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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 1, 1960)
8 B MEDFORD MAIL TRIBUNE, MEDFORD, ORE. THURSDAY, DECEMBER 1, 1960 American Motors' Styling Director Has Toughest Job in Auto Industry Detroit - IUPII - Edmund E Anderson may have the toughest job in the auto in dustry. Anderson is director of autO' motive styling for American 1 Motors and it is his job to design a car that will look like new even though its styling doesn't change for as much as 8 to 10 years . American Motors President George Romney announced a new policy for his company earlier this year. He said the company would keep the styl ing of its Classic and Ambas sador models "contemporary" with the trends in the indus try but would establish a "continuity of styling" for the Rambler American. This means Anderson has to style the Rambler so it will look fresh indefinitely. But the handsome, graying stylist said the job isn't as difficult as it may sound. "All we have to do is look Into the future and decide what features of today's cars are likely to be appreciated years from now," he said modestly. "Then we design our cars to preserve these features. "We believe there are two basic ingredients of good styl ing which will never change. They are passenger comfort and product usefulness." A third ingredient, high styling or good looks, is more transigent, he admitted. The public's idea of what looks good changes from year to year. Most automobile designers, many of them better known than Anderson, try to get something characteristic i n the design of their cars in order to help sales and then consider passenger comfort and product usefulness. Reverses Order - - Anderson says he reverses the order of these styling criteria whSn he is designing for durability, "W e consider passenger comfort and product useful ness first because we know I years from now," he said these are the features that He admitted that some will still be in demand many ' more oustanding styling fca- Campaign Planned To Combat Thefts Of Christmas Trees Klamath Falls-The dragnet has been thrown across south cm Oregon's forests to snare gangs of Christmas, tree rus tlers. Cooperative action is being shaped between federal and slate agencies, tree farmers and forest industry fire pro tective organizations to ocom- bat Yule thieves who prey upon timber growers and smuggle stolen trees across the California border. Klamath Forest Protective association has been desig nated the "operations center' for the campaign. George Wardell, KFPA district war den, said the industry associa tion will coordinate patrol ac tivity and will maintain a card file on both legally au thorized harvesters as well as on known violators. Law eniorcemcnt agencies will also conduct spot checks of trucks loaded with Christ mas trees to determine wheth er drivers have a bill of sale as required by state law. Forest industry loggers and foresters will use their mo bile radio network to report violations. Foresters from the Indian servicei forest service and private companies will join the woods, patrol. Some 15 tree farmers in the Klamath Falls area have tacked up posters offering a $250 reward for apprehen sion and conviction of tree rustlers. 1 , For family cutters, how ever, who enjoy going lnlo the forest to gel their own tree, Weyerhaeuser company is designating marked areas on its tree farm lands in which families that obtain a tag permit may take up to five trees without charge. The permits and information on where to cut may be obtain ed at Klamath Forest Protec tive association offices. Fred Southwlck, warden for the Douglas Forest Pro tective association at Rose burg, said his organization will also maintain a forest patrol to check on tree rus tling. Most of the trees taken by scavengers find their way into California, the principal west ern market. In addition to huge quantities which move south by rail in regular mar ket channels, California ab sorbs an estimated 500,000 Yule trees annually in legal truck shipments from Ore gon. Jim Corlctt, secrstary-lreifs-urer of Oregon Forest Protcc 1 1 v e association, Portland, said mast of the tree poach ers do their cutting during dayliglit hours, cache the trees and come back for them at night. "Christmas tree harvests are beneficial In young stands of trees when they are car ried out as a judicious thin ning operation to make room for tlie better trees to grow into timber," he said, "but the poachers hack and slash Indiscriminately." tures might temporarily help sales of a car but said these unusual styling features soon lose their attractiveness. It is like a man's sport coat," he said. "If you buy one that has outstanding features, like big broad stripes or some thing, everyone will com ment me lirst lin .- - ou wear it. , "Bui if you're still wearing tne coat a year later, every one will remember It and re call that they saw it before It then losos its appeal. . "If you can afford a new car every year, you may pre fer the coat with outstanding features. Bui if you want to gel full use out of the coat, you will buy one that stays fashionable for a longer period." Anderson credits his engi neering background for some of the success he has had in designing cars with styling longevity. 