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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 4, 1962)
THURSDAY. OCTOBER 4. 1962 A 7 Uniformity In Whiskey Varies With Methods Of Distillers here are happiest about is that bourbon sales are in creasing. In 1950, bourbon had only 23 per cent of the market. Last year it had 40 per cent. By JOSEPH VARILLA customers became so hopped! , But others argue a better: in moving the barrels within crs age their product from about four to six years. Dur ing that lime, the whisky penetrates into Ihe charr. i oak barrels and takes on its color. It's clear hen it goes into the barrels. The aging process is a mat ter of argument among pro tcr distiller." These are the men who have the recipe for the mash needed to make the whisky and whose knowledge was gained from their fa thers, grandfathers and great grandfathers. But Ihe distillers rav the United Press International up on the stuff they tore up ! product can be attained the warehouse. r ranKlort, Ky. tUPB When : his bar throush the so-called "old- n, Z?. distillers ,-,re told about it, The reaso ,his talk they re ready to pull out all ; rii ,h Hi.t.n.rt i that ih.. time melhodf." At those dis- rels are moved to provide their cork:. I , ,' ; , rnrl ' tillerics. nature and muscle i uniformitv aiitng. They But some whisky connois-! uniformity. In the heart of 'power alone are used in the j may spend six months in the U S'-. fDllld III UIUUUVL I ' - HORIZON TRAILER VILLAGE . . . offers lots of things for you to do! Pay us a visit ADULTS ONLY. Hiway 99 South of Mcdford at Phoenix. seurs hereabouts c o n t e n d I the bourbon-makine cnuiurv. acina Drocess right comer of the first floor. three are different kinds of the phrase "tender loving one of them is the " bourhon. , care" probably is used more : Rranrls" distillery located three months in the middle of the second floor, six months on the left corner of the third. Aged Six Years In the temperature-controlled warehouses, all the recipe is probably the easiest ducers. Most contend that, part. li s the know-how dur- They will lake an oath there are such types as laugh in whisky, cryin' whisky, fallin' down whisky and, the worst of all, fightin' whisky. Ono story is that a Lexing ton barkcep once tried to sue a major distiller, claiming he was sold five cases of often in reference to whisky I rcw miles from here. There after six years, the whisky ing distilling that counts, begins to taste more like the Whisky is susceptible to im barrel than like whisky. purities during the manufac However, one distiller, j luring process and it's their Schenlcy, has taken the lead j job to see that it remain? in aging whisky eight years j pure than to babies. ; about some 60.000 barrels of Some distillers feel they 1 bourbon are stored in an all can best get the uniformity I wood building high on a hill, through modern electronic ' The warehouse has 250 methods. At their distilleries, windows which are opened i moving isn't necessary. The the warehouses wher whisky ' every morning and closed j various conditions can be ! or more. 1 hey say it means If it doesn't, a whole batch night to provide the , created with the flick of a ! better whisky and they be-1 would have to be thrown is aiuttu lui vt-ctis iin piupcr ; c 11 j nielli tu ki"iii ...v ...... ... ... ....... uvui. ........... ...... ...... . aging, are temperature-con-! Drooer circulation. The mus- switch. licve the public likes it. ! out fightin' whisky. He said his I trolled power comes into play i Most of the bourbon mak-1 All distilleries have a "mas-! One thing distilleries MEDFORD MAIL TRIBUNE. MEDFORD. OREGON sS-" (. V-V. -17' .f "4V rrtJ I I I 1.-. . 