8 B
MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
THURSDAY, DECEMBER 1, 1960
American Motors' Styling Director
Has Toughest Job in Auto Industry
Detroit - IUPII - Edmund E
Anderson may have the
toughest job in the auto in
dustry.
Anderson is director of autO'
motive styling for American
1 Motors and it is his job to
design a car that will look
like new even though its
styling doesn't change for as
much as 8 to 10 years .
American Motors President
George Romney announced a
new policy for his company
earlier this year. He said the
company would keep the styl
ing of its Classic and Ambas
sador models "contemporary"
with the trends in the indus
try but would establish a
"continuity of styling" for
the Rambler American.
This means Anderson has
to style the Rambler so it will
look fresh indefinitely.
But the handsome, graying
stylist said the job isn't as
difficult as it may sound.
"All we have to do is look
Into the future and decide
what features of today's cars
are likely to be appreciated
years from now," he said
modestly. "Then we design
our cars to preserve these
features.
"We believe there are two
basic ingredients of good styl
ing which will never change.
They are passenger comfort
and product usefulness."
A third ingredient, high
styling or good looks, is more
transigent, he admitted. The
public's idea of what looks
good changes from year to
year.
Most automobile designers,
many of them better known
than Anderson, try to get
something characteristic i n
the design of their cars in
order to help sales and then
consider passenger comfort
and product usefulness.
Reverses Order - -
Anderson says he reverses
the order of these styling
criteria whSn he is designing
for durability,
"W e consider passenger
comfort and product useful
ness first because we know I years from now," he said
these are the features that He admitted that some
will still be in demand many ' more oustanding styling fca-
Campaign Planned
To Combat Thefts
Of Christmas Trees
Klamath Falls-The dragnet
has been thrown across south
cm Oregon's forests to snare
gangs of Christmas, tree rus
tlers.
Cooperative action is being
shaped between federal and
slate agencies, tree farmers
and forest industry fire pro
tective organizations to ocom-
bat Yule thieves who prey
upon timber growers and
smuggle stolen trees across
the California border.
Klamath Forest Protective
association has been desig
nated the "operations center'
for the campaign. George
Wardell, KFPA district war
den, said the industry associa
tion will coordinate patrol ac
tivity and will maintain a
card file on both legally au
thorized harvesters as well as
on known violators.
Law eniorcemcnt agencies
will also conduct spot checks
of trucks loaded with Christ
mas trees to determine wheth
er drivers have a bill of sale
as required by state law.
Forest industry loggers and
foresters will use their mo
bile radio network to report
violations. Foresters from the
Indian servicei forest service
and private companies will
join the woods, patrol.
Some 15 tree farmers in
the Klamath Falls area have
tacked up posters offering a
$250 reward for apprehen
sion and conviction of tree
rustlers. 1 ,
For family cutters, how
ever, who enjoy going lnlo
the forest to gel their own
tree, Weyerhaeuser company
is designating marked areas
on its tree farm lands in
which families that obtain a
tag permit may take up to
five trees without charge. The
permits and information on
where to cut may be obtain
ed at Klamath Forest Protec
tive association offices.
Fred Southwlck, warden
for the Douglas Forest Pro
tective association at Rose
burg, said his organization
will also maintain a forest
patrol to check on tree rus
tling.
Most of the trees taken by
scavengers find their way into
California, the principal west
ern market. In addition to
huge quantities which move
south by rail in regular mar
ket channels, California ab
sorbs an estimated 500,000
Yule trees annually in legal
truck shipments from Ore
gon. Jim Corlctt, secrstary-lreifs-urer
of Oregon Forest Protcc
1 1 v e association, Portland,
said mast of the tree poach
ers do their cutting during
dayliglit hours, cache the
trees and come back for them
at night.
"Christmas tree harvests
are beneficial In young stands
of trees when they are car
ried out as a judicious thin
ning operation to make room
for tlie better trees to grow
into timber," he said, "but
the poachers hack and slash
Indiscriminately."
tures might temporarily help
sales of a car but said these
unusual styling features soon
lose their attractiveness.
It is like a man's sport
coat," he said. "If you buy one
that has outstanding features,
like big broad stripes or some
thing, everyone will com
ment me lirst lin .- - ou wear
it. ,
"Bui if you're still wearing
tne coat a year later, every
one will remember It and re
call that they saw it before
It then losos its appeal. .
"If you can afford a new
car every year, you may pre
fer the coat with outstanding
features. Bui if you want to
gel full use out of the coat,
you will buy one that stays
fashionable for a longer period."
Anderson credits his engi
neering background for some
of the success he has had in
designing cars with styling
longevity. 'He says it helps
him more in terms of pas
senger comfort and product
usefulness, instead of merely
in terms of appearance.
Although he had taken
drawing lessons in night
school, Anderson decided en
girftering was his field after
he graduated from high
school. He enrolled in a five
year engineering course at the
University of Detroit, which
required him to work in auto
mobile plants, studying body
manufacturing methods.
