2 B
SUNDAY, APRIL 16. 191
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
Mansion of Wood Products
Promotion Would Insure Jobs
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A greatly expanded wood
products promotion program
. lj needed under the National
Lumber Manufacturers' asso
ciation to Insure more jobs in
the lumber industry, provide
a more stable economy and to
.give company stockholders a
fair return on their Invest
ments, Tom Oliver, manager
. rrj v. Tl )...... nnMnnni.
1 3 U! ,1 1
eal promotion committee, told
. about 40 persons at the Rogue
Valley Country club Friday.
Friday.
Such an' expanded woods
: promotion program must be
carried out at the private en
terprise level, he emphasized.
, The Industry is already , fi
nancing an extensive and suc
cessful wood , products re
search program, he noted. A
woods: promotion program
needs to be correlated with
that program.
" George Flanagan, Elk Lum
ber company manager, said
"this program is a solid dem
onstration that our Industry is
determined to do a broad scale
rejuvenation Job. This could
result In a sustained ; and
healthy future for the lumber
nd wood products operations
of this country.
Lack ol Unified Action , :
... "Lack of unified action In
the face of current competi
tion and adverse marketing
conditions could be the begin
ring of the end for one of
J merica's oldest and most
coding the Family
By ZOLA
Tta4
Fresh Strawberries
iLause for Relolcina
Sweet, firm, rosy good tast
ing strawberries are Increas
ing in supply rignt along lor
providing a superb overture
to a meal or for a meal's dra
.matlc finale. They'll be with
us for several months now,
peaking in May and June.
Strawberries are highly per
Lhable. The sooner they're
ised the batten, Wash them
,'ulckiy ust before using ana
, ndllnj gently in a bowl of
y cold water. Leave caps
i until time to use them,
'"t task even for a few
' f -v'U be going Into
' 1 t t fancy desserts
r if t right now
i -vn In all their
- tit Caps still attached
served with brown or confec
, doner's sugar and dairy sour
cream. ,.' 'y
Others cause rejoicing when
i 'fered hulled, with a pitcher
t sweet cream for pouring,
r with mounds of whipped
i earn or with soft Ice cream
r o o n e d over. Strawberry
rtcake hat Its share of ad
uers who crave only the
i of strawberries In and on
. nort'eake with whipping
m piled high.
They're all yours for easy
. ' icing, certain praise,
lyeoatlse Variations :
i or Fish. Fruit Salad -
Real mayonnaise lends It
self to inflnate combinations
for Inhanclng many dishes.
Tartar Sauce., For a zestful
sauce for passing with fish,
try this: To each cup of real
mayonnaise, add one table
spoon chopped stuffed olives,
one tablespoon chopped sweet
plcle, two teaspoons chopped
parsley and one teaspoon gra
ted onion. ,
Fruit Cream Dressing. For
dressing any fruit saled, com
bine one cup mayonnaise, one
half cup currant or raspberry
jelly and beat together in a
Small bowl until blended, Fold
In one quarter cup heavy
cream, whipped. Some wes
terners like a hint of currey
in this. !
Quick Plua For
Hungry Tssnagers
Anyone with teenage boys
and girls around the house
would do well to keep this
recipe and the ingredients
handy ready for an Instant
"alert." Come to think of it,
you'd better keep two sets
of these ingredients handy
for doubling the recipe on
; the double since it makes but
four (generous) servings,
v 1 can corned beef hash ,
' V4 cup catsup
V4 teaspoon oregano '
." , 1 teaspoon chopped pars'
; .ley.
, 3 tablespoons finely
chopped onion '
- 8 slices enriched bread
1 package (8 ounces) sliced
i , proccsed Cheddar
, : cheese .
i ' Mix hash with catsup, ore
gano, parsley and onion. Toast
- bread on one side, trimming
crusts if you like. Spread one-
. eighth meat mixture on each
bread slice, completely cover
ing bread. Top each with a
slice of cheese. Arrange on
broiler rack five Inches below
heat source; broil five min
utes or until cheese Is bubly
and pizzas are piping hot.
Invest in Beef
- For Oven Cooking . v .
; Do you know how many
cuts of beef can be oven
cooked? v "
. Almost everybody knows
standing Tib roast and the
p r o d u c tive Industries," he
pointed out. :
Flanagan said he had some
misgivings about a campaign
to raise additional money for
the wood promotion program,
from sources other than lum
ber manufacturers such as
equipment suppliers.
However, by bringing other
segments of the industry Into
the . picture together with
closely related suppliers the
base could be spread so i
more enduring challenge'
could be presented competing
products and their promotion
programs.
Beneficial Objective ;--
"The clincher with me is
that this development repre
sents business firms moving
in concert toward a mutually
beneficial objective. There is
a great deal of satisfaction to
be gained from the realization
that individual companies are
giving aid and encouragement
to an industry with which
they have enjoyed a long and
favorable , business relation'
ship," he noted.
"The response to the cam'
paign to date has been excel
lent with close to 200 firms
now subscribing nationwide
annually, to the program," he
said,.
"These Include wood ma
chlnery manufacturers, equip
ment suppliers, paint, varnish
and lacquer companies and
many others. In addition to
this, over 300 lumber whole-
VINCENT
Mltor
rolled one too should be cook
ed by dry heat In the oven.
But did you know that high
quality rump - the kind plen
tifully available now - is a
deliclously tender, Juicy, and
full-flavored beef roast?
