FRIDAY. AUGUST 19, 1960
10 B
MEDFORD MAIL TRIBUNE, MEDFOHD, ORE.
Politics is Behind
Rejections
Says Herter
U Washington (Science Serv-
lve) - Politics not science it
-behind the recent Soviet re
jections of Western proposal!
-lor control plans lor a work'
able nuclear test ban agree
ment, Secretary of State
. -T-hrUtian A Uarlap hlfa..
' - "Their rejections have not
been on scientific grounds at
U. They have been on pure
ly political grounds," the Sec
retary said in reply to a ques
tion by Science Service,
-" Secretary Herter noted that
at a meeting of the scientist
representatives of Britain, the
Soviet Union and the United
States last May in Geneva,
"a complete accord" had been
reached on a plan for a co
ordinated .test series for con
trol purposes. . - ' , :
"Kicked Overboard"
''."That accord," he' said
"While it was never reduced
to any more than a recommen
dation to the commission, was
completely kicked toverboard
by the Soviets on political
grounds and they said . . .
that the agreement of the sci
entists had no. standing what
soever."
t Secretary Herter said he
was "hopeful" that an agree
ment with the Russians might
be reached in this area, de
spite discouraging obstacles.
He told a news conference
that the U.S. is -"considering
certain alternatives that
might be offered" the Soviets
sV that a control test series
essential to any agreement
could be' carried on...
, Among these alternatives
is a request to Congress from
the administration to - declas
sify certain information now
ecret under the Atomic- En
ergy Act of 1954 and make It
available to the Russians so
that they may agree to a se
ries of underground atomic
tests to improve seismic de
tection and control.
Nixon Net Commenting
Herb Klein, press secretary
lor. Vice President Nixon, was
asked by Science Service. how
the vice president would view
luch a request to. Congress. .
1 He said, "The vice presi
dent makes it a policy not to
comment on any matters, that
may be a part of Important
international negotiations cur
rently pursued." ...
Sen. John F. , Kennedy,
Democratic presidential nom-
. Inee, could not bt reached for
comment, . .
'..'-I : . . .
PA JAMA DEAN DIES
.-.Brlarcliffe Manor,. N.Y.-flJPD
Attemus Renwlck Rlohtmyer,
83, who was called the "dean
oMhe pajama business," died
Wednesday In a convalescent
home. . ,
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Tooth Paste Brand Wins
Dental Group's Approval
By ARTHUR J. SNIDER
OSnrr-ChleM Ntw WwM Jwvlet
CHICAGO III an unpre-.
eedented action, the American
Cental Association has recog
. nized a tooth
paste as hav
ing decay-preventing
bene
Jits.
The ADA
h e adquarters
officially ac
cepted a fluo
ride dentifrice
discovered by
an Indiana
U n 1 versity
Kvinrn dental scien
SNIDER tjst a)d mar.
keted commercially by Procter
, & Gambia Co. under the name
of Crest.
. The action is significant not
only beer use the ADA has for
decades refused to recognize
any toothpaste, but has also
implied that the public was
wasting money buying it.
ADA educational materials
have stressed that the tooth
brush is a big preventive weap
on and that baking soda or salt
water are as effective as any
tooth paste or powder.
A one toothpaste after an
other came along with lavish
- claims for the long sought
ingredient to curb tooth de
cay, the ADA promptly can-. '
tioned the public against ex-
' ,'travagant advertising.
'Toothpastes containing chhy
;rophyll, ammonia, penicillin,
' detergents, germ-killers, sugar
blocking enzymes and others
tailed to win the much-sought
ADA approval.
The official nod given to
Crest is expected to have re
percussions in a dentrifice mar
ket where sales exceed $300
million a year.
The endorsement is a per
sonal victory for a 38-year-old
biochemist, Joseph C. Muhler,
who began working with stan
nous flouride as a substitute for
sodium flouride when a sopho
more dental student at Indiana
University.
. Although the conservative
A3A continued to decline ac
ceptance of his assertions,
Muhler persisted in his re
search when a less deter
mined investigator might
have become discouraged.
Muhler has assigned his pat
ent to the Indiana University
Research Foundation.
