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MEDFOHD MAIL TRIBUNE. MEDFORD, ORE.
Lovo Liffc Ration's) Econoffiy
By $23 Billion, Every Year
Br DOROTHm ft. BIOOKS
unuta vi.n international
New York -WPD- Try to pin
down the average cost of get
ting married and you'll find
there it no such thing
unless, of course, you go
along with the recently mar
ried young man who said "it
takes all you've got."
Ask any of the people
whose business is weddings
and all that goes with them
and you'll get the same
answer: "Well, it all de
pends . . ,"
It depends, of course, on
what "getting married"
means to each couple.
Is it to be a simple cere
mony with the bride in her
golng-away outfit and Just
test friends to stand up for
the pair or a church wed
ding with the bride gowned
in the dress of a lifetime, a
procession of attendants and
all the trimmings?
; Will family and intimates
j o a s t the newly weds in
punch, nibble dainty sand
wiches and wedding cake or
will the full complement of
guests enjoy lavish food and
drink and dance to the music
of a society orchestra?
Will the honeymooners
take off for a week in the
mountains or six weeks in
Europe?
How About HomaT
Will their first home be a
small apartment furnished
with combined bachelor quar
ter leftovers, gifts and in
genuity or a complete-to-the-last-ashtray
house in the
suburbs?
Any one of the unlimited
number of possible variations
can be "the" answer at a cost
of a few hundred to several
thousands of dollars.
Whatever the cost to the
individuals involved, mar
Tiages are big business an
estimated $23 billion in 1959
spent for goods and, services
that would not otherwise
have been bought.
. Since "big business," of
course, requires statistics,
averages, and projections,
Batten, Barton, Durstine and
Osborn, a Madison Avenue
advertising firm, set its mar
keting experts to work on
the subject recently. They
came up with some figures
on "The Bridal Market" that
make interesting reading
whether or not they are typi
cal of brides in general.
Each marriage there were
1,445,000 in 1948 and there
are expected to be 2,250,000
annually by 1965 generates
a demand for about $15,000
worth of goods and services
V
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J.YlCaiiCVttll Qp" Monday and
for apartments, houses, furni
ture, appliances, clothing,
jewelry, automobiles and
myriad! other items.
Of that $15,000 average,
$11,000 goes into the cost of
the dwelling unit itself while
$1,000 is spent on the en
gagement and wedding and
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.
Haw York-Evening clothes
ta make girl gasp - not only
at their opulence, but at their
astronomical prices - are high
fashion for fall and winter.
1M0. Philip Hulitar hangs a
$1,250 retail tag on this beige
and gold dinner ensemble of
Italian velveteen. The short
jacket and slashed sheath
skirt are Intricately ambroid-
ered in gold beads and rhino-
stones with fluffy sable-dyed
oppossum cuffs at tha end of
each long sleeve. A short
strapless bodice of burnished
geld satin tops the skirt.
(UPI Telepholo)
ftl
Friday Nights Til 9
Save up to 50...
mMK SALE
Polka Dot Taffeta
Him wi.h.bU, 4J 1. Whit, biek
irund with 1 In. and Vl in ..Ika
d(t in rad, navy, brawn, black, royil
bin., mi. r ana1 turuollt.
Floral Taffeta
Hint waihabh. 41 In. Small flral n
whit, backf raund. Rtta, lavmd.r,
Mm and Mrqu.li..
Cotton Plisse
Sultabl. for chllsWa .lay clsthat,
nifhr ck)th.i, and baby d.11 .ajamai.
it in., iait.1 clan.
Pastel Dimity
li inch width. Postal and whito.
Sav at Nwbrry'.
Flocked Dimity
astol colors, 36-inchns. Savt.
Unbleached Muslin
inch. SOxN thread wunt.
Cloth Basked
Plastic
Many colors. S4 inches.
the balance reprints the
average estimated cost of set
ting up the household, with
outlays for furniture, appli
ances and the like.
First Things First
Putting first things first,
the survey found some 75 per
cent of engaged girls sported
the traditional ring which
cost on the average over $200.
Practically all brides had
acquired a trousseau f or
their wedding but, perhaps
surprisingly, the great major
ity spent less than $200. And,
cheering to prospective hus
bands, only 9 per cent of the
brides queried looked for
ward to spending more for
clothing after marriage than
they did as single girls. The
remaining 91 per cent was di
vided evenly between those
who expected to go along
about the same as they had
been, and those who figured
en spending less.
The average bride, it
seams, receives' Sl.UUJ in
wsaWing gifts, and most of
these gifts are not exactly
surprises since by means of
hints and bridal gift registries
the brides generally man
age to let gift-givers know ex
actly what they'd like. In
order of importance, the aver
age bride feeds that bedroom
furniture, linens, living room
furniture, refrigerator, auto
mobile, washing machine, di
nette set, television, radio and
rugs are most necessary for
newlyweds.
