Section B
Medford
Pages 1-6'
Tribune
MEDFORD, OREGON, MONDAY, APRIL 4, 1960
Concentrating on Living Our Way of Life
May Be Selling Point To Give Free World
How We Can Sell the World
Ever since World War II we
have been trying to sell the
world on the way of life of
the free west. We've backed
up our campaign with power
ful sales Incentives, including
money (the Marshall Plan)
and military protection
(NATO). But there's an ap
proach we haven't adequately
tried yet which may be best
of all. Instead of concentrat
ing so hard on selling our way
of life, let's concentrate more
on living it! -
This is what the world
really wants from us: not
blandishments and ideological
bribe money to bring other na
tions into our camp against a
dangerous rival, but a good
living example of an appeal
ing way of life.
Worst Foot Forward
The world has copied us be
fore - and with no sales effort
on our part. In the 18th cen
tury it copied our new pattern
of political democracy. In the
19th century it copied our in
dustrial, techno logical de
velopment. For a time, in the
20th century, we inspired the
world with mass production
and the Santa Claus' stocking
of gadgets we brought forth.
But now the glitter of the
gadget age has worn dull. This
isn't enough to make people
want to copy us anymore.
And sowe peddle our way
of life with incentives and
REPORTS ON CANCER Dr. Warren H. Cole, president of
the American Cancer Society, is shown at work in his lab
oratory in New York. Writing for United Press International,
Dr. Cole reports that cancer is an enemy that strikes one
in four-that kills more children aged 1 through 14 than
any other disease. (UPI Telephoto)
'Stitch in Time' Can Prevent
Cancer, Society Head Asserts
Editor's note: April Is Cancer
Control Month. In connection with
the observance, during which ev
eryone is urged to set a cancer
check up, nr. Warren H. Cole, presi
dent of the American Cancer So
ciety, has written three articles on
the causes or cancer, cancer's dan
ger signs and what can be done to
detect, treat and prevent cancer.
. By DR. WARREN H. COLE
- President
American Cancer Society
Written for
United Press International
What would happen with
out maintenance crews for
our aircraft? Without levees
along the banks of the Missis
sippi? Without weather warn
ings to batten down against
Viurricanes?
Planes still crash, rivers
otill flood, hurricanes still
devastate. But how often does
the "stitch in time" prevent
disaster?
It can prevent the disaster
of cancer. '
We have no "shot" that im
munizes, and no "magic bul
let" that totally destroys the
invasion of cancer cells. But
we can eliminate cancer-causing
factors in our daily lives,
and detect and treat pre-can-cerous
conditions that can
lead to attack by the enemy.
It is an enemy that strikes
one in four-that kills more
children aged 1-14 than any
other disease, that attacks in
two out of three homes, that
takes 265,000 lives yearly.
But 85,000 did not have to
die last year. They could have
been saved by earlier detec
tion, or better still, by earlier
nrevention.
There are many chronic Ir
ritants that cause cancer, as
many as the countries of the
globe and the people who in
habit them. Occupations, hab
its, religious practices and
even fads are often hazards.
For example, one is too
much sunshine. This is a
warning and example to the
cultists of the sun and the sun
lamp: when white rats were
placed in the sun several
hours a day for seven to ten
months, nine out of 10 devel
oped cancer of the skin where
the hair was sparse or absent.
Other rats exposed to the ultra-violet
rt.ys, generated in
the quartz tubes of the sun
lamp, also got cancer, but not
as frequently.
An injury cannot cause the
disease, but injury repeated,
more or less continuously,
can. Like water aijd the stone,
we aren't aware of erosion un
til years later. So it is with
over-exposure. Avoid it - and
skin cancer-at small cost to
your sun-tanned vanity. We
do emphasize, however, that
the proper amount of sun
shine is desirable and health
ful. Unnecessary x-rays also
should be avoided, for here is
an anomaly: Radiation can
save your life from cancer,
but over-exposure can cause
it. The specialist In diagnostic
work, who uses x-ray and the
fluoroscope, runs the risk of
leukemia. This cancer of the
blood-forming tissues occurs
nine times as often among
these specialists as among oth
er doctors. Of course they
take care to protect them
selves, and you. The informed
doctor won't expose you to x
ray diagnosis unless It is nec
essary. .
