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TUESDAY, SEPTEMBER 6, I960
MEDFORD MAIL TRIBUNE. MEDFORD, ORE.
c?
A 5
O.
Try and Stop Me
By BENNETT CERF5
OSCAR LEVANT was surprised once to see a supposedly
hard-boiled producer sobbing like a baby. "It's my
wife," h explained brokenly. Levant offered condolences.
"I didn't know she had
died," he said. "She did
n't die," contradicted the
producer. "She just got
fat."
A Callfornlan named Ona.
Gulnn owns a very black
hen that lays very green
eggs! It's a species of wild
hen from South America
called the Aracauna, and
lives congenially with Its
Rhode Island Red asso
ciates. The green eggs are
in great demand among
Mrs. Gulnn's youthful neigh
borsfor collecting, not eating!
m
' Two members of the House of Representatives are named Bass,
and they have a joint joke. Perkins Bass of New Hampshire, a
typical Yankee who rarely speaks, is known as "Small Mouth
Bass," and orator Ross Bass of Tennessee is called "Big Mouth
Bass."
190, by Bennett Cerf. Distributed by King Features Syndicate
In the Day's News
By FRANK JENKINS
Senator John Kennedy has
launched formally his NEW
FRONTIERS campaign for
President.
In a speech ut a kick-off
rally ' at the San Francisco
airport, he pledged that if
he is elected he will provide
the nation with leadership to
meet the demands of the New
Frontiers.
He adds:
"We are ready to face the
facts ... to shoulder our bur
dens ... to tackle the job of
building a new and better
world."
IT SOUNDS wonderful.
But
At this distance, away from
the magic of the orator's
presence, a sober .second
thought is apt to occur to
some of us. The sober second
thought is this:
This adventure into the
New Frontiers will cost a lot
of money. Let's hope we PAY
FOR IT as we go. We have
moved across a lot of new
frontiers in the past three
decades - and we have' put
most of the cost of it ON THE
CUFF.
If we go on putting the
bulk of it on the cuff, where
will we wind tip?
LET'S put it this way:
You get a raise in you
wages. Maybe your uncle dies
and leaves you a modest leg
acy. So you. strike out for
new frontiers. You build
new house ... a much better
one than your father or your
grandfather had. You fill it
with the latest gadgets. A
washing machine. A clothes
drier. A dishwasher. A new
TV set. A power mower for
the more expensive lawn.
You buy yourself a new .
and bigger and costlier .
automobile. You take a trip
and see the world.
It's all wonderful.
But
You do it on the modern
dollar down and a dollar a
week basis. All you pungle
up is the down payment. The
rest GOES ON THE CUFF.
you go on across the new
frontiers that divide cautious
spending from reckless spend
ing and fall into the habit of
spending more and more and
putting up less and less cash
and putting more and more of
it on the cuff you 11 wind up
in financial hot water.
T h a t's the way of the
world.
LET'S quote some figures.
For the fiscal year of 1932,
total appropriations by the
federal government came to
about 5.2 billion dollars. For
the fiscal year 1958, total fed
eral appropriations came to
about 77.1 billions.
That's a big increase in
spending. Where d i d the
money come from? Let's
quote some more figures. In
1932, the federal debt was
21.3 billions. It is now about
290 billions. A lot of it, you
see, has gone on the cuff.
rNE more figure:
" In 1932, the net public
and private debt - meaning
everything owed by every
body, governments and indi.
viduals alike -was 174.6 bil
lion dollars.
In 1D58 (the latest year for
which official ngures are
available as this is written)
the net public and private
debt was 770.2 billions -
three-quarters of a TRIL
LION dollars.
That's a lot to put on the
cuff.
Washington Report
By WILLIAM $. WHITE
A WORD in conclusion:
We who call ourselves
conservatives are not against
progress. We re for it.
But
We think progress should
be paid for as we go along
instead of PUTTING "IT ON
THE CUFF.
