4 B
WEDNESDAY.
Travel Service Promotion Pays
With More Foreign Travelers
New York (UPI)
Euro-1
nMn and Smith
American
tourists are visiting the I
United States in unprece-
dented numbers this summer
- the payoff of a year of
promotion by the new U. S.
Travel Service, travel agents,
hotel chains and transporta
tion interests.
The travel load so far this
year indicates that more than
850,000 persons from parts
of the world other than North
America probably will visit
this country in 1962. an in
crease of at least 16 per cent
over last year. Since most
travellers spend about $900
each on their trips, the $12
million gap between U. S.
tourist dollars flowing abroad
and foreign tourist momiy
spent here will be consider
ably narrowed.
Mora Funds Requested
The USTS, headed by North
Carolinian Voit Gil more,
hopes to have its program of
travel promotion in high gear
by next year and has asked a
11.7 million increase in ap
propriations from Congress.
Hoards of foreigners are ex
pected in 1964-85, the years of
the New York World's Fair,
and Gilmore would like to
eradicate most of the bugs
in U. S. tourism by then.
One of the main problems
faced by personnel dealing
with tourists from abroad is
their motivation. Americans
go abroad to see castles, cath
edrals and museums, play the
gourmet, and attend music
festivals. Foreign touristi
come to the United States
mainly to see how we live.
"Most Americans don't care
if they don't get inside a
French or Italian home, but
our foreign guests feci cheated
if they don't visit an Amer
ican home and particularly
inspect an American kitchen
and bathroom," says Victor
Barrett, vice president of
Manger Hotels and head of
the pcople-to-people commit
tee of Ihe American Hotel
Association.
Committees Organiied
Many communities, such as
Rochester, N. Y., and Dallas.
Tex., have taken the lead
from the USTS by organizing
hospitality committees to
provide foreign tourists with
at least one visit with an
American family, preferably
one of similar social back
ground and professional in
terests. Most American in
dustries have a ready-made
guided tour or are willing to
arrange one on request from
visiting groups.
Group travel still accounts
for the bulk of visitors from
abroad, mainly because char
ter flights and group fare
reductions provide economies
that are not offered the in
dividual traveller. Big U. S.
hotel chains, like Sheraton,
Pick and Manger, have cut
room rales as much as 50 per
cent for groups, which also
can afford foreign language
guides better than solo trav
ellers. "We've had a 50 per cent
increase in tour groups and a
21 per cent Increase in indi
vidual European travellers
this year over 1961," reports
Patric Green, director of In
ternational relations for the
Sheraton Corp. of America.
"The USTS has helped im
measurably. Europeans feel
that America really wants
tlieni because they have now
Had an official invitation to
visit the United States
Increase From France
European tourists are the
most numerous, with an es-
- ... ".. .
' -M ...
You will nof receive family Weekly wild your newspaper
ntxf wttdencf.
WATCH FOR THESE EXCITING FEATURES
IN THE SEPTEMBER 2nd ISSUE
ajj "My Trip to Penguin Lind" by H. R. H. Prince Philip.
fcjj In the Antarctic realm of ice and snow, th British prince
11 found his "host" to be a bird of strange charm and
fl extremely odd habits. Prince Philip's own photograph
aw illustrate this amusing
"10 Questions Parents Ask
by Virginia Burgess Warren.
what has happened In the
days."
0 "Baseball's Bad Boy Turns Good" by Jack Ryan. Ba
cause of his temper and pioptnsity lor hitting batters,
Dodger pitcher Don Drysdsla has been something of a
baseball terror. This special feature tells you why and
how he has changed.
"Can the U.S. Win tha World
Charles R. Meyer, for 111 yeirs, tha United States I
been the master of yachting,
challenges our best and tha
turn.
