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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 29, 1960)
ar for 9 i'l Mn'iwft Mtift "Ml rui ) TiriiM.ru him ' -f'W")?W . , ywninwjjwiii mmsmg t . ... :. ,. -.,.;.,. sffxTi f . a vwvA 3 ) k CONTEST FINALISTS All 21 girl finalists in the annual Maid of Cotton finalists were chosen from throughout the contest pose for the first time on their arrival in Memphis, Tenn. The be known tonight. Manufacturers Are New York - (UPD - Manu facturers are cashing in on the appeal of color and its influence on even the smallest decisions in our everyday life, according to J. M. Feild, an expert on the subject. "Telephone companies are learning that red booths at tract many times more busi ness than the old-fashioned varnished wood and glass ones," Feild said. "They also have learned that the color of the interior influences the length of the call, and that the public thinks a bell sounds louder in a white booth and softer in one painted a darker color. "The right tones of blue will draw housewives into a supermarket and make them spend more time among the : food-stocked shelves, theor ; etically adding more items to their shopping carts. But it . will drive them away from the meat counter." Typewriters Cited Feild, Vice President of Pennsylvania Color and Chemical Co., a division of Sun Chemical Corp., cited typewriters as another ex- ample. "Black typewriters linger only in the drabbest of busi ness and newspaper offices," he said. "When they finally . have them worn out, even they are being replaced by gray and tan machines." Geography is another factor Influencing color preference, he said. In sunny Pacific Coast EAR LIMITATIONS Chicago Human ears seld om hear the bat because its voice lies in the wave band of about 50.000 vibrations per second. Human cars can de tect sounds only up to 20,000 cycles. Ul Z J ut -I at Z u Everyone in Cashing in On Color Appeal areas, tan and cream auto colors are preferred, while on the East somber and city-practical darker colors dominate. "One manufacturer lost a $250,000 order for flatirons a mi nF" M iiii iiiiimi! lBTiiiimiiili1:fi1"T ""in r n i i i MACARTHUR MEMORIAL This 111-year-old Norfolk, Va., courthouse will become a memorial to Gen. Douglas MacArthur. The General accepted an invitation from the city to place his war momentoes, decorations and papers in the memorial building, now being renovated at a cost of nearly half a million dollars. (UPI Telephoto) HEARD THE WORD? It's the THUNDERBIRD! Medford's newest, most modern innovation in one-stop super mar ket shopping under one roof, for the entire family! Greater CASH SAVINGS in EVERY DEPARTMENT is your KEY to lower cost living . . . and the doors will be open SOON! So WATCH FOR IT the New THUNDERBIRD Market! 24,000 sq. ft. Thunderbird Market LOZIER LANE MEDFORD when he failed to consider c o 1 o r ful South America's prejudice against b 1 a c k," Feild said. "A competitor whose product had a red handle won out." ROSS LANE MAIL TRIBUNE, MEDFORD, Free World Aim of American Many Oregonians Planning To Attend Kennedy Inaugural 0 By A. ROBERT SMITH Mail Tribune Washington Correspondent Washington (Special) - A hundred or more Orcgonian couples are expected to cough t up $1,000 or 3 more to get in j on the Ken- nedy inaugur ation events s and be e y e , witness to his . tory. High as the price is, there appears to be no shortage of for tickets from among members of the sup posedly poor man's political party. , For the Oregon Democrat, the biggest cost is transporta tion to and from the nation's capital. Inauguration planners must figure after he has laid out a couple hundred dollars for rail or plane tickets, he won't mind plunking down $50 to get into the Inaugural ball. , Rep. Edith Green (D-Ore.) has been assigned the task of coordinating the allocation of tickets for Oregon Democrats to the inaugural events. Orig inally, she had an allocation of 88 invitations to the ball, plus a box of eight. But now she thinks she may have double that allocation be cause a second ball is in prospect. With an invitation a good Democrat may buy one or two tickets, at $25 per head. He must wear tails, presumably at some profit to the local tailor. He must check his outer garments upon arrival a matter of no small logistics for an event involving pos sibly 30,000 persons. Valuable Concession The free spending mood is expected to be upon all these gay dancers, for an inaugural official estimates the check room concession will be worth about $100,000 to the fortu nate enterpriser who secures it. The expected tip, it seems, is $2 to $10 when the gentle men calls for his hat and his lady's cloak. Unfortunately, this rake off doesn't accrue in the Treasury to whittle down the national debt. Inauguration planners will be happy to meet ex penses, they claim, and any favorable balance of payments will go to charity. The entire whingding is ex pected to cost about $1 mil lion. The streets will not be lined with gold for the occa sion, perhaps because there isn't enough left in Fort Knox. They will be lined with bleachers, however, into which any stray citizen may intrude for a modest price -say the equivalent of a seat on the fifty yard line for a professional football game. The