No habit of modern life is
more hazardous to health than
smoking. Cigarattes are the
major factor in the cause of
lung cancer.
It is true that we have not
yet pinpointed what it is in
the tars of smoking that
causes cancer. But long before
scientists knew the positive
factor in smallpox they found
a means of controlling the
disease with a vaccine.
Here are the facts estab
lished in 28 studies in eight
countries'.
While cancer death rates
are generally leveling off, and
even dropping, lung cancer is
mushrooming. It kills 10 times
as many men as 30 years ago.
Lung cancer patients are
predominancy cigarette smok
ers, and deaths are 10 times
higher among smokers than
non-smokers.
It is very hard to stop smok
ing. Yet in my profession
about 25 per cent of the doc
tors who smoked cigarettes
have given up the habit with
in the last five years. That is
something to think about
when you weigh the question:
To smoke or not to smoke?
For the decision must be
yours. The American Cancer
society doesn't tell anyone to
stop smoking. We point out
that the best way to prevent
lung cancer is not to smoke.
And we keep you informed of
the facts which will help your
personal decision.
And now a word about air
pollution. Smog and the
fumes of Industry are a factor
in the rise of lung cancer. But
those who tell you it is the
major factor are surrounding
the issue with a different kind
of smog. The rural man who
fills his lungs with "pure
country air" and cigarette
smoke runs the risk of cancer
only slightly less than his ur
ban brother.
In New York state-exclusive
of New York City-lung
cancer mortality in males has
risen 687 per cent over the
past 25 years.
April is Cancer Control
Month, so you will hear a
great deal about cancer-and
perhaps about cancerphobia.
People may tell you our edu
cational talk about cancer en
genders a morbid fear of the
disease. I do not share this
view. It is my belief that
where an unfounded fear of
cancer cannot be dispelled by
the thoughtful doctor, the pa
tient is usually so unstable he
would have some other pho
bia. It is Important to tell you
how to protect yourself
against a killer that Is second
only to heart disease. We be
lieve you can have the facts
of cancer in your mind with
out having them on your
mind.
(Nexti In article two. Dr.
Cole will diicuti some of the
signposts of cancer.)
give-aways, and still we have
trouble selling the world.
Historian Arthur M. Schle
slnger Jr., of Harvard univer
sity recently declared, "We
have often put our worst foot
forward in trying to portray
ourselves to the outside
world. We have boasted end
lessly of our opulence, our
know-how . . . Boasting is
boring in any case; and to
boast of things which repel
others is idiocy."
Prof. Schlesinger's father,
also a distinguished Harvard
professor of history, once
compiled a list of the sharpest
impressions which foreign
travelers take home with them
after a visit to the United
States. Here they are:
-A belief in the universal
obligation to work.
-The urge to move from
place to place.
-A high standard of average
comfort.
-Faith in progress.
-The eternal pursuit of ma
terial gain.
-An absence of permanent
class barriers.
-The neglect of abstract
thinking and of the esthetic
side of life.
-Boastfulness.
-A deference to women.
-The prevalence of spoiled
children.
-The general restlessness
and hurry of life, always il
lustrated by the practice of
fast eating.
-Overheated houses.
-The vice of spitting.
-The passion for rocking
chairs and ice water.
Can Do Better
We can do a great deal bet
ter than that. While a few of
those traits are admirable,
many are the hallmarks of a
culture which hasn't really
found itself.
We have a ready opportun
ity and all the necessary
means. Imagine the range of
our new frontier . . suppose
we developed in the free west
a way of life as stunning in
the future as our technologi
cal miracles have been in the
past.
Suppose we found ways to
happy, purposeful living;
ways of living together in new
harmony: standards of moral
ity and integrity that would
nuture the inner man quite, as
bountifully as we have em
bellished the outer man. .
Would we have to reach out
to the world with high-pressure
salesmanship? Or would
the world queue up at our
door, reaching out to us?
