Medford mail tribune. (Medford, Or.) 1909-1989, April 16, 1961, Image 10

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Medford mail tribune., April 16, 1961, Image 10

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Newspaper Page Text2 B SUNDAY, APRIL 16. 191 MEDFORD MAIL TRIBUNE. MEDFORD, OREGON Mansion of Wood Products Promotion Would Insure Jobs . -. .',."...'..,.. .. . hi mmm m n iiiMiM ),. iiiiil . itBi'tm' wmwi wfmmwxw W'-W imWtft',rW --p--- tr f .-'Df " "iv f r i ii itriif M if tm ' 1 ..-irti,wrl -imm -A A greatly expanded wood products promotion program . lj needed under the National Lumber Manufacturers' asso ciation to Insure more jobs in the lumber industry, provide a more stable economy and to .give company stockholders a fair return on their Invest ments, Tom Oliver, manager . rrj v. Tl )...... nnMnnni. 1 3 U! ,1 1 eal promotion committee, told . about 40 persons at the Rogue Valley Country club Friday. Friday. Such an' expanded woods : promotion program must be carried out at the private en terprise level, he emphasized. , The Industry is already , fi nancing an extensive and suc cessful wood , products re search program, he noted. A woods: promotion program needs to be correlated with that program. " George Flanagan, Elk Lum ber company manager, said "this program is a solid dem onstration that our Industry is determined to do a broad scale rejuvenation Job. This could result In a sustained ; and healthy future for the lumber nd wood products operations of this country. Lack ol Unified Action , : ... "Lack of unified action In the face of current competi tion and adverse marketing conditions could be the begin ring of the end for one of J merica's oldest and most coding the Family By ZOLA Tta4 Fresh Strawberries iLause for Relolcina Sweet, firm, rosy good tast ing strawberries are Increas ing in supply rignt along lor providing a superb overture to a meal or for a meal's dra .matlc finale. They'll be with us for several months now, peaking in May and June. Strawberries are highly per Lhable. The sooner they're ised the batten, Wash them ,'ulckiy ust before using ana , ndllnj gently in a bowl of y cold water. Leave caps i until time to use them, '"t task even for a few ' f -v'U be going Into ' 1 t t fancy desserts r if t right now i -vn In all their - tit Caps still attached served with brown or confec , doner's sugar and dairy sour cream. ,.' 'y Others cause rejoicing when i 'fered hulled, with a pitcher t sweet cream for pouring, r with mounds of whipped i earn or with soft Ice cream r o o n e d over. Strawberry rtcake hat Its share of ad uers who crave only the i of strawberries In and on . nort'eake with whipping m piled high. They're all yours for easy . ' icing, certain praise, lyeoatlse Variations : i or Fish. Fruit Salad - Real mayonnaise lends It self to inflnate combinations for Inhanclng many dishes. Tartar Sauce., For a zestful sauce for passing with fish, try this: To each cup of real mayonnaise, add one table spoon chopped stuffed olives, one tablespoon chopped sweet plcle, two teaspoons chopped parsley and one teaspoon gra ted onion. , Fruit Cream Dressing. For dressing any fruit saled, com bine one cup mayonnaise, one half cup currant or raspberry jelly and beat together in a Small bowl until blended, Fold In one quarter cup heavy cream, whipped. Some wes terners like a hint of currey in this. ! Quick Plua For Hungry Tssnagers Anyone with teenage boys and girls around the house would do well to keep this recipe and the ingredients handy ready for an Instant "alert." Come to think of it, you'd better keep two sets of these ingredients handy for doubling the recipe on ; the double since it makes but four (generous) servings, v 1 can corned beef hash , ' V4 cup catsup V4 teaspoon oregano ' ." , 1 teaspoon chopped pars' ; .ley. , 3 tablespoons finely chopped onion ' - 8 slices enriched bread 1 package (8 ounces) sliced i , proccsed Cheddar , : cheese . i ' Mix hash with catsup, ore gano, parsley and onion. Toast - bread on one side, trimming crusts if you like. Spread one- . eighth meat mixture on each bread slice, completely cover ing bread. Top each with a slice of cheese. Arrange on broiler rack five Inches below heat source; broil five min utes or until cheese Is bubly and pizzas are piping hot. Invest in Beef - For Oven Cooking . v . ; Do you know how many cuts of beef can be oven cooked? v " . Almost everybody knows standing Tib roast and the p r o d u c tive Industries," he pointed out. : Flanagan said he had some misgivings about a campaign to raise additional money for the wood promotion program, from sources other than lum ber manufacturers such as equipment suppliers. However, by bringing other segments of the