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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 15, 1962)
FRIDAY. JUNE IS. 1962 MEDFORD MAIL TRIBUNE. MEDFORD. OREGON - i r 4 mct V-Vj in- 111 T-W la .at Edited by the Mail Tribune Advertising Department RETAILERS EYE STOCK MARKET FLUCTUATION. Wall street worriment has not been reflected in consumer buying, indicates study by Fairchild News Service. Most observers point out that rarely, if ever, has there been a correlation between retail sales and sharp stock market plunges. At wont, some retail executives are beginning to wonder whether their fairly bullish outlook on 1962 business may not have been too rosy. Some fear a tightening of consumer expenditures on big ticket and luxury items if the market slump should continue. In New York, Ray E. Jordan, executive vice-president of J. C. Penney Co., said: "We see no reason to alter our prediction of a sales gain exceeding 7 during the first half of 1962." David Yunich, president of Bamberger's New Jersey, commented: "So far we don't see any correlation between the slock market and retail sales." He added that he had detected no consumer resistance or change in consumer attitudes. In San Francisco, store executives felt, generally, that the slock market slump was a temporary condition, and reported sales unaffected thus far. Robert Lautcr, senior vice-president of Macy's, New York, commented: "When there is uncer tainly in the stock market it makes people hesitate about committing themselves on big-ticket purchases." In Milwaukee, Detroit, Washinglon, Pittsburgh, and St. Paul, re tailers also tended to minimize the direct affects of slock market upsanddowns on retail sales, and planned no change in current merchandising plans. Dissenting from the gen eral view was a Minneapolis departmcnl siore executive, wno sam: iviy own lucim is that the stock market slump is going to put a four-wheel brake on buying. People are going to freeze." SHELL OFFERS GUIDE TO WORLD'S FAIR. Persons planning lo drive to the Seattle- World's Fair can receive a free World's Fair Guide and Touring Service information at all Shell stations. Touring experts plot a choice of the fasieit and the most scenic routes to the Fair for each motor ist. Each touring package contains area road maps, informa tion about points of interest along the way. accommodations, terry boat schedules and upon request travel accessory tips that will appeal to the most discriminative woman traveler and interesting features that would be overlooked by the ordinary tourist. The Fact Kit is available at any Shell sta tion in the Northwest. The guide contains information about the Fair, routes to end location of the fairgrounds, a map of the fairgrounds, location of parking areas, the monorail route, location of Shell stations and answers to the most iktd. about questions concerning the Fair. mm ate on a three-year cycle. This should give y and the opportunity to editorialize gagaciou in the last three model years, Plymouth in successive year, while the Chrysler passenge for four years in a row." This line of resear -copy. Consider Valiant which has stayed wl with Valiant for 63 with this type ol aeau seem to know everything their neighbors ar discreetly mum on their own stuff. 4. Forg copy for a couple of years, but this rumor h concerned about accuracy in predictions. No to date haven t been all right, although the foggy rose-colored glasses. For example, th in predictions on Valiant. One said there wo there would not be. And we re not telling Olympia follows the fun Bright swuhine and Itjfai refresh mem rc traditions! summertime pleasure companions. ..end rdVorunj Olympii fjtt the tunc perfectly. A rare annua brewing water a responsible tot the diwux trvc flavor and dianctr that have made Olympia Beer a natural Wcswm famritt.y the Water 1 1 i 'V J V . . - f M am. i aT 1 fV jBtttif&S AMkMM'iaiaAfifiiaMA FRED COLEMAN OF CRATER LAKE MOTORS HOME VACUUM CLEAN ER VOLUMES RISES. Sales of electric home vacuum cleaners rose 9 in April to 290,740 units from 265,032 a year earlier, the Vacuum Cleaner Manufacturers Asso ciation reports. Sales in the first four months of this year totaled 1.226.500. up 10 from 1.115.449 in the like pe riod last year, reports The Wall Street Journal. The asso ciation also reported sales of electric home floor polishers increased 17.3 in April lo 