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THURSDAY, JANUARY S. 1961
MEDFORD MAIL TRIBUNE, MEDFX3RD, OREGON
6 A
, THURSDAY, JANUARY S. 1961
MEDFORD MAIL TRIBUNE. MEDFCRD. OiiE.
l: j
Demands Increase
. For Mandatory
Language Courses
' Washington-IUPD -The de
mand that foreign languages
be an integral part of the
public educational system is
on the increase.
At present, in most high
schools foreign language study
is an "elective"-the student
is allowed a choice of whether
to take a foreign language.
In past years the only lan
guage study available to stu
dents has been at the high
school level. But due to the
increased international activ
ity of Americans, many edu
cators now insist that lan
guage study begin-for every
student-at the elementary
school level when the child
is between 7 and 10 years
old.
The National Education As
sociation Journal in its Sep
tember issue said that, "cou
pled with this interest is the
belief that it is easier to learn
languages before adolescence
than afterwards.
"The clemenlary-s c h o o 1
years have considerable poten
tial for shaping attitudes to
ward other peoples. Experi
ences with other cultures, in
eluding their languages, are
therefore a valid part of the
elementary p r o g r a m," the
NEA publication added,
Not Justified
However, the journal said
that a foreign language pro'
gram is not justified in the
elementary school if it en
croaches on the need of the
school to provide adequate in
struction in the basic courses
of the English language,
mathematics, and science.
This is the argument gen
erally used against the teach
ing of other languages begin
ning in the elementary school.
One U.S. educator, Jacob Orn
steln, the author of several
books on the subject of lan
guage, said in "The American
Scholar" early this year that
it must be through the schools
that the situation be cor
rected. "It would require the Intro
ducing of a modern language
in the elementary sciiool and
its continuation for from six
to ten years-through high
school and part of college. . .
there is nothing visionary
about such an objective when
one considers that many small
and less prosperous nations
succeed ' in equipping their
young people with not one
but several languages," Orn
stcin said.
Ornstein also called for the
abolition of old-fashioned
teaching methods, to be re
placed with audio-visual de
vices in language laboratories.
Such laboratories now are
being introduced into many
American high schools, col
leges and universities. They
usually consist of individual
tape recorders, microphones
and booths' to enable the stu
dent to practice both speak
ing and listening comprehen
sion of the language.
Many educators say that
more students, teachers and
employers are being made
aware of the fact that the
knowledge of foreign lan
guages is a necessity, thus
creating a demand for lan
guage instruction.
In addition, they point out
that many Americans have
found through personal con
tact abroad that it is an em
barrassment to be unable to
converse in a language other
than English, especially when
many persons in other coun
tries can speak English as
well as their mother tongue.
An Indication of the in
creased demand is that 18.5
per cent of all public high
school students now elect to
take foreign langunge Instruc
tion, compared with 13.7 per
cent a decade ago. Many of
these students lake the In
struction, officials said, to ful
fill requirements for college
entrance and to get a "head
start" on collegiate foreign
language requirements.
In order to facilitate this
Instruction, the National De
fense Education act of 1958,
makes available $887 million
for a four-year program In
the development of science,
mathematics and language
training.
In addition, at several con
ferences recently national
leaders in many fields have
sought solutions to the prob
lem of language deficiency.
Radar Beacon Use
In Planes Possible
Ann Arbor, Mich. (Science
Service) - Radar beacons,
called transponders, already
used In military aircraft,
could be installed In major
commercial planes with bet
ter resultant visibility.
Calling for a crash program
to Improve the nation's air i
traffic control system, Prof.
Paul M. Fitts of the Unlver- ;
sity of Michigan's department I
of psychology here, said much
better voice communication
also is needed between pilots
and ground control centers,
Prof. Flits said this canbe
done with existing equipment,
but that the U. S. should have
a long-range research pro- j
fram in flight safety.
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HALF MICE
BttJOB SALE!
Narcissus Bulbs
Daffodils
Tulips
Hyacinths
Grape Hyacinths
Peonies
Flocks
and many
other varieties "
HURRY, QUANTITIES LIMITED!
Dutch Iris
Bearded Iris
Wide Assortment of
40 Denier Fine
TVylon Tricot
Petticoats
8)3)c
Your best buy because they're
richly detailed with fine pleats,
lavish embroideries or laces
that make them look far high
er priced. A wide choice of
white, pastels. Sml., med., Ige.
