Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 6, 1960)
o o o O TUESDAY, SEPTEMBER 6, I960 MEDFORD MAIL TRIBUNE. MEDFORD, ORE. c? A 5 O. Try and Stop Me By BENNETT CERF5 OSCAR LEVANT was surprised once to see a supposedly hard-boiled producer sobbing like a baby. "It's my wife," h explained brokenly. Levant offered condolences. "I didn't know she had died," he said. "She did n't die," contradicted the producer. "She just got fat." A Callfornlan named Ona. Gulnn owns a very black hen that lays very green eggs! It's a species of wild hen from South America called the Aracauna, and lives congenially with Its Rhode Island Red asso ciates. The green eggs are in great demand among Mrs. Gulnn's youthful neigh borsfor collecting, not eating! m ' Two members of the House of Representatives are named Bass, and they have a joint joke. Perkins Bass of New Hampshire, a typical Yankee who rarely speaks, is known as "Small Mouth Bass," and orator Ross Bass of Tennessee is called "Big Mouth Bass." 190, by Bennett Cerf. Distributed by King Features Syndicate In the Day's News By FRANK JENKINS Senator John Kennedy has launched formally his NEW FRONTIERS campaign for President. In a speech ut a kick-off rally ' at the San Francisco airport, he pledged that if he is elected he will provide the nation with leadership to meet the demands of the New Frontiers. He adds: "We are ready to face the facts ... to shoulder our bur dens ... to tackle the job of building a new and better world." IT SOUNDS wonderful. But At this distance, away from the magic of the orator's presence, a sober .second thought is apt to occur to some of us. The sober second thought is this: This adventure into the New Frontiers will cost a lot of money. Let's hope we PAY FOR IT as we go. We have moved across a lot of new frontiers in the past three decades - and we have' put most of the cost of it ON THE CUFF. If we go on putting the bulk of it on the cuff, where will we wind tip? LET'S put it this way: You get a raise in you wages. Maybe your uncle dies and leaves you a modest leg acy. So you. strike out for new frontiers. You build new house ... a much better one than your father or your grandfather had. You fill it with the latest gadgets. A washing machine. A clothes drier. A dishwasher. A new TV set. A power mower for the more expensive lawn. You buy yourself a new . and bigger and costlier . automobile. You take a trip and see the world. It's all wonderful. But You do it on the modern dollar down and a dollar a week basis. All you pungle up is the down payment. The rest GOES ON THE CUFF. you go on across the new frontiers that divide cautious spending from reckless spend ing and fall into the habit of spending more and more and putting up less and less cash and putting more and more of it on the cuff you 11 wind up in financial hot water. T h a t's the way of the world. LET'S quote some figures. For the fiscal year of 1932, total appropriations by the federal government came to about 5.2 billion dollars. For the fiscal year 1958, total fed eral appropriations came to about 77.1 billions. That's a big increase in spending. Where d i d the money come from? Let's quote some more figures. In 1932, the federal debt was 21.3 billions. It is now about 290 billions. A lot of it, you see, has gone on the cuff. rNE more figure: " In 1932, the net public and private debt - meaning everything owed by every body, governments and indi. viduals alike -was 174.6 bil lion dollars. In 1D58 (the latest year for which official ngures are available as this is written) the net public and private debt was 770.2 billions - three-quarters of a TRIL LION dollars. That's a lot to put on the cuff. Washington Report By WILLIAM $. WHITE A WORD in conclusion: We who call ourselves conservatives are not against progress. We re for it. But We think progress should be paid for as we go along instead of PUTTING "IT ON THE CUFF. Salem City Recorder Undergoes Surgery WHAT happens to you? The chances are that Salem-IUPIl- Alfred Mundt, Salem city recorder, was de scribed in good condition in Salem Memorial hospital to day following emergency sur gery Saturday for appendi- if I citis. HYSTERICAL LIBERALISM Washington - The United States of America is facing as perilous an autumn as it has ever known. In a d a r k e n ing world the p r e s idential campaign is bedeviled by the demands of a hysterical pro Sessional "1 I Araltr..n" William I. j , , hit and a racist demagoguery that has already all but paralyzed our policies abroad. Never have presidential candidates been under heavier obligation to put aside mere pressure group vote-catching. What is at stake may be the survival of this country and of the western alliance. Where we stand is perfect ly clear, though to say it aloud is to invite bitter at tack from many quarters. So be it. The long and profoundly ir responsible