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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 4, 1960)
Section B Medford Pages 1-6' Tribune MEDFORD, OREGON, MONDAY, APRIL 4, 1960 Concentrating on Living Our Way of Life May Be Selling Point To Give Free World How We Can Sell the World Ever since World War II we have been trying to sell the world on the way of life of the free west. We've backed up our campaign with power ful sales Incentives, including money (the Marshall Plan) and military protection (NATO). But there's an ap proach we haven't adequately tried yet which may be best of all. Instead of concentrat ing so hard on selling our way of life, let's concentrate more on living it! - This is what the world really wants from us: not blandishments and ideological bribe money to bring other na tions into our camp against a dangerous rival, but a good living example of an appeal ing way of life. Worst Foot Forward The world has copied us be fore - and with no sales effort on our part. In the 18th cen tury it copied our new pattern of political democracy. In the 19th century it copied our in dustrial, techno logical de velopment. For a time, in the 20th century, we inspired the world with mass production and the Santa Claus' stocking of gadgets we brought forth. But now the glitter of the gadget age has worn dull. This isn't enough to make people want to copy us anymore. And sowe peddle our way of life with incentives and REPORTS ON CANCER Dr. Warren H. Cole, president of the American Cancer Society, is shown at work in his lab oratory in New York. Writing for United Press International, Dr. Cole reports that cancer is an enemy that strikes one in four-that kills more children aged 1 through 14 than any other disease. (UPI Telephoto) 'Stitch in Time' Can Prevent Cancer, Society Head Asserts Editor's note: April Is Cancer Control Month. In connection with the observance, during which ev eryone is urged to set a cancer check up, nr. Warren H. Cole, presi dent of the American Cancer So ciety, has written three articles on the causes or cancer, cancer's dan ger signs and what can be done to detect, treat and prevent cancer. . By DR. WARREN H. COLE - President American Cancer Society Written for United Press International What would happen with out maintenance crews for our aircraft? Without levees along the banks of the Missis sippi? Without weather warn ings to batten down against Viurricanes? Planes still crash, rivers otill flood, hurricanes still devastate. But how often does the "stitch in time" prevent disaster? It can prevent the disaster of cancer. ' We have no "shot" that im munizes, and no "magic bul let" that totally destroys the invasion of cancer cells. But we can eliminate cancer-causing factors in our daily lives, and detect and treat pre-can-cerous conditions that can lead to attack by the enemy. It is an enemy that strikes one in four-that kills more children aged 1-14 than any other disease, that attacks in two out of three homes, that takes 265,000 lives yearly. But 85,000 did not have to die last year. They could have been saved by earlier detec tion, or better still, by earlier nrevention. There are many chronic Ir ritants that cause cancer, as many as the countries of the globe and the people who in habit them. Occupations, hab its, religious practices and even fads are often hazards. For example, one is too much sunshine. This is a warning and example to the cultists of the sun and the sun lamp: when white rats were placed in the sun several hours a day for seven to ten months, nine out of 10 devel oped cancer of the skin where the hair was sparse or absent. Other rats exposed to the ultra-violet rt.ys, generated in the quartz tubes of the sun lamp, also got cancer, but not as frequently. An injury cannot cause the disease, but injury repeated, more or less continuously, can. Like water aijd the stone, we aren't aware of erosion un til years later. So it is with over-exposure. Avoid it - and skin cancer-at small cost to your sun-tanned vanity. We do emphasize, however, that the proper amount of sun shine is desirable and health ful. Unnecessary x-rays also should be avoided, for here is an anomaly: Radiation can save your life from cancer, but over-exposure can cause it. The specialist In diagnostic work, who uses x-ray and the fluoroscope, runs the risk of leukemia. This cancer of the blood-forming tissues occurs nine times as often among these specialists as among oth er doctors. Of course they take care to protect them selves, and you. The informed doctor won't expose you to x ray diagnosis unless It is nec essary. . No habit of modern life