SEPTEMBER 2nd ISSUE FAMILY WEEKLY
with your copy of the
Medford Mail Tribune
AUGUST 22, 196J
serially big increase in French
travellers. Fifty-two per cent
of the foreign visitors to
Seattle, scene of the World's
Fair this summer, have been
Modern Schools
Emphasize Basic
Math Principles
Washington - Space age
mathematics may turn out to
be a "plus" for the younger
generation, but what it s do.
Ing to the pride of a genera-
Hon of parents is definitely
on the minus side.
For parents who have lost
face trying to help a bright
ten-year-old with his new
mathematics" homework,
many school systems have
started what might be called
"arithmetic anonymous
groups. Some are briefing sos.
sions for parents conducted by
math teachers. Most are more
formal adult education courses
and are usually called "An
Introduction to the New Math,
ematics" or something similar
The National Council of
Teachers of Mathematics,
department of the National
Education association, reports
that such courses are not only
"face savers." they can give
adults a pretty good glimpse
into the world of computers
and calculators. They are also
reported to be helpful to any.
one interested in investing
wisely, Installment buying,
and general economic de.
velopments.
In the meantime, the coun
cil offers this general back'
ground about the new math
ematics:
The new mathematics, be
ginning with elementary
arithmetic, stresses concepts
rather than rote memorization
of .the proper steps to per
form, as in the old system.
By shifting emphasis from the
mechanical to the creative,
most educators agree that
students will be better able
to cope with new develop
ments requiring new math
ematical competencies in this
age of the atom.
A higher degree and a dif
ferent type of proficiency in
mathematics is essential in
most of today's careers. Even
the person who does not work
directly with mathematics will
find it helDs him in his daily
life, In reading newspapers,
in understanding scientific
and economic developments,
in making wise investments,
and in intelligent installment
buying.
Basic Principles Taught
Many old fields of math
ematics are still highly im
portant and must continue to
be taught. However, to help
the student gain deeper un
derstanding of basic prin
ciples, emphasis Is now placed
on different aspects of these
fields.
Algebra, one of the central
topics In both old and new
sequences of mathematics, has
usually been presented as a
collection of rules, which if
followed, produce the answer:
proofs were reserved for
geometry. Algebra, in the new
mathematics, will be taught
so that its structure-its deduc
tive character - is apparent.
Probability, statistics, and
other advanced concepts are
being taught in high school
because of their early impor
tance in applied mathematics
NKXT ISSUE
SEPTEMBER
2nd
WeeJkly
utiit St fudtuitcC
EVERY
OTHER WEEK
and informative article.
Most Often About School"
Ths answers will tell you
classroom since "th old
Series of Sailing;" by
iteshas Jfl
ustrtlta fjl
ng their JJ
but next week Australt
Russians are waiting
French, and the USTS re
ports a 52 per cent overall in
crease in French tourists.
Travel agents say the French
are "loaded."
U.S. embassies can Issue
visas within 30 minutes and
many unnecessary questions
have been eliminated from
entry forms for convenience
of foreign tourists.
Once here, the average
foreign tourist embarks on a
rather limited itinerary, us
ing bus and train transporta
tion rather than more expen
sive plane travel. Greyhound
Bus Lines' 99 days of travel
for $99 has lured many a
European tourist west who
might otherwise have seen
only New York and Washing
ton. Bus travellers average
three weeks, 3,000 miles and
spend $13 a day.
Of 300 departing foreign
travellers interviewed at New
York's Idlewild Airport, 35
per cent had seen only New
York, 25 per cent had been
to Washington, 22 per cent to
New England and the middle
Atlantic states. IS per cent to
Chicago and 23 per cent to
San Francisco. Seventy per
cent said they were delighted
with America and want to
return.
Government statisticians re
port that enrollments in pri
vate schools are rising, espec
ially In elementary and sec
ondary classifications.
and in many fields of ad
vanced study.