Salem City Recorder
Undergoes Surgery
WHAT happens to you?
The chances are that
Salem-IUPIl- Alfred Mundt,
Salem city recorder, was de
scribed in good condition in
Salem Memorial hospital to
day following emergency sur
gery Saturday for appendi-
if I citis.
HYSTERICAL LIBERALISM
Washington - The United
States of America is facing
as perilous an autumn as it
has ever
known. In a
d a r k e n ing
world the
p r e s idential
campaign is
bedeviled by
the demands
of a hysterical
pro Sessional
"1 I Araltr..n"
William I. j , ,
hit and a racist
demagoguery that has already
all but paralyzed our policies
abroad.
Never have presidential
candidates been under heavier
obligation to put aside mere
pressure group vote-catching.
What is at stake may be the
survival of this country and
of the western alliance.
Where we stand is perfect
ly clear, though to say it
aloud is to invite bitter at
tack from many quarters. So
be it.
The long and profoundly ir
responsible auction bidding
among both parties for "the
Negro vote" is assisting So
viet imperialist designs all
over the world. We are de
liberately helping in many
areas to destroy the last rem
nants of pwer of those west
ern nations which for gener
ations have been our allies,
And it w;i with just these
nations that we once defeated
another evil totalitarianism,
Hitler's.
FTiHE bad old "colonial" Bel-
-- gians have been driven at
last from the Congo and a
splendid new local "democ
racy installed. At its head
is a man who is obviously and
dangerously incompetent and
irresponsible - but a man who
is allowed to defy and insult
the United Nations itself. And
the bad old "colonial" Dutch
have been forced to leave
Indonesia, down to the last
single Dutch diplomat.
These and other similar fa
mous victories have left large
sections of the world either
in chaos a chaos for which
the word "democracy" is a
sentimental fraud - or ready
to fall into the Soviet sphere.
Moreover, they have broken
the western alliance, in truth
if not in formality.
For all this we may thank
a professlilial-llberal passion
for a politics which assumes
not that the races are of
equal value before God and
law - as indeed they should
and must be - but rather
that all wisdom and all virtue
rests within the colored peo
ples alone.
rpHIS is the one true dogma
even wnere cuiuieu yew
pies are being thrust into an
"independlice" for which
they are tragically unprepar
ed. And the great majority of
the white professional liber
als who have forced these pol
icies have never even been
to sub-Sahara Africa and lack
the faintest notion of the re
alities there. They have a ter
rible simplicity of view: if
you do believe in democracy's
independence, but believe that
among the unready and un
informed it can only come
gradually, you are, of course,
a reactionary.
The Soviet dictator, Nlkita
Khrushchev, prepares, with
out a by-your-leave, a propa-
ganda visit to this country via
an appearance in the United
Nations - to a country whose
president he has repeatedly
insulted aril threatened.
This unexampled act of in
solent intimidation conceiva
bly could have been contem
plated by Khrushchev in any
case. But his plan has surely
not been harmed by the fact
that American knee-jerk "lib
erals" almost outdid his own
Soviet propagandists in at
tacking the United States In
the "spy-plane" episode and
so in cutting down American
credit abroad.
THEN there is Fidel Cas
tro's Cuba. The evidence
for months has been overpow
ering that this tlnpot totali
tarian is raising a pro-Soviet
bridgehead off the Florida
coast. Here again, maybe Cas
tro conceivably could have
done it anyhow. But the saint
ly untouchablllty instantly
conferred upon him at the
start by the professional "lib
erals" surely emboldened htm
In all this frightening scene,
then, will Democratic presi
dential candidate Kennedy
and Republican presidential
candidate Nixon now set their
sight upon the big and true
issue, survival? American Ne
groes are no less American
than American whites. Why
suppose they won t know dem
agoguery when they see it,
especially if politicians will
have guts enough to point it
out?
(Copyright, I960, by United
Feature Syndicate, Inc.)
