Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 5, 1960)
o o ttfttDAY. JUHafll. llil' o MEDFOHD MAIL TRIBUNE. MEDFORD, ORE. Lovo Liffc Ration's) Econoffiy By $23 Billion, Every Year Br DOROTHm ft. BIOOKS unuta vi.n international New York -WPD- Try to pin down the average cost of get ting married and you'll find there it no such thing unless, of course, you go along with the recently mar ried young man who said "it takes all you've got." Ask any of the people whose business is weddings and all that goes with them and you'll get the same answer: "Well, it all de pends . . ," It depends, of course, on what "getting married" means to each couple. Is it to be a simple cere mony with the bride in her golng-away outfit and Just test friends to stand up for the pair or a church wed ding with the bride gowned in the dress of a lifetime, a procession of attendants and all the trimmings? ; Will family and intimates j o a s t the newly weds in punch, nibble dainty sand wiches and wedding cake or will the full complement of guests enjoy lavish food and drink and dance to the music of a society orchestra? Will the honeymooners take off for a week in the mountains or six weeks in Europe? How About HomaT Will their first home be a small apartment furnished with combined bachelor quar ter leftovers, gifts and in genuity or a complete-to-the-last-ashtray house in the suburbs? Any one of the unlimited number of possible variations can be "the" answer at a cost of a few hundred to several thousands of dollars. Whatever the cost to the individuals involved, mar Tiages are big business an estimated $23 billion in 1959 spent for goods and, services that would not otherwise have been bought. . Since "big business," of course, requires statistics, averages, and projections, Batten, Barton, Durstine and Osborn, a Madison Avenue advertising firm, set its mar keting experts to work on the subject recently. They came up with some figures on "The Bridal Market" that make interesting reading whether or not they are typi cal of brides in general. Each marriage there were 1,445,000 in 1948 and there are expected to be 2,250,000 annually by 1965 generates a demand for about $15,000 worth of goods and services V V . ; r o C J.YlCaiiCVttll Qp" Monday and for apartments, houses, furni ture, appliances, clothing, jewelry, automobiles and myriad! other items. Of that $15,000 average, $11,000 goes into the cost of the dwelling unit itself while $1,000 is spent on the en gagement and wedding and I rl I. J kf m . Haw York-Evening clothes ta make girl gasp - not only at their opulence, but at their astronomical prices - are high fashion for fall and winter. 1M0. Philip Hulitar hangs a $1,250 retail tag on this beige and gold dinner ensemble of Italian velveteen. The short jacket and slashed sheath skirt are Intricately ambroid- ered in gold beads and rhino- stones with fluffy sable-dyed oppossum cuffs at tha end of each long sleeve. A short strapless bodice of burnished geld satin tops the skirt. (UPI Telepholo) ftl Friday Nights Til 9 Save up to 50... mMK SALE Polka Dot Taffeta Him wi.h.bU, 4J 1. Whit, biek irund with 1 In. and Vl in ..Ika d(t in rad, navy, brawn, black, royil bin., mi. r ana1 turuollt. Floral Taffeta Hint waihabh. 41 In. Small flral n whit, backf raund. Rtta, lavmd.r, Mm and Mrqu.li.. Cotton Plisse Sultabl. for chllsWa .lay clsthat, nifhr ck)th.i, and baby d.11 .ajamai. it in., iait.1 clan. Pastel Dimity li inch width. Postal and whito. Sav at Nwbrry'. Flocked Dimity astol colors, 36-inchns. Savt. Unbleached Muslin inch. SOxN thread wunt. Cloth Basked Plastic Many colors. S4 inches. the balance reprints the average estimated cost of set ting up the household, with outlays for furniture, appli ances and the like. First Things First Putting first things first, the survey found some 75 per cent of engaged girls sported the traditional ring which cost on the average over $200. Practically all brides had acquired a trousseau f or their wedding but, perhaps surprisingly, the great major ity spent less than $200. And, cheering to prospective hus bands, only 9 per cent of the brides queried looked for ward to spending more for clothing after marriage than they did as single girls. The remaining 91 per cent was di vided evenly between those who expected to go along about the same as they had been, and those who figured en spending less. The average bride, it seams, receives' Sl.UUJ in wsaWing gifts, and most of these gifts are not exactly surprises since by means of hints and bridal gift registries the brides generally man age to let gift-givers know ex actly what they'd like. In order of importance, the aver age bride feeds that bedroom furniture, linens, living room furniture, refrigerator, auto mobile, washing machine, di nette set, television, radio and rugs are most necessary for newlyweds. The traditional honeymoon, according to the survey, rep resents a substantial $235 million market annually, with 