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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 5, 1961)
o o O THURSDAY, JANUARY S. 1961 MEDFORD MAIL TRIBUNE, MEDFX3RD, OREGON 6 A , THURSDAY, JANUARY S. 1961 MEDFORD MAIL TRIBUNE. MEDFCRD. OiiE. l: j Demands Increase . For Mandatory Language Courses ' Washington-IUPD -The de mand that foreign languages be an integral part of the public educational system is on the increase. At present, in most high schools foreign language study is an "elective"-the student is allowed a choice of whether to take a foreign language. In past years the only lan guage study available to stu dents has been at the high school level. But due to the increased international activ ity of Americans, many edu cators now insist that lan guage study begin-for every student-at the elementary school level when the child is between 7 and 10 years old. The National Education As sociation Journal in its Sep tember issue said that, "cou pled with this interest is the belief that it is easier to learn languages before adolescence than afterwards. "The clemenlary-s c h o o 1 years have considerable poten tial for shaping attitudes to ward other peoples. Experi ences with other cultures, in eluding their languages, are therefore a valid part of the elementary p r o g r a m," the NEA publication added, Not Justified However, the journal said that a foreign language pro' gram is not justified in the elementary school if it en croaches on the need of the school to provide adequate in struction in the basic courses of the English language, mathematics, and science. This is the argument gen erally used against the teach ing of other languages begin ning in the elementary school. One U.S. educator, Jacob Orn steln, the author of several books on the subject of lan guage, said in "The American Scholar" early this year that it must be through the schools that the situation be cor rected. "It would require the Intro ducing of a modern language in the elementary sciiool and its continuation for from six to ten years-through high school and part of college. . . there is nothing visionary about such an objective when one considers that many small and less prosperous nations succeed ' in equipping their young people with not one but several languages," Orn stcin said. Ornstein also called for the abolition of old-fashioned teaching methods, to be re placed with audio-visual de vices in language laboratories. Such laboratories now are being introduced into many American high schools, col leges and universities. They usually consist of individual tape recorders, microphones and booths' to enable the stu dent to practice both speak ing and listening comprehen sion of the language. Many educators say that more students, teachers and employers are being made aware of the fact that the knowledge of foreign lan guages is a necessity, thus creating a demand for lan guage instruction. In addition, they point out that many Americans have found through personal con tact abroad that it is an em barrassment to be unable to converse in a language other than English, especially when many persons in other coun tries can speak English as well as their mother tongue. An Indication of the in creased demand is that 18.5 per cent of all public high school students now elect to take foreign langunge Instruc tion, compared with 13.7 per cent a decade ago. Many of these students lake the In struction, officials said, to ful fill requirements for college entrance and to get a "head start" on collegiate foreign language requirements. In order to facilitate this Instruction, the National De fense Education act of 1958, makes available $887 million for a four-year program In the development of science, mathematics and language training. In addition, at several con ferences recently national leaders in many fields have sought solutions to the prob lem of language deficiency. Radar Beacon Use In Planes Possible Ann Arbor, Mich. (Science Service) - Radar beacons, called transponders, already used In military aircraft, could