Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 5, 1962)
4 B f THURSDAY. JULY S. 19G2 MEDFORD MAIL TRIBUNE. MEDFORD. OREGON '2 ' . - $10 Million Pay-TV Experiment Wilf Start Operation Next Veek in Hartford, Conn. By DAVID D. LEWIS Washington -I'M- One ! ing will be the movies' o( sic Man" and "Hatari," .v-.rv.' PL AM KG 3932 1384 SQUARE FEET mm 3 LIVING OOM 1 FAMILY BOOH ' . ,4. ,2 I 20.25 fig 3 i This Week's Ranch and Modern Home Here Is an exciting example of what can be accomplished in a small square footage with a properly designed floor plan and exterior. In most homes the family room must also serve as both a formal and informal eating area. This problem has been eliminated In this design by providing a dining ell as part of the living room and a nook for family meals in the kitch en. There Is a partial opening between the family room and kitchen so that the entire area can be enjoyed as one huge room and yet enough separation to provide privacy when necessary. The adjacen cy of the living room-dining, family room and kitchen of fers one generous size en tertaining facility, or parents can entertain in the living room while children or teen agers enjoy the freedom of the family room-kitchen. Direct Access From the kitchen, there Is direct access to the over sized garage. Here there Is extra storage room plus space for the furnace, water heater and laundry facilities. These ap pliances are easier to use and service in this location and there Is no chance of damage to the house in case a leak should develop in cither the water heater or washer. Doors lead from the garage to the side yard and to the covered front porch. The quiet wing containing tho bedrooms is separated from the remainder of the homo by the hall. The master bedroom offers comfort with out clutter. It has the luxury ot a private bath plus an abundant amount of wardrobe storage. The family balh backs up to the master balh to secure an economical plumbing in stallation. Reached From Bedroom. corner of the garage plus the garage door design comple ments the remainder of the exterior. Complete working drawing for Ihls nlnn can he purchased at a cost o( $7.rn for the first set and $5 for each additional set when ordered al the same time. This plan will he nvallnble at these prices until Nov. 1. Please allow two to three weeks for delivery. If the above home does not entirely meet with your !provHl, n new home plnn book. Hunch and Modern Homes, can he purchased for $12. Send all orders lor either plans or hooks to: Hia watha Fstes. post office box 41H-T, Northrlrifje. Calif. The rear patio can be reach ed from the bedroom hall or through the wide sliding glass doors opojiing from the living room. You will find a close relation between indoor and out when large glass areas are used. Such installations invite nature indoors, and converse ly, extend Inside dimensions to outdoor living. The beauty of this rustic ranee exterior has been in creased by the use of the low gabled bay window at the front of the bedroom wing to break up the monotony of a straight cave line. Especially note how the diamond pane windows in tlte offset at the Six Vehicle Accidents Are Reported in City Six non injury vehicle acci dents were reported in Mod ford during a three-day period from Friday to Sunday, ac cording to city police. Three drivers were cited, police said. Two drivers were cited as a result of a three-car, rear end collision about 8:50 p.m. Friday at Central ave. and Fifth st. Drivers Involved were Kenneth Oerald Helton, 22, Central Point, Richard Phillip Mann, 28. of 1003 Whitman ave., and James Stanley Smith, 17, Ashland. Helton was cited for violation of basic rule, and for having an expired operator's license. Mann was cited for not hav ing an operator's license in his possession. A car refflstered hv Rcltv nertrude Wyman, 434 Berry. :lned a N ave. between .Main and Eighth sts. In a second accident Sun day, vehicles operated by l.e roy Yeanmt, 41. Se.illlc, Wash., and Max HarrcM Nich olson. 