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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 22, 1961)
First Chevrolet Assembled in Shop Half Century Ago Detroit - (UPD - Fifty year o this month a group of men working in an obscure Detroit experimental shop began as sembling the first Chevrolet Much in Demand -r Spend a day in town set i brisk pace in suburbia in Spring's newest shirtwaist! Band 'n' button detail on bodice adds new note to cool, classic, figure-slimming lines. ' Sew it now! Printed Pattern 9362: Wom en's Sizes 36, 38, 40, 42, 44, 46, 48. Size 36 takes 4Vi yards 35-inch. Send FIFTY CENTS (coins) for this pattern add 10 cents for each pattern for first-class mailing. Send to Marian Mar tin, Medford Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, N.Y. Print plainly NAME. ADDRESS with SIZE and STYLE NUM BER. 100 FASHION FINDS the best, newest, most beautiful Printed Patterns for Spring Summer, 1961. See them ail In our brand-new Color Cata log. Send 35c now! 72-LHlits WAR DECLARED ON PRICES DURING THREE DAY ADMIRAL APPLIANCE SALE! Thursday-Friday-Saturday 50 Appliances Reduced! Television Refrigerators Freezers 5 GE Famous COFFEE MAKER Regular $19.95 Vy ELECTRIC automobile. The car put together in March, 1911. started Chevro let on the road to becoming the world's largest producer of automobiles. Since then more than 43 million Chevys have been sold, including a record 1,730,091 last year. The first Chevrolet was the brainchild of Louis Chevrolet, a colorful race driver famed in the early years of the cen tury. Chevrolet visualized and wanted to build a "people's car" - one that would be light and combine beauty with mo dest price. Liked by General Motors William C. Durant, a fi nancial genius who had just founded General Motors, liked Chevrolet's idea for a new car and backed the project. Chevrolet and his crew, working in a loft above a small shop on Grand River ave. in Detroit, soon had five of the models built. On Nov. 3, 1911, following completion of the first cars, the Chevrolet Motor Co. of Michigan was incorporated and Durant leased a plant on Detroit's West Grand blvd. to build his Chevrolets. The car didn't get into vol ume production until 1912 when 2.999 were built. The next year Durant switched operations to Flint, Mich., and changed the Chevrolet from a $2,000 six-cylinder car to a low-priced four-cylinder mo del. Sales began to pick up. The distinctive Chevrolet emblem first appeared on the cars in 1913. k Design Seen in Hotel Durant had first seen the pattern five years earlier as a design in a French hotel where he was staying. He tore off a piece of wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car. Durant, forced out as boss of General Motors when it ran into financial troubles in 1910, founded Chevrolet as an inde pendent company and then used it to regain control of GM. Chevrolet became a part of GM in 1918. The Chevrolet was almost scrapped in 1921 when sales dropped to 77,000 compared to 1.014,000 for the model T Ford. A group of industrial engineers recommended the liquidation of Chevrolet be cause it "could not hope to compete in its field." But GM decided not to drop (he model and instead pumped new blood into the firm. Chevrolet was given yearly Ul n n mum Automatic MEDFORD ju .AA, fejdlK if? ? IH Dl SJf f FT IMS V-ViJ tf'il ill i)fM - I Ml; . jjMeIB rrf fc -rv v - 9 SLICK POOCH Third place winner of the a French poodle shown promenading with Junior Grand National "Best Dressed Farm Kathi Lugo, 5, Pacific Grove. Calif. Animal" contest in San Francisco is "Coco," (UPI Tclephoto) styling and engineering im provements and by 1927 sold one million cars, putting it ahead of Ford for the first time. This set the stage for the sales race between the two makes that still is as torrid as ever today. Chevrolet, proud of its engi neering achievements through the years, claims many "firsts" in the low priced field, among them the valve-in-head engine, automatic transmission, power brakes and the hardtop con vertible. Chevrolet has not yet an nounced any formal observ ance of the 50lh anniversary. It's likely the company is Blackout mi Store! ADMIRAL APPLIANCES! MONARCH RANGES! Small Appliances Reduced 25 Light Fixtures Reduced 25 180 E. Main Ashland Next to The Varsity Theater MAIL TRIBUNE. MEDFORD. waiting until the 1962 model year before proclaiming a golden anniversary model since Chevrolet did not gel into full scale production until 1912. GOOD FAIRY? Cincinnati, Ohio-IUNI - Mr. and Mrs. James Kruse oi su burban Cincinnati have an un usual problem and have ask ed police help to solve it. Kruse said Tuesday he and his wife left their apartment in disorder Saturday, Sunday and Monday and on each oc casion returned to find it re stored to neatness by some un known person. ORE. 3 Labor Elections Bill To Committee Salem - (urn - The House Tuesday shipped a senate-aP' proved state labor elections bill off to ways and means committee. The bill, SB207, would pro vide state - run elections for employees wishing to select a bargaining representative. Rep. Edward Whealin (D Porlland) said the referral was only for routine review of the S5.000 appropriation call ed for in the bill. Lumber Price Increase Declared Spectacular Portland - The current lum ber price rise is among the most spectacular of the past decade, according to Marke Trends, lumber and plywood market report published by Miller Freeman Publications. Standard and better ran dom length green Douglas fir 2x4's (framing lumber) have risen sfi or more since Jan. 1, to S67-68 as this week opened, and were rising. The only greater rise since 1955 was in 1959 when the price soared $10 in the same period, ac cording to MarkeTrends Edi tor Roch Bradshaw. Sanded plywood, ' i - inch AD grade, climber $4 to $64 as the week opened. In the past five years only 1959 sur passed this modest rise, with about a $9 increase. Sheath ing, 's-inch CD, has soared $10 or more this year on the basis of current mill quota tions, to the $90 range, or J higher, compared to 1959 s $15 ascent to $110 in the