Trigonometry, no longer
necessary for navigation, sur
veying, or finding the dale
for Easter, Is still extremely
important for electrical en
gineering and for applied
mathematics. However, em
phasis is now on analytic trig
onometry rather than on the
traditional solution of tri
angles. The old use for logarithms
is now met by desk calculat
ors and electronic digital com
puters. The study emphasis
has therefore shifted to the
properties of the logarithm
function.
Schools may choose from a
wide program range In the
new mathematical subjects.
Improved programs have
not yet been in operation long
enough to permit extensive
statistical evaluation. How
ever, it is known that under
the improved programs pupils
do at least as well as other
pupils on traditional tests and
also learn more of the basic
principles that underlie all of
mathematics.
een
Our Pre-Teen balcony dept. is full of
smart back-to-school clothes from
White Stag and Catalina
West's finest makers of
sports wear . . .
STAR
-By CLAY
Yow Dotty
According
To develop meuage for Thursday,
read words corresponding to numbers
of your Zodiac birth sign.
1 Expense 31 Down
2 'four j2 T jrr
I MAY Jl
3 l.imit
A oj
S Con't (
t Con
7 Ktoo
H Giarmtnaj
9 Juris
IIMonev '
12 Pcnonaliiy
3 Don't
.15 h
MAY 22
JUNE 22
ON 1-
41 DtseiMtng
Don't
i On
eUCWIewk
a si-:
1-70-76
JUNE 23
14 A 3UOvHm
J5Tr,o . i
170d ' 470vtr-m
)STM ' 4lGt
JULY 23
2- UJ.14I
jy4C-t0-79B0
19Martrt
49 Mere)
uo
JULY24
,AUS. 23
20 Let
21 Tot
22Th,ngt
23 Con
2i Mi
2b Co,tU
26 Omere
27 Hannly
y9 And
MYoa i
SI Our
M8etf
J3 W itn
54 Vourm
55 Can
ili Otrttm
S7To
SI U
133-38-43-4
H-'ti-nw-'Xt
VWOO
AUi. 24
SIFT. 22
30
AO fhe
fl 3-1J.29-34
Flexibility
To School
A key word in school de
sign is flexibility.
Prime requirement of
school buildings is that they
be adaptable to changes in
the swift growing educational
program.
According to the New York
chapter of the American In
stitute of Architects, there are
several elements of flexibility.
Not all of them will be neces
sary in every case, but each
should be considered by
school boards and their ar
chitects in formulating the de
sign of the school to accom
modate major or minor
changes.
Versatility Listed
One of these elements Is
versatility - the ability to ac
commodate a variety of func
tions. For example, in planning
the Rippowam Senior High
school in Stamford, Conn., the
cafeteria is designed to pro
vide four separate rooms for
large group instruction when
it is not in use as a dining
room.
Also, two auxiliary gymnas
iums are being equipped for
closed-circuit television for
use by large student groups
when physical education class
es are conducted out-of-doors.
Further, 20 classrooms will
have provisions for closed
circuit television and all the
rooms will have public ad
dress connections. This will
make it possible to broadcast
television or sound programs
to groups of varying sizes.
Another point is converti
bility. In other words, adapta
bility for interior changes.
themes
for Fall
the I W
sub-teen Jhll
Cfljp .Skirts
ffp Sweaters
IJjiMl Tops
prt Capris
Coats
PARKER
WOODS
Lcons
MEDFORD MAIL
GAXElM
R. POLLAK-
Activity Guid
to ffit Start. i
.trr.n
OCT. 24fl
4- 5- 7-Uifi
7-24-31 Mj
4)1 Your
62 bommir
63 Authority
64 Your
6 b Inon
SGOKftO
OCT. 24 4.4
NOV. 22
J3-47-56-584 I
7
WttTTAtlUS
4 fomiltar
ftO Poly
70 O
7 Someone
72 Unusual
73 Rj
NOV 2J
MC 21
it
B0-55-59.4J,
172-78-8348
74 Surround -ngjl
CANKOtN
3 i3na
ceompltthd 76 Hard
JAN.
