MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
Better Business Bureau Enters Second Half-Century This Year
THURSDAY. JUNE 7. 19SZ
By JESSE BOGUE
UPI Financial Editor
New York-IUPD-Fifty year!
go, it was the national vigi
lance committee, and it con
cerned itself with false claims
made for "gold mines" with
out gold, "oil fields" without
oil," "cures" for then incur-
b 1 e ailments,, "automobile
companies" with no autos.
But for all the undeniable
fact that the organization ex
ercised vigilance to protect
the consumer and the reader,
the name was a little stiff
necked, a little blue-nosed.
So from it came the organi
zation known today as the
National Better Business bu
reau, with headquarters here
as it enters its second half
century of existence.
Allan E. Bachmann, execu
tive vice president, joined the
national organization in 1929.
Accepted by Merchants
"The bureau-and the more
than 120 local Utter business
bureaus across the country
are pretty much accepted now
by merchants and advertisers
and media," he said. '
"It took a long time to get
established. But in the begin
ning, we were often dealing
with the rawest kind of
frauds, and in a sense, we
were the vigilance commit
tees even after the name be
gan to disappear.
"And yet, some of the ad
vertising which was causing
complaints at that long-ago
time came from companies
which basically were sound.
But they just .didn't know.
They had no standards set up
at all. These have taken shape
over the years."
Last year for the first time,
tie said, the national bureau
office handled more than
100,000 inquiries and com
plaints, and he hastened to
cay that 95 per cent of these
were inquiries and only 5 per
cent complaints. Ten years
previously, it had about 30,
000 communications. '
Only One Bureau
"There is only one national
bureau," he continued. "The
local bureaus have an associa
tion of better business bu
reaus, which has been hold
ing a convention here." There
are also about 900 affiliated
chambers of commerce; the
bureaus are supported by
subscribers.
"We are not an enforcement
agency," Bachmann said em
phatically. "We do investi
gate; we may investigate on
complaints, or merely on in
quiries from a subscriber. We
are always looking for coop
eration; we do not give or
ders, and wa certainly get a
large degree of cooperation
from advertisers, in better
than 9 out of 10 cases.
"We encounter borderline
cases, sincere differences of
opinion on the validity of
claims.
Bulletins are Sen! '
"If we get a complaint and
are satisfied after careful in
vestigation that falsity has en
tered into a claim made for a
product or an organization,
we send bulletins to national
media, to local better busi
ness bureaus. If fraud and
wilful misinformation are
present, we may present our
findings to an appropriate
government agency.
"But most of our effort is
bent toward cooperation."
The national bureau cam
paigns constantly to get ad
vertisers and agencies to fur
nish media with proof of
claims, Bachmann said.
Bachmann said the national
bureau often had to battle to
protect its name from in
fringement by others, or to
keep groups from appropriat
ing the name.
The national bureau, he
said, does not endorse any
thing; and one group tried to
take over the name, selling
endorsements. That one, he
said, took a postal fraud or
der to stop.
"One group one time set it
self up as 'Better Business
Bureau,' and was found to be
a horseraring outfit," Bach
mann recalled. "Another tried
to use the name to set up a
credit rating bureau."
Cheldelin Named To Head School
Corvallis - Dr. Vernon H.
Cheldelin, an internationally
known biochemist and direc
tor of the Oregon State uni
versity Science Research In
stitute since it was established
I in 1952, has been appointed
new dean of science at OSU.
Selection of the 46-year-old
scientist as leader of the uni
versity's largest school was
announced by President
James H. Jensen.
The School of Science has
more than 1,800 students, a
faculty and research staff
of nearly 200 scientists, and
120 graduate assistants in 13
different departments.
Cheldelin will succeed Dean
F. A. Gilfillan, who is retir
ing June 30 after 40 years
service on the university foe-ulty.
D 7
8TAFF MULTI-LINGUAL
New York-fllPD-Because of
the number of foreign visitors
here, one hotel, the Stanhope,
requires its desk clerks and
telephone operators to be
multi-lingual. The manager,
Frank C. Bromber, 6peaks
five languages and uses all of
them frequently.
The first mechanical clock,
regulated by shifting weights,
was made in Paris in the 14th
century by Hendrik de Vick.
State Newspaper
Organization To
MarkJ5thYear
Georharl-Oregon newspa
pers are observing the 75th
anniversary of their trade as
sociation, Oregon Newspaper
Publishers Association, at
their convention, to be held
here, June 14-16.
The association was formed
Under the name of the Ore
gon Press Association at its
first meeting held at Yaquina
City, Aug. 12, 1887. In 1908
the name was changed to the
Oregon State Editorial Asso
ciation and in 1936 the present
name of Oregon Newspaper
Publishers Association was
adopted.
Speakers coming to the
ttate for the Diamond Anni
versary convention include
Frank H. Barhtlomew, chair
man of the board of United
Press International, New York
City; Stambrd Smith, general
manager of the American
Newspaper Publishers Asso
ciation, New York City; Ed
mund C. Arnold, editor of the
Linotype News, Brooklyn; and
Edward T. Stone, president of
the Associated Press Manag
ing Editors Association and
editor of the Seattle Post-Intelligencer.
Other speakers include
Frank J. Muench, regional di
rector, wage and hour divis
ion, U. S. Department of La
bor, San Francisco; Charles
A. Sprague, Oregon States
man; Roy Green, State Indus
trial Accident Commission;
Dean Charles T. Duncan, Uni
versity of Oregon School of
Journalism; Jack Sugg, Cole
& Weber advertising agency;
Attorney John J. Higgins,
Portland; and William W,
Marsh, Oregon representative
for the Seattle World s Fair
Also included on the pro
gram will be short talks by
Morgan Coe, Daily Astorian;
William Mainwaring, Salem
Capital Journal; Elbert Haw
kins, Beaverton Valley News;
Walt McKinney. Hillsboro Ar
Bus: Charles V. Stanton, Rose-
bunrg News-Review; and Wil
liam B. Sweetland. Kiamatn
Falls Herald and News.
The Mail Tribune will be
reoresented by Business Man
ager Gerald T. Latham and
Managing Editor fcne w
Allen Jr.
Fred Haas, publisher of the
North Bend News and Co
quille Valley Sentinel, is presi
dent of the organization and
Carl C. Webb, Eugene, is man
ager.
41st Division
Commander Chosen
Salem - OTD - Brig. Gen
Ttalnh S. Phelps of Spokane
Tuesday has been appointed
commander of the 4ist mian
try division, succeeding tn
lai. Mai. Gen. Alfred E
Hi9i of Salem, who died May
n
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