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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 19, 1960)
FRIDAY. AUGUST 19, 1960 10 B MEDFORD MAIL TRIBUNE, MEDFOHD, ORE. Politics is Behind Rejections Says Herter U Washington (Science Serv- lve) - Politics not science it -behind the recent Soviet re jections of Western proposal! -lor control plans lor a work' able nuclear test ban agree ment, Secretary of State . -T-hrUtian A Uarlap hlfa.. ' - "Their rejections have not been on scientific grounds at U. They have been on pure ly political grounds," the Sec retary said in reply to a ques tion by Science Service, -" Secretary Herter noted that at a meeting of the scientist representatives of Britain, the Soviet Union and the United States last May in Geneva, "a complete accord" had been reached on a plan for a co ordinated .test series for con trol purposes. . - ' , : "Kicked Overboard" ''."That accord," he' said "While it was never reduced to any more than a recommen dation to the commission, was completely kicked toverboard by the Soviets on political grounds and they said . . . that the agreement of the sci entists had no. standing what soever." t Secretary Herter said he was "hopeful" that an agree ment with the Russians might be reached in this area, de spite discouraging obstacles. He told a news conference that the U.S. is -"considering certain alternatives that might be offered" the Soviets sV that a control test series essential to any agreement could be' carried on... , Among these alternatives is a request to Congress from the administration to - declas sify certain information now ecret under the Atomic- En ergy Act of 1954 and make It available to the Russians so that they may agree to a se ries of underground atomic tests to improve seismic de tection and control. Nixon Net Commenting Herb Klein, press secretary lor. Vice President Nixon, was asked by Science Service. how the vice president would view luch a request to. Congress. . 1 He said, "The vice presi dent makes it a policy not to comment on any matters, that may be a part of Important international negotiations cur rently pursued." ... Sen. John F. , Kennedy, Democratic presidential nom- . Inee, could not bt reached for comment, . . '..'-I : . . . PA JAMA DEAN DIES .-.Brlarcliffe Manor,. N.Y.-flJPD Attemus Renwlck Rlohtmyer, 83, who was called the "dean oMhe pajama business," died Wednesday In a convalescent home. . , 20-Inches Tall! . 7266 -Here she Is - the big-sister doll every little girl- wants lor her very ownl Thrifty to make. ' --She's 20 inches tall - a real pal with straw-yarn hair that can be brushed, curled. Pattern 7266: doll, clothes pattern pieces; face transfer; directions. - Send Thirty - five cents (coins) for this pattern - add 5 cents for each pattern for 1st class, mailing. Send to Medford Mail Tribune, House; hold Arts Dept.; P. O. Box 168, Old Chelsea Station, New York 11, N. Y. Print Planly NAME ADDRESS, PATTERN NUMEBR. JUST OUTI Our New 1960 Alice Brooks Needlecraft Book contains THREE FREE Patterns. Plus Ideas galore lor home furnishings, fash ions, gifts, toys, bazaar sellers - exciting, unusual designs to crochet, knit, sew, embroider, buck weave, quilt. Be first with the newest - send 25 eenti nowl , Tooth Paste Brand Wins Dental Group's Approval By ARTHUR J. SNIDER OSnrr-ChleM Ntw WwM Jwvlet CHICAGO III an unpre-. eedented action, the American Cental Association has recog . nized a tooth paste as hav ing decay-preventing bene Jits. The ADA h e adquarters officially ac cepted a fluo ride dentifrice discovered by an Indiana U n 1 versity Kvinrn dental scien SNIDER tjst a)d mar. keted commercially by Procter , & Gambia Co. under the name of Crest. . The action is significant not only beer use the ADA has for decades refused to recognize any toothpaste, but has also implied that the public was wasting money buying it. ADA educational materials have stressed that the tooth brush is a big preventive weap on and that baking soda or salt water are as effective as any tooth paste or powder. A one toothpaste after an other came along with lavish - claims for the long sought ingredient to curb tooth de cay, the ADA promptly can-. ' tioned the public against ex- ' ,'travagant advertising. 