auction bidding among both parties for "the Negro vote" is assisting So viet imperialist designs all over the world. We are de liberately helping in many areas to destroy the last rem nants of pwer of those west ern nations which for gener ations have been our allies, And it w;i with just these nations that we once defeated another evil totalitarianism, Hitler's. FTiHE bad old "colonial" Bel- -- gians have been driven at last from the Congo and a splendid new local "democ racy installed. At its head is a man who is obviously and dangerously incompetent and irresponsible - but a man who is allowed to defy and insult the United Nations itself. And the bad old "colonial" Dutch have been forced to leave Indonesia, down to the last single Dutch diplomat. These and other similar fa mous victories have left large sections of the world either in chaos a chaos for which the word "democracy" is a sentimental fraud - or ready to fall into the Soviet sphere. Moreover, they have broken the western alliance, in truth if not in formality. For all this we may thank a professlilial-llberal passion for a politics which assumes not that the races are of equal value before God and law - as indeed they should and must be - but rather that all wisdom and all virtue rests within the colored peo ples alone. rpHIS is the one true dogma even wnere cuiuieu yew pies are being thrust into an "independlice" for which they are tragically unprepar ed. And the great majority of the white professional liber als who have forced these pol icies have never even been to sub-Sahara Africa and lack the faintest notion of the re alities there. They have a ter rible simplicity of view: if you do believe in democracy's independence, but believe that among the unready and un informed it can only come gradually, you are, of course, a reactionary. The Soviet dictator, Nlkita Khrushchev, prepares, with out a by-your-leave, a propa- ganda visit to this country via an appearance in the United Nations - to a country whose president he has repeatedly insulted aril threatened. This unexampled act of in solent intimidation conceiva bly could have been contem plated by Khrushchev in any case. But his plan has surely not been harmed by the fact that American knee-jerk "lib erals" almost outdid his own Soviet propagandists in at tacking the United States In the "spy-plane" episode and so in cutting down American credit abroad. THEN there is Fidel Cas tro's Cuba. The evidence for months has been overpow ering that this tlnpot totali tarian is raising a pro-Soviet bridgehead off the Florida coast. Here again, maybe Cas tro conceivably could have done it anyhow. But the saint ly untouchablllty instantly conferred upon him at the start by the professional "lib erals" surely emboldened htm In all this frightening scene, then, will Democratic presi dential candidate Kennedy and Republican presidential candidate Nixon now set their sight upon the big and true issue, survival? American Ne groes are no less American than American whites. Why suppose they won t know dem agoguery when they see it, especially if politicians will have guts enough to point it out? (Copyright, I960, by United Feature Syndicate, Inc.) Penney Company To Offer Credit The J. C. Penney company, in a major change in policy, will offer credit to local cus tomers starting next month, it was announced today by Ray F. Baker, manager of the Medford Penney store. Two plans will be featured, beginning Oct. 3, Baker said. One will be a regular 30-day charge account, for which there will be no service charge for paid-up accounts. It can also provide for pay ments spread over a longer period. In both cases, month ly bills are rendered. The other plan is the Pen ney time payment account, de signed for clothing costing In excess of $49 and home furn ishings costing over $29. Mini mum account payments will I be $5 monthly, and the ac- I .mint mni, ,vt,nri ,,M in 111 months. Baker said the new policy will not change the firm's his toric low-markup policy for cash-and-carry customers. Although this is the first time credit will be available in the Medford store, the Penney company began credit operations two years ago in 24 stores, after 56 years of cash-and-carry operations. It is being gradually extended, and by the end of 1983, all 1,700 Penney stores will have credit facilities. Art Types Will Be Judged Separately At Fair in Future Salem - (DPI) - Another State Fair art show superintendent fell by the wayside Monday over the traditional - modern art controversy, and the Ore gon Fair Commission ruled that next year the two typos of paintings will be judged separately. The commission voted to fire Ronald Neperud of Eu gene for "failure to carry out the wishes of the commission" in having one of this year's judges pass exclusively on tra ditional art. He told the commission he had not been "explicitly" in formed of this procedure. Later he gave notice of his resignation, saying it is "in no manner an admission of failure to carry out directives which either did not exist or if they did exist, were not made known to me . . ." He said the commission did not give him support and de scribed its policies as "vague" and "shifting." He became art superinten dent June 13, succeeding Mrs. Laneta King of Salem, who also resigned over the art furor. The separate hanging of pictures and judging action was taken in the hope of end ing a bitter fight which has raged this year, mainly by the traditionalists, who claim ed they were being discrimin ated against The new policy states that directors will be appointed for the two divisions and each division will have Its own judges. Equal floor space will be given and the artists themselves can designate to which camp they belong. The motion added that all entries submitted will be hung, unless more entries are received than can be display ed, and in this case the prop er judges will decide on re jections. The fair art department will continue to be run by one superintendent. The controversy came to a head when a spokesman for a traditional art group in Portland, Mrs. Chester G. Murphy of Oswego, wrote the governor's executive assistant, Warne Nunn, complaining that the commission had re neged on a promise that one judge, Franz Zollinger of Se attle, would judge only real ist works. He joined other judges and passed on all types. Ursel Narvcr of Portland, commission chairman, said the commission has had more hearings on the art squabble this year than on any oilier problem of the fair. Neperud told the commis- Cruiser Explodes; Portlanders Escape Kelso, Wash. - ilW - A Port land couple escaped death Monday when their 32-foot cabin cruiser exploded and sank in the Columbia river about three miles from here. Mr. and Mrs. Auggie Wights were rescued from the river by another boat. Mrs. Wights was hospital ized at Lonfiview, with second degree burns Her husband. who operates a chain of food markets in Southwest Wash ington, was treated and re leased. Cause of the explosion aboard the cruiser, the "G Winx." was not determined. Wights said the explosion knocked him over the side and he climbed aboard the burn ing boat to take off his wife. Salem-IUPl)-Gov. Mark Hat field left today for Washing ton, D.C. to testify in the Trans-Pacific air route case now before (be civil aeronau tics board. Hatfield will speak on be half of an examiner's finding that Northwest Airlines and Pan-American both should be permitted to have scheduled flights to the Pacific from Portland. He flies home Wednesday night and Thursday has a meeting of his advisory com- Copeland Firm Buys Yards In Washington Portland - 0IPP - Purchase of five lumber yards in the state of Washington by the Cope land Lumber Co., Portland was announced during the week end. The yards are located at Prosser, Pasco, Toppcnish Mabton and Wapato. No pur chase price was revealed. The Copeland firm has retail yards in Oregon. Washington, Nevada and California. sion that some of Oregon's best artists boycotted the art show this year because of the controversy. Hatfield En Route To Flight Hearing miuce on government re organization. Saturday the governor will make 4-H awards at the Stat Fair. : TRIPLE TROUBLE Memphis, Tenn. - (WD - Tw sets of triplets enrolled in the first grade at Willow Delia school today. The triple trou ble facing the teachers is keeping their names straight. They are Mike, Mack and Mickey Smith and Jenny, Penny and Denny Ron. Edmund E. Hass Vice-President Hacific Northwest Compani Sine. 113 SUITE 303, FLUHRER BLDG. PHONE SP 3-731 5 SOUTH CENTRAL AVENUE Consult With Mr. Hats on Investment and Retirement Programs tiling tits SteurlHsa f Mutual Fund Sharas Other officii in Portland, Silim, lugini, Surtli, Spokane, TaMma Abirdiin, Btlllngham, Yikimi. Wnnatchta and Walla Wall rVlr vX4v t&K ii i . .f&.r I H 1 -If i Is, NEW RAINCOATS on phone wc cut the cost of wet-weather re lines do a better job of sealing out pair work. Economy like this helps harmful moisture. Now, by plastic- us give you the most for your tele coating wires inside phone cables, phone dollar. We work to make your telephone dollar go further in Oregon (A) Pacific Telephone-Northwest Little Girl Loses Disease Battle Moses Lake, Wssh.