4h tb" 1Tr-stx,t twk! h 1 OBJECTS TO CRUSHER - Fred Myers, executive director of the Humane Society, told a House Commerce subcom mittee in Washington that the society is not against legiti mate use of animals in medical research. But it wondered whether legs of 400 dogs had to be crushed to learn about shock. Here Myers displays a Blalock press which he said has been used in scores of experiment in crushing the legs of dogs. (UPI) Italian Studio To Make English Films By WILLIAM SUNDERLAND United Press International Rome-ll'PIl-' English Spoken j Here." i That could well be the sign j above Dino de Laurentiis' film ' studios these days. Ever since De Laurentiis, ! the largest one-man film pro-j ducer in the world, decided 1 to go completely international ! and film all his major produc- i tions in English instead of Italian, his entire staff has be gun to study English. Even the bus-boys in the studio commis sary arrive on the job carry ing English - Italian diction aries, j To head up his various in- j tcrnational departments, de I Laurentiis has been signing experts from Hollywood, New York and London. Most of : these speak only English and therefore each has to have a bi-lingual secretary who can handle both English and Ital ian perfectly. De Laurentiis' chief execu tive assistant in charge of this ; English - language production j is Luigi Luraschi, former ex ecutive with Paramount pic tures in Hollywood, while his supervisor of distribution in the United States and Great Britain is Kenneth Har greaves, former managing di rector of Columbia Pictures of London. Multi-Lingual Press i Lon Jones was brought j from Hollywood to set up the j producer's international press department and his assistant, I Caryl Gunn. is English. Sec- j retaries in the press depart-; ment are multi-lingual, for) this department handles all ; foreign press. j De Laurentiis' chief produc- j Hon accountant is Fred Side-1 water, of Philadelphia, for-j mcrly with Price, Waterhouse. I American director Richard j Fleischer has just been signed to a one-year contract and has ' his office at the studio, where ! he is preparing to film "Zak ary," one of the major English-language films on the schedule. Fleischer directed lie Laurentiis1 S10 million pro duction, "Barabbas," to be re leased in the United States in October. De Laurentiis own execu tive secretary, Lilliana Mat thews, is English but is multi lingual and her staff is all bi lingual, or fast becoming so. Each Learns Language While all the "foreigners" in the studio, namely the Americans and Britishers, are struggling to learn basic Ital ian, the rest of de Laurentiis' huge staff is trying to learn English, so all conversations are carried on in halting Eng lish and Italian as each tries to speak the other's lan guage. It is worth noting that the Italians are learning English much faster than the "foreign ers" are learning Italian. Eu ropeans have a facility for languages. Real reason behind this in ternationalizing of his studios is that de Laurentiis believes a film must have universal appeal these days and the big gest of all markets interna tionally are the United States and the other English-speaking countries. Europeans do n o t mind "dubbed" pictures, but they are not popular with Ameri can or British audiences. Therefore, de Laurentiis will film most of his films in Eng lish and then dub them back into Italian and other Euro pean languages, thus revers ing the usual trend. MM HURRY . . . HURRY DON'T MISS THIS BIG EVENT HURRY INSTANT CHEESE Lansing, Mich. - WI'li - Ched dar and blue cheese soon will be added to the long list of instant foods available. Scien tists at Michigan State uni versity's agricultural experi ment station developed the in stant cheeses which can be reconstituted simply by add ing water. Subscribers To report improper or non delivery of the Mail Tfibum t. Mediord. phone 772-6141; Ash land .-all at 1 24 Iowa St.. or phone 482-3002; Montaeue and Yreka. phone GLobe 9-3171. be fore fi 45 p.m. daily and 10:30 a.ni Sunday. Il reRii lar delivery arrives short' y after you call please notify office, thus eliminating special messenger service. flV ( i'P sX- A IrK' ennn VU.. J ' I j TlUll UNDER OUR BIG ,f 4 ! I : KTX CIRCUS r.'i- . ffiS . :) TENT WTT WYT2l ! TV FOR THESE BIG T j) .: ! VALUES - t"?L tSpectacialai' Savings Jr ' Famous Brand 400 LADIES1 14 yM fL NAME COATS DRESSES '2m A'M ll : ll. REGULAR TO 39.95 REGULAR TO 12.99 fflpC ( fmJk 1 V 'r' :f YOUR CHOICE! YOUR CHOICE wff fd v it. V- NO MONEY DOWN CHARGE tT! feSSEgF B! "fcB. Yi ' ON ANYTHING YOU ON SEARS REVOLVING llfel't tjij C ' 'jjt BUY AT SEARS CHARGE ACCOUNT lfrlOS -xafe-dS' Magnilicent fashion coats in tamoul Many, many fabrics, an overwhelm. 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