O O QZZl OOCOO Q C3
O O
G3 0 GC
I )
( )
O
i O 0 rr
MAIL TRIIUNt, McdfoteV Or.
Cleaning
Given for
One reason that carpets
and rues are easy to care for
!& thct spot? and sainii ran he
cleaned etfectively with rela
tively little effort.
Prompt action is the first
rule. As with any fabric, the
sooner you take care of a spot
or stain, the lt'ss chance it has
of causing damage.
To be prepared for any car
pet spot, you need only simple
materials which are probably
already among your house
hold supplies. These include
detergent, white vinegar, wat
er and a cleaning fluid of
the type you would use for re
moving spots on clothes.
Recommended Methods
First of all, remove any ex
cess liquid or solid matter
which has been spilled or
dropped on the carpet. If
liquid has been spilled, blot
the carpet at once. If neces
sary, use forced drying, sucli
as the air from a vacuum
cleaner nozzle or a fan.
For most food stains-candy,
Choose Textures
According
Textures - the surface ap
pearance of the pile in car
pets and rugs-is more than
just a desirable decorative fea
ture. It's a vital point when
practicality is considered.
But which texture to
choose? There are all types
on the market today-from the
traditional "plush" texture of
cut pile, to rugged loops and
combinations of cut and un
cut pile. Keep an open mind
In making a choice-and you'll
choose a carpet or rug which
Is both practical and pretty.
The texture most often as
sociated with carpet is straight
yarn cut pile. This "plush"
texture Is probably the most
luxurious in appearance and
may appear to be the most
"comfortable" type of carpet.
Cut-PiU Carpet
If you choose this type, re
member that any cut-pile fab
ric is subject to "shading." As
the fibers are bent by pres
sure they show various light
and dark shadings. Some peo
ple definitely prefer this
shaded look in a solid-color
carpet. Shading is not a de
fect but a natural character
istic. Cut-pile carpet yarns can
also be "twisted," for a tex
ture which Is variously call
Home Builders
Include Carpets
Running down the columns
of ads on the real estate pages
today. It's likely you'll see
one line keep cropping up
"wall-to-wall carpeting in
cluded." Home builders have discov
ered in recent years that
along with all of the modern
appliances and other new con
struction features included in
their houses, the addition of
carpeting provides a special
sales-exciting "fillip" to their
package.
Financing
New home purchasers ap
preciate being greeted by soft,
warm, beautiful carpet as
they enter their new homes.
The cold, depressing, barren
look one usually encounters
in new homes devoid of fur
niture is swept away by the
carpeting.
Many banks, savings and
loan groups and other lending
agencies are currently financ-
WOOL WITH POPLIN - An
other new trend in leather-
weight wool sports coats for
summer llifiO. The minute
check poplin sports coat high
lights the shaped American
Ambassador silhouette, first
made famous in California
y Hollywood Clolher.
il.'1 , -!
, ' ' It '
mi laVU.
Vieey, Mar 11.
Methods
Rugs
truu ;uictr, ice cienir., etc. urc
a solution made from 1 tea
spoonful of determent and 1
teaspoonful of white vinegar
in a quart of water.
Moisten a cloth or sponge
with this solution, and wipe
the spot or stain. Be sure to
work on only the surface of
the carpet and avoid getting
the carpet too wet. Dry the
carpet and gently brush the
pile after this treatment.
For Oily Stains
The same method can be
used for oily stains of any
type, except that the recom
mended material is a clean
ing fluid.
If you're not sure what
caused the stain, apply the de-tersent-vincaar-water
solution
fnsl, then the cleaning fluid.
For stubborn stains, repeat
the treatment.
It you have an unusual
stain, or serious damage to
your carpet, consult a profes
sional cleaner who is equip
ped to use other special clean
ing materials when necessary.
to Use
ed "twist," "nubby," "pebble-
weave" or "frieze." This gen
erally gives a more rugged ap
pearance, and offers a tex
ture which is less likely to
show shading as straight-yarn
cut-pile.
Uncut yarns provide looped
textures which are currently
more popular than ever and
appear in many versions -multi-level
looped pile, loops ar
ranged in rows or geometric
patterns in swirled or curved
designs.
Loops in carpel pile are
oflen "random sheared" for
still another texture effect.