-OIPD-A game three-year-old girl final ly lost a battle for her life Monday. Lisa Gay Penhallurlch was pronounced dead shortly after 1 . p.m. Monday. She never regained consciousness after going Into a deep coma on Aug. 18 but lingered on for 19 days. Lisa was the daughter of Mr. and Mrs. Lee Penhallu rlch, Moses Lake. The case received wide spread notice when Mrs. Pen hallurlch made a plea to have a controversial cancer treat ing serum - Krezlozen - flown from Chicago's Durovic Labo ratory soon after the girl went Into the coma suffer ing from a brain tumor. The U.S. Air Force respond ed and made the mercy flight with a Strategic Air Com mand jet plane dispatched from SAC headquarters at Omaha, Neb. In nearly three weeks in Samaritan Hospital here Lisa received six Injections of Kreblozen-the last one com ing Sunday, but the girl's con dition did not improve. CHIANG ARRESTS RIVAL Taipei, Formosa-ftPD-Presl-dent Chiang Kai-shek's politi cal opponents said today the arrest of one of their key strategist would disrupt the formation of a new opposi tion party in this National ist island. Two leading offi cials of the embryonic New China Democratic Party said Sunday' arrest of Lei Chen and his associates on charges ot sedition would "delay in auguration" of the party, For mosa's most active opposition Rambler Policy Statement Made At Press Preview. . . What Next In The Great Compact Car Revolution? GEORGE ROMNEY President of American Motors Corporption MUKWONAGO.WIsconsin-August 17, 1960 Many of the people I talk to do not gather the full significance of the compact car revolution, even our shrewd and esteemed competitors. They claim their compacts were brought out in response to the imports even though their imitation was of Rambler not of any foreign make. Their additional 1961 Ramblcr-typc entries will completely disprove their assertions. The compact revolution runs deep in product and merchandising, in benefit to customers and the economy, and, perhaps most important, in our national psychology. The compact revolution has provided better and more useful products brought billions in savings to the con sumer. The horsepower race ceased, economy was stressed in engines and axles, growth in car size was arrested. Rambler's pioneering of Single-Unit or unitized construction has been widely followed, because this is the modem way to build cars stronger, safer, more durable. Owner; have cars that are easier to handle, easier to park. More competition and greater cus tomer choice have given the buyer a new influence. The accent has shifted from frills to function and beneficial change quality, functionalism and durability will be the watchwords of the Industry in the 1960's. We are now down this highway head of the pack, and we're com mitted to every effort to stay there. To such advantages as the attitude and craftsmanship of our employees, the compact concept, Single-Unit construc tion, the anti-corrosion body-dip, we are adding the Ceramic-Armored muffler and tail-pipe and other contributions to basic excellence. The new car designs are saving materials and resources and relieving problems related to the car. Traffic engineers, road builders, and others can devote more time to catching up with basic traffic needs and less time trying to keep up with growth in car size and power. Greater usefulness to the user will result in long-range stimulation of the total automobile murkct, encourage increased multiple car ownership, more personal car usage. Beyond all this there is a factor of basic importance. The excesses of the automobile in dustry, perhaps the world's leading example of the working of a free economy, seriously weakened confi dence in our system, not only in the eyes of our own people but in the eyes of a world torn between conflicting ideas. The most important and most con spicuous product of our economy grew in almost unbelievable waste and osten tation, at a time when intensely serious unmet problems were being discussed with deep ahd widespread concern. How could this help but cast doubt on the validity of our approach? I wonder how many Americans, driv ing to work in a tail-finned dinosaur, felt a wave of embarrassment, listening to the car radio news of the defeat of a school bond issue? The conspicuous car was a symbol, a symptom, an advertisement of our excesses of our sclf-indulgcncc when good judgment and even some sacrifices were the crying need. The compact cur has helped alleviate this. As a nation, we are by no means back on the right track. Wc arc still taking some wrong roads that could spell disaster for the hopes of a free world. But the car industry has made a start. It provides some encouragement that the turnaround toward greater func tionalism and durability in our major consumer product means that the national psychology is bending toward reason and realism. Defining the Compact Car In the headlong rush to capitalize on the compact trend, the word compact has been stretched to the point of confusion as lo just what a compact car is. One of the most dramatic results was gasoline economy, which led to high identification between the designation "compact" and economy. This tends to limit the concept it is much broader than that, and includes performance as well as economy. Originally the inquiry of American Motors' founder, George Mason, into automobile concepts