Starling with his senior
year in college, he spent 13
years in the styling studios of
General Motors, with a three
year stint in the Air Force
during World War II mixed
in. His service with CM in
cluded four years as head of
the t)ldsmobile styling studio
and three as head of the
Chevrolet styling studio.
He joined Nash as chief
stylist in 1050 and became
director of automotive styling
at American Motors in 1954
when the company was form
ed by the merger of Nash and
Hudson.
Treasury Will Be
Shortchanged in
Colorado Project
Washington-(UPII -The U.S.
Treasury will be shortchang
ed by $5 million because the
current irrigation allocation
on the Parker-Davis power
and irrigation complex is too
high, according to a report
by the General Accounting
office.
The report to Congress on
the lower Colorado -iver
basin water development pro
gram said the Secretary of
the Interior should "review
the basis for the ' allocation
to irrigation and, if necessary,
recompute the interest accru
ing to the U.S. Treasury.'
The auditors noted the In
terior Department did not
concur in their conclusions on
the irrigation allocation, but
the GAO said the department
"offered no specific reasons
for disagreement with our
findings."
Review Recommended
The GAO also recommend
ed that the Secretary of In-
tenor review the allocation
of construction costs allowed
under the Mexico Water
Treaty for the two dams. The
report said the treaty "was
based on assumptions and
conditions covered in a study
made in 1947 which differed
significantly from existing
conditions."
It recommended a new al
location based on "more up-to-date
water information and
current operational concepts."
The auditors also said al
location costs of the Parker
Davis project included con
tributions for construction of
a highway across the Davis
dam which caused an under
stating of interest of $421,000
due the federal government
over a 50 year period.
The GAO's final recom
mendation called on the In
terior Secretary to determine
if the rate being charged the
Parker-Davis project for en
ergy developed at the siphon
power plant is "reasonable
and fair."
'Mi J,
h .
t top ' '
CALLS FOR CHANGE - Singer Jane Morgan, above, has
called for a change in the method of giving awards to vocal
ists. Miss Morgan says presentation of "gold records'1! to suc
cessful singers has become a joke. (UPI Telephoto)
Jane Morgan Suggests
Change in System of
Awards to Vocalists
Hollywood - IUPII - Singer
Jane Morgan is calling for a
change in the method of giv
ing awaids to vocalists, claim
ing the handirfg out of gold
records to successful artists
has become a joke.
"The gold record is sup
posed to be a symbol of
achievement, the sale of one
million records," she said.
"But, some companies are giv
ing them away to singers who
tins
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TORN
sold much less lhan that
amount.
"Record companies give
them away indiscriminately
and you don't know whether
or not the award is legitimate.
Most of the time it isn't."
Although Jane's record of
"Fascination" hasn't yet sold
a million copies, she was
offered a gold record anyway.
"The head of the company
even had it pressed," she said.
"He told me I could have the
record if I felt I should.
About 50,000 Short
"I told him I didn't want
the thing until the tune sold a
million copies. I've never re
ceived a gold record, but 'Fas
cination' is still selling and is
only about 50,000 short of a
million sales.
"Gold records used to mean
a lot in this business, but not
any more. Why, I know one
girl who got a gold record and
her song didn't sell more than
250,000 copies."
Miss Morgan said 'an or
ganization should be formed
that gives awards to recording
stars on the basis of merit, not
sales.
"The record business is the
only part of the entertainment
field that hasn't a group which
decides who deserves an
award," she claimed. "Movies,
TV and the stage all have an
organization which does that.
"The Academy of Recording
Arts and Sciences is trying to
do it out here for the record
ing business."
Jane asked that the respon
sibility for giving awards be
taken out of the hands of rec
ord company executives.
Used as Promotion
"They use the gold record
Idea as a promotion for their
songs," she claimed. "A per
son gets an award for selling
lots of copies of some horrible
thing.
"Hollywood produces a lot
of films which make a lot of
money but they don't neces
sarily get academy awards be
cause of their box office popu
larity. But gold records are
given on sales."
Citing some of the horrible
music being aired in the na
tion these days, Miss Morgan
made a plea for something
better but she expects no re
lief from the recording com
panies. "Nobody in the record busi
ness is trying to raise the
standards of the public," she
said. "Recording company ex
ecutives say, 'we can't fight
this.' But, this can't go on.
There has to be a change."
Tip Suggested
Jane suggests that singers
and musicians take a tip from
Hollywood actors who formed
their own corporations.
"Some of the best films
have been made by actors who
have their own companies,"
she said. "I believe this is
happening in the record busi
ness now.
"Some artists are getting
tired of the material beinj
handed them from existin
firms."
But, in a, way, it's not only
the fault of disc company ex
ecutives. "Nobody is writing or re
cording songs for adults these
days," she complained. "They
are for 12 year old minds."
MOSLEM COUNT
India's population includes
44 million Moslems.
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