Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 13, 1960)
O O QZZl OOCOO Q C3 O O G3 0 GC I ) ( ) O i O 0 rr MAIL TRIIUNt, McdfoteV Or. Cleaning Given for One reason that carpets and rues are easy to care for !& thct spot? and sainii ran he cleaned etfectively with rela tively little effort. Prompt action is the first rule. As with any fabric, the sooner you take care of a spot or stain, the lt'ss chance it has of causing damage. To be prepared for any car pet spot, you need only simple materials which are probably already among your house hold supplies. These include detergent, white vinegar, wat er and a cleaning fluid of the type you would use for re moving spots on clothes. Recommended Methods First of all, remove any ex cess liquid or solid matter which has been spilled or dropped on the carpet. If liquid has been spilled, blot the carpet at once. If neces sary, use forced drying, sucli as the air from a vacuum cleaner nozzle or a fan. For most food stains-candy, Choose Textures According Textures - the surface ap pearance of the pile in car pets and rugs-is more than just a desirable decorative fea ture. It's a vital point when practicality is considered. But which texture to choose? There are all types on the market today-from the traditional "plush" texture of cut pile, to rugged loops and combinations of cut and un cut pile. Keep an open mind In making a choice-and you'll choose a carpet or rug which Is both practical and pretty. The texture most often as sociated with carpet is straight yarn cut pile. This "plush" texture Is probably the most luxurious in appearance and may appear to be the most "comfortable" type of carpet. Cut-PiU Carpet If you choose this type, re member that any cut-pile fab ric is subject to "shading." As the fibers are bent by pres sure they show various light and dark shadings. Some peo ple definitely prefer this shaded look in a solid-color carpet. Shading is not a de fect but a natural character istic. Cut-pile carpet yarns can also be "twisted," for a tex ture which Is variously call Home Builders Include Carpets Running down the columns of ads on the real estate pages today. It's likely you'll see one line keep cropping up "wall-to-wall carpeting in cluded." Home builders have discov ered in recent years that along with all of the modern appliances and other new con struction features included in their houses, the addition of carpeting provides a special sales-exciting "fillip" to their package. Financing New home purchasers ap preciate being greeted by soft, warm, beautiful carpet as they enter their new homes. The cold, depressing, barren look one usually encounters in new homes devoid of fur niture is swept away by the carpeting. Many banks, savings and loan groups and other lending agencies are currently financ- WOOL WITH POPLIN - An other new trend in leather- weight wool sports coats for summer llifiO. The minute check poplin sports coat high lights the shaped American Ambassador silhouette, first made famous in California y Hollywood Clolher. il.'1 , -! , ' ' It ' mi laVU. Vieey, Mar 11. Methods Rugs truu ;uictr, ice cienir., etc. urc a solution made from 1 tea spoonful of determent and 1 teaspoonful of white vinegar in a quart of water. Moisten a cloth or sponge with this solution, and wipe the spot or stain. Be sure to work on only the surface of the carpet and avoid getting the carpet too wet. Dry the carpet and gently brush the pile after this treatment. For Oily Stains The same method can be used for oily stains of any type, except that the recom mended material is a clean ing fluid. If you're not sure what caused the stain, apply the de-tersent-vincaar-water solution fnsl, then the cleaning fluid. For stubborn stains, repeat the treatment. It you have an unusual stain, or serious damage to your carpet, consult a profes sional cleaner who is equip ped to use other special clean ing materials when necessary. to Use ed "twist," "nubby," "pebble- weave" or "frieze." This gen erally gives a more rugged ap pearance, and offers a tex ture which is less likely to show shading as straight-yarn cut-pile. Uncut yarns provide looped textures which are currently more popular than ever and appear in many versions -multi-level looped pile, loops ar ranged in rows or geometric