'Toothpastes containing chhy ;rophyll, ammonia, penicillin, ' detergents, germ-killers, sugar blocking enzymes and others tailed to win the much-sought ADA approval. The official nod given to Crest is expected to have re percussions in a dentrifice mar ket where sales exceed $300 million a year. The endorsement is a per sonal victory for a 38-year-old biochemist, Joseph C. Muhler, who began working with stan nous flouride as a substitute for sodium flouride when a sopho more dental student at Indiana University. . Although the conservative A3A continued to decline ac ceptance of his assertions, Muhler persisted in his re search when a less deter mined investigator might have become discouraged. Muhler has assigned his pat ent to the Indiana University Research Foundation. . Procter (c Gamble, headed by Neil McElroy, former secre tary of Defense, has paid al most $100,000 in royalties to the foundation. Under university regulations,' Muhler is not allowed lo par ticipate in royalties but a uni versity spokesman said he had been taksn care of with a sub stantial increase in salary that puts him in "top level ranks." He also has been awarded a special title as research pro fessor of basic sciences, a new laboratory and the freedom to work on his chosen projects. Muhler believes even greater 'advances in stannous fluoride lie ahead. In an Interview with the Observer-Chicago News Serv ice, he predicted that stan nous fluoride applied only once to the teeth by the den - tist in matter- ol seconds. In stead of many minutes as now, will confer protection for as indefinite period. Muhler believes topical appli cation by the dentist will be much more important than the toothpaste and that fluoridated water supplies are still the best and cheapest method of dental decay prevention. The ADA, in its announce ment to the dental profession, also stressed that stannous, fluoride tooth paste is an aid but not a cure-all and does not substitute for community fluori-, dation. But the decay reduction cred ited to Crest is marfced. In one test group using ..the dentifrice "under normal con ditions in their homes." there was a 23-per cent reduction, as compared with . brushing done with other cleaners. In 'another group, where (here was supervision ' of brushing once daily, (he re- ' ducilon was 34 per cent. Under an ideal setting, where brushing was supervised three times a day, there was a 57 per cent reduction; a figure ranking favorably with 60 peri cent reduction in community! water studies and 60 per cent in Muhlers' topical method. The ADA has made it clear it was only recognizing Crest and that the acceptance does not apply to any other stannous flouride dentifrice that may be on the market or might come on later: Dentists Make History Brand Of Toothpaste Recoj As Decay Preventive Agent gnized Stannous Fluoride Used In Product By RAY BRUNER mlm Sllane Editor The American Dental As sociation made history today. It officially recognized a tooth paste as an effective decay preventive agent. This had never been' done before by the ADA., which for .years had rejected claims of many dentrifice manufact-, urers, such as "a clean tooth never decays". The unique destinction of being recognized by the ADA goes to "Crest", manufact ured by Proctor & Gamble Cincinnati. "Crest", the ADA council on dental therapeutics reported in today's issue of the Journal of the American Dental Associa tion, "has been shown to be an effective anti-caries (decay preventive) dentifrice that can be of significant value when used in a conscientiously ap plied program of oral hygiene and regular professional care; Crest, dentrifice may. also be. of value as a supplement to public health procedures." The council emphasized its action appliec only to one. in gredient in the toothpaste stannous fluoride, a compound of tin and fluorine. Back of the council's deci sion are 10 years of clinical studies. There were seven test groups, each matched by "con trols." One group used the dentifrice "under normal conditions in their home." They; experienced a 23 per cent reduction in the incidence of tooth decay. Reduction In Decay Members of the second brushed their teeth once a day, under supervision, with a 34 per cent reduction. In a third group, with supervised brush ing three times daily, there was a 57 per cent reduction in decay. The council said these experi ences emphasized the need for frequent use of the dentifrice, along with a program of "good oral hygiene", to achieve maxi mum benefits. "Good oral hy giene" would include proper use of the toothbrush, regular attention from a dentist and avoidance of excessive con sumption of candy, sweetened soft drinks and other sources of sugar, which cause teeth to rot. The ADA now recognizes three methods of obtaining benefits from fluorides: Fluoridation, of com munity water supplies. Systematic application of fluoride solutions by the den tist to the surface of chil dren's teeth. Stannous fluoride denti frice. . Fluoridation, the ADA coun cil stated, is by far the most desirable method of preventing decay, from the standpoint of cost, effectiveness and con venience. . Preliminary studies by - the council suggest that a combina tion of all three methods may be more worthwhile than one alone. ''"''',. Fluorine, in fluorine com pounds, is a "trace element" necessary for- adequate con struction of our bodies. Teeth that lack- fluorine are .more susceptible to decay than teeth that contain an adequate amount. ' Not all decay, however, is believed due to fluorine, defi- . ciency. Also the use of flu oridation decreases in effec tiveness as children grow to ward maturity.