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THURSDAY. JULY S. 19G2
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
'2 ' . -
$10 Million Pay-TV Experiment Wilf Start
Operation Next Veek in Hartford, Conn.
By DAVID D. LEWIS
Washington -I'M- One
! ing will be the movies'
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PL AM KG 3932
1384 SQUARE FEET
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This Week's Ranch and Modern Home
Here Is an exciting example
of what can be accomplished
in a small square footage with
a properly designed floor plan
and exterior.
In most homes the family
room must also serve as both
a formal and informal eating
area. This problem has been
eliminated In this design by
providing a dining ell as part
of the living room and a nook
for family meals in the kitch
en. There Is a partial opening
between the family room and
kitchen so that the entire
area can be enjoyed as one
huge room and yet enough
separation to provide privacy
when necessary. The adjacen
cy of the living room-dining,
family room and kitchen of
fers one generous size en
tertaining facility, or parents
can entertain in the living
room while children or teen
agers enjoy the freedom of
the family room-kitchen.
Direct Access
From the kitchen, there Is
direct access to the over sized
garage. Here there Is extra
storage room plus space for
the furnace, water heater and
laundry facilities. These ap
pliances are easier to use and
service in this location and
there Is no chance of damage
to the house in case a leak
should develop in cither the
water heater or washer. Doors
lead from the garage to the
side yard and to the covered
front porch.
The quiet wing containing
tho bedrooms is separated
from the remainder of the
homo by the hall. The master
bedroom offers comfort with
out clutter. It has the luxury
ot a private bath plus an
abundant amount of wardrobe
storage.
The family balh backs up
to the master balh to secure
an economical plumbing in
stallation. Reached From Bedroom.
corner of the garage plus the
garage door design comple
ments the remainder of the
exterior.
Complete working drawing for
Ihls nlnn can he purchased at a cost
o( $7.rn for the first set and $5 for
each additional set when ordered
al the same time. This plan will he
nvallnble at these prices until Nov.
1. Please allow two to three weeks
for delivery. If the above home
does not entirely meet with your
!provHl, n new home plnn book.
Hunch and Modern Homes, can he
purchased for $12. Send all orders
lor either plans or hooks to: Hia
watha Fstes. post office box 41H-T,
Northrlrifje. Calif.
The rear patio can be reach
ed from the bedroom hall or
through the wide sliding glass
doors opojiing from the living
room. You will find a close
relation between indoor and
out when large glass areas are
used. Such installations invite
nature indoors, and converse
ly, extend Inside dimensions
to outdoor living.
The beauty of this rustic
ranee exterior has been in
creased by the use of the low
gabled bay window at the
front of the bedroom wing to
break up the monotony of a
straight cave line. Especially
note how the diamond pane
windows in tlte offset at the
Six Vehicle Accidents
Are Reported in City
Six non injury vehicle acci
dents were reported in Mod
ford during a three-day period
from Friday to Sunday, ac
cording to city police. Three
drivers were cited, police
said.
Two drivers were cited as
a result of a three-car, rear
end collision about 8:50 p.m.
Friday at Central ave. and
Fifth st. Drivers Involved
were Kenneth Oerald Helton,
22, Central Point, Richard
Phillip Mann, 28. of 1003
Whitman ave., and James
Stanley Smith, 17, Ashland.
Helton was cited for violation
of basic rule, and for having
an expired operator's license.
Mann was cited for not hav
ing an operator's license in
his possession.
A car refflstered hv Rcltv
nertrude Wyman, 434 Berry. :lned a N
ave. between .Main and Eighth
sts.
In a second accident Sun
day, vehicles operated by l.e
roy Yeanmt, 41. Se.illlc,
Wash., and Max HarrcM Nich
olson. 311. of 1223 Hens lane,
collided about 9.40 p ill, on
North Hive-side ave. between
Edwards and Alice sis.
Leslie Alden Wilson, 81!)
South Central ave., reported
to city police thai his vehicle
which was parked in front of
17 South Riverside ave.. was
struck and damaced about
10:13 p.m. Sunday by an un
known vehicle.
the new trees growing in tel
evision's "vast wasteland"
will bear fruit next week with
the start of a $10 million pay
TV experiment at Hartford,
Conn.
Chairman Newton N. Min
ow of the Federal Communi
cations commission, who ap
plied the "vast wasteland" tag
to television shortly after tak
ing office more than a year
ago, views pay-TV as one pos
sible road to greener pastures.
