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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 7, 1962)
Prices Threaten Future of Corvallis-The future of the (livestock and poultry feeding industry in the Pacific North west is seriously threatened by spreads between feed Brain prices here and in the Midwest, warn Oregon State university economists. The current feed price dif ference between the two re gions is the greatest of any time in recent years, with the Northwest industry on the wrong side, point out Harold F. Hollands and M. D. Thom as, OSU agricultural econom ists. Are Concerned The economists are con cerned that the Northwest may lose what could develop into a major industry and be cause the price spread or "gap" is largely the result of "man-made obstacles," which they believe man can change. In May, Northwest live stock and poultry feeders were paying nearly S15 a ton more for feed grain than their Midwestern counter parts. Hollands and Thomas explain, with various govern ment programs contributing to the wide difference. The economists went on to explain that regional stocks of barley, principal feed grain grown here, have not been built-up due to exports, a practice aided in recent years by government pro grams. As a result, the re gional market price for barley is above support prices. On the other hand, in the Midwest both corn and grain forgham (milo) are selling be low support levels. This has been brought about by large Surplus slocks on hand plus a government policy of sell ing some available stocks be low support levels in that re gion, the economists point out. Bad Competition Because of this. Oregon, Washington and Idaho live stock and poultry feeders are having trouble competing in the market place, because the price of feed is one of the WHAT BUSINESS CAN DO TO SPUR OUR ECONOMY There's one fundamental step that hundreds of thousands of U S. businessmen could take right now on their own and without any help whatsoever from Washington to help get our economy growing strongly again. That one step would be: start marketing goods they can produce in such abundance wilh aggressiveness, boldness and imagination to customers both at home and abroad, new and old. This specifically means stepping up advertising budgets in a period such as this rather than cutting them back. It means harder training of salesmen and incentives to sell right down the line from manufacturer to retailer rather than taking the attitude that the goods will sell themselves. II means concentrating primarily on attracting additional customers, keeping them satisfied and coming back for more rather than concentrating primarily on efficient production and cutting costs. It means taking the responsibility on themselves of spurring our economy's growth rather than complaining about the tax burdens they carry and their lack of confidence in the Administration. If this were my indictment and implicit in Ihe chal lenge is an indictment of much of business practice today businessman might understandably resent it and retort "What do you know about my problems?" But a key point of this column is that the indictment comet not from me but from leading spokesmen for the business community and in fact, several have been criti cizing me in personal letters and conversations lor not ' reporting lo you what they are reporting lo businessmen. The best way to substantiate this is lo quote the spokes men themselves. Woodrow Wirsig. editor of Printers' Ink. a highly re specled marketing magazine, began his condemnation of business attitudes back in March, is keeping it up. Says he to "lop business management: "You stand guilty today of profound business irrespon sibility. The economy now faces an agonizing crisis of growth. You have within your hands the power to resolve this crisis swiftly. Yet you do almost nothing. You complain of the profit squeeze-but you don't really do anything to mitigate or elim inate it. You talk about the marketing concept yet you think and act as if you were still in a production-oriented economy. You don't invest enough in capital equipment, you don't invest enough in advertising. Yet you complain that the government isn't doing anything. Then you complain th:it the government is spending too much. You still think of advertising as a cost instead of an investment. You're still Ihe victims of prejudice, ignorance and unwarranted assump tions in vour attitudes toward advertising and selling . . ." This is a "mild" sampling of what Wirsig is saying publicly and privately about business' "failure