92,362 from 78,759 in the 1961 month. Volume in the first four months, however, decreased 1.8 lo 350,377 from 356,941 units in the like 1961 period. COLEMAN WINS TRIP TO ROME. Crater Lake Motors of Medford recently was named as one of the top win ners in a national Ford Di vision sales campaign and was awarded an eight-day all expense trip for two to the Riviera and Rome. Crater Lake Motors, which has heon a Ford dealership since infill, was one of 18 winners in the San Jose distrlct-which in cludes northern California, southern Oregon, western Ne vada and Hawaii. Fred Cole- , man, dealership manager, re- , ' ceived a personal letter from O. F. Yando, Ford Division's general sales manager, which cited the dealership "for outstanding sales accomplishment." DON'T BE A REFORMER ON FATHER'S DAY. If you want your Father's Day gift on Sunday. June 17, to score a bulls-eye, don't be a reformer. On the other hand, do give Dad something that will appeal lo his masculines tastes. That's the advice of Ray Baker, manaoer of Pennev's, AW,!,"-.""," IJ,I,I who savi the b.st nresent is one showing that you know and respect Dad's preferences. This befuddled Dad seerrts lo be asking whether his family is "for or agin me". At front and center the two "reform" gifts-a sprinkling can and a shovel-designed to be nol-too-subtle hints that more help with gardening chores is de r.iad. Although the lamp and flower vase resting on the floor undoubtedly will look nice in the house, they really don't seem tailored to meet Dad's dearest wants and needs. The same is true of the glass bowl on the table. And what will Dad do with those two gimmick-type gifts on the table? The ball point pen with the flamboyant feather is hardly suited lo a lover of baseball and the out door lite. And that paper-clip in the shape of an animal head is calculated to give Dad a start each time he looks at it. If you're at a loss tor a Father's Day gift, re member that Penney's has an thought to his present before 1 6i i J 1 1st rrSaWuSi jab. WATCH FOR "OLE" ADS. During the summer months, active Westerners move into the sunny outdoors looking for new ways to have fun. And Olympia Beer, a refresh ing old favorite, follows the fun, adding an extra measure of pleasure to these light hearted days. This summer, Olympia's big mid-year pro motion highlights the latest water sport-surf sailing-an exciting contest between wind, sea and sailor. Through the realism of colorful pho tography, you can picture yourself at the tiller of a 10 foot fiberglass board, feel the taut lines steady the sail against an aluminum mast . . enjoy the moment that a tall, cool glass of Olympia Beer rnmnlftpR. Tn bring this ITlos- k j 1 i sage to you full color, full f i , i page, newspaper ads, plus I 1 I f'w rf dominant-size black-and-white I: i fcf I '"'"'" ' """"ia. . hl3 ones will bring the Dromotion Wl-ar-ra'. - .1 Ulr !, I ,, . nlh.r re. minder that "bright sunshine and light refreshment are tra ditional summertime pleasure companions, watch Tor the ad snown nere to appear in lull color in me man irioune on Wednesday, June 27. And if you re planning on bringing your family to the Seattle World's Fair this summer, don't miss the "It's the Water" ski show in the stadium. Twenty-two performers and nine boats will keep you on the edge of your seat at any of four shows daily. No admission charge. BEER 3 THIRSTY. GIANT SIZE TOWELS NEWE ers and extra guests your towel supply gel the lime to start filling your linen closet wi lo Mail Tribune readers by Sego the doubl three lovely pastel colors these king-sized 2 77c each with six Sego Evaporated milk co and pink whisper. You'd expect to pay $1.3 you see them we're sure you'll want a half d of Sego Evaporated milk and towels can b stores. In Medford the Sego redemption Stat DISTINCTIVE FURNITURE SALES UP According to Dick McGuire of McGuire's Home Furnishers, demand has increased for furniture and acessorics that are keyed to more luxurious living. This demand has meant greater sales and an opportunity for the store to increase its floor inventory. Until recently acquired by McGuire, the store was well known as Lippert's. It was operated by Mr. and Mrs. Ed Lippert, while McGuire was store manager. He has expressed to Memo his gralilude to area residents for their support ol his efforts to merchandise high quality furniture. Among the outstanding lines