patterns in swirled or curved designs. Loops in carpel pile are oflen "random sheared" for still another texture effect. This shearing of loops results in a combination of cut and looped pile. Still other com binations of the cut and un cut pile are seen in carpets and rugs today. Heavy Us If you are choosing a car pet for an area of your home which sees heavy use, look for tight loops or dense twist textures. These are least like ly to show footprints and pres sure marks. The more "for mal" textures, such as straight-yarn cut-pile, may be just as durable-but they will be seen to their best advan tage in formal areas such as living rooms or bedrooms. Ing carpet as part of the home long-term mortgage. In some cases, the carpet is given with the house as a bonus to pur chasers by the builder. New plywood subfloonng has been developed that can be laid directly over the joists, presenting considerable sav ings over the subflooring and finished floor previously re quired. The economies result ing from the use of unfinished flooring materials can often cover the cost of good new carpeting. For homes of slab construc tion, carpeting and padding can be laid directly over the concrele floors at a lower in stallation cost than finished flooring. Liberal credit plans are also offered by carpet retailers of fering terms of up to three years to pay, no money down, for new home owners unable tn make a cash outlay because of the moving in costs. High Pressure Rise Recorded in Alaska Washington - (Science Serv ice) - A spectacular pressure rise that occurred during a three-hour period at Yakulat, Alaska, on Dec. 18, 1059, has now been reported to the U.S. Weather bureau here. It may be the "greatest hourly surface pressure rise" not associated with a tropical storm or hurricane ever found, Mac A. F.merson of the weather bureau's Anchorage office reports in the current Monthly Weather Review. The pressure rise was from 2!1 :i0 inrhi's of mercury at KI SS a.m. Alaskan Standard Time on Dec. 18 to 29.S75 inches of mercury three hours later. Yakutat is on the Gulf i of Alaska. The sharp pressure increase was associated with a storm system centred 175 miles west of Ann-tte, Alaska. Mete orologists miaure pressures of large air masses in inches of mercury. The standard pres-) sure for mean sea level is 20 92 inches. More than 14SO.noo.000 square feet of carpet was marie and sold In the United Stales last )ear-ai all-time record. lit tui '.W -& ' W - ----- ;f: i I r z - - j LOOPED PILE The looped carpet is arranged in soft curves to com plement an elegant room. This is one method which carpet designers have used to combine beauty and practicality in soft floor cover Hew Textile Law How Effective Shoppers for carpets, cloth ing, draperies and other tex tile products will find new la bels on these goods as a result of a new law which became effective this year. The law, known as the Tex tile Fiber Products Identifi cation Act, requires that la bels be put on all of these N O T E Several Hundred Yards of all 100 WOOL WDLTON ALL REMNANTS MARKED DOWN! SIZES TO 12x23.7 Large Choice "Country Club Texture" Beige Wool Tweed "Style Turf" Installed Wall to Wall With Heavy Rubberized Pad. $1095 Only IX q-yd- No other hargti. Room it rufi Un! Means LAURINE'S will at any time give an allowance on your Old Carpet towards the purchase of a new carpet. NO MONEY DOWN We Will Accept Lay-A-Ways pile of this product presenting complete information as to fiber con tent, name of manufacturer and country of origin. On carpets the law specifies that the content of the pile fi bers must be identified to the consumer by percentage of weight. For example, you may note on the new labels wording such as "70 per cent wool-30 per cent nylon pile" or "100 per cent wool pile." In carpet stores, shoppers will find the labels on carpet rolls, rugs and samples. In the Eastern Carpet Mills have granted LAURINE'S special prices on their carpet for the Southern Oregon Area. NEVER BEFORE has this hap pened - Hurry and take advantage of t h e s e wonderful LOW LOW PRICES. LAURINE'S is dedicated to bring you only quality carpets, like these, at sensible prices. BARGAINS GALORE from the leading carpet mills. All genuine Jacquard woven Wilton, recognized as the finest weave in the