14 A
.
TUESDAY. JANUARY 3, 1981
MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
r-, I " Ilk MPz$:&vsj v .
- v ZA 1 Bill lilft '
.' v , , Wt tj'wMwi life
4A'','lhi4 . fir tetv- 1?r!;V4
. CORNELL CAM
TIlis is a "shock iufce" nt Siclt's Research Laboratories near San Francisco. A high speed camera at the far end allows Shell scientists to study the fundamentals of combustion.
!ULLETQM
Shell discloses the nine ingredients in
today's Super Shell and the remarkable things
they do to give your car top performance
' v
Super Shell gasoline, with nine ingredients, is now in Medford. Today's formula contains.
cresyl-diphenyl-phosphate a new,' improved version of TCP. Read how this patented additive
increases mileage, releases power, and helps your car. give top performance'
Today, every Shell dealer in this area
has remarkable Super Shell in his
pumps. .
' A notice 'on each Super Shell pump prom
ises that this gasoline will give your car top
performance-. Shell's scientists want you tb
know why they can make this promise.
',. Ingredient 1 is TCP for power,
mileage and longer plug-life
i .. ... .
Super Shell now contains an even better
version of this famous additive. Its chemical
name is crcsyl-diphcnyl-phosphatc.
' ' 1 TCP' additive can give your car up to
, , , .15 per cent more power; up lo 17 extra
' ' miles per tankful; and can make plugs
i last, up lo twice as long.
' fSTew TCP does this by neutralizing certain
harmful effects of combustion deposits. It is
scientifically formulated to keep them from
1 glowing when hot a major cause of power
loss. Also to keep them from diverting your
. spark a major cause of "missing."
Ingredient 2 is "cat-cracked"
gasoline for power with a purr
This is petroleum that has actually cracked
under 900-dcgrce heal and catalytic action.
Its heavier molecules have been shattered
into livelier, lighter ones.
The result is a super-octane ingredient
that makes your engine purr with power the
moment you put your foot down.
note : "Cat-cracking" refers to the use of a
catalyst the mysterious subslanfe that can
alter molecules without changing itself.
Ingredient 3 is Alkylate, noted .
for knock control in hot engines
Jimmy Doolittlc helped pioneer this out
standing high-octane ingredient for Shell
aviation fuel.
Alkylate the ingredient that took the
dream of 100-octane gasoline out of the lab
and put it into the skies is now in Super .
Shell. It controls knocking in hot engines
at high speeds better than anything else yet
available. .
note: The engine in your car may frequent
ly turn even faster than the engines of a
DC-7 at cruising speed. Think of this next
time you are passing on the highway.
Ingredient 4 is anti-knock mi:c
for extra resistance to knocks . -
You might think that two high-octane ingre-
dients are enough for knock-free perform
ance. But Shell's scientists have ears like
musicians.
Tiey insist on adding a special .witi
' knock mix. A mix, so effective, one tea
spoon per gallon can boost anti-knock
rating by five points.
This mix has the tricky job of regnnlitig
combustion so that Super Shell gives each
piston a firm, even push rather than a
sharp blow which would cause a knock.
Ingredient 5 is Butane for
quick starts on cold mornings
Butane is so eager to get going that Shell
keeps it under pressure 400 feet below
, -
V AT - W4
Shell engineer uses stethoscope to clink one of Detroit's latest engines for
tup performance. Shell scientists, in tlieir continuous study of the proper
Ore and feeding of today's automobiles, use countless oihcrnstruincnts
lcsides. Electron microscopes, X-ray cameras, shock tutas, Gcigcr counters
and so forth. The knowledge gained leads to coiisuiwly improving prod
ucts. New, improved TCP additive is a result of such research.
ground to stop ibfwM vaporizing by itec'if.
Think what this extra volatility means m
cold weather. Your engine Erc-s in seconds.
There is .less strain on your battery. And
none on your patience.
note: Super Shell k prteieel with Buta-we
all. year round. In winter, Shell scientist
simply increase tl qi-i.ick-SM.r-t dose.
Ingr-edienit- '6 is- Ptnlane nfi
tor fast- wannisu.)S"o:n' col'd1 da,y.s
PefiMaos ai?e ma4e fcy tGd.ri.n-g goeolme aparX.
much as you sjfliit ki'Misl'ling w start a lg Ci's.
Jit this caw, the "Jogs" ewe petroleum's
heavier hytlr-iscMimis. A special prmex
transforms their molecules frosu sfow
fciiriii'ng "logs" (lie . ci-keIspp-j-ri-M j
"knidling."
net result: Fast wann-up a.id. tci! p:;'P
formance i a hurry.
Ingredient 7 is an "a'mM-ieoF"
to clicTck cold-weather staling
Super Shell's formula is adjustcdos often as
eight times a year to beat the weather. For
example, whenever the temperature is likclv
to be less than forty-live degrees, a carbu-
retor anti-icer is added.
o
' ll'iy add anti-icer at forty-fii'e degrees?
Because, even then, frost can form in your
carburetor just as it dor in your refrigerator.
It can choke yoii'ocngine dead.
Ingredient 8 is gum preventive
- to keep carburetors inside
i,ven the purest gasoline ti form gum when
stored. This can clog carburetor an, foul
automatic chokcs.QBut, with Super Cfeihcll,
you needn't worryA spcod gum preven
tive does the trick. O
It acts like a policeman conttC'.ling a mob. (
RcculaiQ unstable elements to rvv'p keep
theit? rom clotting. Hence no gum proljm.
Trtdtmtrl- Shrtl'i unique stKlln. tddltlvt. atoltfl cenulnlns TCP la wr4 byftjfi Patvni 3SHttt
Iimg.Fed'ien t' 9' i P-lafter.mat
for extra-energy, miore mileage.
k t-a.k-GS eight million dollars' worth of pla
inum catalyst for Shell ts piodtiee Platfot
mate. But fortunately for yen and for m,.
this pfecieu stuff earn he used ever a-nd ev.er
again. s-
Ike.pIatMHtm r-c-forming fteem, which
gives PlatfooTi-ate its odd mmit, esn.vc-r.tJi
petrol cum inta s-iipcr-cnergy compenents-.
uch m bcflscRS, xylene mi toluc-ns.
Theft Shw siem rol-etm 1 1 p acail
m pwf-rgy jw gdhu (4 ithe- tymtA
lCS-mkms gwsiiwe.
iut mint m RHStW. This .is tsm wnta'rivc.J
energy. Far from it. Ike super-energy ef
PliifonwMe is kafnetned by the eight other
ingredienn m Super Shell, where it bchaw-s-en
well yciii scarcely knew it's tltae. Than
h uiit.il you n.te your e.M. EwljWtgie Aferfi
tlt, Acre w wa efeul. '
IVs-t Su,pwt! She for youpsdlf'
Try Super SJiell next time you E-M u-p. Th&Qt
soon feel nfid hear a difference in tbs
your engine runs.
That difference is lop performan.ee?
o o
A BULLETIN FROM SHELL RESEARCH
i where li7 ientlstn are working
to make your car go better and better.
o
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