TODDLER'S WARM
SLEEPERS
Charge It!
2-Pc. Flannei
Sleepers
Low price for fleecy cot
ton flannel In assorted
nursery prints. Long
sleeves. Sizes 1-4.
m. ipsng
Regular Go' Each Men's
irnima
HJnndleirweair
JJ for
Choice of T-sliirts, athletic shirts, briefs, boxer and yoke
front shorts. Best buy because ... all comfortable cotton
rib knit and cotton broadcloth, strongly stitched for active
wear. White. Men's sizes 30-40 and small, medium and
large.
Clove Leather
Work Shoes
Regularly 11.98 997
Your beat buy because they're
softer, more flexible and bet
ter looking. Crepe soles.
Reg. 3.29 Cotton
Luster Chino Shirt
266
Best because they look best,
are sturdy. Sanforised. Tan,
gray or spruce green. 1417.
Reg. 3.98 Cotton
LusterChinoPants
033
Vat Dyed
Beat because they're sturdy
fabric, Sanforized. Choose
from tan, gray or green. 30-44.
Pacemaker
Army Twill Pants
and Shirt All
Sanforized . " set
Best buy because they'remade
to Sears exacting standards.
Gray or tan in sizes 29 to 44.
Limit
2 Pr.
Divicfend Buy
Seamed Nylons
38
Your favorite styles. Nylons for day and
evening ... for work and play. Nylons
to wear with your prettiest party dresses,
your casual togs and everything be
tween. QSmart fashion shades. Sires 8Vi
ll'i in groups. Stock up now at this
sale price.
Corrjortable, Cut-fqfr-Action
Brief
Beg. 3.99. Lightweight
power net. Also in gir
dle style. B4ti In WbWw
SS-S-M-L-JiL.
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V Unusual Ldw Prices, some cut to an all-time low, other excep
tional values priced low.
All First Quality, although the prices are low, the quality is high
no Seconds at.Sears. .
Friday only, limited quantities at these extra low prices tshop
early for best selection.
Open Monday and Friday 9 P.M.
. and Iiere9$ why
Save Now Pay Later. Just say "Charge It" on Scars Revolving
Charge Account.
V Planned for Months to offer you the biggest selection from our
store at low, low prices.
V Value for the Money, Feature for Feature, each item gives you
top value for the price. -
Collon llavlort 1 L.'i! t:Tr-- J H'-rl- iS'ttSA.! 1 r I
iM Ks,,ta 99-... i rm. with ttiyjmi i
alones. OYerallsf longie I (vfla ll t C-Sljf1! SSf ' l
Tosimapriow mly! ILimmiiteal djunaimttitties!
iY CRP IPT5MH In J i -V-A ...
Gay, Pretend Flowers
for Wintertime
Washable plastic
in many colors
8
c
Ea.
Reg. 21.95 New Model
Fancy Sportcoats
I?88
Best buy because of the bargain price, flexible
stems for easy arrangement. Crush resistant.
Real-looking flowers in gay, springtime colors.
Buy now to banish winter drabness.
all new goods in new
spring shades, patterns
Your best buy because of the fine all wool and
wool blend fabrics. Choice of nearly 60 patterns
and colors in .plaids, checks, stripes and diagon
als. Popular Newport model. Sizes 35 to 46.
60 Wanted Pieces in
This Craftsman Tool Set
29"
Beg. Separate Prices of
Tools Tora! :.$S1.96
Our Lowest Price
Decor-Eze Latex Paint
2fo6
Save 1.78 on 2 Gal.
Re. 2 for 7.78-NOW
Even at this low price there are no low -cost
fillers. Every piece a needed and useful mechanic's
tool. Besides wrench and socket sets, includes a
bandy spark plug holding socket.
Best buy because at this low price you get an
easy to apply Master-Mixed paint with no painty
odor. Tools wash clean with soap and water.
Single gallon 3.49.
A
! ' 'ijP 'pj
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What a Value! 3
Bullet Pole Lairio
Only
Your brat buy because: has
rich, black enamel nninli.
Sturdy brass plated Swivels
Large 16x54-in..
Door Mirrors
Each P
Sparkling window glass on
copper protected back. In
cludes ail hanging hardware.
Household Bulbs
at New Low Price
4 sizes, 6 for 776
Stock up now on bulbs for
every room. Popular sizes of
40, 60. 75, 100-watts.