carpeting industry. MARKED DOWN FOR QUICK SALE. Values to $14.95 sq. yd. n 50 ALL OUR CARPET IS NOTHING HELD 520 ings for 1 960. The sturdy texture wears well, while soft colors and the texture-pattern add design interest without dominating decor in the room. case of wall-to-wall carpeting anchored to the floor, the re quired information will be given on the invoices or re ceipts that accompanies the sale. The law applies only to goods made afier March 3, 1960. However, carpet manu facturers have been comply ing with the law well in ad vance of this date, and most new merchandise already in stores will carry these labels. All carpets and rugs will eventually be so labeled when current stocks are replaced. All First Quality ON SALE BACK I xs' vara sxrMaf iif,s.:vK jrs.:avai r, w-i "Country Club Texture" Beige Cotton Tweed "Fashion Turf Installed wall to wall with Heavy Rubberized Pad No Other $95 Charges sq. yd. Room Size Rugs Even Lets! S. RIVERSIDE All Color Families Represented Once upon a time - just about 10 years ago, in fact a homemaker shopping for carpet had a very simple color choice to make. Gray, green nr rose Atrie from those col ors, there weren't many possi. bilitier. '.tp.lesf a carpet was "dyed to order." Today, the picture is quite different. In current carpet styles, readily available on the market, all color families are represented. Even the so called "neutral" colors are seen in many different ver-sions-and this rainbow of col or extends through every price and style range in soft floor coverings. Welcome Chang It's welcome change - pro vided color is used wisely. For color on the floor can be a major factor in making a ' home more liveable and more j comfortable, even before other decorative features are added. j These days, the wise shop- j per considers several features about her home before decid-1 ing on the color of her carpet, j Here is a check list of these major points: 1. Space. Color definitely affects space in a room. Re member that cool colors, or lighter values of any color, tend to make a room look larger; the opposite is true for warm colors, or darker values, which should be selected for spacious areas. 2. Natural light and warmth. Rooms which get a great deal of natural light are aided by cool colors, such as $(0195 (MKT SAVE Beige Tweed 1 Roll V Black and White Tweed 1 Roll Ow O Other Fine . CARPETS PLUS F0AM RUBB" tO As Low as All $29 With Trade kt(f $ef95 For O "1-yJ- i" Guarantees 4 W O in Rugs blue and green, on the floor. Rooms which might otherwise be dark can be brightened with shades of gold.orange or red. 3. Daily use. Color is a very practical feature in carpets and rugs. Color enmninatior? tweeds, patterns, tone-on-tone styles-help to camouflage soil between cleanings and should therefore be considered for heavy-traffic areas. 4. Decorative use. A large space such as the floor can be the basis of the room's com- FL00RC0VER See Jim for All of Your: Carpet Tile Inlaid Linoleum Formica Counter' Tops Roll Linoleum EVERYTHING FOR YOUR FLOOR NEEDS 1256 S. RIVERSIDE SP 2-4448 MEDFORD OREGON plot decorative scheme. Pat terns or color combination in I carpet or rug lend them selves to many changes over a period of time. Any one of the predominant colors in a pattern can be accented with furniture or accessories in the room. "Clip and Flip" If you would like to know more about cnoosmg culur i carpet? snd functional Dur-poses-an informative booklet can give you the whole story. Called "Colors and Carpets," it has been prepared by the American Carpet Institute and copies are available free on request. A special feature of the Ira I U I I I I 11 ITU rm n Saturday & Sunday All Day Call SP 3 NO MONEY DOWN We Will Accept Lay-A-Way booklet U "Clip and nip" sectioo, which enables you to see at a (Itnce how leading carpet colore can be combined with drapery and upholstery fabrics, wall colors and ac cessories. This device also suggests a variety of changes in color decorating for any room in your home. Ths book'e contains a color wheel, basic instructions on the use of color and practical suggestions on how color af fects carpet, rugs and area rugs. For your free copy, writ to the American Carpet Insti tute, Dept. "S," 350 Fifth Avenue, New York 1, N.Y. SHOP - 5182 U I o , ( 0 0 w 0