same period. America's Preferred Bourbon THE OLD COW DISTILLERY CO., Businessmen Take Stock After Electrical Price Fixing Case By A. ROBERT SMITH Mail Tribune Wathington Correspondent Washington - Businessmen all over the country are taking stock as result of a sensation F'!'iKZr,."snaf caused bv con- 3 .,;..in nf Uinl. officials of the nation's elec- f trical equip- in a n ufactur Ing firms. "B u siness m e n realize maybe I h e y haven't been smith as sharp in making sure that their oper ation is as well polired as it should be," says Arthur H. Motley, president of the U.S. Chamber of Commerce. "Guys I know are taking another look to make sure they're not the same uncomfortable spotlight." The president of the Boston Chamber of Co m mere e, Charles A. Coolidge, put it this way: "Just as Alger Hiss under mined public confidence in the loyalty of thousands of government employees, and as Charles Van Doren destroyed the public's confidence in the honesty of contestants in quiz shows - so these officers have shaken the confidence of the public in the honesty of busi nessmen. They have badly Jus) Running Stitch Be sure to have colorful flowers on summer clothes, bags, linens, pillows. These are varied. These flowers are all in running stitch and what could be easier. Use your favorite colors. Pattern 7193: transfer of twelve motifs about 8x8 and 4x5 inches. Send Thirty-five cents (coins) for this pattern add 10 cents for each pattern for lst-class mailing. Send to Alice Brooks care of Medford Mail Tribune. Needlecrafl Dept., P.O. Box 163, Old Chel sea Station, New York 11, N.Y. Print plainly NAME, ADDRESS, PATTERN NUM BER. JUST OUT! Our 1961 Needlecrafl Book. Over 125 designs for home furnishings, for fashions - knit, crochet. embroider, weave, sew, quill toys, gifts, bazaar items. FREE six designs for popu lar veil caps. Quick send 25c TODAY. f R(iNKF0RT, KY KtNTUCKY STRAIGHT, BOURBON WHISKEY. U PROOF weakened the voire of busi ness in improving ethics in public office and in encourag ing realistic thinking by legis lators. That is the real dam age." Different View John W. McGovern, presi dent of the National Associ ation of Manufacturers, takes a different view of the anti trust conspiracy to rig prices by General Electric, Westing house and other manufactur ers. Said McGovern: "This is no reflection on business mor ality generally." To find out how deeply busi ness loaders are taking stock of their practices as result of this case, the Washington Post attempted to interview execu tives of leading corporations in a cross-section of manufac turing fields. In most cases, it ran into a stone wall of silence. "Their reluctance is an indi cation of how deeply the elec t rical machinery case has cut," said the Post. "Some executives made it clear that a kind of fraternal feeling was at work, that they didn't want to dilate on the woes of fel- ow businessmen. Some were genuinely concerned about ap pearing to adopt a 'holier-than- thou attitude. But at bottom, they left the impression that they had made a tactical de cision. If we don't talk, they seemed to be saying, the story will be forgotten and that's best for business." The issue of whether the price fixing was deliberately pursued by top management or not still divides those who are concerned. Judge Gancy, in sending the guilty officials to jail, indicated that he be lieved their superiors at the top of the companies knew all about this. The judge said one would be most naive in deed to believe that these vio lations of the law, so long per sisted in, affecting so large a segment of the industry, and finally involving mil lions upon millions of dollars, were facts unknown to those respon sible for the corporation and its conduct." NAM President McGovern disputed this, saying "In large organization you can't know every detail. Things like that could happen but people at the top could not be aware of it." Muit Be Followed Chamber President Motley said: "As business gets bigger and more decentralized, a code Is written and top man agement expects everybody to Flammable Liquid Measure Returned Salem - (UPI) - A bill aimed at regulating transportation of flammable liquids was sent back to committee Tuesday over objections from Highway Committee Chairman William Holmstrom. The measure was rereferrcd lo the House local government committee. Rep. Raphael Ray mond Sr. said everything about the bill had not been brought lo light. Opponents have tagged the measure as a special interest bill backed by large oil and gasoline companies. Raymond said he had In formation indicating at least one of these companies was pressuring its dealers to sup port the bill. NOT SPORTING Chesterfield, Eng. - IUPH -Cosimo Montello, 32, an Hal Ian, was remanded for trial Tuesday because he forgot that when In England, do as the English do. He was re manded for pinching women. jroo i Qt. L -w.n!r J 3" pint WEDNESDAY. MARCH 21. 19S1 operate with it. But it must he followed through personal ly. It's possible to establish a policy that's not followed." Judge Ganey also thought the convicted men had been torn between conscience and approved corporate policy with the rewarding objectives of promotion, security - in short, there were organization men, conformists who went along with superiors and found balm for their con sciences in additional com forts and the security offered by the corporate setup. yiu me orienoing com panies be thrown out of the NAM and the Chamber, as the Teamsters were kicked out of the AFL-CIO? Motley said: "Unions were expclied be cause their officials refused to admit guilt and refused to do anything about corruption These guys pleaded guilty and look their punishment. Like a church, we won't deny a re- pentent sinner a place. We like WNARCH; -in Regular Sure-Fit quality AUTO SEAT COVERS it SEJU COVERS. TOPS, SAFETY BELTS. SENSATIONAL BARGAINS IN CAR BEAUTY FOR MOTORISTS WHO PLAN TO KEEP THEIR PRESENT CARS! SAFETY BEITS, FULLY APPROVED. Expertly Installed Dtivi confidently and relax with a top rated belt. 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