This shearing of loops results
in a combination of cut and
looped pile. Still other com
binations of the cut and un
cut pile are seen in carpets
and rugs today.
Heavy Us
If you are choosing a car
pet for an area of your home
which sees heavy use, look
for tight loops or dense twist
textures. These are least like
ly to show footprints and pres
sure marks. The more "for
mal" textures, such as
straight-yarn cut-pile, may be
just as durable-but they will
be seen to their best advan
tage in formal areas such as
living rooms or bedrooms.
Ing carpet as part of the home
long-term mortgage. In some
cases, the carpet is given with
the house as a bonus to pur
chasers by the builder.
New plywood subfloonng
has been developed that can
be laid directly over the joists,
presenting considerable sav
ings over the subflooring and
finished floor previously re
quired. The economies result
ing from the use of unfinished
flooring materials can often
cover the cost of good new
carpeting.
For homes of slab construc
tion, carpeting and padding
can be laid directly over the
concrele floors at a lower in
stallation cost than finished
flooring.
Liberal credit plans are also
offered by carpet retailers of
fering terms of up to three
years to pay, no money down,
for new home owners unable
tn make a cash outlay because
of the moving in costs.
High Pressure Rise
Recorded in Alaska
Washington - (Science Serv
ice) - A spectacular pressure
rise that occurred during a
three-hour period at Yakulat,
Alaska, on Dec. 18, 1059, has
now been reported to the U.S.
Weather bureau here.
It may be the "greatest
hourly surface pressure rise"
not associated with a tropical
storm or hurricane ever
found, Mac A. F.merson of the
weather bureau's Anchorage
office reports in the current
Monthly Weather Review.
The pressure rise was from
2!1 :i0 inrhi's of mercury at
KI SS a.m. Alaskan Standard
Time on Dec. 18 to 29.S75
inches of mercury three hours
later. Yakutat is on the Gulf i
of Alaska.
The sharp pressure increase
was associated with a storm
system centred 175 miles
west of Ann-tte, Alaska. Mete
orologists miaure pressures
of large air masses in inches
of mercury. The standard pres-)
sure for mean sea level is
20 92 inches.
More than 14SO.noo.000
square feet of carpet was
marie and sold In the United
Stales last )ear-ai all-time
record.
lit tui '.W
-& ' W - -----
;f: i I r z - - j
LOOPED PILE The looped
carpet is arranged in soft curves to com
plement an elegant room. This is one method
which carpet designers have used to combine
beauty and practicality in soft floor cover
Hew Textile Law
How Effective
Shoppers for carpets, cloth
ing, draperies and other tex
tile products will find new la
bels on these goods as a result
of a new law which became
effective this year.
The law, known as the Tex
tile Fiber Products Identifi
cation Act, requires that la
bels be put on all of these
N
O
T
E
Several Hundred Yards of all 100
WOOL WDLTON
ALL REMNANTS MARKED DOWN!
SIZES TO
12x23.7
Large Choice
"Country Club Texture"
Beige Wool Tweed "Style Turf"
Installed Wall to Wall With
Heavy Rubberized Pad.
$1095
Only IX q-yd-
No other hargti. Room it rufi Un!
Means LAURINE'S will at any time
give an allowance on your Old
Carpet towards the purchase of
a new carpet.
NO MONEY
DOWN
We Will Accept Lay-A-Ways
pile of this
product presenting complete
information as to fiber con
tent, name of manufacturer
and country of origin.
On carpets the law specifies
that the content of the pile fi
bers must be identified to the
consumer by percentage of
weight. For example, you
may note on the new labels
wording such as "70 per cent
wool-30 per cent nylon pile"
or "100 per cent wool pile."
In carpet stores, shoppers
will find the labels on carpet
rolls, rugs and samples. In the
Eastern Carpet Mills have granted LAURINE'S special prices on their
carpet for the Southern Oregon Area. NEVER BEFORE has this hap
pened - Hurry and take advantage of t h e s e wonderful LOW LOW
PRICES. LAURINE'S is dedicated to bring you only quality carpets,
like these, at sensible prices. BARGAINS GALORE from the leading
carpet mills.
