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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 19, 1960)
Way Retail Clerks Make Extra Money Reviewed by By DICK WEST United Press International Washington (ITD By now we all know all about "pay ola." But how about "spiffs?" When I say!sc"a V -Z "spiffs" I'm not just mak ing cat noises. I'm talking about the way that retail clerks make themselves a little extra scratch. Suppose I go into a department store 5 to buy someone a bottle of perfume for Christmas. I have a stupid look on my face and the sales lady sizes me up correctly as a bloke who ' knows nothing about per Try and LAW Dick West By BENNETT CERF- EMMETT KELLY, America's number one down, recalls with nostalgic delight the days when the Barnum and Bailey circus played under canvas. "Every town we hit " smiles Kelly, "we kn that dozens of excite but underprivileged kids were all set to sneak into the Big Tent. The man agement would gladly have invited many amusement - starved youngsters in free, but we also realized that kids would get an infinitely bigger bang out of pull ing a last one' on us. So we always had a mus tachioed 'cop' who chased them when he caught them crawling in under the tent. He never caught a soul. The reason? The 'cop' was just a clown giving the kids an added thrm." X mama mouse was describing heaven to her little baby mice, Who were much intrigued with the idea of flying angels. Sudden ly a bat flew down from the attic "Look, mom," squeaked an ex Cited baby mouse. "There goes one of those angels, now!" - 01SG by Bennett Cerf. Distributed by King Features Syndicate MOT ME BECAUSE THEY VH ME! c Compare this list of Chevy advances with the features ordinary trucks are still talking about You'll see why Chevy trucks get more work done in a day . . . why they go extra thousands of miles before trade-in time. These Sturdi-Bilt Trucks aren't just new, they're a full scale revolution! TORSION-SPRING RIDE Each front wheel, suspended independently of the other, is free to step individually over bumps. And shockproof torsion springs up front soak up the jars and jolts before they reach the body. With three rugged new tailored-to-the-truck rear suspensions to further reduce road shocks. Chevy gives you the smooth est truck ride you've ever felt. NO SHIMMY, NO WHEEL FIGHT Drive a '60 Chevy. Just once. Right away you'll no tice the absence of I-beam shimmy and wheel fight com mon on ordinary trucks. With independent front sus pension there's a brand-new, smoother, easier handling feel behind the wheel. CAB'S CUSHIONED ON RUBBER MOUNTS New four-point cab mount ing, with rubber cushions to isolate road shock, quiets the ride, keeps down sheet metal vibration. See 9th at BARTLETT fume. She waves a scent called "Love in the Hayloft" under my nose, extolls it as the Eve's apple of perfumery and uuutca uciuic can tuijoiuci the consequences. Chances are the sales lady is on somebody's "spiff list. That is, in addition to draw ing her salary from the store she is getting paid by a per fume manufacturer to tout "Love in the Hayloft" over other brands the store carries. Takes Many Forms I am told that such pay ments, known as "spiffs" or "push money" are widespread in the retail trade. I used per fume as an arbitrary example; it happens on many products. It also takes many forms. Stop Me CRUISE WHERE OTHERS CREEP Torsion-Spring Ride takes the bounce out of bumps. It's a ride that cradles the load and the driver. A ride that allows faster safe speeds over roughest roads to get more work done in a day's time. PEDALS ARE SUSPENDED Suspended pedals need less effort to depress; give you more room to stretch your legs out on long hauls. They also eliminate floor holes to seal out dirt, moisture, fumes and road noise. EASIER TO HOP M Chevy doors are wider and floors on many models are a whole seven inches lower (without sacrificing road clearance), so it's a lot easier to hop in and out of these cabs. This new cab design pays off big by adding com