be installed In major commercial planes with bet ter resultant visibility. Calling for a crash program to Improve the nation's air i traffic control system, Prof. Paul M. Fitts of the Unlver- ; sity of Michigan's department I of psychology here, said much better voice communication also is needed between pilots and ground control centers, Prof. Flits said this canbe done with existing equipment, but that the U. S. should have a long-range research pro- j fram in flight safety. o HALF MICE BttJOB SALE! Narcissus Bulbs Daffodils Tulips Hyacinths Grape Hyacinths Peonies Flocks and many other varieties " HURRY, QUANTITIES LIMITED! Dutch Iris Bearded Iris Wide Assortment of 40 Denier Fine TVylon Tricot Petticoats 8)3)c Your best buy because they're richly detailed with fine pleats, lavish embroideries or laces that make them look far high er priced. A wide choice of white, pastels. Sml., med., Ige. TODDLER'S WARM SLEEPERS Charge It! 2-Pc. Flannei Sleepers Low price for fleecy cot ton flannel In assorted nursery prints. Long sleeves. Sizes 1-4. m. ipsng Regular Go' Each Men's irnima HJnndleirweair JJ for Choice of T-sliirts, athletic shirts, briefs, boxer and yoke front shorts. Best buy because ... all comfortable cotton rib knit and cotton broadcloth, strongly stitched for active wear. White. Men's sizes 30-40 and small, medium and large. Clove Leather Work Shoes Regularly 11.98 997 Your beat buy because they're softer, more flexible and bet ter looking. Crepe soles. Reg. 3.29 Cotton Luster Chino Shirt 266 Best because they look best, are sturdy. Sanforised. Tan, gray or spruce green. 1417. Reg. 3.98 Cotton LusterChinoPants 033 Vat Dyed Beat because they're sturdy fabric, Sanforized. Choose from tan, gray or green. 30-44. Pacemaker Army Twill Pants and Shirt All Sanforized . " set Best buy because they'remade to Sears exacting standards. Gray or tan in sizes 29 to 44. Limit 2 Pr. Divicfend Buy Seamed Nylons 38 Your favorite styles. Nylons for day and evening ... for work and play. Nylons to wear with your prettiest party dresses, your casual togs and everything be tween. QSmart fashion shades. Sires 8Vi ll'i in groups. Stock up now at this sale price. Corrjortable, Cut-fqfr-Action Brief Beg. 3.99. Lightweight power net. Also in gir dle style. B4ti In WbWw SS-S-M-L-JiL. ''' ' V Unusual Ldw Prices, some cut to an all-time low, other excep tional values priced low. All First Quality, although the prices are low, the quality is high no Seconds at.Sears. . Friday only, limited quantities at these extra low prices tshop early for best selection. Open Monday and Friday 9 P.M. . and Iiere9$ why Save Now Pay Later. Just say "Charge It" on Scars Revolving Charge Account. V Planned for Months to offer you the biggest selection from our store at low, low prices. V Value for the Money, Feature for Feature, each item gives you top value for the price. - Collon llavlort 1 L.'i! t:Tr-- J H'-rl- iS'ttSA.! 1 r I iM Ks,,ta 99-... i rm. with ttiyjmi i alones. OYerallsf longie I (vfla ll t C-Sljf1! SSf ' l Tosimapriow mly! ILimmiiteal djunaimttitties! iY CRP IPT5MH In J i -V-A ... Gay, Pretend Flowers for Wintertime Washable plastic in many colors 8 c Ea. Reg. 21.95 New Model Fancy Sportcoats I?88 Best buy because of the bargain price, flexible stems for easy arrangement. Crush resistant. Real-looking flowers in gay, springtime colors. Buy now to banish winter drabness. all new goods in new spring shades, patterns Your best buy because of the fine all wool and wool blend fabrics. Choice of nearly 60 patterns and colors in .plaids, checks, stripes and diagon als. Popular Newport model. Sizes 35 to 46. 60 Wanted Pieces in This Craftsman Tool Set 29" Beg. Separate Prices of Tools Tora! :.$S1.96 Our Lowest Price Decor-Eze Latex Paint 2fo6 Save 1.78 on 2 Gal. Re. 2 for 7.78-NOW Even at this low price there are no low -cost fillers. Every piece a needed and useful mechanic's tool. Besides wrench and socket sets, includes a bandy spark plug holding socket. Best buy because at this low price you get an easy to apply Master-Mixed paint with no painty odor. Tools wash clean with soap and water. Single gallon 3.49. A ! ' 'ijP 'pj 0 What a Value! 