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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 2, 1960)
o a :dcc o t3 .5 C LJ r. r r c o o o O cl oo o oo w Or n ( (J n. ( ) O O O ZZZD CD CC3 (o) o oo O p Large Spy Setup Ope S. m. s Nation s Automotive DetroitJlPl-Tlie auto indus try operates one nf the larg est espionage sftuus in the world outside of official gov ernment circles. Right now almost any auto company could tell you-but won't - what its competitors have on the drawing boards for 1S62. All of the auto companies are making advertising pUns and adjustments in their own products to offset the innova tions their competitors plan for 1961, secrets which will not be revealed to the public until next fall. For example, last fall Ford came out with an advertise ment showing how an arrow weighted in the rear went as tray while an arrow weighted in Die front went directly to the target. The advertisement, which took several months of prepa ration, appeared just before Chevrolet introduced its new Corvair, with the engine in the rear. ' Ford knew far in advance of the public introduction of the Corvair that it would have the engine in the rear and planned its advertising cam paign accordingly. ' Actually, spies for the vari- iuua iuuijMiiii-a crAiiiaiigtr in formation among themselves long before the auto compa i nies are willing to make the same iuforiiiHtiun public. They know it generally re quires a production lead time of about three years to build a car. Even an expensive crash program can't bring out an entirely new car in less than two years to 18 months. So in the later stages of de velopment of a car, the auto companies aren't too worried about their competitors match ing their offerings. But the auto makers feel they can be severely hurt by information leaking to the public too far in advance of introduction of new models. They feel many prospective customers for their current ustry MAIL TRIBUNt, M!foi4 Or. Mondiy, Mir 1, 1MB A ' o ro if i a.. A' u o o O O O jry EIISIMI 2 FULL WEEKS FREE TRIAL! In Your Own Home! Absolutely NO Obligation On Your Part If you are in doubt about a combination Washer-Dryer, NOW is your opportunity to see for yourself! For Full Particulars Come in and See Us Now. models might delay their pur chases a year if they knew what was coming up in the future. Fear of Retaliation If competing companies know about another compa ny's product and advance in formation will hurt the other company's sales, why doesn't the highly-competitive auto industry reveal all it knows about the opposition? One answer is fear of retali ation. Another is that it would be like advertising their competitors' product once it is introduced. And e third is that they may have some misinformation. This happened to Ford three years ago. At a press preview of the 1957 Fords, that company suddenly decided to show its retractable hardtop converti ble to reporters. The very next day, Chevrolet announced its new fuel injection system at a press conference. Neither development was a rnmnlete surDrise. Ford had had the retractable on the nlannine boards for years and everybody saw fuel injection on experimental engines be fore it was introduced. But Ford hurried its deci sion to show the retractable because of some stray piece of misinformation that Chevrolet was planning to unveil some- thinff reallv startling the day after the Ford introduction. Spies Seldom Mist The industry s spies - many nf them former FBI agents who joined the auto industry for higher pay - seldom miss, however. Still. sDvinB can sometimes work to the advantage of the company spied upon even when the information is ac curate. About, nine months before the 1949 Pontiac was intro duced. Georee Walker, Ford's chief stylist, discovered the Pontiac featured a spinner ar rangement on Its grille, ao did the Walker-designed 1949 Ford. Walker called Pontiac and tolH them nf tlie coincidence and Pontiac, which was to be introduced later than Ford avoided the possibility of ap pearing to copy r ora Dy mail ing a minor change which cor rected the situation. SHORTWAVE SET Illinois Valley-Police Chief Phil Kcllar has placed a short wave set in his home at his own expense. The set supple ments the one in the police car and enables him to keep in touch with the sheriff s of fice and Grants Pass police at all times. rtlr i i i r h i i ill III l III-Willi Any Good "Chef will tell you it pays TO PACK OUR fey .;Uya 1 '- 3 ssmw The Finest in Meats, Produce and Staples from your Friendly 1H . 'lilt - nl " 4 illi'H iig Y's PLUS ADDED SAVINGS With SILVER DOLLAR FADING STAMPS o Fresh - Lean 0$ ri, 1 K Z. A-00 3 r-- . royoDd Hostess' Pride Fits Anywhere a Washer Will! 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Minute Maid 5 for 12 ... W f.r Giant Sin LEACH IF YOl CAN'T FIND YOUR NEEDS, ASK ANY BIG Y GROCERY CLERK. $1.09 51.00 m o 225 tut t Phone SP 3 5433 It's a pleasure to crochet a rinlitft-it to riinlav this trio I in the popular pineapple de- gn Lacy oval for a luncheon set or incidental doilies. Pat tern 7056: directions large doily 20 x 30, medium IS x 20, small 8 X 13 inches. No. 30 cotton. Send THIRTY FIVE CENTS (coins) for this pat tern - add 5 cents for each pattern for Ist-class mailing. Send to Medford Mail Trib une, P. O. Box 168. Old Chel sea Station, New York 11, N. Y. Print plainly NAME, ADDRESS, PATTERN NUM BER. JUST Ol(T! Our New 1960 Alice B,iFeToks Needlecraft Book contains THREE FREE patterns. Plus ideas galore for home furnishings fash ions, gifts, toys, btonar sellers ( I -Exciting, unusnaKJsi(n to Hrochet, knit, :ewj embroider. huck weave, qaflt. 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