Pre
dictions are lor total year end inlos of
close to 750.000 lor dishwashers and
some 8J0.000 lor disposers. And yet,
even with this qood growth rate, the
market lor these npohances is wide opon.
Only 8.5o ol all U.S. homes have dish
washers and 12.0. have disposers. Retailers should be sure to reach the rlqht prospects,
the magazine says. EMW's research depart men! shows that dealers in advertisinq built-in
kitchen appliances invested 70 of their funds in newspapers. 15 for radio time: 7
for phone book space; 1 for billboards; 2 for TV and 5 lor other nvdia.
AUTO SALES SET MID-OCTOBER HIGH. U.S. new or dealers sold some 220.000 Ameri
can mads can in mid-October, a record for the October 1120 oeriod and 25 ahead
of a year earlier, preliminary figures show. Last year 176.300 autot were sold, reports The
Wall Street Journal. The mid-month total is down from 250.660 sales in early October,
but that was the introduction period for most 1963 lines, and some drop was expected.
It seams possible that sales this month could top 650.000 units. A ew weeks ago, indus
try observers were predicting 600,000 October tales, which would be a record.
By MERRIMAN SMITH
UPI White House Reporter
Washington - UK I - Back
stairs at the White louse:
It seems evident al this
point that as of last Saturday
night, the Russians finally got
the idea that the United States
meant business, and thus they
pulled the U.S.S.R. missiles
out of Cuba. Or, to be more
accurate, Premier Nikita S.
Khrushchchv said he had or
dered the de-missiling of Cuba
to commence.
The change in tne wnncj
House aimospnere was start
ling. What only a few hours
ago had been a vibrating,
tense nerve - center suddenly
relaxed inlu a scries of offices
whc. e some of the employees
had to come in on Sunday to
catch up on back work.
Perhaps the calm was only
temporary. But it came as a
relief. Press secretary Pierre
Salinger was able In devote
part of Sunday aflernoon to
watching a pro football game
on television.
A large group of television
technicians and lighting men
grouped around their equip
ment in the White House
driveway to watch the same
game on a monitor set. Out
side on Pennsylvania ave.,
dozens of strollers slopped in
the balmy, late afternoon In
dian summer sun to peer
through the fence.
Deceptive View
The fence-watchers thought
they were viewing from ai'ar
a tense international drama
about to flash across silver
tubes of the nation direct from
the White House. But it wus
nothing more than several
television crews squatting on
equipment cases ami lounging
;ig.iinst cameras to watch the
ficcs. An American plane was
reported down over or off
Cuba. The military buildup in
South Florida, possibly prepa
ratory to invasion of Cuba,
rumbled higher and higher.
War or a reasonable facsimile
thereof seemed inevitable.
Then in the early hours of
Sunday, as the President pre
pared to go to mass, came
electrifying news that Khru
shchev had decided lo call off
his missiles, pack 'em up and
J ship 'em home.
si him, me vvuiie nouse
had only press accounts, then
Lake of Woods Is
One ol Salvage
a transcript of the Khrushchev
statement as broadcast by
Moscow Radio. Normally the
President would have awaited
arrival of a cerefully checked
translation of Khrushchev's
letter as delivered to our em
bassy in Moscow before re
acting publicly.
This broadcast, however,
had the stamp of authenticity.
Moscow Radio not only car
ried the full message, but
drummed up an audience by
announcing in advance that a
statement of tremendous im
portance was upcoming short
ly. Kennedy decided not to
wait. He talked over the situa
tion with his "inner sanctum''
- the executive committee of
the National Security Council.
And al noon, he issued a state
ment commending t li e Rus
sian leader for his decision.
And a calm spread quickly
through the city, to the mild
Firms Accused
01 Price Fixing
Philadelphia -IUPH- A fed
eral grand jury returned an
indictment Wednesday charg
ing six major producers of
aluminum conductor cable
with price fixing.