. Procter (c Gamble, headed by
Neil McElroy, former secre
tary of Defense, has paid al
most $100,000 in royalties to
the foundation.
Under university regulations,'
Muhler is not allowed lo par
ticipate in royalties but a uni
versity spokesman said he had
been taksn care of with a sub
stantial increase in salary that
puts him in "top level ranks."
He also has been awarded a
special title as research pro
fessor of basic sciences, a new
laboratory and the freedom to
work on his chosen projects.
Muhler believes even greater
'advances in stannous fluoride
lie ahead.
In an Interview with the
Observer-Chicago News Serv
ice, he predicted that stan
nous fluoride applied only
once to the teeth by the den
- tist in matter- ol seconds. In
stead of many minutes as
now, will confer protection
for as indefinite period.
Muhler believes topical appli
cation by the dentist will be
much more important than the
toothpaste and that fluoridated
water supplies are still the best
and cheapest method of dental
decay prevention.
The ADA, in its announce
ment to the dental profession,
also stressed that stannous,
fluoride tooth paste is an aid
but not a cure-all and does not
substitute for community fluori-,
dation.
But the decay reduction cred
ited to Crest is marfced.
In one test group using ..the
dentifrice "under normal con
ditions in their homes." there
was a 23-per cent reduction,
as compared with . brushing
done with other cleaners.
In 'another group, where
(here was supervision ' of
brushing once daily, (he re- '
ducilon was 34 per cent.
Under an ideal setting, where
brushing was supervised three
times a day, there was a 57
per cent reduction; a figure
ranking favorably with 60 peri
cent reduction in community!
water studies and 60 per cent
in Muhlers' topical method.
The ADA has made it clear
it was only recognizing Crest
and that the acceptance does
not apply to any other stannous
flouride dentifrice that may be
on the market or might come
on later:
Dentists Make History
Brand Of Toothpaste Recoj
As Decay Preventive Agent
gnized
Stannous Fluoride
Used In Product
By RAY BRUNER
mlm Sllane Editor
The American Dental As
sociation made history today.
It officially recognized a tooth
paste as an effective decay
preventive agent.
This had never been' done
before by the ADA., which
for .years had rejected claims
of many dentrifice manufact-,
urers, such as "a clean tooth
never decays".
The unique destinction of
being recognized by the ADA
goes to "Crest", manufact
ured by Proctor & Gamble
Cincinnati.
"Crest", the ADA council on
dental therapeutics reported in
today's issue of the Journal of
the American Dental Associa
tion, "has been shown to be an
effective anti-caries (decay
preventive) dentifrice that can
be of significant value when
used in a conscientiously ap
plied program of oral hygiene
and regular professional care;
Crest, dentrifice may. also be.
of value as a supplement to
public health procedures."
The council emphasized its
action appliec only to one. in
gredient in the toothpaste
stannous fluoride, a compound
of tin and fluorine.
Back of the council's deci
sion are 10 years of clinical
studies. There were seven test
groups, each matched by "con
trols." One group used the dentifrice
"under normal conditions in
their home." They; experienced
a 23 per cent reduction in the
incidence of tooth decay.
Reduction In Decay
Members of the second
brushed their teeth once a day,
under supervision, with a 34
per cent reduction. In a third
group, with supervised brush
ing three times daily, there
was a 57 per cent reduction
in decay.
The council said these experi
ences emphasized the need for
frequent use of the dentifrice,
along with a program of "good
oral hygiene", to achieve maxi
mum benefits. "Good oral hy
giene" would include proper
use of the toothbrush, regular
attention from a dentist and
avoidance of excessive con
sumption of candy, sweetened
soft drinks and other sources
of sugar, which cause teeth to
rot.
The ADA now recognizes
three methods of obtaining
benefits from fluorides:
Fluoridation, of com
munity water supplies.
Systematic application of
fluoride solutions by the den
tist to the surface of chil
dren's teeth.
Stannous fluoride denti
frice. . Fluoridation, the ADA coun
cil stated, is by far the most
desirable method of preventing
decay, from the standpoint of
cost, effectiveness and con
venience. .
Preliminary studies by - the
council suggest that a combina
tion of all three methods may
be more worthwhile than one
alone. ''"''',.