3 Bullet Pole Lairio Only Your brat buy because: has rich, black enamel nninli. Sturdy brass plated Swivels Large 16x54-in.. Door Mirrors Each P Sparkling window glass on copper protected back. In cludes ail hanging hardware. Household Bulbs at New Low Price 4 sizes, 6 for 776 Stock up now on bulbs for every room. Popular sizes of 40, 60. 75, 100-watts. Kentnore Automatic Double Heater . Reg. 29.95 Initonl healing to glvs you lull htof tn 10 lecondi. Hoi both 1650 and 1320 wotti. Automatic thsrmorfat. Stainless Steel Tableware Sets so-pc. Set Best buy because you save on fine quality service. Lose Weight? TryBal-Cal t oz. can TTO Bt buy Kecatis yem gt appetite satisfaction plus ad equate nutrition. Soft, Luxurious Satinette Tissue 400box 61.00 Bwt bur bcau tbyr extra soft and absorbent. Vbite, pink, yellow, orchid. Jumho Plastic Wastcbasket 26 quart 88c Juit riplil for home or ollicc. SamleM, easy to koep clean. 3 bright colors. Prize Buys In Dresses Who would ever dream that you Daid such & tiny price for these daisy-fresh tottons! We've a whole treasure-trove of eyecatching new prints in all ihe colors you want, from subtle to six z ling. And each boasts feminine detailing, flatter ing lines. Do your budge? and your wardrobe a big favor. Snap up all you need at Sears! Misses', junior and half sizes. Eye catching easy care cottons in all sizes. mM ifiiJ lllifil vM wmm Cotton Percales in Vi'ashfast Prints 36-in. wide 4 ls. Best buy because tlicy cojue in new spring pattern, frf home or warrlrobe use. 8080. Durable Plastic Bath Ensemble Four colors 8s&3 "Hamper, wasteran ant) hrus. holrler ith hnish) of pod snap, chip-proof plastic. ironing Table U Ventilatl . - Open mreh lop. KnlI.or-stsy wheels ttiove easily or slay rigid. Has sil.ilown height. j" ! " f S I f I ( -1 i j I I, i 1 " I it m Fringed Throw in pri Pattern HxSO-ln. 3.22 lust wash needs no fron liif. Cottsn nd rayon, t clr. At 72sl-in. sir. Outstamling A'aluc in Dncron Panels 40x81-ln. q 88C Rest buy became: no Iron M)uPont Dacron polyester marotjijette. Hliite. n U ( Ducron Polyester Flocked Tiers , Reg. 3.19 2.990 A best VTih- because they are fullViinert. In 3 col ors. 72x30. "DuPont Reg.. T.M. iO 99e Seamless Mesh and Sheer Nylons SiZc8J,0U o79,;f- OBjjt buQecause they'r sheer, yet wear well. In smart new shades, TtW Projector0 With F1.6 Lens 1 Sears - '88.88 See brilliant pictures while showing home mo vies. Automatic thread ing, QV-u-Flector lamp. TV m cotton capris and casual SHIRTS -J- each Cotton bloussi elaflly tailored with rolled sleavM, convertible collars perfect teommotei with ilim pant. Eaay-eare wosh 'W wear in soli ere, prints, stripes, Spring colors. 3J-38. Cori otll In o striking group of cettons printed sharkskins slrip o sheV), id Drinrs, solid twills, lai'tlkini, te!u('ecl wenvef. Benu tiful njr spring colo(i5 apd black. 8TS- I The BATH o Your iream at a down to earth price Regular 16995 Complete White Ensemble Reg. 19995 ensemble in choice of 5 colors 159. NO MONEY DOWN, up to 36 months to pay. Ask about Sears Modernizing Credit Plan. Best buy because you get HOMART quality at this budget stretching price. Choice of white, pinkblue, yellow, green or gray. Ensemble includes acid and stain proof 22x 18-in. lavatory and reverse trap toilet with plastic seat, 5-ft. cast iron tub, chrome on solid brass faucets, drains and legs. Sears can arrange and finance installation. NOW 9x12 to 12xl-Kl. flUJU AT ONE IL W 1PBMC1E I Iff 9m all rugs arc cut from fine quality carpet to give you that desired expensive look and feel HURRY IN . . . QUANTITY LIMITED Luxurious pile of wool and nylon . . . rayon blends in solids, tweeds and textures. 545 this is just a partial listing of our tremendous selection 9'x 12' 1 2' x IT 12'x 12' I 1 il Pi m. SIZES Wfl i2'xi3' i2'xi6' . 