The firms named in the in
dictment were Aluminum Co.
of America, Pittsburgh; Ana
conda Wire and Cable Co.,
New York; General Cable
Corp., New York and Perth
Amboy, N Kaiser Alumi
num and Chemical Sales Co.,
Oakland, Calif.; Olin Malhie
son Chemical Corp., New
York, and Reynolds Metals
Co., Richmond, Va.
Alcoa, Olin Malhicson, Ana
conda and Reynolds issued
statements denying the
charges.
Various unnamed manufac
turers were termed coconspir
ators in the true bill returned
to U.S. District Judge Alfred
L. Longo. They were not indicted.
WEDNESDAY,
Thursday
14 10 a.m.
15 each day
BanTS Red Blanket Lumber Co.
$440,000.00 Evaluation
2 SAWMILLS al PROSPECT, Ore.
PLANING MILL al WHITE CITY, Ore.
EQUIPMENT AT PROSPECT to be sold Wed., Nov. 14
Sale Starts at Gang Mill on Red Blanket Road
Sawmill Engineering
Log Gang
Albany Trimmer
Table Edger
Filing Equipment
Table Edger
10' Band Head Rig
(Anti-Friction Bearings)
Dry Kilns
Crane
A-C Tractor
Trucks
EQUIPMENT AT WHITE CITY
Klamath Falls - The first
two of a series of salvage sales
to recover' timber lost in the
Oct. 12 storm have been ad
vertised by the Wincma Na
tional forest. The sales will
hp hpld Nov. 9 al 7 n m in
the countv library building in ! shchev switch was welcome.
Klamath Falls ' bl,t to up examined minutely
.Sale offerings include two ! WnU'hod for implemcnta
million board feet of pine and i 0 '
fir located in the Lake of the I lhp events and mood of
Klamath Falls Man
Killed on Highway
Merrill -il'l'li- A man was
struck and killed by a car on
State Highway 39 one mile
south of here Wednesday.
The victim was George W.
Thornhill, 3(1, Klamath Falls.
He was changing a flat '.ire
when the accident occurred.
State police said a man ap
peared at their headquarters
at Klamath Falls later and
apprehension of some officials j ,oltl them he was in a traffic
well-versed in Soviet tactics, .accident. An investigation was
To these officials, the Khru- i continuing.
Thornhill's death was wit
nessed by his wife, Gertrude.
to be told Thurs. Nov. IS
Red Blanket Planing Mill, 1 1th St. and Ave. F
Yatci American A-20 Gerlingcr Forklifts
Planer Marcher Wheel Tractor
Mention Resaw Trucks
Grinding Equipment Auto. Office Equipment
THURS. NOV. lahaVS-
$260,000.00 Evaluation
Voluntary Sale by Order of Owners!
W. A. DAUGHERTY LUMBER CO.
Sale on the Premises White City Ore.
Ave. G Between 18th & 19th St.
Resaw & Dry Sorter Depts. Filing Room
Forklifts Carriers Trucks Motor Patrol
Machine Shop, Garage, Supplies, Office Equip.
Send for illustrated descriptive brochure
Milton J.Wershow Co,
Auctioneers
One of America's Foremost Auctioneers
2130 S.W. 5th Ave. - CA 2-9151
PORTLAND, OREGON
7213 Melrose Ave. - WE 3-8541
LOS ANGELES, CALIF.
! . V ' J
L-JI!w 't
it'ler the indignity
of their (irst defeat of the sca
Mttt at the hands of Ihc Now
York Giiiuls.
Only the night before - Sat
urday night - tiie west wing
of the White House had been
n mob scene with reporters
and photographers rammed to
gether in every available
space except for private of-
Woods area, and approxi
mately 5(10.(100 hoard feet of
pine in the North Marsh area
on the Chenuilt district.