Minow says "most of tele
vision's problems stem from
lack of competition." He be
lieves expanded use of UHF
(ultra high frequency) chan
nels is the key to ending this
deficiency."
One of the steps taken to
broaden use of UHF, and open
a new vista for the viewer,
was FCC authorization for the
first full-scale trial of pay tel
evision. Start Test
RKO General, Inc., and
Zenith Radio Corp. will start
a three-year teft of their
"phonevision" system over
Station WHCT, Channel 18 at
Hartford on July 6.
Eventually, phonevision or
some other pay-TV system
may provide a golden harvest
for both its promoters and the
viewing public. But it will
have a tough row to hoe in the
early days.
Charles Wood, general man
ager of WHCT, said only
about 200 decoders, devices to
unscramble the mixed-up pic
ture transmitted by the sta
tion, have been installed in
homes so far.
John E. Pinto, an RKO gen
eral vice president heading up
the test, estimates it will take
bout 100,000 customers to
make the system break even.
He hopes to have 4,000 by the
end of 1062. Even if more sub
scribe, the backers are gamb
ling their $10 million invest
ment on the long-range future.
That future might well de
pend on Hartford's acceptance
of WHCT's bill of fare. The
viewing menu will be distri
buted this week - along with
the price list.
First-Run
WHCT plans to broadcast
first-run movies, sports
events, Broadway and off-
Broadway stage shows, con
certs, operas and ballet, as
well as local-interest pro
grams such as area summer
stock product inns and special
courses for physicians.
The lure for a quick follow-
"Mu
and
the scheduled Sept. 17 heavy
weight championship fight be
tween Floyd Patterson and
Sonny Liston. The fight won't
be aired over conventional tel
evision, but will be piped to
some theaters.
Backers of the effort real
ize they mainly will be fight
ing two entrenched entertain
ment media - movie theaters
and conventional TV stations.
And they will be competing
for viewers with somewhat
similar goods.
Their hope is to sprinkle in
enough unusual programming
to create a demand for pay-
Cambridge Students
Expected to Arrive
Three students from Cam
bridge university, England,
are expected to arrive this
week in the valley to spend
the next 10 weeks through
an international project of the
Junior Chamber of Com
merce.. The Mcdford chapter of the
organization is sponsoring the
students who will stay in val
ley homes.
They are Chris Robinson,
a student in economics at
Pembroke college, Cambridge,
who will be employed at Bear
Creek orchards; Peter Short
ell, a law student at Clare col
lege, Cambridge, who will
work at the Reter Fruit com
pany; and David Lankester, a
law student, also at Clare col
lege. He will be employed at
the Mt. Pitt company.
This is the second year the
Medford Junior Chamber of
Commerce has participated in
the plan to bring foreign stu
dents to this country for the
summer.
Churches Cooperate
To Try To Increase
Christian Influence
Nashville, Tenn.-lUPll-A new
Protestant cooperative move
ment has been launched in
the south.
It is called the United
Southern Christian fellow
ship, sponsored by the Meth
odist church and the Presby
terian church, U. S. (South
ern). The Fellowship will em
ploy program directors and
grant funds to try to increase
the influence of Christianity
on students at public-supported
Negro colleges and univer
sities in the south.
TV. The general public can
only gain from the choice, as
the FCC views it.
But the experiment has a
catch. That's. the "pay" in
"pay-TV." There is an initial
$10 installation fee for a de
coder. The subscriber also
must pay 75 cents a week
rental on the device, which in
cludes maintenance, and pay
between 25 cents and S3. 50 -depending
on the show - for
the pleasure of tuning in
WHCT.
These actually are token
charges, compared to what
the backers will spend. A de
coder costs the producers
about $100.
Even with an anticipated
audience of 4,000 homes, the
operation will take heavy loss
es on top of this and he FCC
could decide three years from
now that "phonevision" does
not belong in the communica
tions orchard.
Thus far, court tests have
upheld the FCC authorization
for the experiment, over pro
tests of theater owners in the
Hartford area. But an appeal
still is pending to the supreme
court.
Send Teaser
The commission is expected
to follow the Hartford open
ing with approval for the test
of another brand of pay-TV at
Denver, Col. This method
would send out an unscramb
led picture as a teaser and of
fer the sound portion for a
price over leased telephone
lines.
Standing in the wings are
developers of other systems,
including Telemeter Corp.,
which has termed its two-year
experiment at Etobicoke, Can
ada - a Toronto suburb a
success. Telemeter says it
plans to try the viewing mar
kets in the New York metro
politan area and in Arkansas.