Penney Company
To Offer Credit
The J. C. Penney company,
in a major change in policy,
will offer credit to local cus
tomers starting next month,
it was announced today by
Ray F. Baker, manager of the
Medford Penney store.
Two plans will be featured,
beginning Oct. 3, Baker said.
One will be a regular 30-day
charge account, for which
there will be no service
charge for paid-up accounts.
It can also provide for pay
ments spread over a longer
period. In both cases, month
ly bills are rendered.
The other plan is the Pen
ney time payment account, de
signed for clothing costing In
excess of $49 and home furn
ishings costing over $29. Mini
mum account payments will
I be $5 monthly, and the ac-
I .mint mni, ,vt,nri ,,M in 111
months.
Baker said the new policy
will not change the firm's his
toric low-markup policy for
cash-and-carry customers.
Although this is the first
time credit will be available
in the Medford store, the
Penney company began credit
operations two years ago in
24 stores, after 56 years of
cash-and-carry operations. It
is being gradually extended,
and by the end of 1983, all
1,700 Penney stores will have
credit facilities.
Art Types Will Be
Judged Separately
At Fair in Future
Salem - (DPI) - Another State
Fair art show superintendent
fell by the wayside Monday
over the traditional - modern
art controversy, and the Ore
gon Fair Commission ruled
that next year the two typos
of paintings will be judged
separately.
The commission voted to
fire Ronald Neperud of Eu
gene for "failure to carry out
the wishes of the commission"
in having one of this year's
judges pass exclusively on tra
ditional art.
He told the commission he
had not been "explicitly" in
formed of this procedure.
Later he gave notice of his
resignation, saying it is "in
no manner an admission of
failure to carry out directives
which either did not exist or
if they did exist, were not
made known to me . . ." He
said the commission did not
give him support and de
scribed its policies as "vague"
and "shifting."
He became art superinten
dent June 13, succeeding Mrs.
Laneta King of Salem, who
also resigned over the art
furor.
The separate hanging of
pictures and judging action
was taken in the hope of end
ing a bitter fight which has
raged this year, mainly by
the traditionalists, who claim
ed they were being discrimin
ated against
The new policy states that
directors will be appointed
for the two divisions and
each division will have Its
own judges. Equal floor space
will be given and the artists
themselves can designate to
which camp they belong.
The motion added that all
entries submitted will be
hung, unless more entries are
received than can be display
ed, and in this case the prop
er judges will decide on re
jections. The fair art department
will continue to be run by
one superintendent.
The controversy came to a
head when a spokesman for
a traditional art group in
Portland, Mrs. Chester G.
Murphy of Oswego, wrote the
governor's executive assistant,
Warne Nunn, complaining
that the commission had re
neged on a promise that one
judge, Franz Zollinger of Se
attle, would judge only real
ist works. He joined other
judges and passed on all
types.
Ursel Narvcr of Portland,
commission chairman, said
the commission has had more
hearings on the art squabble
this year than on any oilier
problem of the fair.
Neperud told the commis-
Cruiser Explodes;
Portlanders Escape
Kelso, Wash. - ilW - A Port
land couple escaped death
Monday when their 32-foot
cabin cruiser exploded and
sank in the Columbia river
about three miles from here.
Mr. and Mrs. Auggie Wights
were rescued from the river
by another boat.
Mrs. Wights was hospital
ized at Lonfiview, with second
degree burns Her husband.
who operates a chain of food
markets in Southwest Wash
ington, was treated and re
leased.
Cause of the explosion
aboard the cruiser, the "G
Winx." was not determined.
Wights said the explosion
knocked him over the side and
he climbed aboard the burn
ing boat to take off his wife.
Salem-IUPl)-Gov. Mark Hat
field left today for Washing
ton, D.C. to testify in the
Trans-Pacific air route case
now before (be civil aeronau
tics board.
