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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 13, 1962)
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON Venezuela Going All Out to Attract Visitors from U.S., Other Nations WEONESAY. JUNE 13. 1962 By CLAIRE COX United Press International Caracas, Venezuela - (UPD -Tourists from the United Slates are "discovering" Ven ezuela nearly 475 years aft er the first European set foot on its fertile soil. The land, named "Little Venice" by Alonzo De Ojeda and Amerigo Vespucci in 1499. is far from unknown to North Americans, however. For several decades, oil companies from the continent to the north have been pump ing "black gold" from the ground and the sea. Various United states manufacturers, -including auto and rubber companies, have brought many experts here. A total of abiut 53,000 United States citizens live and work in Venezuela. This is thj largest number of North American civilians in any countiy in the world. Small Segment Known A small segment of Vene zuela is known, too, to the cruise ship passengers who have debarked at La Guaira, the port of Caracas, for day long tours of the area near est the sea. But only now is Venezuela being opened to full-scale tourism for the first time, thanks to the speed of the jet airliner, a revaluation of the currency and' a multi million dollar campaign by the Venezuelan government to attract visitors from the United States. Until recently, Venezuela was too expensive for all but the richest travelers from the north. It also was too far away for persons with limit ed time for travel. With the revaluation of the Bolivar, the tourist may buy 40 per cent more with his dollars than he could a year ago. Four-Hour Flight And a flight from New York to Caracas aboard a Venezuelan Airline (VIASA) Convair 880 takes only four hours, non-stop, which is less time than it takes to fly from New York to Los Angeles. The government has pro- DISCOVERING VENEZUELA Tourists from the United States are now "discover ing" Venezuela nearly 475 years after the first European set foot on its fertile soil. Cathedral of Merida in Merida, Venezuela. (UPI) vlded between $11 and $12 million dollars to promote tourism, mainly from the United States. In 1959, 27,500 North Americans, most of them cruise passengers, visit ed the country, in 1960, the figure vooe to 37,000. It drop ped to 32,000 in 1961, with only 9,000 of the visitors stay ing more than three days. Dr. Luis Perez Barreto, the government's director of tour ism, hopes that this year 15, 000 to 20,000 North Ameri cans in addition to cruise passengers will vacation in Venezuela. "The numbers of North American visitors are so low now that with any kind of promotion we expect it to go sky high," he said in an in terview. "We are so close to New York and our economies are so intertwined that North American tourists will find much of interest here." Prepares for Bid Perez said his country had prepared for its bid for tour ism by building the neces sary lio.el facilities to support "a good flow" of visitors. Scattered throughout the country, which is somewhat larger than Texas and Okla homa combined, is a chain of new hotels, most of them government-operated. Two, the luxurious Tama naco in Caracas and the Del L"go in the oil city of Mara caibo, are run under contract by the Intercon'.'nuntal Hotels corporation, a subsidiary of Pan American World Air ways. Another, a $47 million com plex of stone and glass build ings on the beach at Macuto, near Caracas and La Guaira, is due to be opened by the Sheraton corporation this year. Government officials ex pect the Sheraton Macuto will complete their present hotel building program and pro vide the springboard for tour ism throughout Venezuela, to ski areas in thj Andes, Hot Springs, Great Plains Hunt ing Grounds, island resorts or the prosperous capital of Ca racas. A short flight or a long, DISCOUNT PRICES SAVE DOLLARS DISCOUNT PRICES SAVE DOLLARS M et 5 O a UI a. Z O u ii 5 5 o a u GallenKam is Graduation - Vacation Specials for the entire family at DISCOUNT PRICES! THURSDAY FRIDAY SATURDAY WOMEN'S FABRIC PUMPS $88 Sizes 4 to 10 Bone, Black, White KEN'S & BOYS' TENNIS OXFORDS 5288 AND HI SHOES SEE OUR BARGAIN RACKS AT DISCOUNT PRICES! O u O a WOMEN'S SOFT SOLE MOC Sizes 4-10 White, Black, Bone Reg. 2.99 WOMEN'S BARE BACK CHEMISE WEDGE 99 Siezs 4-10 Reg. 2.99 scenic drive from Caracas takes a visitor to the ancient Andean city of Merida, home of the venerable University of the Andes and site of the oldest cathedral In Venezue la. The Prado Rio hotel is the center of such activities trout fishing, hiking and ski ing. From it, one may take one of the longest cable car rides In the world one hour straight up a mountain SAVE DOLLARS ON SHOES FOR THE FAMILY! Expert Offers Tips on Fatigue If your summer plans in clude house painting, building j furniture or readying a boat for sailing, here are some fatigue - insurance tips from energy experts who advise the ; United States Army. Feet, they say, often cause , the most difficulty. The home . handyman will probably stand longer in one afternoon than he ordinarily does during an entire week. 