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Large Spy Setup Ope
S. m. s
Nation s Automotive
DetroitJlPl-Tlie auto indus
try operates one nf the larg
est espionage sftuus in the
world outside of official gov
ernment circles.
Right now almost any auto
company could tell you-but
won't - what its competitors
have on the drawing boards
for 1S62.
All of the auto companies
are making advertising pUns
and adjustments in their own
products to offset the innova
tions their competitors plan
for 1961, secrets which will
not be revealed to the public
until next fall.
For example, last fall Ford
came out with an advertise
ment showing how an arrow
weighted in the rear went as
tray while an arrow weighted
in Die front went directly to
the target.
The advertisement, which
took several months of prepa
ration, appeared just before
Chevrolet introduced its new
Corvair, with the engine in
the rear.
' Ford knew far in advance
of the public introduction of
the Corvair that it would have
the engine in the rear and
planned its advertising cam
paign accordingly. '
Actually, spies for the vari-
iuua iuuijMiiii-a crAiiiaiigtr in
formation among themselves
long before the auto compa
i nies are willing to make the
same iuforiiiHtiun public.
They know it generally re
quires a production lead time
of about three years to build
a car. Even an expensive
crash program can't bring out
an entirely new car in less
than two years to 18 months.
So in the later stages of de
velopment of a car, the auto
companies aren't too worried
about their competitors match
ing their offerings.
But the auto makers feel
they can be severely hurt by
information leaking to the
public too far in advance of
introduction of new models.
They feel many prospective
customers for their current
ustry
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models might delay their pur
chases a year if they knew
what was coming up in the
future.
Fear of Retaliation
If competing companies
know about another compa
ny's product and advance in
formation will hurt the other
company's sales, why doesn't
the highly-competitive auto
industry reveal all it knows
about the opposition?
One answer is fear of retali
ation. Another is that it
would be like advertising
their competitors' product
once it is introduced. And e
third is that they may have
some misinformation.
This happened to Ford
three years ago.
At a press preview of the
1957 Fords, that company
suddenly decided to show its
retractable hardtop converti
ble to reporters. The very next
day, Chevrolet announced its
new fuel injection system at
a press conference.
Neither development was a
rnmnlete surDrise. Ford had
had the retractable on the
nlannine boards for years and
everybody saw fuel injection
on experimental engines be
fore it was introduced.
But Ford hurried its deci
sion to show the retractable
because of some stray piece of
misinformation that Chevrolet
was planning to unveil some-
thinff reallv startling the day
after the Ford introduction.
Spies Seldom Mist
The industry s spies - many
nf them former FBI agents
who joined the auto industry
for higher pay - seldom miss,
however.
Still. sDvinB can sometimes
work to the advantage of the
company spied upon even
when the information is ac
curate.
About, nine months before
the 1949 Pontiac was intro
duced. Georee Walker, Ford's
chief stylist, discovered the
Pontiac featured a spinner ar
rangement on Its grille, ao
did the Walker-designed 1949
Ford.
Walker called Pontiac and
tolH them nf tlie coincidence
and Pontiac, which was to be
introduced later than Ford
avoided the possibility of ap
pearing to copy r ora Dy mail
ing a minor change which cor
rected the situation.
SHORTWAVE SET
Illinois Valley-Police Chief
Phil Kcllar has placed a short
wave set in his home at his
own expense. The set supple
ments the one in the police
car and enables him to keep
in touch with the sheriff s of
fice and Grants Pass police at
all times.
rtlr i i i r h i i ill III l
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