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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 18, 1962)
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON e1 . V 5 5 Preliminary Estimates Of Forest Damage Done GIRAFFE BORN -A 6fi-inch; 160-pound Pamela s third coll. Korper Morris Rvzcnpa giraffe colt named ''Admiral,' born at Chi- waves a branch but succeeds in attracting cago's Brookfield Zoo Oct. 16, stays close the attention of only the mother. (liPI) to his proud mother, "Pamela." This is Mi- Your Money's Worth By SYLVIA PORTER Copyright, Hall Syndicatt, Inc. SHOWCASE FOR U.S. GOODS OPENING IN COMMON MARKET The United States next month will take a significant new step to boost future sales of made-in-the-U.S. products within the Common Market by tens of millions of dollars a year. On Nov. 13, the Rovernmcnt will open its first permanent trade center a permanent showcase for American-manufactured products in Frankfurt, Germany. Until Dec. 7 more than 30 U. S. manufacturers of electrical appliances will display products ranging from electric knife sharpeners to food freezers in a newly constructed 10,000-squarc foot hall in the heart of Frankfurt's downtown business district. The Rovernmcnt is starting an advertising-publicity drive right now to pull in buyers from all over the Common Market to the center. Salesmen and representatives of the U. S. firms will be constantly on hand to explain the virtues of the wares, take orders for immediate delivery. A key purpose of the exhibition will be to obtain for the U. S. companies overseas distributors for their goods. Another prime purpose will be to help smaller U. S. businessmen get Into the Common Market. Side by side with such giant ex hibitors as Westinghouse and Carrier will be such lesser knows as Hupp Corp. of Cleveland, Swing-A-Way Manufac turing of St. Louis (makers of a can opener for the home). As Secretary of Commerce Hodges remarked in an nouncing the November opening of the miniature mer chandise mart today, "This is an outstanding example of government-business cooperation" to expand U. S. exports and a "marketing advance of major importance." The Frankfurt showcase will be the third we've set up in this era of acute awareness of the need to expand our over seas sales goods so we can create more U.S. jobs and pay checks as well as bring our international accounts into bal. ance. (All of the products to be shown must be entirely made-In-U.S.; companies with plants within the Common Market cannot exhibit goods made at those plants at the center.) The first trade center we established was in London in June 1061. to lap the United Kingdom market. The product promotions at London resulted in additional sales in the first year alone of over $3 million. One U. S. company in a house wares display made a sale of $300,000, another a sale of S250.00O. "Most important," said a Commerce department official In an interview, "has been the extent to which hundreds of American manufacturers have located overseas agents to continue pushing the U S -made products abroad." The second was established in Bangkok, Thailand, this past April to tap the Southeast Asia market. The third is this Common Market center and the fourth will follow in 1963 in Tokyo. Why the decision to start out with electrical appliances? Because a survey made for the government emphasized that the Common Market can absorb millions of dollars more of these products. For instance, there are only 23 radios for every 100 Europeans in the Common Market against 95 for every 100 of us. There are only six refrigerators for every 100 Common Market residents against 28 for every 100 here. "The Common Market center should easily create more than S3 million of extra sales the London center developed In the first year," said the Commerce department official. After the appliance display will come an exhibit of made In U S. auto equipment in January, then an exhibit of made-in-U S. toys and games in February. So it w ill go. Even though we're already selling $4.5 billion a year of goods in the Common Market more than twice our im ports from this area there are immense opportunities for expansion. Particularly open are such fields at dental and medical equipment, auto maintenance equipment, camping goods, toys and games, do-it-yourself items. Of West Ger many's $11 billion of purchasei from other countries last year, the U.S. share was only 14 per cent. "We should be able to raise this lo 20 per cent in the first year," the of ficial estimates. Other countries are far ahead of us on