The traditional honeymoon,
according to the survey, rep
resents a substantial $235
million market annually, with
66 per cent of U.S. honey
moon couples spending an
average of $237 for a week.
BBDO, culling its informa
tion from the Census Bureau
and other government
sources, bank economists and
numerous publications, stuck
closely to the brjdal market,
leaving for other studies the
baby market and the teenage
market, the expenses of
which, nevertheless, are to be
reckoned with in any consid
eration of the cost of getting
married.
Frame Them
portrait photographs can
New York -flJPD- Family
create a focal point in your
decorative scheme when you
perk up a wall with a teen
ager's photographs. Include
photographs taken from baby
hood to the preset. Hang the
arrangement over a bureau
or bench. Use white painted
frames, brightly colored mats.
I... I V 4
Friday Nights 'til 9
98S ft I
39$ 1
59c. I
29 (I
o mm
u" Ml
Maid of Cotton Gives Packing Tips
It will soon be vacatiocflY.he same way, lotting them I at one end of the
time for thousands of travep
happy Americans.
And for those of you-who
will be going to the D4ch,
mountains, or other faraway
places, here are some tips
from an expert in the art of
packing.
As the I960 Maid ot Cotton,
Miss Sandra Lee Jennings of
Riverside, Calif., boards an
airliner for a flight from one
city to another on the average
of every three days. She takes
with her 22 pieces of luggage
containing a 43-piece, year-
round wardrobe.
Through careful plaitung
and systematic packing, Miss
Jennings has learned to look
her best while traveling at a
fast pace and living out of a
suitcase. The National Cotton
council points out that many
of the tricks she uses will be
helpful to anyone planning a
trip.
Sandra has a check list of
clothes that go in each suit
case. She always packs the
same items in the same suit
case. With 22 pieces of lug
gage, such a system is essen
tial. But the same idea will help
you even with just two suit
cases. Make a list of clothes,
accessories, and cosmetics
you plan to take on your va
cation. Pin it inside your suit
case before you start pack
ing. And leave it pinned there
during your trip. Then you
-won't forget anything-going
or coming back.
Use Plastic Bottles
The Maid suggests you
transfer cosmetics from heavy
jars and bottles into light
weight plastic ones. If you're
traveling by air, this will
save precious weight, which
also means extra space for
other travel items.
The 19-year-old California
beauty emphasizes a cardinal
rule of packing is to use
plenty qf tissue paper. Layers
of tissue paper should be
spread between each coat.
suit, and dress.
Heavier pieces, such as
coats and suit jackets, should
be put in the bottom of the
case. Coats should be turned
inside out except for the
sleeves, and folded in half,
one shoulder tucked inside
the other. Wrinkles should be
smoothed out of collars and
lapels. Place hem of coat at
one end of case, and fold the
top half over a piece of tissue
paper. Pack suit jackets in
Parties Given
In Tiller-Drew
Tiller-Drew Parties filled
the calendar the week-end of
Memorial day. Saturday night
there was a "combination
party" at Club 247. Mrs. How
ard Midkiff gave a birthday
party for her daughter, Lana
Mae, and Richard Bonney. At
the same time and place Mrs.
Joe Zimmerman gave a going
away party for her daughter,
Dian, who life for Olympia,
Wash., Monday morning.
From Olympia Miss Zimmer
man will leave for Fairbanks,
Alaska, via jet airliner, Fri
day, June 3. She was gradu
ated from Days Creek High
school in May.
The same evening there
was a farewell party for Mr.
and Mrs. William Howells
and their daughter, Marilyn,
who are moving to Bend,
Ore., where they have pur
chased a motel. The Howells
have been Tiller residents for
the past 14 years. The party
for the Howells began with a
potluck dinner in the school
cafeteria and finished with a
community sing at the South
Umpqua Community church.
As a going away gift the How
ells were given a money tree.
bunday evening after serv
ices at the South Umpqua
Community church, Eddie
Lowry was given a welcome
home party by the young
people of the church.' The
party was held in the par
sonage.
Mr. Lowry received his dis
charge from the United States
Navy May 24 at San Francis
co and is now at the home of
his parents, Mr. and Mrs,
Virgil Lowery. He was last
stationed at Kwaialcin, Mar
shall islands, and served four
years in the Navy. Mr. Lowry
will now work for the U.S,
Aviation agency in air traf
fic control.
Duplicate Club
Slates Sessions
Medford Duplicate Bridge
club announces master point
play Tuesday night and Amer
ican Contract Bridge league
master point play Saturday
night, June II.
North-south winners at the
May 31 session were Mrs.
Paul Hatton and John Short-
ridge, first, 113; Mrs. Berg
Marten and Mrs. Sam Rich
ardson, second, 107V4; and
Jack Mitchell, Paul Hatton,
George Rode and Folger John
son, Portland, tied for third
and fourth, 105.
East west winners were
Mrs. William Knope and Jack
Barr, first, 98V4; Leland Clark
and Roy Prultt, second, 95Vi;
Mrs. Al Giihousen and Rob
ert Mlddleton, third, 94 V;
and Mrs, Jack Birr and Ray
Wise, fourth, 81.
lie flat in the case.