fea tured by the firm are Drexcl, Fine Arts and Metropolitan furniture, Karaslan carpel and Stiftel lamps. Tribune readers are becoming increasingly familiar with McGuire's distinc tive newspaper ads. The store is located at 220 N. Barllclt in Medford. BUS TOURS ANNOUNCED. Continental Trailways has announced that a series of specially planned individual lours lo the Se attle World's Fair and sixteen others of the nation's leading vacation areas will be avail able this season to American travelers. D. A. Scott, director of Tour Sales, said that the tour offerings include the Colorado Rockies, Grand Teton and Yellowstone National Park, British Columbia, Black Hills of South Da kota, New England. Canada, Mexico, Grand Canyon. Southern California, Glacier Nation politan Eastern U.S.A., Great Smoky mount Mississippi Gulf Coast in addition lo the Wo "have been planned lo provide the vacatione ure-lirra at a reasonable cost. Each tour modern Continental Trailways highway cru ditioned, plus hotel accommodations, sights rr.iny meals at an all-inclusive price that a traveler can obtain free lour planning from a mireau. ST SEGO MILK OFFER. With swims, show s plenty of use during sumrrar months. Now's th these famous brand name towels offered e-rich "premium" milk. Offered in choice of 4"x44" bath towels are a real buy at only upons. Colors are firefly yellow, green mist 9 or more foi towels of this quality and once ozen or more. There's a coupon on every can e obtained at authorized Sego Redemption ion is Hubbard's Hardware at 310 E. Main st. :: abundance of Items that will tell Dad you gave a making a selection. Baker reminds gifthunters until 9:00, and all day Saturday. lot of that Penney's will be open tonight EVERYONE LOVES THE "BEETLE". M"re Volkswagens were sold in the United States in May than during any other month in the company s history, according to J Stuart Perkins, vice president of Volkswagen of America. Perkins said May sales totalled 20, 3B1 Volkswagens, making it the second month in a row that sales in the U. S. passed the 20,000 mark. The previous peak for Volkswagen was in April when 20.lt 1 H VWs were sold In this country. May sales included 17.0110 V W sedans and Kanminn Ghia coupes and 3.343 trucks and station wagons. The station wagon and truck figure exceeded a two-year-old record set In April lHliO when 3.15H were sold. Total Volkswagen sales for the first five months of the year were 114.573 new vehicles, 22 (i per cent ahead of the 77,125 cars, trucks and station wagons delivered lo customers by authorized VV dealers during the same period last year. VW dealer for this area is Morse Motors, Sixth and Ivy. HERCHER AT GE MEETING. W. E. Hercher of Pacific Power and Light Company here was among 32 top electric utility engineers who recently participated in the General Electric Company's 12th Distribution Sytte m Planning Conference recently. Held at G-E's Hudson Falls, N.Y, and PiUsfield. Mais, plants. Iha 5-day meetings are intended to "stimulate a mutual exchange of ideas so that General Electric and its utility customers are constantly aware of new trends and developments in the distribution system area." THE NEW VOLVO 122-S TWO-DOOR SEDAN. A styl ish five-passenger sedan that combines the excitement of sports car performance with comfort and elegance of de sign, the new Volvo 1U2S two-door sedan features a new "Ml hp H-lltn engine, disc brakes In front, a 12-volt electrical system and all the other quality engineering and design characteristics for Inch Volvo has become fa mous throughout the world. Top speed is in the ncichhor hood of 100 m p It, and fuel . available now at Stevens Auto al Park, Banff and Lake Louise, the Metro ains. Redwood National Park and the Florida rld's Fair tour. "Our lours," Mr. Scolt stated, r with a maximum of sightseeing and pleas eludes transportation for the entire trip on a iser which is rest room equipped and air con eeing and guide services on side-trips, and n individual cannot match." The individual ny Continental Trailways ticket office or tour LOCAL MAN'S PICTURE FEATURED. An article in the June issue of Better Homes & Gardens, "Recipes from the best cookout chefs we know," carries this-picture of Harry L. Jewctt, 525 Barnes Avenue, Medford. Jew ell is among winners of 100 top prizes-elaborate wagon-type barbecue grills in the maga zine's Cookout Contest for Men, which opened last June. Jewell is saluted in Better Homes & Gardens for his recipe, "Barbecue Sauce, Alaman." Jewett's recipe can be found on page 100 of the June issue of Better Homes St Gardens. Pp 111 p!!1 i,ib -" : :i : .t .... .. 