fort and convenience to re duce driver fatigue. your local authorized Dick West - For instance, a drug store clerk might be told that if he sells a certain number of bot tles of a certain headache remedy he can have four bot tles for himself. Then, he can sell the four bottles and pocket the proceeds. : This also can figure in the allotment of display space in a store. The manufacturer who is paying "push money" is likely to get his product on the front row of the shelf. The Federal Trade Commis sion, as you know, has been cracking down on "payola." Well, . I- can't see that paying a disc jockey to plug a certain record is much different from "push -money."--Called McCauley I called- up Daniel J. Mc Cauley Jr., the FTC general counsel, and learned that he has been- having some thoughts along the same line, In fact, he raised that very question recently in a speech to a business group. Under present rules, it is okay for a manufacturer to pay push money to a clerk so long as the clerk's employer knows about it. So far, there is no requirement that they let the customer in on their little secret. McCauley told me there was a good possibility the FTC would reconsider, in the light of the fuss over payola, whether a consumer disclo sure rule should apply .to "spiffs" as well. Personally, I am all in fa vor of this. I buy a lot of things besides perfume in ignorance, and I figure a cus tomer should give the clerk the business not vice versa. BRAWL IN PARLIAMENT Ankara, Turkey -UPD-Turk-ish members of Parliament brawled on the floor of the National Assembly Wednes day and opposition deputy Is mail Inan was sent to the hospital with a bloody nose. Fist fights and kicking broke out during debate on the ad ministration of Ind u s t r i e s Minister Samel Agaoclu. TOUGHER, MORE TWIST RESISTANT FRAMES They're closest to "unbreak able" a truck frame ever came. More rigid, more twist resistant with a new X member reinforcement in 14 and -ton frames; greater beam strength in many of the bigger models. Chevy'a bulldozer build starts right here! CABS FOR BIG GUYS Big guys get a bigger break in a Chevy cab. There's plenty of space inside to stretch out and relax; more room for hats and hips, more room for wide shoulders and long legs. There's horizon wide visibility through a .windshield with 26 more glass area; a new see-at-a-glance instrument panel. Cabs are safer, too, up to 67 more rigid. BRAKES ARE BIGGER Bigger brakes bring loaded Chevies to safer surer stops. Extra-wide linings wear longer, reduce maintenance expense. Chevy gives you the best in braking from efficient torque-action brakes in light-duty models to powerful full-air brakes in heavyweights. O - SLICK NEW SUBURBAN CARRYALLS These handsome new handy haulers "double in brass" can transport eight passen gers or up to 95(1 lbs. of pay load. Rear and center seats are easy to remove and re place when necessary. For work or for pleasure, these double-duty beauties are best for both! Chevrolet dealer Jof fast MEDFORD Washington Report By WILLIAM STORM AROUND LYNDON Washington - One of the greatest struggles in modern political history between . a man and his circumstances now unfolds in the spotlight ed arena . o f the United States, senate for Lyndon B. Johnson' of Texas; Sena tor Johnson, as Democrat ic leader, is under pres sures and William S. wmte cross- pres sures of . a force and savagery never to beat, in this corres pondent's lifetime at any rate, upon any member of the sen ate in any party for any rea son. It is an intense drama, of humanity, of politics, of hope and gain, of risk and loss, that is for long weeks to be played out upon the floor of the senate. .- - THE task Johnson has as signed himself is to pass a civil rights bill that will gen uinely and totally guarantee the voting right of the Ne groes in his native south' but also will not: 1. Destroy his ' own pros pects as a Democratic presi dential aspirant. 2. Break up beyond repair in an election year the parfy he must continue to lead in the Senate, at least. 