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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 22, 1962)
4 B WEDNESDAY. Travel Service Promotion Pays With More Foreign Travelers New York (UPI) Euro-1 nMn and Smith American tourists are visiting the I United States in unprece- dented numbers this summer - the payoff of a year of promotion by the new U. S. Travel Service, travel agents, hotel chains and transporta tion interests. The travel load so far this year indicates that more than 850,000 persons from parts of the world other than North America probably will visit this country in 1962. an in crease of at least 16 per cent over last year. Since most travellers spend about $900 each on their trips, the $12 million gap between U. S. tourist dollars flowing abroad and foreign tourist momiy spent here will be consider ably narrowed. Mora Funds Requested The USTS, headed by North Carolinian Voit Gil more, hopes to have its program of travel promotion in high gear by next year and has asked a 11.7 million increase in ap propriations from Congress. Hoards of foreigners are ex pected in 1964-85, the years of the New York World's Fair, and Gilmore would like to eradicate most of the bugs in U. S. tourism by then. One of the main problems faced by personnel dealing with tourists from abroad is their motivation. Americans go abroad to see castles, cath edrals and museums, play the gourmet, and attend music festivals. Foreign touristi come to the United States mainly to see how we live. "Most Americans don't care if they don't get inside a French or Italian home, but our foreign guests feci cheated if they don't visit an Amer ican home and particularly inspect an American kitchen and bathroom," says Victor Barrett, vice president of Manger Hotels and head of the pcople-to-people commit tee of Ihe American Hotel Association. Committees Organiied Many communities, such as Rochester, N. Y., and Dallas. Tex., have taken the lead from the USTS by organizing hospitality committees to provide foreign tourists with at least one visit with an American family, preferably one of similar social back ground and professional in terests. Most American in dustries have a ready-made guided tour or are willing to arrange one on request from visiting groups. Group travel still accounts for the bulk of visitors from abroad, mainly because char ter flights and group fare reductions provide economies that are not offered the in dividual traveller. Big U. S. hotel chains, like Sheraton, Pick and Manger, have cut room rales as much as 50 per cent for groups, which also can afford foreign language guides better than solo trav ellers. "We've had a 50 per cent increase in tour groups and a 21 per cent Increase in indi vidual European travellers this year over 1961," reports Patric Green, director of In ternational relations for the Sheraton Corp. of America. "The USTS has helped im measurably. Europeans feel that America really wants tlieni because they have now Had an official invitation to visit the United States Increase From France European tourists are the most numerous, with an es- - ... ".. . ' -M ... You will nof receive family Weekly wild your newspaper ntxf wttdencf. WATCH FOR THESE EXCITING FEATURES IN THE SEPTEMBER 2nd ISSUE ajj "My Trip to Penguin Lind" by H. R. H. Prince Philip. fcjj In the Antarctic realm of ice and snow, th British prince 11 found his "host" to be a bird of strange charm and fl extremely odd habits. Prince Philip's own photograph aw illustrate this amusing "10 Questions Parents Ask by Virginia Burgess Warren. what has happened In the days." 0 "Baseball's Bad Boy Turns Good" by Jack Ryan. Ba cause of his temper and pioptnsity lor hitting batters, Dodger pitcher Don Drysdsla has been something of a baseball terror. This special feature tells you why and how he has changed. "Can the U.S. Win tha World Charles R. Meyer, for 111 yeirs, tha United States I been the master of yachting, challenges our best and tha turn. SEPTEMBER 2nd ISSUE FAMILY WEEKLY with your copy of the Medford Mail Tribune AUGUST 22, 196J serially big increase in French travellers. Fifty-two per cent of the foreign visitors to Seattle, scene of the World's Fair this summer, have been Modern Schools Emphasize Basic Math Principles Washington - Space age mathematics may turn out to be a "plus" for the younger generation, but what it s do. Ing to the pride of a genera- Hon of parents is definitely on the minus side. For parents who have lost face trying to help a bright ten-year-old with his new mathematics" homework, many school systems have started what might be called "arithmetic anonymous groups. Some are briefing sos. sions for parents conducted by math teachers. Most are more formal adult education courses and are usually called "An Introduction to the New Math, ematics" or something similar The National Council of Teachers of Mathematics, department of the National Education association, reports that such courses are not only "face savers." they can give adults a pretty good glimpse into the world of computers