1 vslf i. si y. , consumption Is ruled at between 23 and 30 mpg Sales, 503 N. Central In Medford It WILLYS OFFERS ADVANCED ENGINE. A. C. Sampietro, chief engineer of Willys Motors, Inc., inspects the dual down draft carbuelor on the new Tornado-OHC engino being introduced in five models of the 'Jeep' line of vehicles. The 140-h. p. 6-cylinder power plant has advanced design features offered for the first time in a mass-produced American automotive engine. Mr. Sampietro heads the Willys design staff which developed the new high-efficiency unit. The engine features an j overhead cam and unique spheroidal corcbus tion chamber design which produces excep- I tional fuel eonomy. It is available on 'Jeep' vehicles at Medford Motors. 225 S. Riverside. wet""' W WHAT TO EXPECT IN THE 1963 CAHS? Well, frankly. Business Memo hasn't the slightest idea. The car shown here will prolv ably not, alas, join the ranks (it's a Corvette SS research car built years agol. Prediction stories ate a lot of fun to write, though, and so perhaps this year we'll follow these five helpful hints passed along to newspaper auto editors by the Chrysler-Plymouth division. They suggest we do the following: 1. Check your New Yot or l.os Angeles agents. For some inexplicable reason, these two centers claim more auto experts than Detroit We beliexe it due to the definition of the term expert: the man from out of town, who after the third drink sees thiOwhole Industry in clear perspective. 2. Scan the cycle of yearly model changes. The industry used to oper- r imfc r -tatT MS 1 ou a lot of room for speculation in your story sly. thusly: "However, insidera point out that troduced three completely new moaeis in eacn r car line has maintained the same basic body ch, we warn you, is a cul de sac, albeit good th the same body style for three years, wnat s ction? 3. Ask the competition. Competitors e planning at this time of the year but are et about sub-compacts for '63. It made good as already been defrocked. 5. Don't be overly body else la. The half-dozen speculative stories y have been all read. Not color-blindness, just e last two we read were 50 percent accurate uld be a '63 Valiant convertible; the other said Your Money's Worth By SYLVIA PORTER Copyright, Hall Syndicate, Inc. PROFIT MARGINS A KEY SIGNAL OF BUSINESS TURN In 17 of the 19 business upswings and declines since the end of World War I in 1919, a change in trend of profit margins-meaning the percentage a corporation earns per dollar of sales-has flashed the signal of an economic turn months ahead of the actual turn. Well in advance of eight of the nine business downturns in this 44 year period, shrinking profit margins of manu facturing companies have warned that the boom was dying. The one instance when it was not a startlingly prophetic sign of the end of a business rise occurred way back in 1920. Then the indicator lagged behind the start of the 1920 slump, but by only one month. On average, profit margins have turned up or down four months before a new business cycle of upswing or down swing has appeared. Buried within this average, of course, are "leads" ranging from more than 12 months to only a few weeks. Business costs "have a dominant influence on the cyclical behavior of profit margins, which, in turn, dominate the swings in total profits." Profit margins "affect the prospect of profit, which re mains one of the strongest incentives in a private enter prise economy." In this single area of profit margins may be found one of the most crucial factors impelling booms or bringing them to an end. These are the primary findings of a new, pioneering study of the business cycle made by Dr. Geoffrey H. Moore, world-respected research economist of the National Bureau of Economic Research, and released today under the title. "Tested Knowledge of Business Cycles," as pari of the NBER's 42nd annual report. The National Bureau of Economic Research is among the world's leading economic research organizations. Since 1920 it has specialized in scientific reports and it has rigid safe guards against its becoming either a profit-making group or "an agency of propaganda." The