lo keep up with the economic times." Along the same lines, Dun's Review, another highly re- peeled business publication, a few weeks aco declared in an editorial entitled "Better Slart Peddling Again": "The truth is many American companies, running on mo mentum, have neglected or lost Ihe personal and basic knack of peddling their wares. The successful distribution of goods mtist have the fundamental 'merchant instinct' of service. There is no substitute for aggressive salesmanship." Also along these lines. Business Week last month told its readers that "a belter way to grow-perhaps Ihe only way for business lo grow in Ihe fulure"-is through finding new customers and new markets. Said this trade publica tion "The problem ol growth perhaps should be dumped in the lap of the marketing executive" in this era. Again along these lines, Prenlice-Hall. a leading pub lisher of business publications, warned its business readers in July that "it is up to business to pave the way for the rejuvenation of business and not feel sorry for itself." P-II too suggests the major emphasis today should be on selling, advertising, incentives to salesmen. Tax reductions arc imperative -but even when we get thrm. sharply stepped-up selling will he needed in our consumer-dominated economy. Judging from the way I. one roanuricr able and willing to spend have not been wnoed hy business lo buy. there's nwe than a unaltcrins of truth in (his indictment of Ameri can businessmen hy their own representatives and in lh rail to businessmen to face up "to their own responsibilities nr vigorous marketing." Feeding dominant factors in a success ful operation. Resources to produce grain and forage, as well as loca tion, make the Pacific North west a reasonable and econ omical area in which to pro duce meat for the Pacific coast states which now ship in beef, pork and broilers from other parts of the na tion, they stress. Even Oregon must ship in meat, they point out, despite the fact that on a national basis the slate ranks 24th in live weight production of cat tle, 2!)th in hogs and 13th in sheep and lambs. In addition many of the state's stockcr and feeder cattle, raised on the range, are sold to out-of-state buyers for finishing, thus depriving the state of additional income, they state. The present problems of farmers feeding livestock and poultry in the Pacific North west involve consideration of the effects of government pro grams upon feed prices and actions which can be taken to ease the situation in the immediate future, Hollands and Thomas said. The current state of affairs "threatens the existence of the feeding industry here" and makes it impossible for men to decide wisely about future use of their resources, because Of the vital signifi cance and uncertainly of gov ernment action, they contin ued. Livestock and poultry feed ers in the Pacific Northwest desire feed grain prices low enough in relation to prices they receive for their prod ucts to get into and slay in the business on a profitable basis. They do not want com peting feeders to enjoy ad vantageously lower feed prices, especially if they re sult from government action, according to the economists. NO NEWS CONFERENCE Washington -IUPII- President Kennedy will not hold a news conference this week, the White House said Monday. UUI III W II V J w Worth By SYLVIA PORTER Copyright, Had Syndicate, Inc. n A fl'iA i' ; rV A ft mt V' AV 7 i 2 LOOKOUT DUTY "You look that awav and I'll look this away ana u any ucidiis come, notier. ' inese penguins in tne Coney Island Aquarium in New York seem lo be standing watch and for what better reasons than some choice mor sel. (UPI) Vermont Vet Takes State Ag Position Salem-Dr. Jack I. Denton has come to Oregon from Bris tol, Vt., to join Ihe state de partment of agriculture as an assistant slate veterinarian. He will work in disease con trol programs. I was impressed with Ore- gon earlier as a tourist and i the friendliness evident as I become a resident confirms my earlier impressions," he says. Dr. Denton had engaged in general practice in Vermont since 1946, or after service in the army veterinary corps, with exception of a year on the clinical staff at California Veterinary college, Davis, in 1954-55. His veterinary de gree is from Iowa State uni versity. State Discounts 'Organized Ring' Salem Concern of some Coos county farmers that Cal ifornia parties are invading their area to gather wild cat tle was dispelled In a report from the stale department of agriculture. The Coos County Farm bu reau, in a query to the Ore gon Farm bureau