Prices Threaten
Future of
Corvallis-The future of the
(livestock and poultry feeding
industry in the Pacific North
west is seriously threatened
by spreads between feed
Brain prices here and in the
Midwest, warn Oregon State
university economists.
The current feed price dif
ference between the two re
gions is the greatest of any
time in recent years, with the
Northwest industry on the
wrong side, point out Harold
F. Hollands and M. D. Thom
as, OSU agricultural econom
ists. Are Concerned
The economists are con
cerned that the Northwest
may lose what could develop
into a major industry and be
cause the price spread or
"gap" is largely the result of
"man-made obstacles," which
they believe man can change.
In May, Northwest live
stock and poultry feeders
were paying nearly S15 a ton
more for feed grain than
their Midwestern counter
parts. Hollands and Thomas
explain, with various govern
ment programs contributing
to the wide difference.
The economists went on to
explain that regional stocks
of barley, principal feed
grain grown here, have not
been built-up due to exports,
a practice aided in recent
years by government pro
grams. As a result, the re
gional market price for barley
is above support prices.
On the other hand, in the
Midwest both corn and grain
forgham (milo) are selling be
low support levels. This has
been brought about by large
Surplus slocks on hand plus
a government policy of sell
ing some available stocks be
low support levels in that re
gion, the economists point
out.
Bad Competition
Because of this. Oregon,
Washington and Idaho live
stock and poultry feeders are
having trouble competing in
the market place, because the
price of feed is one of the
WHAT BUSINESS CAN DO TO SPUR OUR ECONOMY
There's one fundamental step that hundreds of thousands
of U S. businessmen could take right now on their own and
without any help whatsoever from Washington to help get
our economy growing strongly again.
That one step would be: start marketing goods they can
produce in such abundance wilh aggressiveness, boldness and
imagination to customers both at home and abroad, new and
old.
This specifically means stepping up advertising budgets
in a period such as this rather than cutting them back. It
means harder training of salesmen and incentives to sell
right down the line from manufacturer to retailer rather
than taking the attitude that the goods will sell themselves.
II means concentrating primarily on attracting additional
customers, keeping them satisfied and coming back for more
rather than concentrating primarily on efficient production
and cutting costs. It means taking the responsibility on
themselves of spurring our economy's growth rather than
complaining about the tax burdens they carry and their lack
of confidence in the Administration.
If this were my indictment and implicit in Ihe chal
lenge is an indictment of much of business practice today
businessman might understandably resent it and retort
"What do you know about my problems?"
But a key point of this column is that the indictment
comet not from me but from leading spokesmen for the
business community and in fact, several have been criti
cizing me in personal letters and conversations lor not
' reporting lo you what they are reporting lo businessmen.
The best way to substantiate this is lo quote the spokes
men themselves.
Woodrow Wirsig. editor of Printers' Ink. a highly re
specled marketing magazine, began his condemnation of
business attitudes back in March, is keeping it up. Says he
to "lop business management:
"You stand guilty today of profound business irrespon
sibility. The economy now faces an agonizing crisis of growth.
You have within your hands the power to resolve this crisis
swiftly. Yet you do almost nothing. You complain of the profit
squeeze-but you don't really do anything to mitigate or elim
inate it. You talk about the marketing concept yet you think
and act as if you were still in a production-oriented economy.
You don't invest enough in capital equipment, you don't
invest enough in advertising. Yet you complain that the
government isn't doing anything. Then you complain th:it
the government is spending too much. You still think of
advertising as a cost instead of an investment. You're still
Ihe victims of prejudice, ignorance and unwarranted assump
tions in vour attitudes toward advertising and selling . . ."
This is a "mild" sampling of what Wirsig is saying publicly
and privately about business' "failure lo keep up with the
economic times."
