Way Retail Clerks Make Extra
Money Reviewed by
By DICK WEST
United Press International
Washington (ITD By now
we all know all about "pay
ola." But how about "spiffs?"
When I say!sc"a V -Z
"spiffs" I'm
not just mak
ing cat noises.
I'm talking
about the way
that retail
clerks make
themselves a
little extra
scratch.
Suppose
I go into a department store
5 to buy someone a bottle of
perfume for Christmas. I have
a stupid look on my face and
the sales lady sizes me up
correctly as a bloke who
' knows nothing about per
Try and
LAW
Dick West
By BENNETT CERF-
EMMETT KELLY, America's number one down, recalls
with nostalgic delight the days when the Barnum and
Bailey circus played under canvas.
"Every town we hit "
smiles Kelly, "we kn
that dozens of excite
but underprivileged kids
were all set to sneak into
the Big Tent. The man
agement would gladly
have invited many
amusement - starved
youngsters in free, but
we also realized that kids
would get an infinitely
bigger bang out of pull
ing a last one' on us. So
we always had a mus
tachioed 'cop' who chased
them when he caught
them crawling in under the tent. He never caught a soul.
The reason? The 'cop' was just a clown giving the kids an
added thrm."
X mama mouse was describing heaven to her little baby mice,
Who were much intrigued with the idea of flying angels. Sudden
ly a bat flew down from the attic "Look, mom," squeaked an ex
Cited baby mouse. "There goes one of those angels, now!"
- 01SG by Bennett Cerf. Distributed by King Features Syndicate
MOT ME
BECAUSE THEY
VH ME!
c
Compare this list of Chevy advances with the
features ordinary trucks are still talking about
You'll see why Chevy trucks get more work done
in a day . . . why they go extra thousands of miles
before trade-in time. These Sturdi-Bilt Trucks
aren't just new, they're a full scale revolution!
TORSION-SPRING RIDE
Each front wheel, suspended
independently of the other,
is free to step individually
over bumps. And shockproof
torsion springs up front soak
up the jars and jolts before
they reach the body. With
three rugged new tailored-to-the-truck
rear suspensions to
further reduce road shocks.
Chevy gives you the smooth
est truck ride you've ever
felt.
NO SHIMMY, NO
WHEEL FIGHT
Drive a '60 Chevy. Just
once. Right away you'll no
tice the absence of I-beam
shimmy and wheel fight com
mon on ordinary trucks.
With independent front sus
pension there's a brand-new,
smoother, easier handling
feel behind the wheel.
CAB'S CUSHIONED
ON RUBBER MOUNTS
New four-point cab mount
ing, with rubber cushions to
isolate road shock, quiets the
ride, keeps down sheet metal
vibration.
See
9th at BARTLETT
fume.
She waves a scent called
"Love in the Hayloft" under
my nose, extolls it as the
Eve's apple of perfumery and
uuutca uciuic can tuijoiuci
the consequences.
Chances are the sales lady
is on somebody's "spiff list.
That is, in addition to draw
ing her salary from the store
she is getting paid by a per
fume manufacturer to tout
"Love in the Hayloft" over
other brands the store carries.
Takes Many Forms
I am told that such pay
ments, known as "spiffs" or
"push money" are widespread
in the retail trade. I used per
fume as an arbitrary example;
it happens on many products.
It also takes many forms.
Stop Me
CRUISE WHERE
OTHERS CREEP
Torsion-Spring Ride takes
the bounce out of bumps. It's
a ride that cradles the load
and the driver. A ride that
allows faster safe speeds over
roughest roads to get more
work done in a day's time.
PEDALS ARE SUSPENDED
Suspended pedals need less
effort to depress; give you
more room to stretch your
legs out on long hauls. They
also eliminate floor holes to
seal out dirt, moisture, fumes
and road noise.