great research directors of this bureau-the late Wesley Mitchell, Arthur Burns, Geof frey Moore-claim a place in history for identifying the busi ness cyce in the U. S. and developing the "indicators" which are now so widely used both by government and private sources 'to spot business changes before they occur and to trace them as they emerge. It was Mitchell who as early as 1913, to quote Moore, "viewed the encroachment of unit costs on prices as one of the critical factors that brought a boom to an end, just as he viewed the reduction of costs relative lo prices as a signifi cant factor in the revival in business that followed reces sion." It was Burns who in 1952 uncovered new evidence to support Mitchell's then revolutionary judgement. Noow comes Moore with; the most exhaustive analysis yet made of the role of profits in the business eycies. In brief, Moore has found: The ratio of prices to costs and profit margins fluctuates sharply in business cycles "but with significant leads at both peaks and troughs." These "leads" can't be attributed to early downturns or upturns in prices of goods. In fact, in recent pre-recession cycles, the price-cost ratio and profit margins have turned sharply down "even while the price level was rising." The evidence is that "movements of unit costs, particular ly unit labor costs," determine the timing of profit margin changes. Early in a business upswing, for instance, unit costs usually decline because of a rapid rise in a worker's output per hour and a slower rise in his wage. Late in a business upswing, though, unit costs usually increase be cause a worker's output per hour is climbing mora slowly while his hourly wage is rising more rapidly. During each of the post-World War II upturns, this has happened, and in each case the shrinking profit margin foretold the subsequent downturn in the general economy. URGENT NOTE: As reported in this column Monday, profit margins recently have been narrowing. In a private talk Moore remarked that, "While, of course, there's no gurantee, I suspect this narrow will continue." Plans for Marine Sciences Lab Are Reviewed by OSU Corvallis - Plans for a Ma rine Sciences Laboratory on Yaquina Bay have been pre pared by Oregon State univer sity, in cooperation with tha city of Newport, and will go to the state department of planning and development for consideration under the pro posed federal redevelopment program. The federal program now before Congress would pro vide funds for new public fa cilities that would contribute to the economy and welfare of the states and the nation. Members of the state board of higher education reviewed the plans recently at their meeting in Eugene and ap proved a proposal that OSU petition the Area Redevelop ment Administration for funds to build the $921,650 labora tory. President James H. Jensen said the laboratory would sup plement the extensive pro gram of research that Oregon State university now has un der way in oceanography, fisheries and water resources, including waste disposal in coastal streams and the ocean. It would be available for use by research workers from stale and federal cooperating agencies and research workers from other institutions, he em phasized. The proposed laboratory would be constructed on 32 acres of land leased to OSU by the Port of Newport. The land is situated on the south side of Yaquina Bay, close to the en trance of the Bay. The OSU research vessel, Acona, would be docked there. The building as now planned would contain 39,120 square feet in three wings of approx imately equal size. One wing would be devoted lo oceano graphy; one to fisheries and water resources research; and the third would house com munity facilities including a museum-aquarium and a library. is youe MOBILE? Money for a tune-up, re pairs, accessories, other ex penses. One-visit service. IDCAL IOAN S3S E. JACKSON UVD. Madltrd Shvppini Cinlar Phom: 773-7456 Dick Wtbb. Mjr. Omr Friday Evaila 'Tit 7 Mr. & Mrs. George L. Gaskell Win 703 Cottage St. Salem, Oregon FREE (2ILR 17.. m.iiinumi a.'t'tp.TOsiMil'.a Mr. & Mrs. George L Gaskell, Salem, Are Shown Here With the Color TV Set They Won al Super-Save Service Slalion's May 17 Drawing! ,-NEXT FREE DRAWING ON JUNE 21 AT 8:00 P.M. Enter Today -Nothing to Buy or Write! Get Your FREE T.V. Ticket Today SUPER SAVE SERVICE STATION Across From V.A. Entrance, White City