The only previous pay-TV
attempt in the United States
was a system using leased tel
ephone wires only that flop
ped in 1957 at Bartlesville,
Okla.
Closely watching the pay-
TV trials will be the motion !
picture industry, 1 e g 1 t i-j
mate stage interests, theater 1
owners and sports promo'ters. j
All have claimed at one time
or another during hearings i
before Congress, courts or the
FCC that pay-TV would put
them out of business.
Badly Hurt
The TV networks have said
they wouldn't be run off the
airwavps but miolit bp hnrllv
hurt if pay-TV succeeds. They ESSn
reason that the potential audi
ences of millions of p a y I n g
customers would provide pay
TV producers with a bankroll
big enough to entice away big
name performers, with result
ant loss of advertising con
tracts. But the FCC chairman says:
"It deserves the verdict, not
of the commission's cham
bers but of the market place
. . . the final decision should
be in the hands of those who
build and create, and those
who watch and listen."
Minow sticks to his position
that more competition is what
the networks need to stimu
late them into more imagina
tive programming.
But Minow and the commis
sion haven't pinned all of
their hopes on the pay-TV
trial. An even bigger tree is
all ready for planting in the
"wasteland." This is the all
channel receiver legislation
now pending in Congress.
The bill would require
manufacturers to equip all TV
sets sold in interstate com
merce to receive both UHF
and VHF (very high frequen
cy) signals. Most sets now re
ceive only the 12 VHF chan
nels (2-13), unless customers
buy a special UHF tuner.
The House passed the bill
and the Senate concurred, ex
cept to change the wording to
require that the sets be "ca
pable of adequatelv receiv
ing" UHF signals. The FCC
asked that the word "ade
quately" be inserted to clari
fy its authority to assure that
UHF would get a trial.
A Senate commerce com
mittee spokesman said the
House was expected to accept
the change.
Not entirely willins to let
increased competition solve
what it considers a serious
need to improve program con
tent, however, the commission
is drafting a recommendation
to Congress which is expect
ed to ask limited power,
short of licensing, over net
works. These recommendations,
growing out of the FCC's net
work programming hearings
early this year, will face
tough sledding in congression
al hearings.
But, as one industry observ.
er remarked: "Congressmen
watch TV, too. Maybe they're
tired of watching cowboys,
detectives and so-called comedy."
BRIDGE THE
III PAY DAY
Money today on your sig
nature only. $50 costs only
70c for 2 weeks. Quick,
liberal, confidential.
IDCAL IOAM
535 E. JACKSON BLVD.
Mttdford Shopping Center
Phone: 773-7456 Dick Wabb, Mgr.
Open Friday Evenings 'Til 7
Effective Last Sunday (July 1) There
Was a Brand New Name for a Grand Old Store
Now PHfiFNlX
it's the r llVLilllA
PHARMACY
Formerly Gier's Drug
rtl Conrinuinq To Offer the
Finest in Reliable
Prescription Service
Dennis Ferrin, Manager
Open 9 A.M. Until
7 P.M. Daily
(Closed Sundays)
104 SOUTH MAIN
PHOENIX
Phone 535-1661
night
For
and
emergency
holidays c
service day
ill 535-4062
drile nvp . wn damaged ihmlt lnK t hlr'
B .10 urn while It was mrkr.t 1 Navy recruiter
in the lot at Sacred Heart
hospital when It was struck
by a vehicle operated by Al
ice Schadcr Ca.iebier, 61, of
1005 East Main st.
Vehicles operated by
Wayne Melvin Carson, 20, of
3055 Delta Waters rd . and
John Lee Callahan. 38, of
2708 Ruth dr., collided about
4:15 p.m. Saturday at Oakdale
ave. and Eighth st. Carson
was cited for failure to yield
the right of way, police said
A parking meter was struck
and damaged about 6:30 p.m.
Sunday by a vehicle operated
by Glenn Frederic Schneider.
1403 East Main st. The acci
dent occurred on Riverside
COMMISSIONED
Robert II. Ilii!m:int'k, son
of Mr. and Mrs. Jerry licit
manck, S55 Kalrview st., Ash
land, recently was cnnuius-
I ciimii accord-
lliiwkm
i c.
Ensign llcilniiinck received
his commission dunni: giadu
nt ion ceremonies at the
Navy's Officer r.indida'o
school in Newport, Ii I
Ilcitmaiiek is liiiit en
tomology graiiu.ite of OicKon
State university
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