Along the same lines, Dun's Review, another highly re-
peeled business publication, a few weeks aco declared in
an editorial entitled "Better Slart Peddling Again":
"The truth is many American companies, running on mo
mentum, have neglected or lost Ihe personal and basic knack
of peddling their wares. The successful distribution of goods
mtist have the fundamental 'merchant instinct' of service.
There is no substitute for aggressive salesmanship."
Also along these lines. Business Week last month told
its readers that "a belter way to grow-perhaps Ihe only
way for business lo grow in Ihe fulure"-is through finding
new customers and new markets. Said this trade publica
tion "The problem ol growth perhaps should be dumped
in the lap of the marketing executive" in this era.
Again along these lines, Prenlice-Hall. a leading pub
lisher of business publications, warned its business readers
in July that "it is up to business to pave the way for the
rejuvenation of business and not feel sorry for itself." P-II
too suggests the major emphasis today should be on selling,
advertising, incentives to salesmen.
Tax reductions arc imperative -but even when we get
thrm. sharply stepped-up selling will he needed in our consumer-dominated
economy.
Judging from the way I. one roanuricr able and willing
to spend have not been wnoed hy business lo buy. there's
nwe than a unaltcrins of truth in (his indictment of Ameri
can businessmen hy their own representatives and in lh
rail to businessmen to face up "to their own responsibilities
nr vigorous marketing."
Feeding
dominant factors in a success
ful operation.
Resources to produce grain
and forage, as well as loca
tion, make the Pacific North
west a reasonable and econ
omical area in which to pro
duce meat for the Pacific
coast states which now ship
in beef, pork and broilers
from other parts of the na
tion, they stress.
Even Oregon must ship in
meat, they point out, despite
the fact that on a national
basis the slate ranks 24th in
live weight production of cat
tle, 2!)th in hogs and 13th in
sheep and lambs. In addition
many of the state's stockcr
and feeder cattle, raised on
the range, are sold to out-of-state
buyers for finishing,
thus depriving the state of
additional income, they state.
The present problems of
farmers feeding livestock and
poultry in the Pacific North
west involve consideration of
the effects of government pro
grams upon feed prices and
actions which can be taken
to ease the situation in the
immediate future, Hollands
and Thomas said.
The current state of affairs
"threatens the existence of
the feeding industry here"
and makes it impossible for
men to decide wisely about
future use of their resources,
because Of the vital signifi
cance and uncertainly of gov
ernment action, they contin
ued. Livestock and poultry feed
ers in the Pacific Northwest
desire feed grain prices low
enough in relation to prices
they receive for their prod
ucts to get into and slay in
the business on a profitable
basis. They do not want com
peting feeders to enjoy ad
vantageously lower feed
prices, especially if they re
sult from government action,
according to the economists.
NO NEWS CONFERENCE
Washington -IUPII- President
Kennedy will not hold a news
conference this week, the
White House said Monday.
UUI III W II V J w
Worth
By SYLVIA PORTER
Copyright, Had Syndicate, Inc.
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2
LOOKOUT DUTY "You look that awav and I'll look this
away ana u any ucidiis come, notier. ' inese penguins in tne
Coney Island Aquarium in New York seem lo be standing
watch and for what better reasons than some choice mor
sel. (UPI)
Vermont Vet Takes
State Ag Position
Salem-Dr. Jack I. Denton
has come to Oregon from Bris
tol, Vt., to join Ihe state de
partment of agriculture as an
assistant slate veterinarian.
He will work in disease con
trol programs.
I was impressed with Ore-
gon earlier as a tourist and i
the friendliness evident as I
become a resident confirms
my earlier impressions," he
says.
Dr. Denton had engaged in
general practice in Vermont
since 1946, or after service in
the army veterinary corps,
with exception of a year on
the clinical staff at California
Veterinary college, Davis, in
1954-55. His veterinary de
gree is from Iowa State uni
versity. State Discounts
'Organized Ring'
Salem Concern of some
Coos county farmers that Cal
ifornia parties are invading
their area to gather wild cat
tle was dispelled In a report
from the stale department of
agriculture.