industry Into the . picture together with closely related suppliers the base could be spread so i more enduring challenge' could be presented competing products and their promotion programs. Beneficial Objective ;-- "The clincher with me is that this development repre sents business firms moving in concert toward a mutually beneficial objective. There is a great deal of satisfaction to be gained from the realization that individual companies are giving aid and encouragement to an industry with which they have enjoyed a long and favorable , business relation' ship," he noted. "The response to the cam' paign to date has been excel lent with close to 200 firms now subscribing nationwide annually, to the program," he said,. "These Include wood ma chlnery manufacturers, equip ment suppliers, paint, varnish and lacquer companies and many others. In addition to this, over 300 lumber whole- VINCENT Mltor rolled one too should be cook ed by dry heat In the oven. But did you know that high quality rump - the kind plen tifully available now - is a deliclously tender, Juicy, and full-flavored beef roast? Whole tenderloin can be cooked in the oven too though it Is the exception to the low- temperatures-for-meat-cookery rule. Whole beef tenderloin should be served crusty on the outside and rare to medium inside. This is best ' achieved with an oven temperature of 480 degrees for 45 to 80 min utes. The extreme tenderness of the tenderloin and its lack of fat make these high tem peratures preferable. This Is no budget item. -. Beet loaf takes to oven cooking too and Is a handsome addition to any meal. .Parents Should Lead In . Dining Table Return Admitting that teen - agers themselves are sometimes re sponsible for the trend away from the dining table, young people representing 20 million teenagers at the recent Youth power Conference In Chicago nevertheless went 6n record on two scores.' They resolved to press for a Vbring back breakfast" movement In their homes and local communities after hear ing reports from state dele gates that skipping the morn ing meal was contributing to poor nutritional standards among . the nation's youngsters.- They held their own "brain storming" workshop sessions, registered criticism, called up on adults to show leadership toward a return to traditional mealtime habits. All of which might indicate that while their teen-agers "get awa;' with" snacklng meals inde pendently at all times and all over the hbuse, they'd respect a parental discipline that calls for family mealtime gather ings around the breakfast and dining room tables. Nutritionists and experts in family living have been ex tolling the virtues of regular meals In an atmosphere of family camaraderie for a long time. It is good to know that the children have started pay ing attention even if many parents haven't yet. , Best Food Buys Recommended meat invest ments for this money concious weekend are beef, lamb and poultry. Local markets offer many fine and special values on cuts other than prime ribs of beef and fancy lamb chops. Nutrition-packed cuts for long slow cooking are economical, make fine eating when com bined with seasonal vegeta bles. A brand new notion to us was stewed chicken with vegetables at a friend's home recently; served with hot bis cuits, honey. There's fine menu variety in the fresh and frozen fish and shell fish departments; cod, Dungeness crab, fish sticks, flounder, halibut, oys ters, rockflsh, salmon, shrimp, ... Money . Invested In dairy products, milk, buttermilk, cottage cheese, cheddar and fancy cheeses pay oft In good nutrition. Vegetable bins are piled high with artichokes, aspara gus, broccoli, cabbage, celery, lettuce varieties, onions, po tatoes, bunched vegetables, soft squash. Rhubarb, too! Fruit displays feature ap ples, : oranges, small grape fruit, bananas; strawberries. salers and salesmen are' fi nancially : aiding the cam paign," he added. , A promotion movie, "Dec! sion," showed that $2 million a year is needed for an ade q u a t e promotion program This would mean contribu tions from the lumber mills of 16 cents per thousand board feet of lumber manufactured compared to the present 10 cents. . The national promotion pro gram now is working for mod ification of building codes to allow use of more wood prod ucts in construction, produces considerable promotion liters ture directed to the consumer the building and trades Indus try and school officials, does widespread promotional ad vertislng, supplements the programs carried by various lumber species, promoters and coordinates the present pro gram with the previous NLMA program. Under the new program, Wood technicians developing new ' and increased uses of wood products would be in creased from 9 to 23 