trees above the bleach ers are now being bird-proof ed, which is a quadrennial ritual in man's battle against nature. Through every presi dential administration this has been a losing battle thus far. The starlings always re turn from banishment, no matter what they do to the trees. In the past the inventive genuiscs who handle this business have used artificial owls, loud speakers screech ing at the birds, and anything else short of violating the local law against touching one feathered friend. This year it Is chemical warfare In the form of an agreement with a company to spray 44 trees along the parade route with something called Roost-No. 4 'Ml ,-4 Smith applicants ORE. cotton belt. The winner will (UPI Telephoto) More, a material which is highly repulsive to birds." Cost: $5500. "Tickets for these spotless seats ... $3 to $25," says an announcement. Elaborate Stands The big expense is in erect ing temporary stands on the east .side of the Capitol where the inauguration takes place, and then rather elaborate stands in front of the White House from which the new president reviews the troops and marching contingents from near and far. The lum ber, however, is then sold to a dealer who markets pieces as souvenircs. The money to do these things is advanced by local business leaders who expect to turn a dollar or two during the festivities. They are later repaid from ticket sales. So taxpayers can relax this is the one thing a president does which doesn't cost them any thing but his first day's pay. Small Car No Place For Evening Gowns Memphis, Tenn.-IUPll-James Davis watched a small foreign-make car pass him on the road, the young couple inside obviously en route to a dance. The man driving was in a tuxedo. The girl in a full skirted evening gown sat in the back. Her wide skirt not only filled the entire back seat but flowed over to the front scat, "almost hiding her date," Davis said. CITY FOUNDED Panama City was founded in the year 1519. FOR FOLKS WHO GET IN TOO DEEP AT CHRISTMAS! You can float through Christmas without a care in the world, when you belong to U. S. National's Christmas Savings Club. While other- run up bills you prepay your expenses with cash! To join, you merely make a pain less weekly deposit as little as 50c, if you like. For more Christmas fun in '61, join U. S. National's Christinas Savings Club starting now! WEEKLY woe"oi I .50 I $ 25 100 50 2.00 100 5.00 250 10.00 I 500 Plui Inlartit Th Unitttf Stilti Nitienil Bmk of Poritind Growth Potential Said Greater Than Domestic Market Detroit -IUPII- The American automobile industry has de cided to try to make a car available to everyone in the free world before trying to sell two or three cars to every American family. The most obvious and dra matic example of this decision is the bid by Ford Motor Co. to gain full control of its English subsidiary, Ford of England. The Ford offer to pay $358,- 400.000 for complete control of Ford of England was so startling it has almost ob scured the fact that other American car makers also arc moving in the same direction. Basically, the decision is based on the belief of the American companies that the world market offers more growth potential than the do mestic market. Wide Variety Necessary In order to sell an Ameri can family several cars, the manufacturers have to make a wide variety of cars because a two or three-car family sel dom owns more than one car of the same type. But if the manufacturers can make one car that fits the basic needs of people through out the world for transporta tion, they can build a more limited selection of cars and still sell in volume. It costs less to produce a large number of one type of car than it does to produce smaller numbers of several makes which add to the same total. This is true because it takes separate tools to build each different make of car while all cars of one make can be made from the same tools. This seems so obvious that many may ask why the auto makers didn't think of it be fore. Many did. But you can't sell cars to persons who don't have the money to buy them and have no roads to drive them on. The standard of living of European, African and Asian nations has been rising, how ever, and the market for cars in these areas is developing rapidly. Most Direct Route American Motors Corp. ap pears to be taking the most direct route toward building markets in the underdevelop ed areas of the world. While Ford is strengthening its hand in Europe and the British Commonwealth, Am e r i c a n Motors is establishing outposts in Africa. The plan of American Mo tors seems to be to use local capital to build assembly plants in the underdeveloped parts of the world. These plants will employ native workers, raising their stand ard of living and making it possible for them to buy the products they produce. Of course, this plan would n't work unless the standard Mtmber Fttftnt Di petit Inturine CoipotatlM Oregon State Gets $200,000 For Big Electronic Computer Corvallis - Oregon State college has received a $200, 000 grant from the National Science Foundation to start construction of a giant elec tronic "brain" computer and to establish a computer re search center that will serve the entire state. The computer will be built jointly by the