The Coos County Farm bu
reau, in a query to the Ore
gon Farm bureau headquar
ters in Salem, asked for in
formation. The OFB office re
ferred the query to the de
partment of agriculture.
! The county query said in
, part: "One member says he
! has much evidence support
j ing the fact that there is an
organized ring mat larms noi
only Oregon but most of the
west coast and that in a n y
ranchers (including himself)
who resist them not only must
carry a gun to protect their
stock but themselves as well."
J. W. Soulhworth, Ihe de
partment's assistant director
of livestock industries, has ad
vised George Dewey, execu
tive secretary of the state
farm bureau, that livestock
losses reported in Coos coun
ty arc no more than average.
He says also at this time there
is very little evidence of theft,
and that it is unlikely that
niBny cattle are being moved
out of stale without official
observation.
Soulhworth added that "cer
tain individuals had made
plans lo round up so-called
'wild' cattle in the Coquille
area last winter for subse
quent sale. However, they lat
er followed some good ad
vice (from Oregon officers)
and decided not lo attempt
this procedure in Oregon. This
is the nearest Ihing to an or
ganized ring of which we
have evidence.'
Three Small Fires
j In Southwest Oregon
. Salem 'I PI The State For
estry Department reported
three small fires in southwest
Oregon during the week end.
One blaze, blamed on smok
er's carelessness, covered
three acres and another, wilh
the cause labeled as miscel
laneous, covered .3 of an arre
j in the Jackson - Josephine
! county area. A third hla7c.
! blamed on an abandoned
rampfire. covered less than .3
. of an acre in the Coos county
' district.
BRILL
METAL WORKS
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PHONI 772-4440
MEDFOBD MAIL TRIBUNE.
Railroads Study
Rate Reduction
Salem Oregon's request j
for a 13-cent per 100 pounds
reduction in eastbound rail
freight rales on polaloes is
now before Ihe western rail-
roads' standing rale commit
tee. The request was considered
by the railroads' freight traf
fic managers committee July
23. This group referred it to
the rate committee for inves
tigation and report.
This advice was received in
wires and letters to Paul T.
Rowell, agricultural develop
ment chief for the state de
partment of agriculture.
Oregon's move for a reduc
tion was filed by the Oregon
Public Utility commissioner
and joined in by the state de
partment of agriculture to aid
Oregon growers after a 13
cent per 100 reduction in rates
on eastern Idaho potatoes.
Malheur county shippers
need the reduction to compete
on their eastbound movement.
Washington shippers also
have requested compensatory
reductions for the same rea
sons. The reduction, if granled,
would also affect central Ore
gon and Klamath potato pro
ducers lo some extent, al
though their out of stale ship
ments go primarily to Cali
fornia markets, according to
Rowell. '
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The friendliest map on
MEDFORD. OREGON
Blueberry Booklet
Published by OSU
Corvallis-A general guide
for the establishment of blue
berry plantings in western
Oregon is given in the new
Oregon State university exten
sion circular. "Oregon Blue
berry Culture." available at
county extension offices.
Prepared by R. Ralph
Clark. OSU extension horti
culturist, the circular notes
that the mild climate of west
ern Oregon is favorable to
good yields and that suitable
soils and locations can be
found in many counties. Ore
gon blueberries have remain
ed free of the serious diseases
and pests found in many east
ern states.
Oregon now counts more
than 300 acres of blueberries,
with most plantings started
within the last 10 years, Clark
said. He stressed that persons
contemplating comm e r c i a l
plantings should consult with
their county extension agent
or other agricultural special
ists before making any size
able investment.
Termite Control
Circular Issued
CorvaIlis-"Dampwood Ter
mite Control" is the title of a
new Oregon State university
extension circular now avail
able from county extension
offices.
The circular, written by
Ihe OSU entomology depart
ment, describes the western
Oregon termites, and notes
thai they usually gain a foot
hold where timbers are in di
rect conlact with the soil and
in places where wood stays
wet from poor drainage or
faulty plumbing.
