Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 13, 1962)
jq q WEDNESDAY. JUNE 13, 1962 MEDFORD MAIL TRIBUNE, MEDFOHD. OREGON 'Welcome' Mat Out Throughout Country for Visitors from Abroad By CLAIRE COX United Preii International New York - HOT - The "wel come" mat is out from New York to San Francisco in ev ery language from Spanish to Swahili. Americans are throwing them selves enthusiastically behind the government's mul- ti . million - dollar program to promote "Travel U.S.A." A hospitality committee to greet foreign visitors has been formed by the Chamber of Commerce and Travel club of Battle Creek, Mich. Nei man Marcus, the Dallas de partment store, has interpre ters and shopping services for visitors from abroad. Travel data is being published foreign languages by busi nesses and organizations in New York, Flo. Ida and Cali fornia. The Hertz corporation pro- vldcs red, white and blue stickers for autos rented by foreign visitors saying "For cing Visitor Seeing the U.S.A. Kindly Extend All Courte sies." Bug lines and at least one airline are providing package tickets at a single price covering their entire sj-tems. Some hotels are of fering special rates to tour ists from overseas. Program Introduced The official government program to encourage "Des tination America" itineraries for vacationists from abroad was introduced in 1961 and is moving rapidly ahead this year. About a half million tour ists crossed oceans to reach the United States in 1961. The figure is expected to go high er this year and help bring back to America some of the gold its citizens have been pouring into overseas tour ism in record amounts since the end of World War II. Most of the foreign travel ers come from the United Kingdom, Germany, France, Italy, The Netherlands, Swe den and Denmark. Travel from South Ainerica and Ja pan also is high. The U.S. Travel Service ad vertising program has been extended to 100 coun'-ies this year in 15 languages. It is spanning five continents and reaching about 65 million per sons. Prepares Booklet The government; agent has prepared colorful "Travel U.S.A." posters, a prestige booklet called "The United States You Will See" in 32 pages of pictures and text in several languages, a tour- planning rosp dividing the United Stales States into six areas and a fold"- on special events in the U.S.A. The service has offices in London, Paris, Frankfurt, Sao Paulo, Mexico CIV, Sydney, Milan, Tokyo and Bogata. These are similar to the tour ist office long maintained in this country by foreign gov emments. They offer all kinds of advice, and for the first time the U.S. govern ment is telling foreigners about our national attractions. In addition to the millions of dollars being spent by the government on the promotion, the privately operated tour ist industry is contributing millions more. Putting In Best Eilorti Hotels, airlines, shipping companies and others who prosper on tourism are put ting ther best efforts behind the government program. Community and civic groups also are doing their part An American Express sur vey showed that interpreter services for first . lime rivals have been established or expanded at major ports of enlry, travelers aid booths, airline and steamship offices. and travel agencies. Pools of linguists have teen organized by hotels, restaurants and travel agencies. All . Inclu sive package tours have been introduced under which trav elers may buy their tickel in Europe. Department stores are of fering help to the foreign shoppers. Bloomingdale's in New York has a list of 375 employees who speak 37 lan guages. Macys found 800 who speak 44. B. Aliman nas a new visitor service with Interpreters for 35 lan guages Including Persian and Slovene. Similar Services Other stores with slinlla srrviccs include Frederick and Nelson and Bon Marche In Seattle; Meier & Frank, in Portland, Ore.; J. L. Hudson In Detroit; Carson Plrie Scott in Chicago, and Fllene's, Jordan Marsh and R. H Steam's In Boston. A delegation of 28 North Carolina business leaders went on a 12 day mission to Europe to promote travel to the Tar Heel state. The group ton turopcans they would be able to visit North Carolina on a "$10 a day plan," providing for 50 per cent dis counts to holders of European passports. The San Francisco Chamber of Commerce is contemplat ing formation of "language hank," which would make bi lingual residents available to Meelle"""i,," ' . m . warn v k j. ' i. ?u. a i f P, - Trntt JV- 4: ..... . . .A 'WELCOME' MAT OUT The "welcome" mat is out from New York to San Fran cisco in every language from Spanish to Swahili. Americans are throwing themselves behind the government's multi-million-dollar program to promote "Travel U.S.A." Here, Dr. and Mrs. N. L. Murty, and their daughter, Sashi, 4, en route to their home in Hyderabad, India, who stopped in New York City to see the sights, get a' helping hand from Mrs. Millie Ferrer, chief recep tionist of the newly established Rockefeller Center information service for international visitors. Mrs. Ferrer is helping the Indian family unravel the mysteries of New York's transportation systems. (UPI) assist foreign visitors who speak no English. Travel bro chures in Japanese and Span ish are advertising the Bay City's charms abroad and ma terial is being prepared in German. Hospitality Center The Bay Area Inlcrnaliorv al Hospitality center, a pri vate, non - profit organization, has 700 individual and cor porate sponsors and volun teers and three salaried em ployees. The center puts for eigners in touch with local citizens with similar interests. Kansas has inaugurated a Meet the Kansans Program" and the governor is sponsor ing a program to bn.ig more visitors from abroad. Ameri can families generally are en tertaining foreign students more, through hospitality committees such as exist in San Antonio, St. Paul, Fres no and Hendersonville, N.C. In New York City, which attracts 14 million foreign and domestic visitors every year, the West Side Associa tion of Commerce Is planning to establish a "courtesy van" to vis-it piers when liners dock. The van will be staffed with bilingual hostesses. For five years, the city has operated an