President Eisenhower ex
pressed such a vision in his
first inaugural address. He
said:
"Whatever America hopes
to bring to pass in the world
must first come to pass in the
hearts of America."
A Richer Life
It is an individual matter.
Each man and woman, each
family, has the opportunity to
make life richer and more
meaningful. Isn't, this what
all our material progress
really is for: to give us a
springboard for making our
lives more worthwhile? If not,
what good are the gadgets?
The noted scientist, Prof.
Fred L. Whipple of Harvard
university, puis the challenge
in these terms: ''In spite of our
mechanical and intellectual
miracles drawn from the
storehouse of man's achieve
ments, the Individual must
find his own way through the
maze of human relationships
and cultural pathways to the
goals that are uniquely his
own."
What goals, for example?
One might be the growth
of individual awareness. We
in the abundant west are often
so busy knocking ourselves
out - rushing, getting, spend
ing - that we miss the real
riches of living. We get all
the trimmings but miss the
essence. The calm apprecia
tion of beauty, of people and
places, of nature, of the arts,
and of the world of thought
are lost in the rush and crush.
Recently the Amer i c a n
European Foundation asked
foreign observers to state their
views of life in the United
States. An Iranian said Amer
ica lacked "quietude," an In
dian noted the absence of
"serenity," and a Turk said
America needed the wisdom
"to attain fuller relaxation
and more intense savoring of
life."
Need Not Be Shallow
Strange, isn't it, that in our
far-advanced western culture
we turn so often to "back
ward" countries for guidance
toward the essence of living.
Thinking, groping people of
the rich west turn toward the
poor east: the India of Tagore
and Gandhi, the Lebanese
poem - philosophy of Kahlil
the Zen riddles of
Gibran
Japan.
We might develop some of
this sensitivity to life our
selves. Our lives need not be
shallow just because they are
bountiful. It is within the
capacity of each individual to
open his eyes wider to the
world around him, to ap
preciate more, to attain a
"more intense savoring of
life."
Another indivldi al goal s
richer family life. What
counts more, after all. than
our relationship with our
children? Or husbands' and
wives' attitudes toward each
other? A nation is a jigsaw
of millions of pieces, each a i
home and family. Put togeth-1
er, what kind of pictures do ,
they make? j
Marriage and family life in
the free west offer a frontier
as broad and challenging as
any other in outer space - and
much closer to home.
An 'Improving Machine'
Poetess Phyllis McGinley
has called marriage "a great
improving machine" - mean
ing it gives men and women a
great chance to become bet
ter people. We've often miss
ed that chance, but it's still
there - he chance, as M'ss
McGinley puts it, "to make
marriage the finest arrange
ment ever known between
two human begins."
Another goal is self-fulfillment.
"There is no truer
emancipation than the dis
covery of opportunity In one-' that we strive to have light
in ourselves. Our strivings
will be recognized by others,
and when people have light in
themselves, it will shine out
from them."
To Next Frontier
All this Is, of courie, a far
different way of selling the
world on the western way of
life than by inducements of
money or the bargaining
power of nuclear capability.
As a matter of fact it isn't
selling at all. It is simply go
ing forward toward the next
frontier in our destiny, which,
as Poet Carl Sandburg has
said, "is always into the un
known." It is going onward and up-
self," wrote Henry Beetle
Hough, famed editor of the
"Vineyard Gazette" in Edgar
town, Mass.
Each of us comes into this
world with some promise. We
can make something of our
selves - not just in the gladia
torial combats for fame and
money, but in the far more
difficult arena of human
growth. We can become real
ized people, individuals who
have reached their potential
ior worthwhile accomplish
ment on the outside and wis
dom and understanding on the
inside.
"The one essential thing."
wrote Albert Schweitzer, "is
ward from materialism to
ward a fuller life which in
cludes mind and spirit as well
as cash box and stomach.
Right now we have our
place in history as the creator
of wondrous standards of liv
ing. Perhaps tomorrow we
can bring forth equally won
drous standards of life.
(Distributed by The Register
and Tribune Syndicate)
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