7 You
78 Something
79 OepQMi
AO Sex
AlCon
: Short-
fli You v
64 Artd
B 5 Wisely
6 Ftry
87 Secret
S3 Warned
fif? Comings
13.25-35-41?
64-67-84-7Ve-l
AOUAUUS
1
I
ltMM1.28ft.TI
P2-37-J2
nicis
MAR. 21
Is Key
Design
Schools are needed in which
the interior space can be al
tered in accordance with the
needs of teachers and stu
dents. For instance, at Hillsdale
High school in San Mateo,
Calif., movable wall panels
are arranged to serve what
ever educational purposes the
program may dictate. The
movable walls are standard
steel panels filled with in
sulating material and covered
with a baked enamel finish, j
They are interchangeable ,
and can be bolted into the
ceiling grid. The paneling is
completely independent of the ;
interior columns, thus assur
ing a high degree of flexibil
ity. !
Expansibility Noted i
The third factor is expansi-,
bility for exterior building
changes. This quality has to
do with the capacity of a
building to accommodate ad
ditions to the original struc-
ture without undue expense. I
The types of flexibility
which the architect will utilize '
in his planning will depend
upon basic decisions made by
the school board.
In other words the board
must define such factors as
possible area growth, teaching
methods, equipment to be !
used, number and ages of
children, etc., so that the
school can be properly de
signed to meet the educational
objectives.
More persons own their
homes in the U.S. than in any
other country.
Car Coats
220 MAIN
Next door Is Andy's
TRIBUNE. MEDFORD, OREGON
President Decrees
Pisticci, Italy - IDPIl - T1iis
southern Italian community
of 15,000 persons has been
ordered by presidential decree
to become a "ghost town."
The death warrant came for
Pisticci, perched high on a
hill overlooking fertile farm
land, because landslides have
Qohixiinc
0
y0 7.98
mm -r
"Town & Country"
Pert little flat in black or red .
Italian Ghost Town
made it unsafe. The first re
corded slide came in 1688 and
killed 400 persons. As the cen
turies passed, more and more
rock and soil slipped out from
under the town, taking houses
and streets with it.
Whole areas of the town
have been condemned as un
"Sweaters"
Th "nicest" thing you can say
about a Sweater . . . because this
year they are "Tops" . . . dozens
are being "layed away" every
week as every one is talking
about the outstanding styles and
colors . . . Come in and see for
yourself.
to
t.eO'
wis
Knit
Dresses
The most fa:.hionjb's
And OriCt(Cl Outfit
vou can buy.
19.98
6998
-77 -ff
J
9.95 yMl
safe. In the past 10 years mil
lions of lire have been spent
on attempts to prop up the
town. Geologists, however,
said all their work was in
vain.
Until now the people of
Pisticci have defied the scien
tists' verdict. As their houses
collapsed they would move
to another part of town and
build again.
as advertised in
"Seventeen"
18.98
Matching Capri
Matching Skirts 9.98 to 16.98
There will be modeling
store Friday night from 7
"Skirts"
8.98
to
16.98
"Coats
and
Car Coats"
In all the popular
lengths . . .Corduroy,
wool, poplins.
The
long
toe
Other Flats
7.95
Government Profits
From Philately Hobby '
New York IUPD Even ths
government is profiting from
private business of philately.
McGraw-Hill says the post
office estimates it made a
1961 profit of $2.7 million
from the sale of stamps that
went into collections and
were never used for mailing.
...... 11.98
in our windows and
to 9 . . .
Cos
Fur Collar
Racoon Trim
Lined
"Frenchie"
brand new "Cuff-link" with
wearing rib sole . . . Snip
... 3 colors.
9.95
OPEN
NIGHTS
FRI.
TIL 9
220 MAIN (VI1
Next door te Andy'j C-
At Our Rear Entrance