Hatfield will speak on be
half of an examiner's finding
that Northwest Airlines and
Pan-American both should be
permitted to have scheduled
flights to the Pacific from
Portland.
He flies home Wednesday
night and Thursday has a
meeting of his advisory com-
Copeland Firm Buys
Yards In Washington
Portland - 0IPP - Purchase of
five lumber yards in the state
of Washington by the Cope
land Lumber Co., Portland
was announced during the
week end.
The yards are located at
Prosser, Pasco, Toppcnish
Mabton and Wapato. No pur
chase price was revealed. The
Copeland firm has retail
yards in Oregon. Washington,
Nevada and California.
sion that some of Oregon's
best artists boycotted the art
show this year because of the
controversy.
Hatfield En Route To Flight Hearing
miuce on government re
organization.
Saturday the governor will
make 4-H awards at the Stat
Fair. :
TRIPLE TROUBLE
Memphis, Tenn. - (WD - Tw
sets of triplets enrolled in
the first grade at Willow Delia
school today. The triple trou
ble facing the teachers is
keeping their names straight.
They are Mike, Mack and
Mickey Smith and Jenny,
Penny and Denny Ron.
Edmund E. Hass
Vice-President
Hacific Northwest Compani
Sine. 113
SUITE 303, FLUHRER BLDG. PHONE SP 3-731
5 SOUTH CENTRAL AVENUE
Consult With Mr. Hats on
Investment and Retirement Programs
tiling tits SteurlHsa f
Mutual Fund Sharas
Other officii in Portland, Silim, lugini, Surtli, Spokane, TaMma
Abirdiin, Btlllngham, Yikimi. Wnnatchta and Walla Wall
rVlr vX4v t&K
ii i . .f&.r
I H 1
-If
i
Is,
NEW RAINCOATS on phone wc cut the cost of wet-weather re
lines do a better job of sealing out pair work. Economy like this helps
harmful moisture. Now, by plastic- us give you the most for your tele
coating wires inside phone cables, phone dollar.
We work to make your telephone dollar go further in Oregon
(A) Pacific Telephone-Northwest
Little Girl Loses
Disease Battle
Moses Lake, Wssh.-OIPD-A
game three-year-old girl final
ly lost a battle for her life
Monday.
Lisa Gay Penhallurlch was
pronounced dead shortly after
1 . p.m. Monday. She never
regained consciousness after
going Into a deep coma on
Aug. 18 but lingered on for
19 days.
Lisa was the daughter of
Mr. and Mrs. Lee Penhallu
rlch, Moses Lake.
The case received wide
spread notice when Mrs. Pen
hallurlch made a plea to have
a controversial cancer treat
ing serum - Krezlozen - flown
from Chicago's Durovic Labo
ratory soon after the girl
went Into the coma suffer
ing from a brain tumor.
The U.S. Air Force respond
ed and made the mercy flight
with a Strategic Air Com
mand jet plane dispatched
from SAC headquarters at
Omaha, Neb.
In nearly three weeks in
Samaritan Hospital here Lisa
received six Injections of
Kreblozen-the last one com
ing Sunday, but the girl's con
dition did not improve.
CHIANG ARRESTS RIVAL
Taipei, Formosa-ftPD-Presl-dent
Chiang Kai-shek's politi
cal opponents said today the
arrest of one of their key
strategist would disrupt the
formation of a new opposi
tion party in this National
ist island. Two leading offi
cials of the embryonic New
China Democratic Party said
Sunday' arrest of Lei Chen
and his associates on charges
ot sedition would "delay in
auguration" of the party, For
mosa's most active opposition
Rambler Policy Statement Made At Press Preview. . .
What Next In The Great
Compact Car Revolution?
GEORGE ROMNEY
President of American Motors Corporption
MUKWONAGO.WIsconsin-August
17, 1960 Many of the people I talk
to do not gather the full significance
of the compact car revolution, even
our shrewd and esteemed competitors.
They claim their compacts were
brought out in response to the imports
even though their imitation was of
Rambler not of any foreign make.