All genuine Jacquard woven Wilton, recognized as
the finest weave in the carpeting industry. MARKED
DOWN FOR QUICK SALE. Values to $14.95 sq. yd.
n
50
ALL OUR CARPET IS
NOTHING HELD
520
ings for 1 960. The sturdy texture wears well,
while soft colors and the texture-pattern add
design interest without dominating decor in
the room.
case of wall-to-wall carpeting
anchored to the floor, the re
quired information will be
given on the invoices or re
ceipts that accompanies the
sale.
The law applies only to
goods made afier March 3,
1960. However, carpet manu
facturers have been comply
ing with the law well in ad
vance of this date, and most
new merchandise already in
stores will carry these labels.
All carpets and rugs will
eventually be so labeled when
current stocks are replaced.
All First
Quality
ON SALE
BACK
I xs' vara sxrMaf iif,s.:vK jrs.:avai r, w-i
"Country Club Texture"
Beige Cotton Tweed
"Fashion Turf
Installed wall to wall with Heavy
Rubberized Pad
No Other $95
Charges sq. yd.
Room Size Rugs Even Lets!
S. RIVERSIDE
All Color Families
Represented
Once upon a time - just
about 10 years ago, in fact
a homemaker shopping for
carpet had a very simple color
choice to make. Gray, green
nr rose Atrie from those col
ors, there weren't many possi.
bilitier. '.tp.lesf a carpet was
"dyed to order."
Today, the picture is quite
different. In current carpet
styles, readily available on
the market, all color families
are represented. Even the so
called "neutral" colors are
seen in many different ver-sions-and
this rainbow of col
or extends through every
price and style range in soft
floor coverings.
Welcome Chang
It's welcome change - pro
vided color is used wisely.
For color on the floor can be
a major factor in making a '
home more liveable and more j
comfortable, even before
other decorative features are
added. j
These days, the wise shop- j
per considers several features
about her home before decid-1
ing on the color of her carpet, j
Here is a check list of these
major points:
1. Space. Color definitely
affects space in a room. Re
member that cool colors, or
lighter values of any color,
tend to make a room look
larger; the opposite is true for
warm colors, or darker values,
which should be selected for
spacious areas.
2. Natural light and
warmth. Rooms which get a
great deal of natural light are
aided by cool colors, such as
$(0195
(MKT
SAVE
Beige Tweed 1 Roll
V Black and White Tweed 1 Roll Ow O
Other Fine .
CARPETS PLUS F0AM RUBB" tO
As Low as All $29 With Trade kt(f
$ef95 For O "1-yJ- i" Guarantees 4 W O
in Rugs
blue and green, on the floor.
Rooms which might otherwise
be dark can be brightened
with shades of gold.orange or
red.
3. Daily use. Color is a very
practical feature in carpets
and rugs. Color enmninatior?
tweeds, patterns, tone-on-tone
styles-help to camouflage soil
between cleanings and should
therefore be considered for
heavy-traffic areas.
4. Decorative use. A large
space such as the floor can
be the basis of the room's com-
FL00RC0VER
See Jim for All of Your:
Carpet Tile Inlaid Linoleum
Formica Counter' Tops Roll Linoleum
EVERYTHING FOR YOUR FLOOR NEEDS
1256 S. RIVERSIDE SP 2-4448
MEDFORD OREGON
plot decorative scheme. Pat
terns or color combination in
I carpet or rug lend them
selves to many changes over
a period of time. Any one of
the predominant colors in a
pattern can be accented with
furniture or accessories in the
room.
"Clip and Flip"
If you would like to know
more about cnoosmg culur i
carpet? snd functional Dur-poses-an
informative booklet
can give you the whole story.
Called "Colors and Carpets,"
it has been prepared by the
American Carpet Institute
and copies are available free
on request.
A special feature of the
Ira
I U I I I I
11 ITU
rm n
Saturday & Sunday
All Day
Call
SP 3
NO MONEY
DOWN
We Will Accept Lay-A-Way
booklet U "Clip and nip"
sectioo, which enables you to
see at a (Itnce how leading
carpet colore can be combined
with drapery and upholstery
fabrics, wall colors and ac
cessories. This device also
suggests a variety of changes
in color decorating for any
room in your home.
Ths book'e contains a color
wheel, basic instructions on
the use of color and practical
suggestions on how color af
fects carpet, rugs and area
rugs.
For your free copy, writ to
the American Carpet Insti
tute, Dept. "S," 350 Fifth
Avenue, New York 1, N.Y.
SHOP
- 5182
U
I o , ( 0
0
w
0