Norman Gould, timber staff
officer, explained that five
other sales are currently
being planned in areas of
blowriown concentrations. The
general areas and estimated
volumes of these sales in
clude: Wocus Bay, 500,000;
Krigewood Mountain, 800.000;
Fuego Mountain, 2 million;
Syean, :i00.00l); and Modoc
Point. 200.000 board feel
Kvcry effort will be made
to place all possible salvage
timber on the market as
ouickly as possible. Short ten
day advertisements will be
used. Smaller scattered
patches of blowdown will lie
sold by tlie rangers as they
are located. Ail sales requir
ing advertisement are hoped
to be made available within
the next two or three weeks,
Gould said.
Sunday at the While House
showed once again the ruling !
Russians are realists who ac
cepted the no-win futility of a
fight over Cuba. It showed, '
loo, that men of the Kremlin!
continue to be masters at cut
ting tension off and on with '
the flick of a Pavlovian
switch. j
1 ltrWl'CA-
I
I
MAKE SURE That YOUR Vote Counts
ELECT
FOR STATE SENATOR, JACKSON COUNTY,
111 X HENRY F. PADGHAM, Jr.
Democrat
Pliilcmafh Man Believed Drowned
nld man i b lirvrrt
rirrnvwd in H sIoiikU of the
WillriP'ollr river south of
Daiurl Leonard Kainu'r, a
rrsidoni of thr Philomath j
rca, difoppcHirri in Hip In-!
78-ypHr-1 nrum Island
to li.tvo j south nf lu re
ana 17
Tuesday
mil
a tin
nnnn. Chief Deputy Kd Ream
said.
Hp was last seen on a ,
bridge over the slouch Blood-'
hounds 'irouuhl I rum Port
land led officers to the hruU'v 1
I Twrmene,
w hose uses
pm der. w as
pi i lume and
'al tunes.
Ft yellow spier
im lude eot i y
known both as
spieo in Pilli-
The banana plant is a ci
ant herh that MU'tniis from an
underground roolstoik or
rhizome to hum a fala
"trunk" 10 lo JO fret Inch.
'I? -j '
Qualified
Discerning
Aggressive
A.f.
S, no H,t'i:ton
130' C'urt Mfil
You May Have
TERMITES
Thnp "flyinz nntV nrnv hp
surtrminjf termites. On.r or
twice rfti-h year a few of thr
ter mites, the wincrd reprn
limtivefi, swarm I com their
ground net to st-irt new ooJ
onies. Suarmer termite. lenvi
behind them thousand of
worker termitrs to est ttft
wood in your home, fill Ter
mini for frpe inspection.
3-WT GUARAN71I
Von ran depend en Termtnix
Serwc r-inrantcrd by.
t. Local Bruce Tcnninix licensee
IS L Brure Co , world s largest
maker of hardwood Moors
J. Sun Insurance Office. Ltd.
for frt Inipatiion,
Wril or PJionii
BIG PINES LSR.
CO.
6th & Fir 773-5333
At Advtllfd tit "Th Poif"
Lu'j..i.IM.I.'.,lt,..
..ipWWJlHrlWBIWBlt4l.il ,M1P " "I I
KL.Tgafi-Aig-ayi-M.JWi. .-..a
tg ill ' nil pi .in' wpnini"iii.iimi'witiiiyx iijuimi.tu.t.i nimtiji' wvwpwp1 g
KEEP ALIVE FIVE!
This is the Aim Iff
Service Club Workers Si
II contacting residents SOON
.. . They hope to do it by each one selling five J
Mercy Flights subscriptions
j
1 ME
Per
Family
Scores of residents were returned to lo
cal hospitals from recent summer acci
dents by Mercy Flights.
Others probably would have used
Mercy Flights if they had been sub
scribers. Tomorrow's accident victims are the
ones that we want to have subscribe
now.
NON-PROFIT
EkXY FLIGI-STS
Box 522
INC.
Courtesy of Mail Tribune
Medford, Ore.