led him first to a study of basic transportation. He said, "Let's not try to miniaturize or shrink the present car, but let's start with the essence of the automobile and work up from there. Let's build on what is basic." He thought of basic In two ways: on the one hand, the physical minimums, and on the other, the psychological minimum. In the former, you face such facts as the minimum distance between wheel housings that permit full comfort for each passenger, as well as adequate luggage and engine space. After the first studies, the conclusion was that you could not go much below 100 inches in whcclbase and still have the space desired by Americans for rive or six passengers, and (hat you need not go above 117 inches. It was also essential to consider the psychological basicsintheowner'smind. Every way this was looked at suggested balance, "Basic" and "balance" became key terms in developing (he compact con cept. They remain so, in our view, today. However, "basic"and "balnce"go beyond mere size. Compact means" balanced combination of basic auto mobile values." This includes those proportions of passenger and utility space, riding comfort, handling ease, performance, economy, dependability, durability, attractiveness and safety that produce the optimum product value. RAMBLER OFFERS 3 DISTINCT SIZES OF COMPACT CARS Widest Choice of Models RAMILER tMESIClll- tha Economy Compict Cir. 178.3" Ion. Top quality, top economy 90 oi 125 HP Six. Room (or I family ot III. StMllES I IX V-l-thi All-Rnund Compact Cir. IS9.S- lonf. I?7 or 13 HP Sll. 100 01 2IS HP V-l. Room for ill 6-loolort. xt'.l II IV UMiiimrjoa . iT I '- -1 RAMIll-lh,onl, Com- Ky ? iso or 111) HP. Hih p."- compact ilia. This balance can now be achieved In cars ranging between 170 inches and 200 inches in length. Today, in a car de signed for general-purpose family use, it is impractical to go below 170 inches be cause passenger comfort, trunk, and en gine space drop below reasonable stand ards. Above 200 inches you begin to suffer serious losses in economy or per formance and handling ease. This is why wo define compact as "a balanced combination of basic automo bile values." ' American Motors Styling Philosophy Our attitude toward styling Is that beauty is a basic ingredient of product value and Is fundamentally related to the purpose of the product. Our competitors made appearance change for change's sake Die primary means of new model identification. Such forced obsolescence worked the greatest depreciation of the car own er's Investment, and became one of the most expensive factor in manu facturing cost and product quality. Our obectWea are: ' 1. Reduction of depreciation the imperfection that result fro capricious Chang. 2. Lengthening trouble-fre opera tion through building greater Ufa and durability into lhcr Ittwif. 3. Improving the ear's function m ' a means of transportation. . ; We intend to follow policy ofitylnut -stability and continuity. W an going to '1, take two related approaches and tat) I buyer response lead us. , In iiic case of the successful RasMr -American, we will offer atyllag sta bility. We will not change to appear ance of these models annually. Om cbanges In this car will be govenwdl ' essentially by two factors! (1) ebanfea -that achieve functional or dunMUty Improvement, and (2) basic apr- ance changes that prevent outoattag as the result of long-range and tait- , mental trends In customer taste. This will protect th owner's invest ment in the product. In the ess of the Rambler t , V-8 (108-inch wheelbas models), we r: will follow a modified program eff styling continuity, staying doe to the mainstream of appearance popularity but without abrupt or whumkJ change from year to year. In the case of the Ambassador w will also follow the course of modified styling continuity, but with increasing appearance differentiation betweea. ft and the other Ramblers, to enlarge . the margin of choice. Industry Outlook " L The compacts are going to continue their assumption of dominance in the market. Before 1961 is out, compact will ce taking half of total new car sale . and by the end of 1963, compacts will be taking two out of every three sales. - : It is Just a question of time before -compact cars take over Industry lead ership. At an early date the ley volume makes will be compact cars. 4 TIMES AS MANY RAMBLCM BOUGHT IN JUST YEARS fi! f'ii 1 . 1957 1958 1959 i960 ttt.. 104,110 ise.ua asi.aiy 4s.ee nocAL YcUft rwurm Our plan of action is to sustain our leadership in modern engineering, to throw the heaviest possible emphasis on functional balance and basic improve, ment and dedicate ourselves whole heartedly to building even greater service-free life in our product. Our purpose is to keep Rambler the symbol of baiie, balanced excellence. Rambler- THE NEW WORLD STANDARD OF BASIC EXCELLENCE (roup in recent Mrs. t I