'Wearing worn out shoes and tight, non-absorbent socks is a short-cut to exhaustion," notes Dr. Joseph Lelyveld, head of the National Foot Health Council and a consul tant on foot care to the U.S. Army. "Efficiency slackens and jobs take extra time and energy." "For anykindof active work," he says, ''a man needs a comfortable oxford - type shoe that fits and supports the foot. Active feet perspire more than usual, therefore an ab sorbent durene mercerized cotton sock at least a half inch loneer than the longest toe is recommended. Durene yarn is i used in many name brands of socks as well as shirts and un derwear. Another tip from army ex perts concerns shirts and un derwear. Climatologlst Dr. L. P. Herrington of the Yale School of Public Health, also a consultant to the Army, says, "When we work hard and the body's cooling system goes into operation we have only about 19 square feet of evaporative area. "However," he adds, "we can feel more comfortable by adding to the body's effective cooling sur face. Wearing a shirt of mer cerized cotton next to the skin absorbs and evaporates twice as quickly as other cot tons. Although Dr. Herrington recommends wearing mercer ized cotton next to the skin as a comfort measure, he ad vises that the number of clothing layers be kept at a minimum. For a sharp contrast, a tour ist may fly to Farinas, where the Hotel Llano Alto is sit uated in the heart of Vene zuela's Llano or Great Plains. There the activities mainly center on jaguar hunt ing, horseback riding and swimming. Most of Venezue la's extensive cattle herds graze on the Llanos. Another government hotel is the Tama, at San Cristobal, in the foothills of the Andes, near the Colombian border. This is the heart of Venezue la's prosperous coffe grow ing country. One-Hour Sid Trip A one-hour side trip by car from this resort takes a vis itor to the Hotel Aguas Cali ent cs, at Urena, for thermal baths. Each room is equipped with four taps in the bath, each providing a different kind of water from hot springs. Margarita Island, an hour by plane from Caracas, offers tourists a touch of colorful history, swimming, fishing, industry and a pearl diving industry. The Hotel Bella Vista is the principal tourist haven on the Island, which was a pirate hideout in old er times. The traveller who prefers to tour by car may drive 400 miles east of Caracas to the historic pirate port of Cum ana, where the government has another modern hotel. It is said that there are so many small fish in the bay It is impossible not to catch enough for a meal. Tourists with only a few days in which to travel out side Caracas can reach Mara- cay in a two hour drive over a scenic four lane moun tain road and a divided super highway. The government ho-1 tel at Maracay, in a rich agri cultural valley, is one of the most luxurious in Venezuela. The glass walled building is air conditioned and over looks a large swimming pool, a golf links and tennis courts. Remains Focal Point Caracas remains the focal point for tourism, however, there are commercial hotels offering rates as low as $4 a day for a single room. Atop the mountain overlooking Caracas is the Hotel Humbolt, reachable by a spine - chill ing cablecar ride. This cir cular tower containing night club?, restaurant i and several hundred rooms, each with a spectacular view, is closed at present, but the government hopes to put it back Into op eration when tourism booms. The plan eventually is to provide package tours, begin ning and ending with visits to the Sheraton Macuto on the beach and taking groups to vai'ous points around the country, depending on the lengths of their stays. The high cost of a - transporta tion is being dealt with in part through organizing tour groups large enough to char ter entire airliners at con siderably less than regular fares. "The air fare from New York is $278," Perez said. "A 17 - day excursion out of New York is priced from $332. It should be less. The j transportation prices must be lowered." ' Perez said he had made a study of the comparative prices of five principal lux ury hotels in Venezuela com pared with five hotels in Miami Beach, which Indi cated that his country now is competitive in accommoda tions, The price for a room and three meals in Miami C 11 3each ranged from $17 to $35,. he said, while it was $16 tec $23 in Venezuela. "A year ago, Venezuela as among the most expen sive," he said. "Now it is one of the lowest." GREETINGS: To Residents of Jackson, Josephine & Siskiyou Counties $8,750 $80 per month, low down payment. Very neat, eomtortabte home, fireplace. Urge kitchen. Shaded street, clo&e to shops and churches. $13,1503 comfortable bedrooms, large fam. room with fireplace, good sued living room, dining room and kitchen. Separate utility. Enclosed back yard on alley. Fine location, quiet neighborhood between Medtord shopping center and Hedrick. Needs redecorating. $1 5,500 Elegant 2 bedroom, top condition. Lovely East side beautiful setting. Oak trees. Secluded, fenced rear area, large patio. $15,750 4 bedrooms, 2 baths. Separate dininq room. Large unfinished attic, part basement, double garage. Enclosed secluded, shaded back yard. Close to schools. 