Kentnore Automatic
Double Heater
. Reg. 29.95
Initonl healing to glvs you lull htof
tn 10 lecondi. Hoi both 1650 and
1320 wotti. Automatic thsrmorfat.
Stainless Steel
Tableware Sets
so-pc. Set
Best buy because you
save on fine quality service.
Lose Weight?
TryBal-Cal
t oz. can TTO
Bt buy Kecatis yem gt
appetite satisfaction plus ad
equate nutrition.
Soft, Luxurious
Satinette Tissue
400box 61.00
Bwt bur bcau tbyr
extra soft and absorbent.
Vbite, pink, yellow, orchid.
Jumho Plastic
Wastcbasket
26 quart 88c
Juit riplil for home or ollicc.
SamleM, easy to koep clean.
3 bright colors.
Prize Buys
In Dresses
Who would ever dream that you
Daid such & tiny price for these
daisy-fresh tottons! We've a whole
treasure-trove of eyecatching new
prints in all ihe colors you want,
from subtle to six z ling. And each
boasts feminine detailing, flatter
ing lines. Do your budge? and your
wardrobe a big favor. Snap up all
you need at Sears! Misses', junior
and half sizes.
Eye catching easy care
cottons in all
sizes.
mM ifiiJ lllifil
vM wmm
Cotton Percales in
Vi'ashfast Prints
36-in. wide 4 ls.
Best buy because tlicy cojue
in new spring pattern, frf
home or warrlrobe use. 8080.
Durable Plastic
Bath Ensemble
Four colors 8s&3
"Hamper, wasteran ant) hrus.
holrler ith hnish) of pod
snap, chip-proof plastic.
ironing Table U
Ventilatl
. -
Open mreh lop. KnlI.or-stsy
wheels ttiove easily or slay
rigid. Has sil.ilown height.
j" ! " f S
I f I ( -1
i j I I, i
1 " I
it
m
Fringed Throw in
pri Pattern
HxSO-ln. 3.22
lust wash needs no fron
liif. Cottsn nd rayon,
t clr. At
72sl-in. sir.
Outstamling A'aluc
in Dncron Panels
40x81-ln. q 88C
Rest buy became: no
Iron M)uPont Dacron
polyester marotjijette.
Hliite. n U (
Ducron Polyester
Flocked Tiers
, Reg. 3.19 2.990
A best VTih- because they
are fullViinert. In 3 col
ors. 72x30. "DuPont
Reg.. T.M.
iO
99e Seamless Mesh
and Sheer Nylons
SiZc8J,0U o79,;f-
OBjjt buQecause they'r
sheer, yet wear well. In
smart new shades,
TtW Projector0
With F1.6 Lens 1
Sears - '88.88
See brilliant pictures
while showing home mo
vies. Automatic thread
ing, QV-u-Flector lamp.
TV
m
cotton capris
and casual
SHIRTS
-J- each
Cotton bloussi elaflly tailored with
rolled sleavM, convertible collars
perfect teommotei with ilim
pant. Eaay-eare wosh 'W wear in
soli ere, prints, stripes, Spring colors.
3J-38.
Cori otll In o striking group of
cettons printed sharkskins slrip
o sheV), id Drinrs, solid twills,
lai'tlkini, te!u('ecl wenvef. Benu
tiful njr spring colo(i5 apd black.
8TS-
I
The
BATH o Your iream
at a down to earth price
Regular 16995
Complete
White Ensemble
Reg. 19995 ensemble in choice of 5 colors 159.
NO MONEY DOWN, up to 36 months to pay.
Ask about Sears Modernizing Credit Plan.
Best buy because you get HOMART quality at this budget stretching price. Choice of
white, pinkblue, yellow, green or gray. Ensemble includes acid and stain proof 22x
18-in. lavatory and reverse trap toilet with plastic seat, 5-ft. cast iron tub, chrome
on solid brass faucets, drains and legs. Sears can arrange and finance installation.
NOW 9x12 to 12xl-Kl. flUJU
AT ONE IL W 1PBMC1E I
Iff
9m
all rugs arc cut from fine quality carpet to
give you that desired expensive look and feel
HURRY IN . . . QUANTITY LIMITED
Luxurious pile of wool and nylon
. . . rayon blends in solids, tweeds
and textures.
545
this is just a partial listing of our tremendous selection
9'x 12'
1 2' x IT
12'x 12'
I
1
il
Pi
m.