- te e; of Ucl !Sww to htui 4 endanger fire protection went side of the Iowa river. Dental Group Okays Crest As Decay-Preventive Agent isfHiMiiou,;!!),. Crest made news because it's effective against cavities- ' a .ed tec t." er the in r- 3-1 ei y The American Dental associa tion today officially recognized Crest toothpaste as "an elec tive decay preventive agent." Crest Is the first dentifrice ever to receive such recognition, the association said in Chicago. In a statement published In the August 1 issue of The Jour nal of the American Dental As sociation, the A.D.A. council on dental therapeutics reported: "Crest has been shown to be an effective anticarles (decay preventive) dentifrice that can be of significant value when used in a conscientiously ap plied program of oral hygiene! and regular professional care; Crest dentifrice may also be of . j value as a supplement in. health jrocn""""" " " " "The stannous fluoride denti frice is an aid to combating dental decay; it la not a cure all. Nor will It substitute for fluoridation of community wa ter supplies. Fluoridation, which is supported by exhaus tive long - term studies, re mains by far the most effective means for obtaining the bene fits of fluorides. "We hope that additional studies will further clarify the role of Crest or other denti frices In the program of pre venting dental decay." Three elements were Involved .In the council's dcrisin safety. not because it's a cure-all illl gWnjateit-year period and "the ''" 4red date by the council Is supported manufacturer's willingness to . - inatl by evidence considered ade- limit advertising claims to ncj ' ' ' ' -nble 'quate to demonstrate substan- 0,089 supported by adequate VJ- - f q &3 tlal effectiveness, research." cm The more you read the clippings above, the mote you realize that now you can do something about tooth decay with a toothpaste. "Dentifrice found lo prevent decay . . . won recognition from the American Dental Association . . . never done before." These are some of the words the nation's press used this month (o tell the news of the American Dental Association's recognition of Crest as eflective against cavities. Effective against cavities but not a cure-all But, effective as this stannous fluoride toothpaste has proved to be,' there's a lot more to good dental health than just squeezing Crest on your toothbrush. The real key is not the use of Crest alone. But the use of Crest as part of a denial program. The American'Denlal Association spelled this out in their official statement: "Crest has been shown to be an effective anti-decay den tifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care." Rules for dental health still apply And that, of course, means the complete dental program your dentist has always recommended for dental health: 1. You still should brush regularly. After each meal is best. 2. You still should brush right. Away from ihe gums. And make sure you brush every tooth especially the back ones. 3. 1 ou still should watch those treats between meals. Between meal treats can be overdone. Be sure lo follow your dentist's advice. 4. You still should sceyour dentist twiceayear. C ive him a chance to spot trouble early and stop it before it gets headway. Don't expect miracles do expect feiver cavities As the American Dental Association says, "Crest has been shown to be effective" (when you use it right and use it regularly). So team ii up with the right kind of dental program and start reducing your family's cavities now. Why is Crest different from other toothpastes? The answer is simple. The thing that makes Crest different is Fluoristan. an exclusive stannous fluoride formula. Stannous fluoride, you know, is a decay-fighter dentists them selves use to prevent cavities. With Crest, you put the same fluoride on your teeth at home, too, every time you brush. The effectiveness of this fluoride in Crest has been proved by years of tests. Tests in which Crest had to prove its superiority over regular toothpaste. And did in test after test. Your dealer'may be temporarily out of stock in your favorite size. Because" the' benefits of Crest are so important, we hope you'll take another size until we .catch up.