departments of mathematics and electrical engineering and will cost a half-million dollars before it is finished three or four years from now. Once completed though, the computer will be the equiva lent of commercial computers costing upwards of $10,000, 000, according to Dr. A. T. Lonseth, head of the mathe matics department, and will be one of the finest computers on any college campus in the country. of living of these countries wasn't already on the rise be cause a company can't survive by selling only to those it em ploys. But if it can catch an economy on its way upward, it can boost that economy and fill a need it helped create The activities of General Motors abroad have been least noticeable because that com pany has always had a world wide network of satellites, and these subsidiaries have al ways been wholly-owned. No Dramatic Purchases GM, therefore, does not have to make any dramatic purchases of stock in its for eign subsidiaries and doesn't have to start building plants in foreign countries. But like the other com panies, GM is strengthening its foreign operations in prep aration for extending the com petition among American com panies abroad. If the plans are carried to their ultimate, it will mean that the companies will make one type of car for worldwide distribution, not n separate make for each country in which it operates. Parts for these cars would be made In widely - scattered purls of the world, depending upon where they could be made most profitably, and all of the parts would be shipped to assembly plants to be fitted together. Woven Plastic Auto Seat Covers x ft: PULL T kl -!S! INSTALLED Jjr Silent-type mufflers. Guaranteed heavier steel construction built to last longer. Zinc-coated for rust resistance. Only minutes for installation no waiting. Buy with confidence at Sure-Fit Stores. Add $3.00 for Buick, Cadillac, Chrysler Shock Absorbers $6.79 ea. Incl. Installation THURSDAY, DECEMBER 29. 1960 Auto Industry It will be the "heart" too of the computer research cen ter at OSC that will be capa ble of handling the most de tailed and complex research problems and computations, Lonseth added. Its services will be available to other col leges and research agencies of the state. Louis N. Stone, head of the electrical engineering depart ment, and Lonseth arc project leaders for the new program. Advanced students in the two departments will have an op portunity to help build the ultra - fast computer which will, for example, add two 15-digit numbers in one, one millionth of a second. The magnetic cores that are the computer's memory, or "brnin colls," will be able to store and process tremendous quantities of data, Stone pointed out. The OSC computer will be patterned after the "Maniac III" computer now being built at University of Chicago. "Maniac" comes from the first letters of "mathematical ana- 1 y z e r, numerical integrator and calculator." The OSC Maniac will have some minor modifications from the Chi- Average Scientist Is Earning $9,000 Washington - (Science Serv ice) - The average U.S. scien tist is a $9,000 a year man. Data for 19B0 gathered by the National Science founda tion show that half of 110,000 scientists responding to a questionnaire earned more than $9,000 and half earned less. Comparable statistics for,!? 1959 showed, In addition to i salary, $1,000 more, probably from consulting fees, royal ties and other income. The median age of this full time employed group was 38 years. The work reported was 38 per cent in research, development and design, 27 per cent in management and administration, and 15 per cent In teaching. France, with an area of 212,659 square miles, Is slight ly smaller than Texas. IMCTAI I ATiriUI ' AUTO INTERIOR SPECIALISTS: SEAT COVERS, TOPS, CARPETS, DOOR PANELS, HEADLINERS OPEN 8 to 9 MONDAY Thru FRIDAY 8 A.M.-6 P.M. OTHER DAYS CLOSED SUNDAYS BANKAMERICARD AND INTERNATIONAL BUDGET TERMS 12th and So. Central SPrlng 3-6450 A 11 cago model, based on the ex perience of workers there. Built in N.M. Maniac I and II were both built at the Atomic Energy commission's research center at Los Alamos. N.M. OSC has owned and oper ated a small electronic com puter for teaching purposes and research since 1957. Use of the computer has grown steadily and the machine is now on almost a 24-hour-a-day schedule, except for needed weekly maintenance lime. The small machine will con tinue to be used for training students in various fields 'if science and engineering where computers arc used regularly. The Maniac, which will he 1,000 times faster, will be used primarily for research. Planning and direction for the computer construction will be done by an 11-mnn faculty committee. Members include: mathematics - Lon seth, W. E. Milne, Robert E. Gaskell, Harry E. Gohcen, and Robert R. Reynolds; elec trical engineering - Louis N. Stone, Solon A. Stone, Philip C. Magnusson, John F. Engle, James C. Looney, and Hendrik J. Oorthuys. Three OSC graduate assist ants from the two departments spent the summer working on the Chicago computer to give additional background for the OSC project. They were Gil bert A. Bachelor, Spokane; John R. Phillips, Corvallis, and John Anderson, Chicago. fWiii WW l, Wlllll llli? 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