'He says it helps him more in terms of pas senger comfort and product usefulness, instead of merely in terms of appearance. Although he had taken drawing lessons in night school, Anderson decided en girftering was his field after he graduated from high school. He enrolled in a five year engineering course at the University of Detroit, which required him to work in auto mobile plants, studying body manufacturing methods. Starling with his senior year in college, he spent 13 years in the styling studios of General Motors, with a three year stint in the Air Force during World War II mixed in. His service with CM in cluded four years as head of the t)ldsmobile styling studio and three as head of the Chevrolet styling studio. He joined Nash as chief stylist in 1050 and became director of automotive styling at American Motors in 1954 when the company was form ed by the merger of Nash and Hudson. Treasury Will Be Shortchanged in Colorado Project Washington-(UPII -The U.S. Treasury will be shortchang ed by $5 million because the current irrigation allocation on the Parker-Davis power and irrigation complex is too high, according to a report by the General Accounting office. The report to Congress on the lower Colorado -iver basin water development pro gram said the Secretary of the Interior should "review the basis for the ' allocation to irrigation and, if necessary, recompute the interest accru ing to the U.S. Treasury.' The auditors noted the In terior Department did not concur in their conclusions on the irrigation allocation, but the GAO said the department "offered no specific reasons for disagreement with our findings." Review Recommended The GAO also recommend ed that the Secretary of In- tenor review the allocation of construction costs allowed under the Mexico Water Treaty for the two dams. The report said the treaty "was based on assumptions and conditions covered in a study made in 1947 which differed significantly from existing conditions." It recommended a new al location based on "more up-to-date water information and current operational concepts." The auditors also said al location costs of the Parker Davis project included con tributions for construction of a highway across the Davis dam which caused an under stating of interest of $421,000 due the federal government over a 50 year period. The GAO's final recom mendation called on the In terior Secretary to determine if the rate being charged the Parker-Davis project for en ergy developed at the siphon power plant is "reasonable and fair." 'Mi J, h . t top ' ' CALLS FOR CHANGE - Singer Jane Morgan, above, has called for a change in the method of giving awards to vocal ists. Miss Morgan says presentation of "gold records'1! to suc cessful singers has become a joke. (UPI Telephoto) Jane Morgan Suggests Change in System of Awards to Vocalists Hollywood - IUPII - Singer Jane Morgan is calling for a change in the method of giv ing awaids to vocalists, claim ing the handirfg out of gold records to successful artists has become a joke. "The gold record is sup posed to be a symbol of achievement, the sale of one million records," she said. "But, some companies are giv ing them away to singers who tins CLEAN UP THIS WEEK END GIANT SIZE TIDE GIANT SIZE CHEER (55 i GLO COAT h ard Gloss Qt. 98c PRIDE Furniture Polish 8-oz. spray 79c JUBILEE Kitchen Beautifier Pt. 69c KLEEN FLOOR p. 59c For Automatic Dish Washers CASCADE . lO-oi. Pkg. Jr CAVEMAN . M r n h v a r KAN Ad 1 SKINLESS 1 V 3Se ea. 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Most of the time it isn't." Although Jane's record of "Fascination" hasn't yet sold a million copies, she was offered a gold record anyway. "The head of the company even had it pressed," she said. "He told me I could have the record if I felt I should. About 50,000 Short "I told him I didn't want the thing until the tune sold a million copies. I've never re ceived a gold record, but 'Fas cination' is still selling and is only about 50,000 short of a million sales. "Gold records used to mean a lot in this business, but not any more. Why, I know one girl who got a gold record and her song didn't sell more than 250,000 copies." Miss Morgan said 'an or ganization should be formed that gives awards to recording stars on the basis of merit, not sales. "The record business is the only part of the entertainment field that hasn't a group which decides who deserves an award," she claimed. "Movies, TV and the stage all have an organization which does that. "The Academy of Recording Arts and Sciences is trying to do it out here for the record ing business." Jane asked that the respon sibility for giving awards be taken out of the hands of rec ord company executives. Used as Promotion "They use the gold record Idea as a promotion for their songs," she claimed. "A per son gets an award for selling lots of copies of some horrible thing. "Hollywood produces a lot of films which make a lot of money but they don't neces sarily get academy awards be cause of their box office popu larity. But gold records are given on sales." Citing some of the horrible music being aired in the na tion these days, Miss Morgan made a plea for something better but she expects no re lief from the recording com panies. "Nobody in the record busi ness is trying to raise the standards of the public," she said. "Recording company ex ecutives say, 'we can't fight this.' But, this can't go on. There has to be a change." Tip Suggested Jane suggests that singers and musicians take a tip from Hollywood actors who formed their own corporations. "Some of the best films have been made by actors who have their own companies," she said. "I believe this is happening in the record busi ness now. "Some artists are getting tired of the material beinj handed them from existin firms." But, in a, way, it's not only the fault of disc company ex ecutives. "Nobody is writing or re cording songs for adults these days," she complained. "They are for 12 year old minds." MOSLEM COUNT India's population includes 44 million Moslems. Honest Injun,! By Gece! 3 save "big- Cent-satipnal news for coffee fans! Your goodhearted grocer has slashed the price of sassy new Chase & Sanborn the coffee with the Big New Flavor; Which means this week you save, save, save on "the freshest can of coffee you can buy!" Here's a tip: new Chase & Sanborn stays fresh in the can so stock up now and be money ahead! 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