THURSDAY. MAY 17. 1962
10 D
Simple Deduction
Magazine Editor Finds Solution
To Typical Image of Womanhood
MEDFOHD MAIL TRIBUNE. MEDFORD. OREGON
By DICK WEST
Washington -(UPD- One of
the world's most hazardous
professions is editing a worn'
an s magazine,
The brave fel
lows who ac
cept this dan
gerous assign-
ment a re
thrown Into a
fierce circula
tion struggle
in which their
survival de
pends to
on feminine
Z7 &
large extent
whims.
Consequently, their job
security rating falls some
were between kamikaze pilots
and politicians.
During the Magazine Put
Young Republican
Position Stated
Portland UPD A group
of college Young Republicans
spoke only for themselves
when they endorsed President
Kennedy's Alliance for Prog
ress program, according to
William L. Brunpcr, state
chairman of the Young Re
publican Federation of Oregon.
The college group took the
action in a meeting at Ocean
lake last week end. The
Young Republican Federation
of Oregon was meeting here
at the same time, and Brun
ner said several college Young
Republican clubs were rep
resented at the meeting of the
official group.
Brunner said Wednesday
the students had every right
to take whatever stand they
desired, but they do not rep
resent the statewide Young
Republican organization.
lishers Association meeting
here this week, I chanced to
have a chat with a chap who
occupies one of these perilous
posts as tne editor of Red-
book
His name is Robert Stein
and he is somewhat unusual
in that his magazine has been
increasing its circulation re
cently. Being skilled at pos
ing questions which might not
occur to the average reporter.
I asked him how he accounted
for his -success.
Stein replied that he works
on the assumption that a lot
of women are getting tired of
trying to live up to the image
of , American womanhood as
reflected in the other magazines.
"The composite magazine
housewife is on a diet but
keeps on cooking rich des
serts," he said. "She handles
her children as if she were
a practicing psychologist.
"She dresses like a fashion
plate even though she makes
her own clothes. If she has
unexpected dinner guests, she
goes to the freezer and pulls
out a casserole fit for a gour
met.
"She tries at least one dif
ferent hairdo a week, usually
changing colors. She advises
the school principal about the
latest educational theories,
keeps her friends Informed
about President Kennedy's
foreign policy and coaches
her husband on how to get
ahead In his job."
She fixes the family auto
with a hairpin and never
needs an obstetrician, pedia
trician or gynecologist except
to confirm her own diagnosis.
Then, when she gets the
children off to school, she
goes back to being a research
physicist or discovers a cure
for the common cold."
Stein said he felt there
would be a market for a maga
zine which told women that
"you don't have to do all of
that."
"We never publish 10 easy
rules for doing anything," he
said.
His magazine ako has
adopted a sort of anti-togeth
erness theme. The latest issue
has an article suggesting that
marriages might work better
if husbands and wives quit
confiding in each other.
Intrigued by his disserta
tion, I asked Stein what orig
inally caused him to steer
away from the typical wom
an's magazine woman.
"It's simple," he said. "1
figured Wat if there were
such a woman, I surely would
hate to be married to her.'
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