EASIER TO HOP M
Chevy doors are wider and
floors on many models are a
whole seven inches lower
(without sacrificing road
clearance), so it's a lot easier
to hop in and out of these
cabs. This new cab design
pays off big by adding com
fort and convenience to re
duce driver fatigue.
your local authorized
Dick West
- For instance, a drug store
clerk might be told that if he
sells a certain number of bot
tles of a certain headache
remedy he can have four bot
tles for himself. Then, he can
sell the four bottles and
pocket the proceeds.
: This also can figure in the
allotment of display space in
a store. The manufacturer
who is paying "push money"
is likely to get his product on
the front row of the shelf.
The Federal Trade Commis
sion, as you know, has been
cracking down on "payola."
Well, . I- can't see that paying
a disc jockey to plug a certain
record is much different from
"push -money."--Called
McCauley
I called- up Daniel J. Mc
Cauley Jr., the FTC general
counsel, and learned that he
has been- having some
thoughts along the same line,
In fact, he raised that very
question recently in a speech
to a business group.
Under present rules, it is
okay for a manufacturer to
pay push money to a clerk so
long as the clerk's employer
knows about it. So far, there
is no requirement that they
let the customer in on their
little secret.
McCauley told me there
was a good possibility the
FTC would reconsider, in the
light of the fuss over payola,
whether a consumer disclo
sure rule should apply .to
"spiffs" as well.
Personally, I am all in fa
vor of this. I buy a lot of
things besides perfume in
ignorance, and I figure a cus
tomer should give the clerk
the business not vice versa.
BRAWL IN PARLIAMENT
Ankara, Turkey -UPD-Turk-ish
members of Parliament
brawled on the floor of the
National Assembly Wednes
day and opposition deputy Is
mail Inan was sent to the
hospital with a bloody nose.
Fist fights and kicking broke
out during debate on the ad
ministration of Ind u s t r i e s
Minister Samel Agaoclu.
TOUGHER, MORE TWIST
RESISTANT FRAMES
They're closest to "unbreak
able" a truck frame ever
came. More rigid, more twist
resistant with a new X
member reinforcement in 14
and -ton frames; greater
beam strength in many of
the bigger models. Chevy'a
bulldozer build starts right
here!
CABS FOR BIG GUYS
Big guys get a bigger break
in a Chevy cab. There's
plenty of space inside to
stretch out and relax; more
room for hats and hips, more
room for wide shoulders and
long legs. There's horizon
wide visibility through a
.windshield with 26 more
glass area; a new see-at-a-glance
instrument panel.
Cabs are safer, too, up to
67 more rigid.
BRAKES ARE BIGGER
Bigger brakes bring loaded
Chevies to safer surer stops.
Extra-wide linings wear
longer, reduce maintenance
expense. Chevy gives you
the best in braking from
efficient torque-action brakes
in light-duty models to
powerful full-air brakes in
heavyweights.
O -
SLICK NEW SUBURBAN
CARRYALLS
These handsome new handy
haulers "double in brass"
can transport eight passen
gers or up to 95(1 lbs. of pay
load. Rear and center seats
are easy to remove and re
place when necessary. For
work or for pleasure, these
double-duty beauties are
best for both!
Chevrolet dealer Jof fast
MEDFORD
Washington Report
By WILLIAM
STORM AROUND LYNDON
Washington - One of the
greatest struggles in modern
political history between . a
man and his circumstances
now unfolds in the spotlight
ed arena . o f
the United
States, senate
for Lyndon B.
Johnson' of
Texas; Sena
tor Johnson,
as Democrat
ic leader, is
under pres
sures and
William S.
wmte cross- pres
sures of . a force and savagery
never to beat, in this corres
pondent's lifetime at any rate,
upon any member of the sen
ate in any party for any rea
son. It is an intense drama, of
humanity, of politics, of hope
and gain, of risk and loss,
that is for long weeks to be
played out upon the floor of
the senate.
.- -
THE task Johnson has as
signed himself is to pass a
civil rights bill that will gen
uinely and totally guarantee
the voting right of the Ne
groes in his native south' but
also will not:
1. Destroy his ' own pros
pects as a Democratic presi
dential aspirant.
