First Chevrolet
Assembled in Shop
Half Century Ago
Detroit - (UPD - Fifty year
o this month a group of men
working in an obscure Detroit
experimental shop began as
sembling the first Chevrolet
Much in Demand
-r
Spend a day in town set
i brisk pace in suburbia in
Spring's newest shirtwaist!
Band 'n' button detail on
bodice adds new note to cool,
classic, figure-slimming lines.
' Sew it now!
Printed Pattern 9362: Wom
en's Sizes 36, 38, 40, 42, 44,
46, 48. Size 36 takes 4Vi yards
35-inch.
Send FIFTY CENTS (coins)
for this pattern add 10 cents
for each pattern for first-class
mailing. Send to Marian Mar
tin, Medford Mail Tribune,
Pattern Dept., 232 West 18th
St., New York 11, N.Y. Print
plainly NAME. ADDRESS
with SIZE and STYLE NUM
BER. 100 FASHION FINDS the
best, newest, most beautiful
Printed Patterns for Spring
Summer, 1961. See them ail
In our brand-new Color Cata
log. Send 35c now!
72-LHlits
WAR DECLARED ON PRICES DURING
THREE DAY ADMIRAL APPLIANCE SALE!
Thursday-Friday-Saturday
50 Appliances Reduced!
Television Refrigerators Freezers
5
GE Famous
COFFEE MAKER
Regular $19.95
Vy ELECTRIC
automobile.
The car put together in
March, 1911. started Chevro
let on the road to becoming
the world's largest producer of
automobiles. Since then more
than 43 million Chevys have
been sold, including a record
1,730,091 last year.
The first Chevrolet was the
brainchild of Louis Chevrolet,
a colorful race driver famed
in the early years of the cen
tury. Chevrolet visualized and
wanted to build a "people's
car" - one that would be light
and combine beauty with mo
dest price.
Liked by General Motors
William C. Durant, a fi
nancial genius who had just
founded General Motors, liked
Chevrolet's idea for a new car
and backed the project.
Chevrolet and his crew,
working in a loft above a
small shop on Grand River
ave. in Detroit, soon had five
of the models built.
On Nov. 3, 1911, following
completion of the first cars,
the Chevrolet Motor Co. of
Michigan was incorporated
and Durant leased a plant on
Detroit's West Grand blvd. to
build his Chevrolets.
The car didn't get into vol
ume production until 1912
when 2.999 were built. The
next year Durant switched
operations to Flint, Mich., and
changed the Chevrolet from a
$2,000 six-cylinder car to a
low-priced four-cylinder mo
del. Sales began to pick up.
The distinctive Chevrolet
emblem first appeared on the
cars in 1913. k
Design Seen in Hotel
Durant had first seen the
pattern five years earlier as a
design in a French hotel
where he was staying. He tore
off a piece of wallpaper and
kept it to show friends with
the thought that it would
make a good nameplate for a
car.
Durant, forced out as boss
of General Motors when it ran
into financial troubles in 1910,
founded Chevrolet as an inde
pendent company and then
used it to regain control of
GM. Chevrolet became a part
of GM in 1918.
The Chevrolet was almost
scrapped in 1921 when sales
dropped to 77,000 compared
to 1.014,000 for the model T
Ford. A group of industrial
engineers recommended the
liquidation of Chevrolet be
cause it "could not hope to
compete in its field."
But GM decided not to drop
(he model and instead pumped
new blood into the firm.
Chevrolet was given yearly
Ul n n
mum
Automatic
MEDFORD
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9
SLICK POOCH Third place winner of the a French poodle shown promenading with
Junior Grand National "Best Dressed Farm Kathi Lugo, 5, Pacific Grove. Calif.
Animal" contest in San Francisco is "Coco," (UPI Tclephoto)
styling and engineering im
provements and by 1927 sold
one million cars, putting it
ahead of Ford for the first
time.
This set the stage for the
sales race between the two
makes that still is as torrid as
ever today.