is more hazardous to health than smoking. Cigarattes are the major factor in the cause of lung cancer. It is true that we have not yet pinpointed what it is in the tars of smoking that causes cancer. But long before scientists knew the positive factor in smallpox they found a means of controlling the disease with a vaccine. Here are the facts estab lished in 28 studies in eight countries'. While cancer death rates are generally leveling off, and even dropping, lung cancer is mushrooming. It kills 10 times as many men as 30 years ago. Lung cancer patients are predominancy cigarette smok ers, and deaths are 10 times higher among smokers than non-smokers. It is very hard to stop smok ing. Yet in my profession about 25 per cent of the doc tors who smoked cigarettes have given up the habit with in the last five years. That is something to think about when you weigh the question: To smoke or not to smoke? For the decision must be yours. The American Cancer society doesn't tell anyone to stop smoking. We point out that the best way to prevent lung cancer is not to smoke. And we keep you informed of the facts which will help your personal decision. And now a word about air pollution. Smog and the fumes of Industry are a factor in the rise of lung cancer. But those who tell you it is the major factor are surrounding the issue with a different kind of smog. The rural man who fills his lungs with "pure country air" and cigarette smoke runs the risk of cancer only slightly less than his ur ban brother. In New York state-exclusive of New York City-lung cancer mortality in males has risen 687 per cent over the past 25 years. April is Cancer Control Month, so you will hear a great deal about cancer-and perhaps about cancerphobia. People may tell you our edu cational talk about cancer en genders a morbid fear of the disease. I do not share this view. It is my belief that where an unfounded fear of cancer cannot be dispelled by the thoughtful doctor, the pa tient is usually so unstable he would have some other pho bia. It is Important to tell you how to protect yourself against a killer that Is second only to heart disease. We be lieve you can have the facts of cancer in your mind with out having them on your mind. (Nexti In article two. Dr. Cole will diicuti some of the signposts of cancer.) give-aways, and still we have trouble selling the world. Historian Arthur M. Schle slnger Jr., of Harvard univer sity recently declared, "We have often put our worst foot forward in trying to portray ourselves to the outside world. We have boasted end lessly of our opulence, our know-how . . . Boasting is boring in any case; and to boast of things which repel others is idiocy." Prof. Schlesinger's father, also a distinguished Harvard professor of history, once compiled a list of the sharpest impressions which foreign travelers take home with them after a visit to the United States. Here they are: -A belief in the universal obligation to work. -The urge to move from place to place. -A high standard of average comfort. -Faith in progress. -The eternal pursuit of ma terial gain. -An absence of permanent class barriers. -The neglect of abstract thinking and of the esthetic side of life. -Boastfulness. -A deference to women. -The prevalence of spoiled children. -The general restlessness and hurry of life, always il lustrated by the practice of fast eating. -Overheated houses. -The vice of spitting. -The passion for rocking chairs and ice water. Can Do Better We can do a great deal bet ter than that. While a few of those traits are admirable, many are the hallmarks of a culture which hasn't really found itself. We have a ready opportun ity and all the necessary means. Imagine the range of our new frontier . . suppose we developed in the free west a way of life as stunning in the future as our technologi cal miracles have been in the past. Suppose we found ways to happy, purposeful living; ways of living together in new harmony: standards of moral ity and integrity that would nuture the inner man quite, as bountifully as we have em bellished the outer man. . Would we have to reach out to the world with high-pressure salesmanship? Or would the world queue up at our door, reaching out to us? President Eisenhower ex pressed such a vision in his first inaugural address. He said: "Whatever America hopes to bring to pass in the world must first come to pass in the hearts of America." A Richer Life It is an individual matter. Each man and woman, each family, has the opportunity to make life richer and more meaningful. Isn't, this what all our material progress really is for: to give us a springboard for making our