311. of 1223 Hens lane, collided about 9.40 p ill, on North Hive-side ave. between Edwards and Alice sis. Leslie Alden Wilson, 81!) South Central ave., reported to city police thai his vehicle which was parked in front of 17 South Riverside ave.. was struck and damaced about 10:13 p.m. Sunday by an un known vehicle. the new trees growing in tel evision's "vast wasteland" will bear fruit next week with the start of a $10 million pay TV experiment at Hartford, Conn. Chairman Newton N. Min ow of the Federal Communi cations commission, who ap plied the "vast wasteland" tag to television shortly after tak ing office more than a year ago, views pay-TV as one pos sible road to greener pastures. Minow says "most of tele vision's problems stem from lack of competition." He be lieves expanded use of UHF (ultra high frequency) chan nels is the key to ending this deficiency." One of the steps taken to broaden use of UHF, and open a new vista for the viewer, was FCC authorization for the first full-scale trial of pay tel evision. Start Test RKO General, Inc., and Zenith Radio Corp. will start a three-year teft of their "phonevision" system over Station WHCT, Channel 18 at Hartford on July 6. Eventually, phonevision or some other pay-TV system may provide a golden harvest for both its promoters and the viewing public. But it will have a tough row to hoe in the early days. Charles Wood, general man ager of WHCT, said only about 200 decoders, devices to unscramble the mixed-up pic ture transmitted by the sta tion, have been installed in homes so far. John E. Pinto, an RKO gen eral vice president heading up the test, estimates it will take bout 100,000 customers to make the system break even. He hopes to have 4,000 by the end of 1062. Even if more sub scribe, the backers are gamb ling their $10 million invest ment on the long-range future. That future might well de pend on Hartford's acceptance of WHCT's bill of fare. The viewing menu will be distri buted this week - along with the price list. First-Run WHCT plans to broadcast first-run movies, sports events, Broadway and off- Broadway stage shows, con certs, operas and ballet, as well as local-interest pro grams such as area summer stock product inns and special courses for physicians. The lure for a quick follow- "Mu and the scheduled Sept. 17 heavy weight championship fight be tween Floyd Patterson and Sonny Liston. The fight won't be aired over conventional tel evision, but will be piped to some theaters. Backers of the effort real ize they mainly will be fight ing two entrenched entertain ment media - movie theaters and conventional TV stations. And they will be competing for viewers with somewhat similar goods. Their hope is to sprinkle in enough unusual programming to create a demand for pay- Cambridge Students Expected to Arrive Three students from Cam bridge university, England, are expected to arrive this week in the valley to spend the next 10 weeks through an international project of the Junior Chamber of Com merce.. The Mcdford chapter of the organization is sponsoring the students who will stay in val ley homes. They are Chris Robinson, a student in economics at Pembroke college, Cambridge, who will be employed at Bear Creek orchards; Peter Short ell, a law student at Clare col lege, Cambridge, who will work at the Reter Fruit com pany; and David Lankester, a law student, also at Clare col lege. He will be employed at the Mt. Pitt company. This is the second year the Medford Junior Chamber of Commerce has participated in the plan to bring foreign stu dents to this country for the summer. Churches Cooperate To Try To Increase Christian Influence Nashville, Tenn.-lUPll-A new Protestant cooperative move ment has been launched in the south. It is called the United Southern Christian fellow ship, sponsored by the Meth odist church and the Presby terian church, U. S. (South ern). The Fellowship will em ploy program directors and grant funds to try to increase the influence of Christianity on students at public-supported Negro colleges and univer sities in the south. TV. The general public can only gain from the choice, as the FCC views it. But the experiment has a catch. That's. the "pay" in "pay-TV." There is an initial $10 installation fee for a de coder. The subscriber also must pay 75 cents a week rental on the device, which in cludes maintenance, and pay between 25 cents and S3. 50 -depending on the show - for the pleasure of tuning in WHCT. These actually are token charges, compared to what the backers will spend. A de coder costs the producers about $100. Even with an anticipated audience of 4,000 homes, the operation will take heavy loss es on top of this and he FCC could decide three years from now that "phonevision" does not belong in the communica tions orchard. Thus far, court tests have upheld the FCC authorization for the experiment, over pro tests of theater owners in the Hartford area. But an appeal still is pending to the supreme court. Send Teaser The commission is expected to follow the Hartford open ing with approval for the test of another brand of pay-TV at Denver, Col. This method would send out an unscramb led picture as a teaser and of fer the sound portion for a price over leased telephone lines. Standing in the wings are developers of other systems, including Telemeter Corp., which has termed its two-year experiment at Etobicoke, Can ada - a Toronto suburb a success. Telemeter