and calculators. They are also reported to be helpful to any. one interested in investing wisely, Installment buying, and general economic de. velopments. In the meantime, the coun cil offers this general back' ground about the new math ematics: The new mathematics, be ginning with elementary arithmetic, stresses concepts rather than rote memorization of .the proper steps to per form, as in the old system. By shifting emphasis from the mechanical to the creative, most educators agree that students will be better able to cope with new develop ments requiring new math ematical competencies in this age of the atom. A higher degree and a dif ferent type of proficiency in mathematics is essential in most of today's careers. Even the person who does not work directly with mathematics will find it helDs him in his daily life, In reading newspapers, in understanding scientific and economic developments, in making wise investments, and in intelligent installment buying. Basic Principles Taught Many old fields of math ematics are still highly im portant and must continue to be taught. However, to help the student gain deeper un derstanding of basic prin ciples, emphasis Is now placed on different aspects of these fields. Algebra, one of the central topics In both old and new sequences of mathematics, has usually been presented as a collection of rules, which if followed, produce the answer: proofs were reserved for geometry. Algebra, in the new mathematics, will be taught so that its structure-its deduc tive character - is apparent. Probability, statistics, and other advanced concepts are being taught in high school because of their early impor tance in applied mathematics NKXT ISSUE SEPTEMBER 2nd WeeJkly utiit St fudtuitcC EVERY OTHER WEEK and informative article. Most Often About School" Ths answers will tell you classroom since "th old Series of Sailing;" by iteshas Jfl ustrtlta fjl ng their JJ but next week Australt Russians are waiting French, and the USTS re ports a 52 per cent overall in crease in French tourists. Travel agents say the French are "loaded." U.S. embassies can Issue visas within 30 minutes and many unnecessary questions have been eliminated from entry forms for convenience of foreign tourists. Once here, the average foreign tourist embarks on a rather limited itinerary, us ing bus and train transporta tion rather than more expen sive plane travel. Greyhound Bus Lines' 99 days of travel for $99 has lured many a European tourist west who might otherwise have seen only New York and Washing ton. Bus travellers average three weeks, 3,000 miles and spend $13 a day. Of 300 departing foreign travellers interviewed at New York's Idlewild Airport, 35 per cent had seen only New York, 25 per cent had been to Washington, 22 per cent to New England and the middle Atlantic states. IS per cent to Chicago and 23 per cent to San Francisco. Seventy per cent said they were delighted with America and want to return. Government statisticians re port that enrollments in pri vate schools are rising, espec ially In elementary and sec ondary classifications. and in many fields of ad vanced study. Trigonometry, no longer necessary for navigation, sur veying, or finding the dale for Easter, Is still extremely important for electrical en gineering and for applied mathematics. However, em phasis is now on analytic trig onometry rather than on the traditional solution of tri angles. The old use for logarithms is now met by desk calculat ors and electronic digital com puters. The study emphasis has therefore shifted to the properties of the logarithm function. Schools may choose from a wide program range In the new mathematical subjects. Improved programs have not yet been in operation long enough to permit extensive statistical evaluation. How ever, it is known that under the improved programs pupils do at least as well as other pupils on traditional tests and also learn more of the basic principles that underlie all of mathematics. een Our Pre-Teen balcony dept. is full of smart back-to-school clothes from White Stag and Catalina West's finest makers of sports wear . . . STAR -By CLAY Yow Dotty According To develop meuage for Thursday, read words corresponding to numbers of your Zodiac birth sign. 1 Expense 31 Down 2 'four j2 T jrr I MAY Jl 3 l.imit A oj S Con't ( t Con 7 Ktoo H Giarmtnaj 9 Juris IIMonev ' 12 Pcnonaliiy 3 Don't .15 h MAY 22 JUNE 22 ON 1- 41 DtseiMtng Don't i On eUCWIewk a si-: 1-70-76 JUNE 23 14 A 3UOvHm J5Tr,o . i 170d ' 470vtr-m )STM ' 4lGt JULY 23 2- UJ.14I jy4C-t0-79B0 19Martrt 49 Mere) uo JULY24 ,AUS. 23 20 Let 21 Tot 22Th,ngt 23 Con 2i Mi 2b Co,tU 26 Omere 27 Hannly y9 And MYoa i SI Our M8etf J3 W itn 54 Vourm 55 Can ili Otrttm S7To SI U 133-38-43-4 H-'ti-nw-'Xt VWOO AUi. 24 SIFT. 22 30 AO fhe fl 3-1J.29-34 Flexibility To School A key word in school de sign is flexibility. Prime requirement of school buildings is that they be adaptable to changes in the swift growing educational program. According to the New York chapter of the American In stitute of Architects, there are several