Their additional 1961 Ramblcr-typc
entries will completely disprove their
assertions.
The compact revolution runs deep
in product and merchandising, in
benefit to customers and the economy,
and, perhaps most important, in our
national psychology.
The compact revolution has provided
better and more useful products
brought billions in savings to the con
sumer. The horsepower race ceased,
economy was stressed in engines and
axles, growth in car size was arrested.
Rambler's pioneering of Single-Unit
or unitized construction has been widely
followed, because this is the modem way
to build cars stronger, safer, more
durable.
Owner; have cars that are easier to
handle, easier to park.
More competition and greater cus
tomer choice have given the buyer a
new influence. The accent has shifted
from frills to function and beneficial
change quality, functionalism and
durability will be the watchwords of
the Industry in the 1960's.
We are now down this highway
head of the pack, and we're com
mitted to every effort to stay there.
To such advantages as the attitude and
craftsmanship of our employees, the
compact concept, Single-Unit construc
tion, the anti-corrosion body-dip, we
are adding the Ceramic-Armored muffler
and tail-pipe and other contributions to
basic excellence.
The new car designs are saving
materials and resources and relieving
problems related to the car. Traffic
engineers, road builders, and others can
devote more time to catching up with
basic traffic needs and less time trying
to keep up with growth in car size and
power. Greater usefulness to the user
will result in long-range stimulation of
the total automobile murkct, encourage
increased multiple car ownership, more
personal car usage.
Beyond all this there is a factor of
basic importance.
The excesses of the automobile in
dustry, perhaps the world's leading
example of the working of a free
economy, seriously weakened confi
dence in our system, not only in the eyes
of our own people but in the eyes of a
world torn between conflicting ideas.
The most important and most con
spicuous product of our economy grew
in almost unbelievable waste and osten
tation, at a time when intensely serious
unmet problems were being discussed
with deep ahd widespread concern. How
could this help but cast doubt on the
validity of our approach?
I wonder how many Americans, driv
ing to work in a tail-finned dinosaur,
felt a wave of embarrassment, listening
to the car radio news of the defeat of a
school bond issue?
The conspicuous car was a symbol,
a symptom, an advertisement of our
excesses of our sclf-indulgcncc when
good judgment and even some sacrifices
were the crying need.
The compact cur has helped alleviate
this.
As a nation, we are by no means back
on the right track. Wc arc still taking
some wrong roads that could spell
disaster for the hopes of a free world.
But the car industry has made a start.
It provides some encouragement that
the turnaround toward greater func
tionalism and durability in our major
consumer product means that the
national psychology is bending toward
reason and realism.
Defining the Compact Car
In the headlong rush to capitalize on
the compact trend, the word compact
has been stretched to the point of
confusion as lo just what a compact
car is.
One of the most dramatic results was
gasoline economy, which led to high
identification between the designation
"compact" and economy. This tends to
limit the concept it is much broader
than that, and includes performance as
well as economy.
Originally the inquiry of American
Motors' founder, George Mason, into
automobile concepts led him first to a
study of basic transportation. He said,
"Let's not try to miniaturize or shrink
the present car, but let's start with the
essence of the automobile and work up
from there. Let's build on what is basic."
He thought of basic In two ways: on
the one hand, the physical minimums,
and on the other, the psychological
minimum. In the former, you face such
facts as the minimum distance between
wheel housings that permit full comfort
for each passenger, as well as adequate
luggage and engine space. After the
first studies, the conclusion was that
you could not go much below 100 inches
in whcclbase and still have the space
desired by Americans for rive or six
passengers, and (hat you need not go
above 117 inches.
It was also essential to consider the
psychological basicsintheowner'smind.
Every way this was looked at suggested
balance,
"Basic" and "balance" became key
terms in developing (he compact con
cept. They remain so, in our view,
today.