says it plans to try the viewing mar kets in the New York metro politan area and in Arkansas. The only previous pay-TV attempt in the United States was a system using leased tel ephone wires only that flop ped in 1957 at Bartlesville, Okla. Closely watching the pay- TV trials will be the motion ! picture industry, 1 e g 1 t i-j mate stage interests, theater 1 owners and sports promo'ters. j All have claimed at one time or another during hearings i before Congress, courts or the FCC that pay-TV would put them out of business. Badly Hurt The TV networks have said they wouldn't be run off the airwavps but miolit bp hnrllv hurt if pay-TV succeeds. They ESSn reason that the potential audi ences of millions of p a y I n g customers would provide pay TV producers with a bankroll big enough to entice away big name performers, with result ant loss of advertising con tracts. But the FCC chairman says: "It deserves the verdict, not of the commission's cham bers but of the market place . . . the final decision should be in the hands of those who build and create, and those who watch and listen." Minow sticks to his position that more competition is what the networks need to stimu late them into more imagina tive programming. But Minow and the commis sion haven't pinned all of their hopes on the pay-TV trial. An even bigger tree is all ready for planting in the "wasteland." This is the all channel receiver legislation now pending in Congress. The bill would require manufacturers to equip all TV sets sold in interstate com merce to receive both UHF and VHF (very high frequen cy) signals. Most sets now re ceive only the 12 VHF chan nels (2-13), unless customers buy a special UHF tuner. The House passed the bill and the Senate concurred, ex cept to change the wording to require that the sets be "ca pable of adequatelv receiv ing" UHF signals. The FCC asked that the word "ade quately" be inserted to clari fy its authority to assure that UHF would get a trial. A Senate commerce com mittee spokesman said the House was expected to accept the change. Not entirely willins to let increased competition solve what it considers a serious need to improve program con tent, however, the commission is drafting a recommendation to Congress which is expect ed to ask limited power, short of licensing, over net works. These recommendations, growing out of the FCC's net work programming hearings early this year, will face tough sledding in congression al hearings. But, as one industry observ. er remarked: "Congressmen watch TV, too. Maybe they're tired of watching cowboys, detectives and so-called comedy." BRIDGE THE III PAY DAY Money today on your sig nature only. $50 costs only 70c for 2 weeks. Quick, liberal, confidential. IDCAL IOAM 535 E. JACKSON BLVD. Mttdford Shopping Center Phone: 773-7456 Dick Wabb, Mgr. Open Friday Evenings 'Til 7 Effective Last Sunday (July 1) There Was a Brand New Name for a Grand Old Store Now PHfiFNlX it's the r llVLilllA PHARMACY Formerly Gier's Drug rtl Conrinuinq To Offer the Finest in Reliable Prescription Service Dennis Ferrin, Manager Open 9 A.M. Until 7 P.M. Daily (Closed Sundays) 104 SOUTH MAIN PHOENIX Phone 535-1661 night For and emergency holidays c service day ill 535-4062 drile nvp . wn damaged ihmlt lnK t hlr' B .10 urn while It was mrkr.t 1 Navy recruiter in the lot at Sacred Heart hospital when It was struck by a vehicle operated by Al ice Schadcr Ca.iebier, 61, of 1005 East Main st. Vehicles operated by Wayne Melvin Carson, 20, of 3055 Delta Waters rd . and John Lee Callahan. 38, of 2708 Ruth dr., collided about 4:15 p.m. Saturday at Oakdale ave. and Eighth st. Carson was cited for failure to yield the right of way, police said A parking meter was struck and damaged about 6:30 p.m. Sunday by a vehicle operated by Glenn Frederic Schneider. 1403 East Main st. The acci dent occurred on Riverside COMMISSIONED Robert II. Ilii!m:int'k, son of Mr. and Mrs. Jerry licit manck, S55 Kalrview st., Ash land, recently was cnnuius- I ciimii accord- lliiwkm i c. Ensign llcilniiinck received his commission dunni: giadu nt ion ceremonies at the Navy's Officer r.indida'o school in Newport, Ii I Ilcitmaiiek is liiiit en tomology graiiu.ite of OicKon State university Helps You Overcome FALSE TEETH Looseness and Worry No Ion km bt ftnnovrcl or fr I im-ht- M.'t Of . rt I5f of lOO-C H.'l'I'lV lms jour p:lN. h :.1 Ihooi f.z-.y.ft no U feci niorr i-oml.Tlnblf AuM rmh lM!iif!ii rmiTfl ly loon1 (ilnles i FASlLLTti t m.y drug Civintcr lj M tlf tApl jjr T fAMl M rMP ml lll j GREEN I l, I HEI l. SHOP AT ALL THE FINE STORES All SEiTOi STATIONS THAT GIUE M GREEN STASV3PS ii ' m See all the wonderful gilts at the M REDEMPTION CENTER, 211 South Central, in Medford