Fluorine, in fluorine com
pounds, is a "trace element"
necessary for- adequate con
struction of our bodies. Teeth
that lack- fluorine are .more
susceptible to decay than teeth
that contain an adequate
amount.
' Not all decay, however, is
believed due to fluorine, defi- .
ciency. Also the use of flu
oridation decreases in effec
tiveness as children grow to
ward maturity.-
te
e;
of
Ucl
!Sww
to htui 4
endanger fire protection
went side of the Iowa river.
Dental Group Okays Crest
As Decay-Preventive Agent
isfHiMiiou,;!!),.
Crest made news
because it's effective
against cavities-
' a
.ed tec
t." er
the
in
r-
3-1
ei
y
The American Dental associa
tion today officially recognized
Crest toothpaste as "an elec
tive decay preventive agent."
Crest Is the first dentifrice ever
to receive such recognition, the
association said in Chicago.
In a statement published In
the August 1 issue of The Jour
nal of the American Dental As
sociation, the A.D.A. council on
dental therapeutics reported:
"Crest has been shown to be
an effective anticarles (decay
preventive) dentifrice that can
be of significant value when
used in a conscientiously ap
plied program of oral hygiene!
and regular professional care;
Crest dentifrice may also be of
. j value as a supplement in.
health jrocn""""" " " "
"The stannous fluoride denti
frice is an aid to combating
dental decay; it la not a cure
all. Nor will It substitute for
fluoridation of community wa
ter supplies. Fluoridation,
which is supported by exhaus
tive long - term studies, re
mains by far the most effective
means for obtaining the bene
fits of fluorides.
"We hope that additional
studies will further clarify the
role of Crest or other denti
frices In the program of pre
venting dental decay."
Three elements were Involved
.In the council's dcrisin
safety.
not because it's a cure-all
illl gWnjateit-year period and "the
''" 4red date by the council Is supported manufacturer's willingness to . -
inatl by evidence considered ade- limit advertising claims to ncj ' ' '
' -nble 'quate to demonstrate substan- 0,089 supported by adequate VJ- - f
q &3 tlal effectiveness, research." cm
The more you read the clippings above, the mote you realize that
now you can do something about tooth decay with a toothpaste.
"Dentifrice found lo prevent decay . . . won recognition from the
American Dental Association . . . never done before." These are some
of the words the nation's press used this month (o tell the news of
the American Dental Association's recognition of Crest as eflective
against cavities.
Effective against cavities but not a cure-all
But, effective as this stannous fluoride toothpaste has proved to be,'
there's a lot more to good dental health than just squeezing Crest on
your toothbrush.
The real key is not the use of Crest alone. But the use of Crest as
part of a denial program.
The American'Denlal Association spelled this out in their official
statement: "Crest has been shown to be an effective anti-decay den
tifrice that can be of significant value when used in a conscientiously
applied program of oral hygiene and regular professional care."
Rules for dental health still apply
And that, of course, means the complete dental program your dentist
has always recommended for dental health:
1. You still should brush regularly. After each meal is best.
2. You still should brush right. Away from ihe gums. And make
sure you brush every tooth especially the back ones.
3. 1 ou still should watch those treats between meals. Between
meal treats can be overdone. Be sure lo follow your dentist's advice.
4. You still should sceyour dentist twiceayear. C ive him a chance
to spot trouble early and stop it before it gets headway.
Don't expect miracles do expect feiver cavities
As the American Dental Association says, "Crest has been shown to
be effective" (when you use it right and use it regularly). So team ii
up with the right kind of dental program and start reducing your
family's cavities now.
Why is Crest different from other toothpastes?
The answer is simple. The thing that makes Crest different is
Fluoristan. an exclusive stannous fluoride formula.
Stannous fluoride, you know, is a decay-fighter dentists them
selves use to prevent cavities. With Crest, you put the same
fluoride on your teeth at home, too, every time you brush.
The effectiveness of this fluoride in Crest has been proved by
years of tests. Tests in which Crest had to prove its superiority
over regular toothpaste. And did in test after test.
Your dealer'may be temporarily out of stock in your favorite size. Because" the'
benefits of Crest are so important, we hope you'll take another size until we .catch up.