3. Mortally estrange the southern support without which he would be lost from the start at the July Demo cratic national convention. 4. Deny right and honorable protection to the Negroes ron the one hand; or, alternative ly, hysterically treat the South as an outlaw province. Senator Johnson promised last year that on Feb. 15, of 1960 the Senate would "pro ceed to the business" of civil rights. He has kept that prom ise and won the first round by boldly and harshly forcing SHORT NEW TILT CAB Built like tilts should be built, Chevy's new tilt cabs are the shortest in the indus try (only 72 inches from bumper to back of cab) so you can haul nearly 60 cu. ft. more cargo. Five medium and heavy-duty series with gross vehicle weights from 15,000 to 25,000 lbs. provide a short new answer to higher profit hauling. LIGHT-HANDED STEERING A new steering linkage sys tem that cuts vibration means easier driver control with less effort. Coupled to a low friction ball-gear steering mechanism, steering is light, firm and positive. Greatly . reduces driver fatigue. Power steering is available at extra cost on many models. . VARIABLE-RATE SPRINGS UP TO TWICE THE LIFE Spring firmness varies with load. At full capacity, spring firmness increases as much as four times. Results in a smoother ride empty or loaded. Means springs last up to twice as long. 1960 STURDI-BILT afes&- Iff delivery, favorable deals! GHEVB0LET S. WHITE the issue up just as he said he would do. Now the great box of troubles for him has been opened and spilled out in the well of the Senate. - ON HIS right flank, old southern friends cry that in bluntly bypassing their de laying power he is "lynching orderly procedure." They ac cuse him of going intolerably far for civil rights. On his left flank, the liber al Democrats are assisted by his skillful action, but will give him no credit for it, now or later. They will say at length that he was intoler ably unwilling to go nearly far enough on civil rights. And they will use his talent for beating off southern extrem ism only as a weapon to en able them later on to try to go much farther on civil rights than he himself will be willing to go. And then they will use his refusal to go that "far to cut him down as a pres idential possibility if they can. ... . " He personally was the de cisive force in the Senate's passage in 1957 of the first real civil rights bill in 80 years -though admittedly a moderate bill it was. But the Democratic li b e r a 1 s, who would not themselves ever have been able to get the Sen ate even that far along the road, have spent most of their time since in booing him for not having gone farther. The Republicans, naturally, will hit him from the start. For, politics is, after all, pol itics. TITHAT of Johnson himself, in the middle of this ex traordinary storm? Tall, dark, Wryly grinning, he is perhaps the most contained man now in the Senate - because he knows he must be. Any com manding general-and that is what Johnson is in the battle now engaged-must bear those ultimate - blows which must fall with ultimate shock on 6'S SWORN TO SAVE Chevy's 6-cylinder engines are set to squeeze extra miles out of every drop of fuel. They're long famous for low fuel consumption, high performance. . SHORT STROKE V8'S Power-packed for peak per formance, Chevy's husky V8's make child's play out of the toughest hauls. They have a mind tuned to econ omy, too, that keeps costs down, profits up. NEW DOLLAR-SAVING PRICES Chevrolet's low prices make big truck news for '60. They mean money in your pocket on model after model. Step Vans, 4-Wheel Drives, many light-duty models with auto matic transmissions all are lower priced. Also, prices have been reduced on all optional V8's. SEE YOUR DEALER It could be the most impor tant visit you make in '60. When you've seen these new Chevies, you'll agree they're the world's most advanced trucks. Then drive one and find out why. CHEVROLET TRUCKS 4 m as ST SP 2-6115 Wall Street New York - (LTD - The psy