headquar ters in Salem, asked for in formation. The OFB office re ferred the query to the de partment of agriculture. ! The county query said in , part: "One member says he ! has much evidence support j ing the fact that there is an organized ring mat larms noi only Oregon but most of the west coast and that in a n y ranchers (including himself) who resist them not only must carry a gun to protect their stock but themselves as well." J. W. Soulhworth, Ihe de partment's assistant director of livestock industries, has ad vised George Dewey, execu tive secretary of the state farm bureau, that livestock losses reported in Coos coun ty arc no more than average. He says also at this time there is very little evidence of theft, and that it is unlikely that niBny cattle are being moved out of stale without official observation. Soulhworth added that "cer tain individuals had made plans lo round up so-called 'wild' cattle in the Coquille area last winter for subse quent sale. However, they lat er followed some good ad vice (from Oregon officers) and decided not lo attempt this procedure in Oregon. This is the nearest Ihing to an or ganized ring of which we have evidence.' Three Small Fires j In Southwest Oregon . Salem 'I PI The State For estry Department reported three small fires in southwest Oregon during the week end. One blaze, blamed on smok er's carelessness, covered three acres and another, wilh the cause labeled as miscel laneous, covered .3 of an arre j in the Jackson - Josephine ! county area. A third hla7c. ! blamed on an abandoned rampfire. covered less than .3 . of an acre in the Coos county ' district. BRILL METAL WORKS Commercijl Industrial RMidcnt.il Sheet Metal Word Stainlen, GaUarmed nd Copper fjbricJtion 2287 West Main PHONI 772-4440 MEDFOBD MAIL TRIBUNE. Railroads Study Rate Reduction Salem Oregon's request j for a 13-cent per 100 pounds reduction in eastbound rail freight rales on polaloes is now before Ihe western rail- roads' standing rale commit tee. The request was considered by the railroads' freight traf fic managers committee July 23. This group referred it to the rate committee for inves tigation and report. This advice was received in wires and letters to Paul T. Rowell, agricultural develop ment chief for the state de partment of agriculture. Oregon's move for a reduc tion was filed by the Oregon Public Utility commissioner and joined in by the state de partment of agriculture to aid Oregon growers after a 13 cent per 100 reduction in rates on eastern Idaho potatoes. Malheur county shippers need the reduction to compete on their eastbound movement. Washington shippers also have requested compensatory reductions for the same rea sons. The reduction, if granled, would also affect central Ore gon and Klamath potato pro ducers lo some extent, al though their out of stale ship ments go primarily to Cali fornia markets, according to Rowell. ' Iwjjiww.ijmmj''iw.'U. Ilte ism iiiiwi . jm ; ' , - ' i f Mt 'V.i; " I v " if vv - ; f. -'-r - V lN ' I ' ; v.-- . . -' - "'-j if" ' i ' ' ,, - - t v. -y V f Y .'.r I --fA Vr&& The friendliest map on MEDFORD. OREGON Blueberry Booklet Published by OSU Corvallis-A general guide for the establishment of blue berry plantings in western Oregon is given in the new Oregon State university exten sion circular. "Oregon Blue berry Culture." available at county extension offices. Prepared by R. Ralph Clark. OSU extension horti culturist, the circular notes that the mild climate of west ern Oregon is favorable to good yields and that suitable soils and locations can be found in many counties. Ore gon blueberries have remain ed free of the serious diseases and pests found in many east ern states. Oregon now counts more than 300 acres of blueberries, with most plantings started within the last 10 years, Clark said. He stressed that persons contemplating comm e r c i a l plantings should consult with their county extension agent or other agricultural special ists before making any size able investment. Termite Control Circular Issued CorvaIlis-"Dampwood Ter mite Control" is the title of a new Oregon State university extension circular now avail able from county extension offices. The circular, written by Ihe OSU entomology depart ment, describes the western Oregon termites, and notes thai they usually gain a foot hold where timbers are in di rect conlact with the soil and in places where wood stays wet from poor drainage or faulty plumbing. Control is primarily a prob lem of moisture control by im proving ventilation under the building and correcting other conditions