lives more worthwhile? If not, what good are the gadgets? The noted scientist, Prof. Fred L. Whipple of Harvard university, puis the challenge in these terms: ''In spite of our mechanical and intellectual miracles drawn from the storehouse of man's achieve ments, the Individual must find his own way through the maze of human relationships and cultural pathways to the goals that are uniquely his own." What goals, for example? One might be the growth of individual awareness. We in the abundant west are often so busy knocking ourselves out - rushing, getting, spend ing - that we miss the real riches of living. We get all the trimmings but miss the essence. The calm apprecia tion of beauty, of people and places, of nature, of the arts, and of the world of thought are lost in the rush and crush. Recently the Amer i c a n European Foundation asked foreign observers to state their views of life in the United States. An Iranian said Amer ica lacked "quietude," an In dian noted the absence of "serenity," and a Turk said America needed the wisdom "to attain fuller relaxation and more intense savoring of life." Need Not Be Shallow Strange, isn't it, that in our far-advanced western culture we turn so often to "back ward" countries for guidance toward the essence of living. Thinking, groping people of the rich west turn toward the poor east: the India of Tagore and Gandhi, the Lebanese poem - philosophy of Kahlil the Zen riddles of Gibran Japan. We might develop some of this sensitivity to life our selves. Our lives need not be shallow just because they are bountiful. It is within the capacity of each individual to open his eyes wider to the world around him, to ap preciate more, to attain a "more intense savoring of life." Another indivldi al goal s richer family life. What counts more, after all. than our relationship with our children? Or husbands' and wives' attitudes toward each other? A nation is a jigsaw of millions of pieces, each a i home and family. Put togeth-1 er, what kind of pictures do , they make? j Marriage and family life in the free west offer a frontier as broad and challenging as any other in outer space - and much closer to home. An 'Improving Machine' Poetess Phyllis McGinley has called marriage "a great improving machine" - mean ing it gives men and women a great chance to become bet ter people. We've often miss ed that chance, but it's still there - he chance, as M'ss McGinley puts it, "to make marriage the finest arrange ment ever known between two human begins." Another goal is self-fulfillment. "There is no truer emancipation than the dis covery of opportunity In one-' that we strive to have light in ourselves. Our strivings will be recognized by others, and when people have light in themselves, it will shine out from them." To Next Frontier All this Is, of courie, a far different way of selling the world on the western way of life than by inducements of money or the bargaining power of nuclear capability. As a matter of fact it isn't selling at all. It is simply go ing forward toward the next frontier in our destiny, which, as Poet Carl Sandburg has said, "is always into the un known." It is going onward and up- self," wrote Henry Beetle Hough, famed editor of the "Vineyard Gazette" in Edgar town, Mass. Each of us comes into this world with some promise. We can make something of our selves - not just in the gladia torial combats for fame and money, but in the far more difficult arena of human growth. We can become real ized people, individuals who have reached their potential ior worthwhile accomplish ment on the outside and wis dom and understanding on the inside. "The one essential thing." wrote Albert Schweitzer, "is ward from materialism to ward a fuller life which in cludes mind and spirit as well as cash box and stomach. Right now we have our place in history as the creator of wondrous standards of liv ing. Perhaps tomorrow we can bring forth equally won drous standards of life. (Distributed by The Register and Tribune Syndicate) Gassy? Stop Heart Gas 3 Times Faster Certihtd laboratory Witt prota BELL-ANS tab liti neutral ni limn is much stomach acidity in one minutt as many If ad mo digtttttt tabletL Eft BELL-ANS today for thi fastest known rthtl. 35 at druggists. Send postal to BELL ANS. Orangeburg, N. Y. tor liberal fm sample. RUMMAGE SAL at GRAY'S TURE BA 99 Hiway Central Point Ends Tonite at 9:00 Buick "Easy-Ownership Plan" puts your needs ... your terms first MMaaaaaaeiiJiJli... J , J i '" ' " if s ? . . --il fV'r; IiSm .pfa (If 0I lFYOUHAVEiplacarnyrjurneerttorBmcki Biting Buick to your needs. 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