66 per cent of U.S. honey moon couples spending an average of $237 for a week. BBDO, culling its informa tion from the Census Bureau and other government sources, bank economists and numerous publications, stuck closely to the brjdal market, leaving for other studies the baby market and the teenage market, the expenses of which, nevertheless, are to be reckoned with in any consid eration of the cost of getting married. Frame Them portrait photographs can New York -flJPD- Family create a focal point in your decorative scheme when you perk up a wall with a teen ager's photographs. Include photographs taken from baby hood to the preset. Hang the arrangement over a bureau or bench. Use white painted frames, brightly colored mats. I... I V 4 Friday Nights 'til 9 98S ft I 39$ 1 59c. I 29 (I o mm u" Ml Maid of Cotton Gives Packing Tips It will soon be vacatiocflY.he same way, lotting them I at one end of the time for thousands of travep happy Americans. And for those of you-who will be going to the D4ch, mountains, or other faraway places, here are some tips from an expert in the art of packing. As the I960 Maid ot Cotton, Miss Sandra Lee Jennings of Riverside, Calif., boards an airliner for a flight from one city to another on the average of every three days. She takes with her 22 pieces of luggage containing a 43-piece, year- round wardrobe. Through careful plaitung and systematic packing, Miss Jennings has learned to look her best while traveling at a fast pace and living out of a suitcase. The National Cotton council points out that many of the tricks she uses will be helpful to anyone planning a trip. Sandra has a check list of clothes that go in each suit case. She always packs the same items in the same suit case. With 22 pieces of lug gage, such a system is essen tial. But the same idea will help you even with just two suit cases. Make a list of clothes, accessories, and cosmetics you plan to take on your va cation. Pin it inside your suit case before you start pack ing. And leave it pinned there during your trip. Then you -won't forget anything-going or coming back. Use Plastic Bottles The Maid suggests you transfer cosmetics from heavy jars and bottles into light weight plastic ones. If you're traveling by air, this will save precious weight, which also means extra space for other travel items. The 19-year-old California beauty emphasizes a cardinal rule of packing is to use plenty qf tissue paper. Layers of tissue paper should be spread between each coat. suit, and dress. Heavier pieces, such as coats and suit jackets, should be put in the bottom of the case. Coats should be turned inside out except for the sleeves, and folded in half, one shoulder tucked inside the other. Wrinkles should be smoothed out of collars and lapels. Place hem of coat at one end of case, and fold the top half over a piece of tissue paper. Pack suit jackets in Parties Given In Tiller-Drew Tiller-Drew Parties filled the calendar the week-end of Memorial day. Saturday night there was a "combination party" at Club 247. Mrs. How ard Midkiff gave a birthday party for her daughter, Lana Mae, and Richard Bonney. At the same time and place Mrs. Joe Zimmerman gave a going away party for her daughter, Dian, who life for Olympia, Wash., Monday morning. From Olympia Miss Zimmer man will leave for Fairbanks, Alaska, via jet airliner, Fri day, June 3. She was gradu ated from Days Creek High school in May. The same evening there was a farewell party for Mr. and Mrs. William Howells and their daughter, Marilyn, who are moving to Bend, Ore., where they have pur chased a motel. The Howells have been Tiller residents for the past 14 years. The party for the Howells began with a potluck dinner in the school cafeteria and finished with a community sing at the South Umpqua Community church. As a going away gift the How ells were given a money tree. bunday evening after serv ices at the South Umpqua Community church, Eddie Lowry was given a welcome home party by the young people of the church.' The party was held in the par sonage. Mr. Lowry received his dis charge from the United States Navy May 24 at San Francis co and is now at the home of his parents, Mr. and Mrs, Virgil Lowery. He was last stationed at Kwaialcin, Mar shall islands, and served four years in the Navy. Mr. Lowry will now work for the U.S, Aviation agency in air traf fic control. Duplicate Club Slates Sessions Medford Duplicate Bridge club announces master point play Tuesday night and Amer ican Contract Bridge league master point play Saturday night, June II. North-south winners at the May 31 session were Mrs. Paul Hatton and John Short- ridge, first, 113; Mrs. Berg Marten and Mrs. Sam Rich ardson, second, 107V4; and Jack Mitchell, Paul Hatton, George Rode and Folger John son, Portland, tied for third and fourth, 105. East west winners were Mrs. William Knope and Jack Barr, first, 98V4; Leland Clark and Roy Prultt, second, 95Vi; Mrs. Al Giihousen and Rob