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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 7, 1962)
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON Better Business Bureau Enters Second Half-Century This Year THURSDAY. JUNE 7. 19SZ By JESSE BOGUE UPI Financial Editor New York-IUPD-Fifty year! go, it was the national vigi lance committee, and it con cerned itself with false claims made for "gold mines" with out gold, "oil fields" without oil," "cures" for then incur- b 1 e ailments,, "automobile companies" with no autos. But for all the undeniable fact that the organization ex ercised vigilance to protect the consumer and the reader, the name was a little stiff necked, a little blue-nosed. So from it came the organi zation known today as the National Better Business bu reau, with headquarters here as it enters its second half century of existence. Allan E. Bachmann, execu tive vice president, joined the national organization in 1929. Accepted by Merchants "The bureau-and the more than 120 local Utter business bureaus across the country are pretty much accepted now by merchants and advertisers and media," he said. ' "It took a long time to get established. But in the begin ning, we were often dealing with the rawest kind of frauds, and in a sense, we were the vigilance commit tees even after the name be gan to disappear. "And yet, some of the ad vertising which was causing complaints at that long-ago time came from companies which basically were sound. But they just .didn't know. They had no standards set up at all. These have taken shape over the years." Last year for the first time, tie said, the national bureau office handled more than 100,000 inquiries and com plaints, and he hastened to cay that 95 per cent of these were inquiries and only 5 per cent complaints. Ten years previously, it had about 30, 000 communications. ' Only One Bureau "There is only one national bureau," he continued. "The local bureaus have an associa tion of better business bu reaus, which has been hold ing a convention here." There are also about 900 affiliated chambers of commerce; the bureaus are supported by subscribers. "We are not an enforcement agency," Bachmann said em phatically. "We do investi gate; we may investigate on complaints, or merely on in quiries from a subscriber. We are always looking for coop eration; we do not give or ders, and wa certainly get a large degree of cooperation from advertisers, in better than 9 out of 10 cases. "We encounter borderline cases, sincere differences of opinion on the validity of claims. Bulletins are Sen! ' "If we get a complaint and are satisfied after careful in vestigation that falsity has en tered into a claim made for a product or an organization, we send bulletins to national media, to local better busi ness bureaus. If fraud and wilful misinformation are present, we may present our findings to an appropriate government agency. "But most of our effort is bent toward cooperation." The national bureau cam paigns constantly to get ad vertisers and agencies to fur nish media with proof of claims, Bachmann said. Bachmann said the national bureau often had to battle to protect its name from in fringement by others, or to keep groups from appropriat ing the name. The national bureau, he said, does not endorse any thing; and one group tried to take over the name, selling endorsements. That one, he said, took a postal fraud or der to stop. "One group one time set it self up as 'Better Business Bureau,' and was found to be a horseraring outfit," Bach mann recalled. "Another tried to use the name to set up a credit rating bureau." Cheldelin Named To Head School Corvallis - Dr. Vernon H. Cheldelin, an internationally known biochemist and direc tor of the Oregon State uni versity Science Research In stitute since it was established I in 1952, has been appointed new dean of science at OSU. Selection of the 46-year-old scientist as leader of the uni versity's largest school was announced by President James H. Jensen. The School of Science has more than 1,800 students, a faculty and research staff of nearly 200 scientists, and 120 graduate assistants in 13 different departments. Cheldelin will succeed Dean F. A. Gilfillan, who is retir ing June 30 after 40 years service on the university foe-ulty. D 7 8TAFF MULTI-LINGUAL New York-fllPD-Because of the number of foreign visitors here, one hotel, the Stanhope, requires its desk clerks and telephone operators to be multi-lingual. The manager, Frank C. Bromber, 6peaks five languages and uses all of them frequently. The first mechanical clock, regulated by shifting weights, was made in Paris in the 14th century by Hendrik de Vick. State Newspaper Organization To MarkJ5thYear Georharl-Oregon newspa pers are observing the 75th anniversary of their trade as sociation, Oregon Newspaper Publishers Association, at their convention, to be held here, June 14-16. The association was formed Under the name of the Ore gon Press Association at its first meeting held at Yaquina City, Aug. 12, 1887. In 1908 the name was changed to the Oregon State Editorial Asso ciation and in 1936 the present name of Oregon Newspaper Publishers Association was adopted. Speakers coming to the ttate for the Diamond Anni versary convention include Frank H. Barhtlomew, chair man of the board of United Press International, New York City; Stambrd Smith, general manager of the American Newspaper Publishers Asso ciation, New York City; Ed mund C. Arnold, editor of the Linotype News, Brooklyn; and Edward T. Stone, president of the Associated Press Manag ing Editors Association and editor of the Seattle Post-Intelligencer. Other speakers include Frank J. Muench, regional di rector, wage and hour divis ion, U. S. Department of La bor, San Francisco; Charles A. Sprague, Oregon States man; Roy Green, State Indus trial Accident Commission; Dean Charles T. Duncan, Uni versity of Oregon School of Journalism; Jack Sugg, Cole & Weber advertising agency; Attorney John J. Higgins, Portland; and William W, Marsh, Oregon representative for the Seattle World s Fair Also included on the pro gram will be short talks by Morgan Coe, Daily Astorian; William Mainwaring, Salem Capital Journal; Elbert Haw kins, Beaverton Valley News; Walt McKinney. Hillsboro Ar Bus: Charles V. Stanton, Rose- bunrg News-Review; and Wil liam B. Sweetland. Kiamatn Falls Herald and News. The Mail Tribune will be reoresented by Business Man ager Gerald T. Latham and Managing Editor fcne w Allen Jr. Fred Haas, publisher of the North Bend News and Co quille Valley Sentinel, is presi dent of the organization and Carl C. Webb, Eugene, is man ager. 41st Division Commander Chosen Salem - OTD - Brig. Gen Ttalnh S. Phelps of Spokane Tuesday has been appointed commander of the 4ist mian try division, succeeding tn lai. Mai. Gen. Alfred E Hi9i of Salem, who died May n MONTGOMERY WARD easy-care short shorts 1 1 COOL SUMMER WEAR IN CRISP NEW STYLES! Assorted colon Textured cottons Sliest to 16 ' They're oil cool cotton and so easy-care ust need a little touch-up with your Iron offer washingl Choose from bright new summer colors. SLIPPERETTES FOR WOMEN Fabric and terry tops, leather or rubber spies. assorted colors. designs.. ..pr 99 SAVE! MEN'S FLEECE KNIT SHIRT VALUES Reg. 2.98. Color fast sweat shirts in newest styles and colors! Perfect for beach. 999 Sizes S-M-L. El 7M -ft. umbrella EC CDOL SUMMER PLEASURE ' Spend hours more in the sun with EjffcOQ this big size umbrella. Made in I M O O long lasting, weather-resistant Q ' nlntie. Handsome floral oattern. 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