chology of the recent decline was not. the anticipation of bad business as much as a suspicion that the stock mar ket had discounted too much too soon, says Lucien O. Hooper of W. E. Hutton & Co. he who holds the ultimate re sponsibility. . Johnson asked for the com mand job. Nobody made him take it. He is a tough man and never hid it. He himself de livers a hard punch and has never claimed otherwise. His biggest, single private resolve now is that whatever may happen to him, before and after it is all over, no critic will be able to say that he ever ran from the firing line or called for the chaplain. Like him or not, approve him or not, Johnson of Texas is a man. No fair observer could ever conclude that the Democrats had sent a drum mer boy to this hottest polit ical command post in memory. (Copyright, 1960, By United Feature Syndicate, Inc.) . fSf PETALS LOTION;; MjAifflEffl' f WITH LANOLIN ( FULL PINT with JilL WJk -tl( Pn A ft Q FREE Hand Dispenser f n J.Wa RtptUx't.vs 1cUue PETALS - special am i: Vf CHOICE OF I I I zOiiVZ. 1 1 BLUE WHITE PINK J l PETALS LOTION I ! ufot-7&KiC CREME SHAMPOO THE SHAMPOO WITH CHOLESTEROL THE HEARTOFLANOUN 7000 Saccharin Petroleum Jelly 59' Witch Hazel 2 . 59 MILK OF MAGNESIA O 57' Pint . . .2 for 57' O 250 Tablets .... .39' 59' Zinc Oxide 1 2fcr59 69c GURAD BATTLE RIBBONS Adhesive plastic Bandages in Bright colors. 25 c READY. . RELIABLE.. REASONABLE "IS These three "RY of our prescription service are your guarantee of prompt ness, dependability and price fairness. Chatter There was the feeling in some high quarters rather than among that portion of the trading community known as "the public," he points out, that stocks were too high in relation to bonds, earnings, dividends and immediate growth. Hooper notes there was a "toning down" of estimates for auto and steel production this year, but even the lower estimates are not "too bad." "... It is a well known fact that there are times when the stock market influences busi ness expectations more than business expectations influ ence the stock market." Allied Paper looks attrac-i tive, says Purcell & Co. Its j net has been climbing and the possibility of a "spin-off' of its subsidiary, Phillips Control Corp., adds speculative in terest, the firm points out. American Cyanamid offers sound long-term value, says Reynolds & Co. It is one of the "quality companies in the ethical drug and chemical fields. Acquisition of Formica full pouM 5fl5 LIMITED TIME M 29 V Gr. 79' White, Lb. 98c DRISTAN . . 66c 150 propyl ALCOHOL. . pint 19c Add Federal Excise Tax TT T tin i Dr. f? West r A Push- KjA Button I w I TOOTH I g I PASTE VU ISXDfcmis original price cimRs)(v Co. has broadened the scope of its activities in the plastic industry . . . Entry into the synthetic fiber field also holds long term promise," the in vestment advisory service notes. MRS. MASEFIELD DIES Burcote, England -ftPD- Mrs. Constance Masefield, wife of British poet laureate John Masefield, died Thursday. FOREST A Screened Healthier Shrubs Greener Grass Finer Flowers STimberPrqdto Company Sage & Mc Andrews Road SP 2-8086 1 'VriNr' 1 hLJ&r KINO-SIZE VENETIAN BRONZE R0LL-A-TRAY SET SPECIAL! WAS $1695 HOW ONLY $9Q5 RELIEVE PAINFUL COLD MISERIES FAST Now 39c Irregulars 29c en Taxable Merchandise WITH &S. i V 1 1 f-VYl A Ilk 1 M r-"i n ri i I 1 KS H I II II II H ih mm . m m mm mt mm mm m mw MAIL TRIBUNE, Medford, Or. Friday, Feb. 19, 1960 CONSULTANT DIES " ' -Atlantic City, N.J. - UPD Dr. Harold S. Davidson, 68, past president of the Ameri can Therapeutic Society and a consultant in medicine at the Atlantic City Hospital, died Thursday. LOAM Bark Mulch 200 Cu. Ft. 300 Cu. Ft. 12.00 16.00 100 Cu. Ft. Truckload $700 $15.00 MEN'S TIMEX WRIST WATCH SHOCK-RESISTANT WATERPROOF Leather bands, luminous hands or gold finish II .'f SHATTER PROOF DOOR MIRRORS hill 12"x Broil Franra tltctro plcrt.4 Complete with tcrawt for honginf SALE $399 IRONING TABLE All Metal - List Price $11.95 AdHjeTh?,e $6.88 Free Delivery in Medford far Q2 4