Chevrolet, proud of its engi
neering achievements through
the years, claims many "firsts"
in the low priced field, among
them the valve-in-head engine,
automatic transmission, power
brakes and the hardtop con
vertible. Chevrolet has not yet an
nounced any formal observ
ance of the 50lh anniversary.
It's likely the company is
Blackout
mi Store!
ADMIRAL APPLIANCES!
MONARCH RANGES!
Small Appliances Reduced 25
Light Fixtures Reduced 25
180 E. Main Ashland
Next to The Varsity Theater
MAIL TRIBUNE. MEDFORD.
waiting until the 1962 model
year before proclaiming a
golden anniversary model
since Chevrolet did not gel
into full scale production until
1912.
GOOD FAIRY?
Cincinnati, Ohio-IUNI - Mr.
and Mrs. James Kruse oi su
burban Cincinnati have an un
usual problem and have ask
ed police help to solve it.
Kruse said Tuesday he and
his wife left their apartment
in disorder Saturday, Sunday
and Monday and on each oc
casion returned to find it re
stored to neatness by some un
known person.
ORE.
3
Labor Elections
Bill To Committee
Salem - (urn - The House
Tuesday shipped a senate-aP'
proved state labor elections
bill off to ways and means
committee.
The bill, SB207, would pro
vide state - run elections for
employees wishing to select a
bargaining representative.
Rep. Edward Whealin (D
Porlland) said the referral
was only for routine review of
the S5.000 appropriation call
ed for in the bill.
Lumber Price Increase
Declared Spectacular
Portland - The current lum
ber price rise is among the
most spectacular of the past
decade, according to Marke
Trends, lumber and plywood
market report published by
Miller Freeman Publications.
Standard and better ran
dom length green Douglas fir
2x4's (framing lumber) have
risen sfi or more since Jan. 1,
to S67-68 as this week opened,
and were rising. The only
greater rise since 1955 was in
1959 when the price soared
$10 in the same period, ac
cording to MarkeTrends Edi
tor Roch Bradshaw.
Sanded plywood, ' i - inch
AD grade, climber $4 to $64
as the week opened. In the
past five years only 1959 sur
passed this modest rise, with
about a $9 increase. Sheath
ing, 's-inch CD, has soared
$10 or more this year on the
basis of current mill quota
tions, to the $90 range, or
J higher, compared to 1959 s
$15 ascent to $110 in the
same period.
America's Preferred Bourbon
THE OLD COW DISTILLERY CO.,
Businessmen Take Stock After
Electrical Price Fixing Case
By A. ROBERT SMITH
Mail Tribune
Wathington Correspondent
Washington - Businessmen
all over the country are taking
stock as result of a sensation
F'!'iKZr,."snaf caused bv con-
3 .,;..in nf Uinl.
officials of the
nation's elec-
f trical equip-
in a n ufactur
Ing firms.
"B u siness
m e n realize
maybe I h e y
haven't been
smith as sharp in
making sure that their oper
ation is as well polired as it
should be," says Arthur H.
Motley, president of the U.S.
Chamber of Commerce. "Guys
I know are taking another
look to make sure they're not
the same uncomfortable
spotlight."
The president of the Boston
Chamber of Co m mere e,
Charles A. Coolidge, put it
this way:
"Just as Alger Hiss under
mined public confidence in
the loyalty of thousands of
government employees, and as
Charles Van Doren destroyed
the public's confidence in the
honesty of contestants in quiz
shows - so these officers have
shaken the confidence of the
public in the honesty of busi
nessmen. They have badly
Jus) Running Stitch
Be sure to have colorful
flowers on summer clothes,
bags, linens, pillows. These
are varied.
These flowers are all in
running stitch and what could
be easier. Use your favorite
colors. Pattern 7193: transfer
of twelve motifs about 8x8
and 4x5 inches.
Send Thirty-five cents
(coins) for this pattern add
10 cents for each pattern for
lst-class mailing. Send to
Alice Brooks care of Medford
Mail Tribune. Needlecrafl
Dept., P.O. Box 163, Old Chel
sea Station, New York 11,
N.Y. Print plainly NAME,
ADDRESS, PATTERN NUM
BER.