ert Mlddleton, third, 94 V; and Mrs, Jack Birr and Ray Wise, fourth, 81. lie flat in the case. Here are suggestions from the Maid of Cotton on packing other wearing apparel: Skirts - The hem should be placed at one end of the suit case with the waist extending beyond the other end. Side panels should be turned in ward over strips of paper. Fold the waist end of the skirt over tissue. Alternate the po sition of each succeeding skirt. Cotton kirit skirts may be rolled, wrapped in tissue, and placed lengthwise in the suitcase. Stuff Sleeves Dresses - Stuff the bodice and sleeves of each dress with tissue. Fold the sleeves and side of the skirt over tissue in a steraight line from shoulder to hem. Place the dress in the case lengthwise, folding again at the waistline over tissue paper. Alternate the position of the next dress. . Blouses - Fold blouses at the shoulder with sleeves underneath. Pad the folds with tissue. Put first blouse 1 n t 1 1 ' WO MEDFORD LUMBER Now in Our 51st Year No. Fir at 3rd St. SP 3 at one end of the case; put next blouse at other end. Lingerie - Rolled In tissue, lingerie should be placed at the top of the bag. Twist full petticoats into a long spiral and insert into an old stock ing, or fasten with rubber bands. These firm rolls, which save space, also should be placed on the top layer. Miss Jennings believes you can simplify the job ot pack ing for a two-week vacation by the type of clothes you select. The ideas mentioned below may help you in plan ning a travel wardrobe. Separates which can be mixed and matched make wonderful traveling compan ions. Choose a suit in a neu tral shade that will mix well with colored and printed blouses and skirts, and you'll find that two and two add up to more than four completely different outfits. Also, invest in one of the new beach en sembles that are at home on the shore as well as in the water. Many printed cotton swim suits have matching FULLER BRINGS YOU 2 EXTRA YEARS OF PAINT BEAUTY FOR YOUR HOME! skirtg which turn them into smart looking sun dresses. Wherever you travel, spring or summer, Sandra recom mends you take a liajtweight coat with you. Her wardrobe includes several cotton coats treated with water-repellent finishes so they may be worn rain or shine. Sandra favors planning a vacation wardrobe around a definite color scheme. Then it will be easy to coordinate accessories. Many travelers need three complete sets of shoes, hats, and purses: for travel or street wear, sports wear, and dressy or evening wear. This packing expert has one last bit of advice. When you reach your olestination, un pack as soon as possible and hang your clothes up carefully in the closet. Before wearing each garment, "steam press it over the bathtub. "Whether you're going on a six-month tour or a two- week vacation," says the 1960 Maid of Cotton, "it's well worth learning how to pack and care for your clothes if you want to enjoy every minute of your trip." PLENTY OF CO. - 7531 US S. V- c t ' ., J A I FLATTERING Sandra Lee donning, HKiO Maid of Cotton, rrconimniiK this wektt and irtiirt by Mr. Uee ha a vacation costume. The white novelty wovrn cotton Is fluttering to a summer tan, and the skirt can be combined with printed cot ton blouses. Imagine! Now you can buy a paint that gives your home a fresh, new look at least a years longer than the finest traditional house paint on the market. And at no extra cost! That's revolutionary new Fuller House Paint for wood ... the "Plus-Two" Paint specially developed to stand up years longer even in rugged western weather. Test after test proves its advantages. Where most paints start to fade after only about 6 months, Fuller "Plus-Two" Paint keeps its color brightness for years! Where most paints are readily rust-stained from gutters and nails, Fuller "Plus-Two" Paint remains 100 free of rust. It dries dust-free in as little as 4 hours. And rain can't harm it! Less work to apply. Roller or brush, new Fuller House Paint slides on faster and easier than any paint you've ever known. I you're going to paint ... get a extra years of beauty. Get new Fuller House Paint now! 43 western colors. Gloss or satin-flat. If you are having your home painted professionally, ask your Painting Contractor about the new Fuller House Paint specially formulated for his use. it offers all these advantages, too. SfULLER PAINTS -GLASS o Durable new paint for rustic homed Fuller Exterior Rustic Finish brings years of paint beauty to shakes, shin gles, rough wood siding . . . better all weather protection ... 43 colors to choose from. Trjr it! FREI PARKING SHCIAll$Ti Cntral at 10th acrns VERSATILE Sandra Lee Jea niiiKS i960 Maid of Cotton, lovea the new cotton print beach ensembles. This outfit by Bill Atkinson of Glen of Mlchl nan would be wonderful to) take on a vacation because th one-piece swim sultand button , down skirt can be worn tojeth r as a sun dress. (- QUALITY AT LOWEST PRICES! IN NOMfbVAftfSf piiMf sp i-saoi