30 year loan available. $16,500 Very roomy suburban on larqe view lot, close in. Medtord schools. 3 good sized bedrooms plus den. Large utility-sewing room. Built-in appliances. Double garage. Oil perimeter heat. Custom built 1958 for present owner. Has State Gl loan. Will FHA or Gl. $21,500 Lovely, dose in, tree shaded suburban. Almost new, 3 bedroom, 2 bath, family room, in area of beautiful homes. Solid oak paneling. Built-in washer, disposal. Lots of custom built features. Oversize double garage. FHA or Gl. $40,500- One of Medford's finest. Superb hilltop location close to highest spot in the city, panoramic view. 3 over sized bedrooms, 2Vi baths, tiled kitchen, built-ins. Huge plate glass picture windows, secluded patio. 2 barbecues. Basement. PHONE EVENINGS HAROLD HOUSTON 773-4390 KEITH BATES 772-6034 RICHARD MILLER 772-9390 Wi are specialists in the real estate field and are members of the Med tord Multiple Listing Service. We hav information in our files on practically all properties that are on the market within our trading area homes from the most in expensive to the most elaborate city dwellings, country places, city lots, acreagei, as well as commer cial and industrial properties. Town and Country Realty has earn ed an outstanding reputation for honest dealing, and conservative reputable service. Wo are proud of our staff of experienced, trust worthy talesmen. May we have in opportunity to help you at we have helped so many other new comtrs to our city? Why not give us a ring or drop in for a friendly informal chat at our conveniently located office at the Jackson Street entrance to the Medford Shopping Center. Sincerely, KEITH BATES REALTOR 1 .... J- REALTY 609 E, Jlck.oo 773-7393 Z 3 o u ii 5 o Q ui u S z o o oc 5 -a o o Ui WOMEN'S HEELS HIGH AND MEDIUM Sizes 4-10 Values to 8.00 MEN'S CANVAS DECK SHOES s288 n O c z SLIP-ONS and OXFORDS Blue, Brown MANY MORE VALUES TOO NUMEROUS TO MENTION! CHILDREN'S SUMMER SANDALS Sizes 5-3 CHILDREN'S OXFORDS Sizes 816-3 Buy with confident . . . exchanges and refunds cheerfully made. STAMP OUT BAREFEET "Buy Gaiienkamp's Shoes" OPEN " MONDAY & fRIDAY NIGHTS 711 9 DISCOUNT PRICES SAVE DOLLARS IN THE MEDFORD SHOPPING CENTER DISCOUNT PRICES SAVE DOLLARS Proper Planning Aids Entertaining Week-end entertaining can sometimes be a problem, espe cially if the hostess holds down a nine-to-five job five days a week and then comes home to myriad of chores. However, proper planning for your week-end guests can make the difference between being a charming, relaxed hostess, or a nervous one. Keep entertainment inform al, serve "fun" meals or let the guests help with a few light chores. Be a thoughtful hostess by having the guest room attractive and stocked with extra towels, a few mag azines and a good lamp to read by. It helps when visitors are not put on a "time-clock" schedule for rising time or for midday meals or excursions. Don't fret about what time the guests will arrive Friday evening. A quickly prepared supper of any number of de licious ready -cooked frozen food specialties can be heated and served in a matter of min utes. For dessert, an assort ment of candy, choculates and coffee satisfy almost every one's craving for a "sweet" ending. OPEN MONDAY AND FRIDAY NIGHTS TILL 9:00 Wflneireveir Yoira SDnive... M'e nitre MJLm LTD E nrv Ml (Eriuiairainitteeall Vacation driving? Go the ALLSTATE way. Sears has stores lo cated in cities and towns along the way. f 21-Moiitli Guarantee Full 4-PIy Tjrex Miiyon JaII 'time serv fL If '"re fiili durinn the monthly guarantee ZM''J I'S P"ioh we will, at our option, either re- hWTa SSJJjj fair il without coil or in exchange lor the ' ' ; 1 . Sf fTV fyjEs3i "M lir. 've you a new tire or refund, Z.n& IT&i'iry ' c,,,r8'nS only 'r die period ot ownenhip. jniji VV W;jig2 All adjulmenn made by retail ilorea are 'fZkfZ-'! i tjizS prorated at the regular retail price plua RJ rf federal Kxciie Tax, leu trade-in, at the 'fjC. 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MM bse-W h ATTENTION TRUCKERS: We Have Complete line Of Truck Tire Plus Tax And Old Tire Off Your Car Air-Cooled Spring Cushions for Driving Comfort 44 REDUCED TO... 1' Regular 1.99 Porous woven, plastic coaled fiber covering keeps you cooll Long-lasting in ner springs. Choose red, blue, green or black. ALLSTATE Safety Flare 20c Regular 39c 15-minuta bright red highway flare. Friction cap light! with out usa of a match. '-"'j'J j J All WEATHEI I 1. lis )0I )l I 1- Regular fw?J: 2,20 mm ALLSTATE All-Weather Oil 1 77 Can IOW-20W-30. Meets and exceeds specifications of aulo manufacturers' tests. Shop at Scars and Save Satisfaction Guaranteed or Your Money Bark SEARS 501 I. JACKSON 773-6661 MONDAYS t FRIDAYS TIL 9 P.M. Tuts., Wad., Tburs., Sat. Till 5:30 p.m. J. I