men. Se attle and Portland would be added as laboratory and wood promotional centers. There Are No Giants BC. Hartung, of the NLMA Intra-industry relations pro gram, said there are no giants in the lumber industry such as Kaiser, Alcoa and U. S. Steel. This means that a pro motional program must be carried out by the small oper ator as well as the big opera tor. The wood promotion pro gram started three years ago on a modest basis and has ex panded. What gains made al ready must be followed up through an expanded pro gram, he emphasized. "Medford has a heritage of wood. As the lumber Industry grows so does Medford. Aim of the promotional program is to put wood back In Its right ful place as the leader," Har tung said. "Doggy" Bag This doggy "watches care fully that' all laundry gets into the ' bag-shoes in the pockets. , This dog Is a good hnuse-keepcr-a child learns tidiness from htm. Head, half of body are 3 dimensional. Pattern 7000: pattern; transfer; direc tions. Send Thirty - five cents (coins) for this pattern-add 10 cents for each pattern for 1st class mailing. Send to Alice Brooks care of Medford Mall Tribune, Needlecraft Dept., P.O. Box 183, Old Chelsea Station, New York 11, N.Y. Print plainly NAME, AD DRESS, PATTERN NUM BER. JUST OUT1 Our 1961 Nee-' dlecraft Book. Over 12S de signs for home furnishings, for 'fashions-knit, crochet, em broider, weave, sew, quilt- toys, . gifts, bazaar items. FREE-six designs for popu lar veil caps. Quick-send 25 cents TODAY. With LIFETIME Fiberglass Screens Distributed by SELBY To" 303 N. Bsrtlett SP 3-3645 our regular 5.98 dresses 3 SIZE RANGES! SEE ONE OF OUR LARGEST SELECTIONS EVER Look at Hie selection, marvel at our Ward Week price. Shirtwaists and sheaths, sundresses and suit styles ... in colorful carefree fabrics that need only touch-up ironing; push-up sleeves, short I sleeves, no sleeves. Prints, stripes, plaids, checks. M clip-dots; sizes 5-1 5, 1 2 ' v nl Infmm I WM IC88 ? u enjoy meals outdoors! WESTERN RED CEDAR BARBECUE Built to last from sturdy Western Red Cedar. In cludes table and 2 side trenches. 29 In. wide and 72 in, long. All hardware is cadmium plated for i vears of service. Unassembled to save vou money! 117 I SATISFACTION GUARANTEED 'J or your money bokt Wards policy since 1173 448 each - 20, 1 4f2-24l2i save 35 REGULAR 5.98 MISSES' BULKY ORLON CARDIGANS 388 100 Orion Acrylic e Fetching new collars Sizes 36-40 - Styled for 1961. Modi fied bullrv Innt with more attention aiven to i Xeonar and trim details. Spring-fresh colors. Or ion's easy-care. ifjl" '- South Central fun-loving denims FASHION-STRIPED COTTON FABRICS Sturdy cottons color-cued for smartness on the beach or street. Care-conditioned for an easy-life in the laundry, little ironing. Ideal for summer home decorations. Sanforized 35". , liliiiiiiiiiiii SAVE 25! BRIEFS THAT HOLD SHAPE Regular 59c famous Spunlo knit rayon. Band, elastic leg styles. White, pink, m m Misses' S,M,L. 44C SPECIALI BOYS' SADDLE PANTS Slim, regular and hus ky sizes. New saddle pants free if seams rip. 6 to 16. 1 t li MONTGOMERY WARD e ' ; : : l shirt sale! COOL CAREFREE SHORT SLEEVED ' SPORT SHIRTS 1 44 THIS SALI ONIY Sanforized for fit Machine washable' New vented sleeves ' 100 cotton gingham in a sparkling array of bold plaid patterns. Permanent, stay-neat collar won't curl. S-M-L. Hurry in todayl . 2 J' $ MM v . SPECIAL PURCHASE! COTTON TERRY Countless loops of cot ton with a fashion-thirst for the sun, beach, boardwalk OQ! patio, or park. OO YARD IT-LB. 3-CYCLE AUTO. WASHER 3 cycles, safe multi speed agitator give custom care to all fab rics. Flexible tenn control dial. lOO SP 3-7301 Open Monday Night Until save Ward 1 CEIICATIABIAI RIIVCI KABDIf CiflDC ssrsaaBvespiFm siBWsnsH svf I Vf ntmj esr BREEZE-COOL, LIGHT, WASHABLE 2 far Men, Women and Children TOTS' SKIPS, 5-12 v. 1.99 So outstanding, we can offer them only once a year at this low sale price! Gay and colorful in washable cotton duck, Wards Skips are cush ioned heel to toe for pillow-soft comfort. Nylon thread stitchina is extra dumhU I rvnrt-uo n rm n rubber soles. Choose from white or colors. Save! REGULAR 2.98 GAUZE DIAPERS Machine washable, fast drying cotton. Super soft, absorbent. Non fray pinked 34 edges. One doz. dfi REGULAR 2.29 WINDOW SHADES M I .. : .... I muslin, vinyl plastic fin ish. White and colors. Larger sizes ej88 also reduced. 37y4x' JUST SAY "CHARGE IT" pay In 30 days or extend your payments during Week 44 RIGUL4R 2.99 REG. 5.98 TWILL WORK OUTFITS Buy shirt and pants ; ; save 1 .20. Sanfor ized carded cotton. Shirt.... 2.42 i78 Pants... 2.96 REG. 65c YARD AWNING MATERIAL Fine quality upholstery material for outdoor furniture. 100 cotton. 30 ins. wide. aa. Color choice. 775 3 YDS. 9