JUST OUT! Our 1961
Needlecrafl Book. Over 125
designs for home furnishings,
for fashions - knit, crochet.
embroider, weave, sew, quill
toys, gifts, bazaar items.
FREE six designs for popu
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TODAY.
f R(iNKF0RT, KY KtNTUCKY STRAIGHT, BOURBON WHISKEY. U PROOF
weakened the voire of busi
ness in improving ethics in
public office and in encourag
ing realistic thinking by legis
lators. That is the real dam
age." Different View
John W. McGovern, presi
dent of the National Associ
ation of Manufacturers, takes
a different view of the anti
trust conspiracy to rig prices
by General Electric, Westing
house and other manufactur
ers. Said McGovern: "This is
no reflection on business mor
ality generally."
To find out how deeply busi
ness loaders are taking stock
of their practices as result of
this case, the Washington Post
attempted to interview execu
tives of leading corporations
in a cross-section of manufac
turing fields. In most cases, it
ran into a stone wall of silence.
"Their reluctance is an indi
cation of how deeply the elec
t
rical machinery case has
cut," said the Post. "Some
executives made it clear that
a kind of fraternal feeling was
at work, that they didn't want
to dilate on the woes of fel-
ow businessmen. Some were
genuinely concerned about ap
pearing to adopt a 'holier-than-
thou attitude. But at bottom,
they left the impression that
they had made a tactical de
cision. If we don't talk, they
seemed to be saying, the story
will be forgotten and that's
best for business."
The issue of whether the
price fixing was deliberately
pursued by top management
or not still divides those who
are concerned. Judge Gancy,
in sending the guilty officials
to jail, indicated that he be
lieved their superiors at the
top of the companies knew all
about this. The judge said
one would be most naive in
deed to believe that these vio
lations of the law, so long per
sisted in, affecting so large a
segment of the industry, and
finally involving mil lions
upon millions of dollars, were
facts unknown to those respon
sible for the corporation and
its conduct."
NAM President McGovern
disputed this, saying "In
large organization you can't
know every detail. Things
like that could happen but
people at the top could not be
aware of it."
Muit Be Followed
Chamber President Motley
said: "As business gets bigger
and more decentralized, a
code Is written and top man
agement expects everybody to
Flammable Liquid
Measure Returned
Salem - (UPI) - A bill aimed
at regulating transportation of
flammable liquids was sent
back to committee Tuesday
over objections from Highway
Committee Chairman William
Holmstrom.
The measure was rereferrcd
lo the House local government
committee. Rep. Raphael Ray
mond Sr. said everything
about the bill had not been
brought lo light.
Opponents have tagged the
measure as a special interest
bill backed by large oil and
gasoline companies.
Raymond said he had In
formation indicating at least
one of these companies was
pressuring its dealers to sup
port the bill.
NOT SPORTING
Chesterfield, Eng. - IUPH -Cosimo
Montello, 32, an Hal
Ian, was remanded for trial
Tuesday because he forgot
that when In England, do as
the English do. He was re
manded for pinching women.
jroo
i Qt.
L -w.n!r J 3" pint
WEDNESDAY. MARCH 21. 19S1
operate with it. But it must
he followed through personal
ly. It's possible to establish a
policy that's not followed."
Judge Ganey also thought
the convicted men had been
torn between conscience and
approved corporate policy
with the rewarding objectives
of promotion, security - in
short, there were organization
men, conformists who went
along with superiors and
found balm for their con
sciences in additional com
forts and the security offered
by the corporate setup.
yiu me orienoing com
panies be thrown out of the
NAM and the Chamber, as the
Teamsters were kicked out of
the AFL-CIO? Motley said:
"Unions were expclied be
cause their officials refused to
admit guilt and refused to do
anything about corruption
These guys pleaded guilty and
look their punishment. Like a
church, we won't deny a re-
pentent sinner a place. We
like
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Open 8 to 6 mon. thru sat.
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SPring
don't condone the act, but
since the sinners repented we
shouldn't refuse them the e.
rament."
Patroniie This
PARK I SHOP MEMIM
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