However, "basic"and "balnce"go
beyond mere size. Compact means"
balanced combination of basic auto
mobile values." This includes those
proportions of passenger and utility
space, riding comfort, handling ease,
performance, economy, dependability,
durability, attractiveness and safety
that produce the optimum product
value.
RAMBLER OFFERS 3 DISTINCT
SIZES OF COMPACT CARS
Widest Choice of Models
RAMILER tMESIClll-
tha Economy Compict Cir.
178.3" Ion. Top quality, top
economy 90 oi 125 HP Six.
Room (or I family ot III.
StMllES I IX V-l-thi
All-Rnund Compact Cir.
IS9.S- lonf. I?7 or 13 HP
Sll. 100 01 2IS HP V-l.
Room for ill 6-loolort.
xt'.l II IV UMiiimrjoa . iT
I '- -1 RAMIll-lh,onl, Com-
Ky ? iso or 111) HP. Hih p."-
compact ilia.
This balance can now be achieved In
cars ranging between 170 inches and 200
inches in length. Today, in a car de
signed for general-purpose family use, it
is impractical to go below 170 inches be
cause passenger comfort, trunk, and en
gine space drop below reasonable stand
ards. Above 200 inches you begin to
suffer serious losses in economy or per
formance and handling ease.
This is why wo define compact as "a
balanced combination of basic automo
bile values."
' American Motors Styling
Philosophy
Our attitude toward styling Is that
beauty is a basic ingredient of product
value and Is fundamentally related to
the purpose of the product.
Our competitors made appearance
change for change's sake Die primary
means of new model identification.
Such forced obsolescence worked the
greatest depreciation of the car own
er's Investment, and became one of
the most expensive factor in manu
facturing cost and product quality.
Our obectWea are: '
1. Reduction of depreciation
the imperfection that result fro
capricious Chang.
2. Lengthening trouble-fre opera
tion through building greater Ufa
and durability into lhcr Ittwif.
3. Improving the ear's function m '
a means of transportation. . ;
We intend to follow policy ofitylnut -stability
and continuity. W an going to '1,
take two related approaches and tat) I
buyer response lead us. ,
In iiic case of the successful RasMr -American,
we will offer atyllag sta
bility. We will not change to appear
ance of these models annually. Om
cbanges In this car will be govenwdl '
essentially by two factors! (1) ebanfea -that
achieve functional or dunMUty
Improvement, and (2) basic apr-
ance changes that prevent outoattag as
the result of long-range and tait- ,
mental trends In customer taste.
This will protect th owner's invest
ment in the product.
In the ess of the Rambler t ,
V-8 (108-inch wheelbas models), we r:
will follow a modified program eff
styling continuity, staying doe to the
mainstream of appearance popularity
but without abrupt or whumkJ
change from year to year.
In the case of the Ambassador w
will also follow the course of modified
styling continuity, but with increasing
appearance differentiation betweea. ft
and the other Ramblers, to enlarge .
the margin of choice.
Industry Outlook " L
The compacts are going to continue
their assumption of dominance in the
market. Before 1961 is out, compact
will ce taking half of total new car sale .
and by the end of 1963, compacts will be
taking two out of every three sales. - :
It is Just a question of time before -compact
cars take over Industry lead
ership. At an early date the ley
volume makes will be compact cars.
4 TIMES AS MANY RAMBLCM
BOUGHT IN JUST YEARS
fi! f'ii 1 .
1957 1958 1959 i960
ttt..
104,110 ise.ua asi.aiy 4s.ee
nocAL YcUft rwurm
Our plan of action is to sustain our
leadership in modern engineering, to
throw the heaviest possible emphasis on
functional balance and basic improve,
ment and dedicate ourselves whole
heartedly to building even greater service-free
life in our product. Our purpose
is to keep Rambler the symbol of baiie,
balanced excellence.
Rambler-
THE NEW WORLD STANDARD OF BASIC EXCELLENCE
(roup in recent Mrs.
t
I