responsible for the termite attack, the circular reports. Suggestions are also made for conditions which prevent moisture control. The circular urges that homeowners have the insects and their damage properly identified before contracting for expensive control work. County extension agents arc available lo assist in making the identification. Ohio Youths Held in Lincoln County Jail Newport, Ore. - WW - Two Ohio youths were held In the Lincoln county jail Monday on charges of burglary not In a dwelling. State police said Bill E. Donley, 19, and David E. Hol tlc, 22, both of Newark, Ohio, were arrested July 30 after a car in which they were riding wrecked near Yachals on the coast. Officer's said the car had been reported stolen. Vegetable Scene Topped by Record Snap Bean Crop Corvallis - Consumers can , expect a super-abundance of snap beans this year wilh a record crop in Ihe making and substantially larger can- j ned and frozen supplies al- j ready on hand, reports S. C. j Marks. Oregon State univcrs-1 ity extension agricultural! economist. Oregon, the nation's lead-1 ing snap bean producer, is ex- j pecting a record harvest of 125.200 Ions, nearly 2B per j cent of the national total of j more than 481.000 Ions, which is also a record, Marks said. The Oregon crop is ex pected to be 7 per cent larger than the one produced in 1961 and 70 per cent above average for the past 10 years. Substantially Larger Freezer stocks of snap beans arc substantially larger than a year ago and fully double the five-year average for July 1. Canner stocks on May 1 were up 75 per cent from a year earlier, he noted. On the other hand. Marks said, stocks of processed peas on hand arc smaller than a year ago and below average. However, Ihe difference should be made up by this year's prospective record crop. Oregon's pea crop for processing promised 70.400 tons or 27 per cent more than last year. Beet growers have reason for optimism this year, he continued, as canner slocks are not as large as last year and harvest indications are for about the same crop as lOfil. Oregon beet growers planted 1,900 acres for can ning, only 100 more than last year, but 440 more than aver age. Less Corn Moderately less Oregon sweet corn is expected for this year's fresh market, chiefly due to prospective lower yields, the economist said. Less tomato tonnage and sweet corn for processing are also expected because of . acreage cutbacks. Although fewer watermel ons are foreseen this year, the 1902 crop should still be considerably above the 10 ycar average, Marks said. Oregon's cantaloup acreage for late summer harvest is unchanged from last year's 650 acres, but California- has more acreage and expects a tenth more tonnage, he staled. FAIR ATTRACTS CROWD Damascus. Ore. llHI - The Little World's Fair, beset by financial problems, reported an estimated Sunday attend ance of between 3,000 and 4.000. the road? Football Allergy Hits Cow Herd Salem - The appearance of unusual, but not alarming, symptoms in a herd of cows in the Willamette valley is reported by Dr. Glenn B. Rca. stale veterinarian with the Oregon department of agri culture. Apparently the cattle were suffering from a complaint common to many humans -an allcdgy of some type. But what caused it is still a mys tery. Similar symptoms were found in two neighboring cows but this seems to be the end of Ihe line. The symptoms centered in a swelling in Ihe brisket area. Some of the swellings were about as large as a football. Otherwise the animals appear ouile normal. No deaths oc curred and the cattle are making gradual but apparent ly good recovery under pro longed and appropriate treat ment. The first report of the situa Ln'f WSfVNM V I BARN $095 TILE RED -WHITE-GRAY GREEN- BLACK - MAHOGANY Cash and Carry Offer Good Till Aug. 18th IVERS0M PAINTS j 4th & , f ' ! a i - i ' '4 ' s' A' "i , ' " i' ' .'It '"fff ' "A- f . v ' I 1 v " - v - A 'T - 1 , ' -v " - s. ':.... : - s-V. - His And the friendly smile is standard equipment when he cleans your windshield, checks oil, water, battery, tires . . . or fills your tank with Methyl power. Methyl is the first research breakthrough in antiknock compounds since Ethyl. It teams up with all the other qualities required for the highest performance your car can deliver, older model or brand new '62. No increase in price, just in driving pleasure . . . with Methyl power-in all three Chevron gasolines. We take better care of your car Chevron Dealers Standard Stations, Inc. ITNDR0 OIL COMPANY Ot CAUtORNlA TUESDAY. 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