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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 3, 1961)
14 A . TUESDAY. JANUARY 3, 1981 MEDFORD MAIL TRIBUNE, MEDFORD, ORE. r-, I " Ilk MPz$:&vsj v . - v ZA 1 Bill lilft ' .' v , , Wt tj'wMwi life 4A'','lhi4 . fir tetv- 1?r!;V4 . CORNELL CAM TIlis is a "shock iufce" nt Siclt's Research Laboratories near San Francisco. A high speed camera at the far end allows Shell scientists to study the fundamentals of combustion. !ULLETQM Shell discloses the nine ingredients in today's Super Shell and the remarkable things they do to give your car top performance ' v Super Shell gasoline, with nine ingredients, is now in Medford. Today's formula contains. cresyl-diphenyl-phosphate a new,' improved version of TCP. Read how this patented additive increases mileage, releases power, and helps your car. give top performance' Today, every Shell dealer in this area has remarkable Super Shell in his pumps. . ' A notice 'on each Super Shell pump prom ises that this gasoline will give your car top performance-. Shell's scientists want you tb know why they can make this promise. ',. Ingredient 1 is TCP for power, mileage and longer plug-life i .. ... . Super Shell now contains an even better version of this famous additive. Its chemical name is crcsyl-diphcnyl-phosphatc. ' ' 1 TCP' additive can give your car up to , , , .15 per cent more power; up lo 17 extra ' ' miles per tankful; and can make plugs i last, up lo twice as long. ' fSTew TCP does this by neutralizing certain harmful effects of combustion deposits. It is scientifically formulated to keep them from 1 glowing when hot a major cause of power loss. Also to keep them from diverting your . spark a major cause of "missing." Ingredient 2 is "cat-cracked" gasoline for power with a purr This is petroleum that has actually cracked under 900-dcgrce heal and catalytic action. Its heavier molecules have been shattered into livelier, lighter ones. The result is a super-octane ingredient that makes your engine purr with power the moment you put your foot down. note : "Cat-cracking" refers to the use of a catalyst the mysterious subslanfe that can alter molecules without changing itself. Ingredient 3 is Alkylate, noted . for knock control in hot engines Jimmy Doolittlc helped pioneer this out standing high-octane ingredient for Shell aviation fuel. Alkylate the ingredient that took the dream of 100-octane gasoline out of the lab and put it into the skies is now in Super . Shell. It controls knocking in hot engines at high speeds better than anything else yet available. . note: The engine in your car may frequent ly turn even faster than the engines of a DC-7 at cruising speed. Think of this next time you are passing on the highway. Ingredient 4 is anti-knock mi:c for extra resistance to knocks . - You might think that two high-octane ingre- dients are enough for knock-free perform ance. But Shell's scientists have ears like musicians. Tiey insist on adding a special .witi ' knock mix. A mix, so effective, one tea spoon per gallon can boost anti-knock rating by five points. This mix has the tricky job of regnnlitig combustion so that Super Shell gives each piston a firm, even push rather than a sharp blow which would cause a knock. Ingredient 5 is Butane for quick starts on cold mornings Butane is so eager to get going that Shell keeps it under pressure 400 feet below , - V AT - W4 Shell engineer uses stethoscope to clink one of Detroit's latest engines for tup performance. Shell scientists, in tlieir continuous study of the proper Ore and feeding of today's automobiles, use countless oihcrnstruincnts lcsides. Electron microscopes, X-ray cameras, shock tutas, Gcigcr counters and so forth. The knowledge gained leads to coiisuiwly improving prod ucts. New, improved TCP additive is a result of such research. ground to stop ibfwM vaporizing by itec'if. Think what this extra volatility means m cold weather. Your engine Erc-s in seconds. There is .less strain on your battery. And none on your patience. note: Super Shell k prteieel with Buta-we all. year round. In winter, Shell scientist simply increase tl qi-i.ick-SM.r-t dose. Ingr-edienit- '6 is- Ptnlane nfi tor fast- wannisu.)S"o:n' col'd1 da,y.s PefiMaos ai?e ma4e fcy tGd.ri.n-g goeolme aparX. much as you sjfliit ki'Misl'ling w start a lg Ci's. Jit this caw, the "Jogs" ewe petroleum's heavier hytlr-iscMimis. A special prmex transforms their molecules frosu sfow fciiriii'ng "logs" (lie . ci-keIspp-j-ri-M j "knidling." net result: Fast wann-up a.id. tci! p:;'P formance i a hurry. Ingredient 7 is an "a'mM-ieoF" to clicTck cold-weather staling Super Shell's formula is adjustcdos often as eight times a year to beat the weather. For example, whenever the temperature is likclv to be less than forty-live degrees, a carbu- retor anti-icer is added. o ' ll'iy add anti-icer at forty-fii'e degrees? Because, even then, frost can form in your carburetor just as it dor in your refrigerator. It can choke yoii'ocngine dead. Ingredient 8 is gum preventive - to keep carburetors inside i,ven the purest gasoline ti form gum when stored. This can clog carburetor an, foul automatic chokcs.QBut, with Super Cfeihcll, you needn't worryA spcod gum preven tive does the trick. O It acts like a policeman conttC'.ling a mob. ( RcculaiQ unstable elements to rvv'p keep theit? rom clotting. Hence no gum proljm. Trtdtmtrl- Shrtl'i unique stKlln. tddltlvt. atoltfl cenulnlns TCP la wr4 byftjfi Patvni 3SHttt Iimg.Fed'ien t' 9' i P-lafter.mat for extra-energy, miore mileage. k t-a.k-GS eight million dollars' worth of pla inum catalyst for Shell ts piodtiee Platfot mate. But fortunately for yen and for m,. this pfecieu stuff earn he used ever a-nd ev.er again. s- Ike.pIatMHtm r-c-forming fteem, which gives PlatfooTi-ate its odd mmit, esn.vc-r.tJi petrol cum inta s-iipcr-cnergy compenents-. uch m bcflscRS, xylene mi toluc-ns. Theft Shw siem rol-etm 1 1 p acail m pwf-rgy jw gdhu (4 ithe- tymtA lCS-mkms gwsiiwe. iut mint m RHStW. This .is tsm wnta'rivc.J energy. Far from it. Ike super-energy ef PliifonwMe is kafnetned by the eight other ingredienn m Super Shell, where it bchaw-s-en well yciii scarcely knew it's tltae. Than h uiit.il you n.te your e.M. EwljWtgie Aferfi tlt, Acre w wa efeul. ' IVs-t Su,pwt! She for youpsdlf' Try Super SJiell next time you E-M u-p. Th&Qt soon feel nfid hear a difference in tbs your engine runs. That difference is lop performan.ee? o o A BULLETIN FROM SHELL RESEARCH i where li7 ientlstn are working to make your car go better and better. o P