elements of flexibility. Not all of them will be neces sary in every case, but each should be considered by school boards and their ar chitects in formulating the de sign of the school to accom modate major or minor changes. Versatility Listed One of these elements Is versatility - the ability to ac commodate a variety of func tions. For example, in planning the Rippowam Senior High school in Stamford, Conn., the cafeteria is designed to pro vide four separate rooms for large group instruction when it is not in use as a dining room. Also, two auxiliary gymnas iums are being equipped for closed-circuit television for use by large student groups when physical education class es are conducted out-of-doors. Further, 20 classrooms will have provisions for closed circuit television and all the rooms will have public ad dress connections. This will make it possible to broadcast television or sound programs to groups of varying sizes. Another point is converti bility. In other words, adapta bility for interior changes. themes for Fall the I W sub-teen Jhll Cfljp .Skirts ffp Sweaters IJjiMl Tops prt Capris Coats PARKER WOODS Lcons MEDFORD MAIL GAXElM R. POLLAK- Activity Guid to ffit Start. i .trr.n OCT. 24fl 4- 5- 7-Uifi 7-24-31 Mj 4)1 Your 62 bommir 63 Authority 64 Your 6 b Inon SGOKftO OCT. 24 4.4 NOV. 22 J3-47-56-584 I 7 WttTTAtlUS 4 fomiltar ftO Poly 70 O 7 Someone 72 Unusual 73 Rj NOV 2J MC 21 it B0-55-59.4J, 172-78-8348 74 Surround -ngjl CANKOtN 3 i3na ceompltthd 76 Hard JAN. 7 You 78 Something 79 OepQMi AO Sex AlCon : Short- fli You v 64 Artd B 5 Wisely 6 Ftry 87 Secret S3 Warned fif? Comings 13.25-35-41? 64-67-84-7Ve-l AOUAUUS 1 I ltMM1.28ft.TI P2-37-J2 nicis MAR. 21 Is Key Design Schools are needed in which the interior space can be al tered in accordance with the needs of teachers and stu dents. For instance, at Hillsdale High school in San Mateo, Calif., movable wall panels are arranged to serve what ever educational purposes the program may dictate. The movable walls are standard steel panels filled with in sulating material and covered with a baked enamel finish, j They are interchangeable , and can be bolted into the ceiling grid. The paneling is completely independent of the ; interior columns, thus assur ing a high degree of flexibil ity. ! Expansibility Noted i The third factor is expansi-, bility for exterior building changes. This quality has to do with the capacity of a building to accommodate ad ditions to the original struc- ture without undue expense. I The types of flexibility which the architect will utilize ' in his planning will depend upon basic decisions made by the school board. In other words the board must define such factors as possible area growth, teaching methods, equipment to be ! used, number and ages of children, etc., so that the school can be properly de signed to meet the educational objectives. More persons own their homes in the U.S. than in any other country. Car Coats 220 MAIN Next door Is Andy's TRIBUNE. MEDFORD, OREGON President Decrees Pisticci, Italy - IDPIl - T1iis southern Italian community of 15,000 persons has been ordered by presidential decree to become a "ghost town." The death warrant came for Pisticci, perched high on a hill overlooking fertile farm land, because landslides have Qohixiinc 0 y0 7.98 mm -r "Town & Country" Pert little flat in black or red . Italian Ghost Town made it unsafe. The first re corded slide came in 1688 and killed 400 persons. As the cen turies passed, more and more rock and soil slipped out from under the town, taking houses and streets with it. Whole areas of the town have been condemned as un "Sweaters" Th "nicest" thing you can say about a Sweater . . . because this year they are "Tops" . . . dozens are being "layed away" every week as every one is talking about the outstanding styles and colors . . . Come in and see for yourself. to t.eO' wis Knit Dresses The most fa:.hionjb's And OriCt(Cl Outfit vou can buy. 19.98 6998 -77 -ff J 9.95 yMl safe. In the past 10 years mil lions of lire have been spent on attempts to prop up the town. Geologists, however, said all their work was in vain. Until now the people of Pisticci have defied the scien tists' verdict. As their houses collapsed they would move to another part of town and build again. as advertised in "Seventeen" 18.98 Matching Capri Matching Skirts 9.98 to 16.98 There will be modeling store Friday night from 7 "Skirts" 8.98 to 16.98 "Coats and Car Coats" In all the popular lengths . . .Corduroy, wool, poplins. The long toe Other Flats 7.95 Government Profits From Philately Hobby ' New York IUPD Even ths government is profiting from private business of philately. McGraw-Hill says the post office estimates it made a 1961 profit of $2.7 million from the sale of stamps that went into collections and were never used for mailing. ...... 11.98 in our windows and to 9 . . . Cos Fur Collar Racoon Trim Lined "Frenchie" brand new "Cuff-link" with wearing rib sole . . . Snip ... 3 colors. 9.95 OPEN NIGHTS FRI. TIL 9 220 MAIN (VI1 Next door te Andy'j C- At Our Rear Entrance