Control is primarily a prob
lem of moisture control by im
proving ventilation under the
building and correcting other
conditions responsible for the
termite attack, the circular
reports. Suggestions are also
made for conditions which
prevent moisture control.
The circular urges that
homeowners have the insects
and their damage properly
identified before contracting
for expensive control work.
County extension agents arc
available lo assist in making
the identification.
Ohio Youths Held in
Lincoln County Jail
Newport, Ore. - WW - Two
Ohio youths were held In the
Lincoln county jail Monday
on charges of burglary not In
a dwelling.
State police said Bill E.
Donley, 19, and David E. Hol
tlc, 22, both of Newark, Ohio,
were arrested July 30 after a
car in which they were riding
wrecked near Yachals on the
coast. Officer's said the car
had been reported stolen.
Vegetable Scene
Topped by Record
Snap Bean Crop
Corvallis - Consumers can ,
expect a super-abundance of
snap beans this year wilh a
record crop in Ihe making
and substantially larger can- j
ned and frozen supplies al- j
ready on hand, reports S. C. j
Marks. Oregon State univcrs-1
ity extension agricultural!
economist.
Oregon, the nation's lead-1
ing snap bean producer, is ex- j
pecting a record harvest of
125.200 Ions, nearly 2B per j
cent of the national total of j
more than 481.000 Ions,
which is also a record, Marks
said. The Oregon crop is ex
pected to be 7 per cent larger
than the one produced in
1961 and 70 per cent above
average for the past 10 years.
Substantially Larger
Freezer stocks of snap
beans arc substantially larger
than a year ago and fully
double the five-year average
for July 1. Canner stocks on
May 1 were up 75 per cent
from a year earlier, he noted.
On the other hand. Marks
said, stocks of processed peas
on hand arc smaller than a
year ago and below average.
However, Ihe difference
should be made up by this
year's prospective record
crop. Oregon's pea crop for
processing promised 70.400
tons or 27 per cent more than
last year.
Beet growers have reason
for optimism this year, he
continued, as canner slocks
are not as large as last year
and harvest indications are
for about the same crop as
lOfil. Oregon beet growers
planted 1,900 acres for can
ning, only 100 more than last
year, but 440 more than aver
age. Less Corn
Moderately less Oregon
sweet corn is expected for
this year's fresh market,
chiefly due to prospective
lower yields, the economist
said. Less tomato tonnage and
sweet corn for processing are
also expected because of .
acreage cutbacks.
Although fewer watermel
ons are foreseen this year,
the 1902 crop should still be
considerably above the 10
ycar average, Marks said.
Oregon's cantaloup acreage
for late summer harvest is
unchanged from last year's
650 acres, but California- has
more acreage and expects a
tenth more tonnage, he
staled.
FAIR ATTRACTS CROWD
Damascus. Ore. llHI - The
Little World's Fair, beset by
financial problems, reported
an estimated Sunday attend
ance of between 3,000 and
4.000.
the road?
Football Allergy
Hits Cow Herd
Salem - The appearance of
unusual, but not alarming,
symptoms in a herd of cows
in the Willamette valley is
reported by Dr. Glenn B. Rca.
stale veterinarian with the
Oregon department of agri
culture. Apparently the cattle were
suffering from a complaint
common to many humans -an
allcdgy of some type. But
what caused it is still a mys
tery. Similar symptoms were
found in two neighboring
cows but this seems to be the
end of Ihe line.
The symptoms centered in
a swelling in Ihe brisket area.
Some of the swellings were
about as large as a football.
Otherwise the animals appear
ouile normal. No deaths oc
curred and the cattle are
making gradual but apparent
ly good recovery under pro
longed and appropriate treat
ment. The first report of the situa
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BARN
$095
TILE RED -WHITE-GRAY
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Cash and Carry Offer Good Till Aug. 18th
IVERS0M PAINTS
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