'mm 12'xl4' 12'x17' 12' x 15' 12'xl8' ffiirk Jusl say "Charge it" on Sears revolving CHARGEUNTS o O O tin ich SgSaradSgfi guaranteed or ytfflr money back" 0 More Branches Is 1968(J)evelopment In Retail Trade New York -IUP1I- The trend to bigness and to more and more branch stores and fran chised 2ores continued to be the story in r,)ail trade in lDiiO. to Although retail tra. was quite Md in some parts of (he country, natfW(S)ly It held up better than manufacturing and most other business. De partment store shares, for ex ample, out-performed indus trials on the stock cxcharajiS) throiisii most of the vflor. Indicated Oilft retail sales for the whole) year er about $220 billion, which would b up perhaps 2.5 per cnt frorrP 1959. The increase was all in soft goods - sales of which in November were still running 3.8 per cent ahead of 1959. On the other hand, buying of durables - appliances, furni ture, etc., was down 1.5 per cent. Installment credit at retail stores rose early in kite year but began leveling off sharply in August. The department stores seemed sure to end up the year with a 2 per cent gain over '53 - largely the result of setting up more and more branches in the better sub urban shopping centers. How ever, the long slump in sales definitely was checked at large downtown stores. The rate of chain store ex pansion leveled off from re cent years but franchised store expansion, especially in restaurants, kept up at a great rate. Independent merchants con tinued to do well In older ur ban locations, but leasing costs and conditions . in the new suburban shopping cen ters proved too sleep for Inde pendents in most cases. They were frozen out. Virtually all retail trade also experienced an ever tightening profit squeeze In 1 9 6 0 as competition grew tougher and wages and other costs went up. The food stores, which al ways have lived in small prof it margins, were able to with stand this squeeze best, and they had the best year of all. They suffered no decline in demand - indeed people ap peared to be eating better if anything-so the grocers were able to maintain reasonable sales-earnings ratios. Sales Gains In the mail order field, the giants, Sears, Roebuck and Montgomery Ward each had indicated sales gains of about 3.9 per cent. But both yelped over the profit squeeze. The aggressive Alden and Spiegel chains racked up sales Increases above 10 per cent on heavy promotion and new credit plans. The variety stores, Wool worth, Kress, Kresge, etc., continued in a state of flux changing from their old status of "dime stores" to "junior department stores," and add ing many new units in the process - especially in the suburban shopping centers. Their aggregate monthly sales ran well ahead of 1959 through most of the 1960 months so far reported. MIT Grading System Had Next to Nothing Cambridge, Mass.- OIPII -The founder of Massachusetts In stitute of Technology believed in calling a spade a spade when marking his students. William Barton Rogers, who founded the school a century ago, established this grade system: G for good, S for satisfactory, P for poor, and N for "next to nothing." EXPRESS RATES UP Washington-IUPll-A 20-cent rate increase on some railway express shipments went Into effect today. The Increase, approved Wednesday by the Interstate Commerce Commis sion applies to less-than-car-load shipments between all points on most commodities. Milk, cream and dally news papers aro exempted. PLANS DESEGREGATION Johnson City, Tenn.-IUHI-The City School Board her approved a grade-a-year pln of public school desegregation Wednesday ven thouh khtr have been no lawsuits seeking to end raciil separation In city schools. Tlis proyal plan may httfin fct tht stsstt c the nut school Jtw, Guatemala CM? -Tht Cantntl .imawiMR fpulioe C(t Kica, El ftthstttkor, Gu tames HMahu'M trat Nlc tua ,- a l S(,7eS sjuM milst) nft JOi 10 tftillir. jsf(j. 9vm tattftiSt roMonia - Atoait Viftr cent iatU fiks)i tKtaOit ptfonSerh, i t U$. ttfivel by bus, In cluding bath over - the - road Onal th$ city transport serv ice TAUGHT AT HOME to Chlcago-About 10 per cent of the licensed engineers in the U.S. have been taught at h o r!re (gjy correspondence courses. o 0 & e 0 o GL
