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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 17, 1962)
THURSDAY. MAY 17. 1962 10 D Simple Deduction Magazine Editor Finds Solution To Typical Image of Womanhood MEDFOHD MAIL TRIBUNE. MEDFORD. OREGON By DICK WEST Washington -(UPD- One of the world's most hazardous professions is editing a worn' an s magazine, The brave fel lows who ac cept this dan gerous assign- ment a re thrown Into a fierce circula tion struggle in which their survival de pends to on feminine Z7 & large extent whims. Consequently, their job security rating falls some were between kamikaze pilots and politicians. During the Magazine Put Young Republican Position Stated Portland UPD A group of college Young Republicans spoke only for themselves when they endorsed President Kennedy's Alliance for Prog ress program, according to William L. Brunpcr, state chairman of the Young Re publican Federation of Oregon. The college group took the action in a meeting at Ocean lake last week end. The Young Republican Federation of Oregon was meeting here at the same time, and Brun ner said several college Young Republican clubs were rep resented at the meeting of the official group. Brunner said Wednesday the students had every right to take whatever stand they desired, but they do not rep resent the statewide Young Republican organization. lishers Association meeting here this week, I chanced to have a chat with a chap who occupies one of these perilous posts as tne editor of Red- book His name is Robert Stein and he is somewhat unusual in that his magazine has been increasing its circulation re cently. Being skilled at pos ing questions which might not occur to the average reporter. I asked him how he accounted for his -success. Stein replied that he works on the assumption that a lot of women are getting tired of trying to live up to the image of , American womanhood as reflected in the other magazines. "The composite magazine housewife is on a diet but keeps on cooking rich des serts," he said. "She handles her children as if she were a practicing psychologist. "She dresses like a fashion plate even though she makes her own clothes. If she has unexpected dinner guests, she goes to the freezer and pulls out a casserole fit for a gour met. "She tries at least one dif ferent hairdo a week, usually changing colors. She advises the school principal about the latest educational theories, keeps her friends Informed about President Kennedy's foreign policy and coaches her husband on how to get ahead In his job." She fixes the family auto with a hairpin and never needs an obstetrician, pedia trician or gynecologist except to confirm her own diagnosis. Then, when she gets the children off to school, she goes back to being a research physicist or discovers a cure for the common cold." Stein said he felt there would be a market for a maga zine which told women that "you don't have to do all of that." "We never publish 10 easy rules for doing anything," he said. His magazine ako has adopted a sort of anti-togeth erness theme. The latest issue has an article suggesting that marriages might work better if husbands and wives quit confiding in each other. Intrigued by his disserta tion, I asked Stein what orig inally caused him to steer away from the typical wom an's magazine woman. "It's simple," he said. "1 figured Wat if there were such a woman, I surely would hate to be married to her.' Discover the Mapleine Secret V PLEINE. I MAPLEINE l ILjm J tit" I JfC Make your own better-than-bottled syrup at much less cost. Simply pour 1 cup boiling water over2 cups sugar, add H teaspoon Mapleine. Wonderful flavor and aroma from a secret formula. 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"Choice" Aged Boneless Beef Roast 98 Choice Aged Beef All Center Roast shouldorCu,s EXTRA FANCY WATSONVILLE Strawberries These are Ihe same fine quality berries which we were sorry to run out of last week. CRISP TENDER CELERY BRIGHT GREEN ZUCCHINI RED LEAF LETTUCE 2 FANCY LARGE ROMAINE 3 3 Large Bunches 3 H 44 Bunches Bunches RED RADISHES GREEN ONIONS BUNCHES cups 10,98 $ 1 No. 303 Tins $H00 $100 $00 1 22 oz. $ 1 22 oz. ars $1 00 e-S3";;s1 OSS ib 110 lb. o o o o O G