this. Just in New York City 20 nations maintain permanent product displays. But we're finally moving aggressively to expand our export trade, and with the trade act now law we ll be bargaining down tariff walls soon too. This is one ck-ar way to make US jobs, paychecks, profits And among the biggest gainers may be our smaller businessmen who. without the U.S. Government's aistanee, wouldn't get in on this at all. Halloween Carnival Plans Are Noted White City Plans for the 12th Annual VAVS Hallo ween Carnival, scheduled Fri day, Oct. 2(i, from 7 to 9 p.m. in the Veterans Administra tion Domiciliary theater, have been announced by C. T. Jackson, director. Sponsoring organiza tions, with chairman and co chairman, include: American Gold Star Mothers, Margaret Eakin and Mary Parker; Blue Star Mothers of America. Mrs. Ardcna KreLschmer and Eula Middlebiisher; Disabled American Veterans. Pat Gra ham; Disabled American Vet erans Auxiliary, Bertha Neff and Hazel Rnwls: Fifty Plus club of Medford, Mrs. Rita Holmes and Martha Bowker; Junior Bed Cross, Mrs. Fred Darby nri Mrs. John Day; Military Order of the La dy Bugs, Helen Lusk and Am ber Sutherland; American Le gion auxiliary, Myrtle Hall and Lorena Leach; Veterans of Foreign Wars auxiliary, Frances Ztinrial and Faye Al lison; United Spanish War Veterans auxiliary, Au.slia Barnehurg and Hazel Ander son; World War I auxiliary and department, Dorothy Leu ty and Mabel Lynch. The recreation staff of the Domiciliary will assist in the program. Prizes will be awarded members participat ing in games of darts, baseball toss, fish pond, beauty parlor, and other events. Refresh ments will be served by vol unteer organizations participating. JFatttllv fit, ., '1 T"1' 1 It TAKE TO THE HILLS Snutn Hartley. Mass - t Tt -About 1.600 Mount Hnlyokc rnllrge coed took to the hills Tuesday for the annual nV lervanre nf Mountain Day j custom originated in 18H9. The unannounced ritual be gan when the chapel bell ran? '. Sam. The girls dropped tt'eir hooks, dnnnrd hiking boots and headed for a day in rrarhy hill - Mt. Turn. Mt. Hnlyoke and Mt. Greylock. NEXT WEEKEND October 2ht Issue TVGGlIy 1963 AUTO SHOW "What You Should Know About Auto Insurance" "How to Relax on the Road'' t "Y-u Cn Have Anything in Your Car" "Styled for Ea.e: The '63'' Fashion R".ps WITCH FOR THIS SPECIAL ISSUE with ycur copy of tht MEDFORD MAIL TRIBUNE The RoRue River National forest suffered considerable damage from the storm which recently swept over the area. Preliminary estimates of damage have been made, which will be followed by a more detailed estimate dur ing the next week, forest service officials said. Rough estimates show about 67 million board feet of timber blown down; consid erable damage to campground tables, toilets, and stoves; and 14 summer homes heavily damaged. I In addition there are many miles of streams clogged by debris; severe erosion and damage to 56 miles of roads in the Ashland Watershed; and an additional 126 miles of roads damaged by water or slides. About 4S0 miles of roads are closed by blow down. Forest service crews worked 24 hours a day open ing roads so hunters could get out. More than $5,000 was spent on this item alone, of ficials noted. Damage to buildings and forest service telephone lines is estimated to be in excess of S14.000. The preliminary estimates are being verified and plans being made to salvage the timber and repair damaged roads and other facilities, of ficials said. SIENCE IS FINED Newcastle. England - WPP -John Silence, 20, was fined thre pounds (S8.40) Wednes day for 'making too much noise. Mrs. Bullock Speaks At Sociely Dinner Mrs. Helen Duprcy Bullock. WashiiiKton, DC, of the Na tional Trust for Historic Pres ervation, spoke last Friday in Portland at the annual meeting of the Oregon Histori cal society. She spoke earlier last week in Jacksonville. Mrs. Bullock spoke on the need to preserve "realistically and permaent ly our few remaining build ings of historic, architectural and aesthetic interest." Four national awards were presented during the meeting, as were awards of special recommendation. New officers were announced including John W. Snider, Medford, member-at-large. C. B. Stephenson, retiring president, said the most im portant undertaking of the na tionally known Oregon His- THURSDAY. OCTOBER 18. 1962 C toncal society was the long suitable and therefore sub-i mous collections of the state planned construction of ' a , slant ial building for the enor-1 wide society." J) CHA8C0AI ROOM ' 1 V V ft. 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