Whole tenderloin can be
cooked in the oven too though
it Is the exception to the low-
temperatures-for-meat-cookery
rule. Whole beef tenderloin
should be served crusty on the
outside and rare to medium
inside. This is best ' achieved
with an oven temperature of
480 degrees for 45 to 80 min
utes. The extreme tenderness
of the tenderloin and its lack
of fat make these high tem
peratures preferable. This Is
no budget item.
-. Beet loaf takes to oven
cooking too and Is a handsome
addition to any meal.
.Parents Should Lead In .
Dining Table Return
Admitting that teen - agers
themselves are sometimes re
sponsible for the trend away
from the dining table, young
people representing 20 million
teenagers at the recent Youth
power Conference In Chicago
nevertheless went 6n record
on two scores.'
They resolved to press for
a Vbring back breakfast"
movement In their homes and
local communities after hear
ing reports from state dele
gates that skipping the morn
ing meal was contributing to
poor nutritional standards
among . the nation's youngsters.-
They held their own "brain
storming" workshop sessions,
registered criticism, called up
on adults to show leadership
toward a return to traditional
mealtime habits. All of which
might indicate that while
their teen-agers "get awa;'
with" snacklng meals inde
pendently at all times and all
over the hbuse, they'd respect
a parental discipline that calls
for family mealtime gather
ings around the breakfast and
dining room tables.
Nutritionists and experts in
family living have been ex
tolling the virtues of regular
meals In an atmosphere of
family camaraderie for a long
time. It is good to know that
the children have started pay
ing attention even if many
parents haven't yet. ,
Best Food Buys
Recommended meat invest
ments for this money concious
weekend are beef, lamb and
poultry. Local markets offer
many fine and special values
on cuts other than prime ribs
of beef and fancy lamb chops.
Nutrition-packed cuts for long
slow cooking are economical,
make fine eating when com
bined with seasonal vegeta
bles. A brand new notion to
us was stewed chicken with
vegetables at a friend's home
recently; served with hot bis
cuits, honey.
There's fine menu variety
in the fresh and frozen fish
and shell fish departments;
cod, Dungeness crab, fish
sticks, flounder, halibut, oys
ters, rockflsh, salmon, shrimp,
... Money . Invested In dairy
products, milk, buttermilk,
cottage cheese, cheddar and
fancy cheeses pay oft In good
nutrition.
Vegetable bins are piled
high with artichokes, aspara
gus, broccoli, cabbage, celery,
lettuce varieties, onions, po
tatoes, bunched vegetables,
soft squash. Rhubarb, too!
Fruit displays feature ap
ples, : oranges, small grape
fruit, bananas; strawberries.
salers and salesmen are' fi
nancially : aiding the cam
paign," he added.
, A promotion movie, "Dec!
sion," showed that $2 million
a year is needed for an ade
q u a t e promotion program
This would mean contribu
tions from the lumber mills of
16 cents per thousand board
feet of lumber manufactured
compared to the present 10
cents. .
The national promotion pro
gram now is working for mod
ification of building codes to
allow use of more wood prod
ucts in construction, produces
considerable promotion liters
ture directed to the consumer
the building and trades Indus
try and school officials, does
widespread promotional ad
vertislng, supplements the
programs carried by various
lumber species, promoters and
coordinates the present pro
gram with the previous NLMA
program.
Under the new program,
Wood technicians developing
new ' and increased uses of
wood products would be in
creased from 9 to 23 men. Se
attle and Portland would be
added as laboratory and wood
promotional centers.
There Are No Giants
BC. Hartung, of the NLMA
Intra-industry relations pro
gram, said there are no giants
in the lumber industry such
as Kaiser, Alcoa and U. S.
Steel. This means that a pro
motional program must be
carried out by the small oper
ator as well as the big opera
tor. The wood promotion pro
gram started three years ago
on a modest basis and has ex
panded. What gains made al
ready must be followed up
through an expanded pro
gram, he emphasized.
"Medford has a heritage of
wood. As the lumber Industry
grows so does Medford. Aim
of the promotional program is
to put wood back In Its right
ful place as the leader," Har
tung said.
"Doggy" Bag
This doggy "watches care
fully that' all laundry gets
into the ' bag-shoes in the
pockets. ,
This dog Is a good hnuse-keepcr-a
child learns tidiness
from htm. Head, half of body
are 3 dimensional. Pattern
7000: pattern; transfer; direc
tions.
Send Thirty - five cents
(coins) for this pattern-add 10
cents for each pattern for 1st
class mailing. Send to Alice
Brooks care of Medford Mall
Tribune, Needlecraft Dept.,
P.O. Box 183, Old Chelsea
Station, New York 11, N.Y.
Print plainly NAME, AD
DRESS, PATTERN NUM
BER. JUST OUT1 Our 1961 Nee-'
dlecraft Book. Over 12S de
signs for home furnishings,
for 'fashions-knit, crochet, em
broider, weave, sew, quilt-
toys, . gifts, bazaar items.
FREE-six designs for popu
lar veil caps. Quick-send 25
cents TODAY.
With
LIFETIME
Fiberglass Screens
Distributed by
SELBY To"
303 N. Bsrtlett
SP 3-3645
our regular
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3 SIZE RANGES! SEE ONE OF
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M clip-dots; sizes 5-1 5, 1 2
' v nl
Infmm
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u enjoy meals outdoors!
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Built to last from sturdy Western Red Cedar. In
cludes table and 2 side trenches. 29 In. wide and
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Larger sizes ej88
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9