information cen ter in Times Square. It is prepared to deal with the queries of an Afrikander and has even provided a baby sit ter for a foreign mother while she has her hair done. Aids Foreign Visitors As an aid to foreign visit ors. Rockefeller Center, one of New York's major tourist attractions, has established an international information service to provide overseas visitors with a convenient lo cation to obtain general in formation about New York. Residents of Washington, DC, regard the capital as al ready so cosmopolitan that they need not do much more to serve a new influx of for eign visitors, One gesture, however, is a free booklet entitled "Welcome to Washing ton," published in seven lan guages by the Board of Trade's Convention and Vis itors bureau. An information booth has been set up at one of the busiest intersections in the world - the corner of State and Madisons sts., in the heart of the Chicago loop. Depart ment stores in the area em ploy multi - lingual aides to help visitors shop. The Chicago Association of Commerce and Industry has been campaigning for sever al years to interest foreign travelers in the nation's sec ond city. It began holding an nual international trade fairs in 1959. This year's exposi tion will feature products made in the Midwest that are suitable for sale overseas. Publishes Guide The American Hotel associ ation has published a "Guide for Guests from Abroad in American Hotels," under its people - to - people program. Most luxury hotels are equip ped to deal with foreign tour ists. Shei'aton, Hilton, Schinc, Mansion, Manger, Knott and the New York Hotel apsocia tion have surveyed language skills of all employees. Pick Hotels corporation, with headquarters in Chicago, began to court foreign visit ors two years ago. Albert Pick Jr., president of the company, Is co - chairman of the national people - to people hotel program. His hotels of fer reduced rates for rooms and meals to foreign guests, averaging about 25 per cent less than the prices charged American patrons. Also avail able is help with immigra tion, transportation ard tours. William J. Burns, vice pres. ident of the Pick Chain, said foreign visitors to America are interested in seeing dif ferent kinds of sights than Americans who tour Europe. Seek Different Views , "We go over there to see their historical sights and ruins," he said. "The foreign visitor wants to see shopping centers, parking lots full of cars, crowded streets and highways, stores, homes and factories. He has plenty of his torical spots of his own." Because of this difference in emphasis, a major sight seeing line in New York City has a special multi - lingual tour for foreign visitors that omits the standard visits to St. Patrick's cathedral and other religious edifices and includes instead a tour of the docks and housing projects. Greyhound and Continental Trailways have established a $99 tour, which they call "A aouar a day lor going any where" on their routes. A ticket is good for three months and there is no limit to how much a person rides on a bus. Bonanza Airlines is set ting up a similrr system-wide fare valid for a set length of time. Robert Kerr, president of the American Society of Trav el agents and head of the Kerr Travel service in Los Angel es, said many tour operators are trying to establish group rates for foreign tourists to discourage the notion that it costs $15 per day for a per son to eat in the United States. New Group Fares In the air, new special group fares have been ap proved by the International Air Transport association to stimulate group flights to America. Pan America World Airways is spending several million dollars to encourage reverse tourism. "Vitis U.S.A." workshops, expositions and road shows have been sponsored by Scan dinavian Airlines, Trans World, KLM, British Over seas Airways, Pan Am Snd other lines in cooperation with travel agencies, bus compa nies, hotels and merchants. Pan Am last year brought nearly 6,000 business and pro fessional men enough to fill 50 jetliners to the United States. They came from 38 countries and repre sented 100 different groups, including butchers, bakers, candy makers, mushroom growers, fire chiefs and funer al directors. The airline keeps track of conventions and technical meetings In the United States anything from the interna tional mink show to a meet ing of the American academy of allergy. Persons interested in attending a meeting usa it as a base for operations, with post - convention tours taking them to tourist spots. HONEYMOON SPECIALS Niagara Falls, N. Y. - IUPII -This honeymoon city is offer ing "two can live as cheaply as one" specials this year. Most hotels and motels will provide double accommoda tions for the sing!a rate for honeymoon couples register ing with the Chamber of Com merce. Many restaurants, the aters, sightseeing tours ara offering two-for-the price of one specials. Vacation Bound? 1 ... ",Af4 T :f isss-Ulrirm - v tf;&..J - LiLifiV1 W 1 W7-Jie3U fl t IT-Jg ita I ' ' V. . TiTi" - . - -v i' II Make it a gay, Carefree- timel Be beautiful , , with a New PERMANENT Cr HAIR STYLE from DE-NA BEAUTY SALON Specialists in Creative hair styling, coloring, cutting, waving and Hair Treatments. Ph. 772-2096 410 Hawthorne, Ample Parking Med ford Shopping Center. Vacation Ahead? Whether It's Your Wardrobes or Your Fine Draperies We Can Do It TRY US TODAY! I We protect your cleaning from moths, mildew and odors. EXPERT DRESSMAKING AND ALTERATIONS By Our Own Dressmaker Also Visit Drive-In Cleaners at 844 S. Riverside and 702 W. Main ONE-DAY SERVICE AB GRESSET'S CSIH-OP TvPe 61 1 12 E. Jackson Ph. 7724216 We Do the Work Time Saving the shaping power of roxanne's draped bathing suits is sensational ... e proportioned to fit you and you alone, starting with the bra, ending with the bodv beautiful Irom left to right: tripfd suit with HrtWd hvji(. jnrl Mvif Krow" flrey and whit or b'ue and green stripes. J 998 hnri-'.C'f fnr i print, low hK . M'dr up r down, suit tm put. brown b'ack. 22 98 h. Howf rrinffd 4,"' w-th rinfH hod'Cf 4nH h,tf with Apr.fnt or h,tf w,fh filu. 11 -uit tn Uslt . . , i?i m j h ruD:;, 34 nH 36 m ab-c cuos, 38 and 0 m b-c Cup, o C3