SIZES Wfl
i2'xi3' i2'xi6' . 'mm
12'xl4' 12'x17'
12' x 15' 12'xl8' ffiirk
Jusl say "Charge it" on Sears revolving CHARGEUNTS
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tin
ich
SgSaradSgfi guaranteed or ytfflr money back"
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More Branches Is
1968(J)evelopment
In Retail Trade
New York -IUP1I- The trend
to bigness and to more and
more branch stores and fran
chised 2ores continued to be
the story in r,)ail trade in
lDiiO. to
Although retail tra. was
quite Md in some parts of (he
country, natfW(S)ly It held up
better than manufacturing
and most other business. De
partment store shares, for ex
ample, out-performed indus
trials on the stock cxcharajiS)
throiisii most of the vflor.
Indicated Oilft retail sales
for the whole) year er about
$220 billion, which would b
up perhaps 2.5 per cnt frorrP
1959. The increase was all in
soft goods - sales of which in
November were still running
3.8 per cent ahead of 1959.
On the other hand, buying of
durables - appliances, furni
ture, etc., was down 1.5 per
cent.
Installment credit at retail
stores rose early in kite year
but began leveling off sharply
in August.
The department stores
seemed sure to end up the
year with a 2 per cent gain
over '53 - largely the result
of setting up more and more
branches in the better sub
urban shopping centers. How
ever, the long slump in sales
definitely was checked at
large downtown stores.
The rate of chain store ex
pansion leveled off from re
cent years but franchised
store expansion, especially in
restaurants, kept up at a great
rate.
Independent merchants con
tinued to do well In older ur
ban locations, but leasing
costs and conditions . in the
new suburban shopping cen
ters proved too sleep for Inde
pendents in most cases. They
were frozen out.
Virtually all retail trade
also experienced an ever
tightening profit squeeze In
1 9 6 0 as competition grew
tougher and wages and other
costs went up.
The food stores, which al
ways have lived in small prof
it margins, were able to with
stand this squeeze best, and
they had the best year of all.
They suffered no decline in
demand - indeed people ap
peared to be eating better if
anything-so the grocers were
able to maintain reasonable
sales-earnings ratios.
Sales Gains
In the mail order field, the
giants, Sears, Roebuck and
Montgomery Ward each had
indicated sales gains of about
3.9 per cent.
But both yelped over the
profit squeeze. The aggressive
Alden and Spiegel chains
racked up sales Increases
above 10 per cent on heavy
promotion and new credit
plans.
The variety stores, Wool
worth, Kress, Kresge, etc.,
continued in a state of flux
changing from their old status
of "dime stores" to "junior
department stores," and add
ing many new units in the
process - especially in the
suburban shopping centers.
Their aggregate monthly
sales ran well ahead of 1959
through most of the 1960
months so far reported.
MIT Grading System
Had Next to Nothing
Cambridge, Mass.- OIPII -The
founder of Massachusetts In
stitute of Technology believed
in calling a spade a spade
when marking his students.
William Barton Rogers,
who founded the school a
century ago, established this
grade system: G for good, S
for satisfactory, P for poor,
and N for "next to nothing."
EXPRESS RATES UP
Washington-IUPll-A 20-cent
rate increase on some railway
express shipments went Into
effect today. The Increase,
approved Wednesday by the
Interstate Commerce Commis
sion applies to less-than-car-load
shipments between all
points on most commodities.
Milk, cream and dally news
papers aro exempted.
PLANS DESEGREGATION
Johnson City, Tenn.-IUHI-The
City School Board her
approved a grade-a-year pln
of public school desegregation
Wednesday ven thouh khtr
have been no lawsuits seeking
to end raciil separation In
city schools. Tlis proyal
plan may httfin fct tht stsstt c
the nut school Jtw,
Guatemala CM? -Tht
Cantntl .imawiMR fpulioe
C(t Kica, El ftthstttkor, Gu
tames HMahu'M trat Nlc
tua ,- a l S(,7eS
sjuM milst) nft JOi 10
tftillir. jsf(j.
9vm tattftiSt
roMonia - Atoait Viftr cent
iatU fiks)i tKtaOit ptfonSerh,
i t U$. ttfivel by bus, In
cluding bath over - the - road
Onal th$ city transport serv
ice TAUGHT AT HOME
to Chlcago-About 10 per cent
of the licensed engineers in
the U.S. have been taught at
h o r!re (gjy correspondence
courses.
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