Here are suggestions from
the Maid of Cotton on packing
other wearing apparel:
Skirts - The hem should be
placed at one end of the suit
case with the waist extending
beyond the other end. Side
panels should be turned in
ward over strips of paper.
Fold the waist end of the skirt
over tissue. Alternate the po
sition of each succeeding
skirt. Cotton kirit skirts may
be rolled, wrapped in tissue,
and placed lengthwise in the
suitcase.
Stuff Sleeves
Dresses - Stuff the bodice
and sleeves of each dress with
tissue. Fold the sleeves and
side of the skirt over tissue in
a steraight line from shoulder
to hem. Place the dress in the
case lengthwise, folding again
at the waistline over tissue
paper. Alternate the position
of the next dress.
. Blouses - Fold blouses at
the shoulder with sleeves
underneath. Pad the folds
with tissue. Put first blouse
1
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1 ' WO
MEDFORD LUMBER
Now in Our 51st Year
No. Fir at 3rd St. SP 3
at one end of the case;
put
next blouse at other end.
Lingerie - Rolled In tissue,
lingerie should be placed at
the top of the bag. Twist full
petticoats into a long spiral
and insert into an old stock
ing, or fasten with rubber
bands. These firm rolls, which
save space, also should be
placed on the top layer.
Miss Jennings believes you
can simplify the job ot pack
ing for a two-week vacation
by the type of clothes you
select. The ideas mentioned
below may help you in plan
ning a travel wardrobe.
Separates which can be
mixed and matched make
wonderful traveling compan
ions. Choose a suit in a neu
tral shade that will mix well
with colored and printed
blouses and skirts, and you'll
find that two and two add up
to more than four completely
different outfits. Also, invest
in one of the new beach en
sembles that are at home on
the shore as well as in the
water. Many printed cotton
swim suits have matching
FULLER BRINGS YOU
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skirtg which turn them into
smart looking sun dresses.
Wherever you travel, spring
or summer, Sandra recom
mends you take a liajtweight
coat with you. Her wardrobe
includes several cotton coats
treated with water-repellent
finishes so they may be worn
rain or shine.
Sandra favors planning a
vacation wardrobe around
a definite color scheme. Then
it will be easy to coordinate
accessories. Many travelers
need three complete sets of
shoes, hats, and purses: for
travel or street wear, sports
wear, and dressy or evening
wear.
This packing expert has one
last bit of advice. When you
reach your olestination, un
pack as soon as possible and
hang your clothes up carefully
in the closet. Before wearing
each garment, "steam press
it over the bathtub.
"Whether you're going on
a six-month tour or a two-
week vacation," says the 1960
Maid of Cotton, "it's well
worth learning how to pack
and care for your clothes if
you want to enjoy every
minute of your trip."
PLENTY OF
CO.
- 7531
US S.
V- c
t ' ., J A I
FLATTERING Sandra Lee
donning, HKiO Maid of Cotton,
rrconimniiK this wektt and
irtiirt by Mr. Uee ha a vacation
costume. The white novelty
wovrn cotton Is fluttering to a
summer tan, and the skirt can
be combined with printed cot
ton blouses.
Imagine! Now you can buy a paint that gives
your home a fresh, new look at least a years
longer than the finest traditional house paint
on the market. And at no extra cost!
That's revolutionary new Fuller House
Paint for wood ... the "Plus-Two" Paint
specially developed to stand up years longer
even in rugged western weather.
Test after test proves its advantages. Where
most paints start to fade after only about 6
months, Fuller "Plus-Two" Paint keeps its
color brightness for years! Where most
paints are readily rust-stained from gutters
and nails, Fuller "Plus-Two" Paint remains
100 free of rust. It dries dust-free in as
little as 4 hours. And rain can't harm it!
Less work to apply. Roller or brush, new
Fuller House Paint slides on faster and
easier than any paint you've ever known.
I you're going to paint ... get a extra
years of beauty. Get new Fuller House Paint
now! 43 western colors. Gloss or satin-flat.
If you are having your home painted
professionally, ask your Painting Contractor
about the new Fuller House Paint specially
formulated for his use. it offers all these
advantages, too.
SfULLER
PAINTS -GLASS
o
Durable new paint for rustic homed
Fuller Exterior Rustic Finish brings
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FREI PARKING
SHCIAll$Ti
Cntral at 10th
acrns
VERSATILE Sandra Lee Jea
niiiKS i960 Maid of Cotton,
lovea the new cotton print
beach ensembles. This outfit by
Bill Atkinson of Glen of Mlchl
nan would be wonderful to)
take on a vacation because th
one-piece swim sultand button
, down skirt can be worn tojeth
r as a sun dress.
(-
QUALITY AT
LOWEST PRICES!
IN NOMfbVAftfSf
piiMf sp i-saoi