2. Break up beyond repair
in an election year the parfy
he must continue to lead in
the Senate, at least.
3. Mortally estrange the
southern support without
which he would be lost from
the start at the July Demo
cratic national convention.
4. Deny right and honorable
protection to the Negroes ron
the one hand; or, alternative
ly, hysterically treat the South
as an outlaw province.
Senator Johnson promised
last year that on Feb. 15, of
1960 the Senate would "pro
ceed to the business" of civil
rights. He has kept that prom
ise and won the first round by
boldly and harshly forcing
SHORT NEW TILT CAB
Built like tilts should be
built, Chevy's new tilt cabs
are the shortest in the indus
try (only 72 inches from
bumper to back of cab) so
you can haul nearly 60 cu. ft.
more cargo. Five medium
and heavy-duty series with
gross vehicle weights from
15,000 to 25,000 lbs. provide
a short new answer to higher
profit hauling.
LIGHT-HANDED STEERING
A new steering linkage sys
tem that cuts vibration
means easier driver control
with less effort. Coupled to a
low friction ball-gear steering
mechanism, steering is light,
firm and positive. Greatly .
reduces driver fatigue. Power
steering is available at extra
cost on many models. .
VARIABLE-RATE SPRINGS
UP TO TWICE THE LIFE
Spring firmness varies with
load. At full capacity, spring
firmness increases as much
as four times. Results in a
smoother ride empty or
loaded. Means springs last
up to twice as long.
1960 STURDI-BILT
afes&- Iff
delivery, favorable deals!
GHEVB0LET
S. WHITE
the issue up just as he said
he would do. Now the great
box of troubles for him has
been opened and spilled out
in the well of the Senate.
-
ON HIS right flank, old
southern friends cry that
in bluntly bypassing their de
laying power he is "lynching
orderly procedure." They ac
cuse him of going intolerably
far for civil rights.
On his left flank, the liber
al Democrats are assisted by
his skillful action, but will
give him no credit for it, now
or later. They will say at
length that he was intoler
ably unwilling to go nearly
far enough on civil rights. And
they will use his talent for
beating off southern extrem
ism only as a weapon to en
able them later on to try to
go much farther on civil
rights than he himself will be
willing to go. And then they
will use his refusal to go that
"far to cut him down as a pres
idential possibility if they
can. ... . "
He personally was the de
cisive force in the Senate's
passage in 1957 of the first
real civil rights bill in 80
years -though admittedly a
moderate bill it was. But the
Democratic li b e r a 1 s, who
would not themselves ever
have been able to get the Sen
ate even that far along the
road, have spent most of their
time since in booing him for
not having gone farther.
The Republicans, naturally,
will hit him from the start.
For, politics is, after all, pol
itics.
TITHAT of Johnson himself,
in the middle of this ex
traordinary storm? Tall, dark,
Wryly grinning, he is perhaps
the most contained man now
in the Senate - because he
knows he must be. Any com
manding general-and that is
what Johnson is in the battle
now engaged-must bear those
ultimate - blows which must
fall with ultimate shock on
6'S SWORN TO SAVE
Chevy's 6-cylinder engines
are set to squeeze extra miles
out of every drop of fuel.
They're long famous for low
fuel consumption, high
performance. .
SHORT STROKE V8'S
Power-packed for peak per
formance, Chevy's husky
V8's make child's play out of
the toughest hauls. They
have a mind tuned to econ
omy, too, that keeps costs
down, profits up.
NEW DOLLAR-SAVING
PRICES
Chevrolet's low prices make
big truck news for '60. They
mean money in your pocket
on model after model. Step
Vans, 4-Wheel Drives, many
light-duty models with auto
matic transmissions all are
lower priced. Also, prices
have been reduced on all
optional V8's.
SEE YOUR DEALER
It could be the most impor
tant visit you make in '60.
When you've seen these new
Chevies, you'll agree they're
the world's most advanced
trucks. Then drive one and
find out why.
CHEVROLET TRUCKS
4
m as ST
SP 2-6115
Wall Street
New York - (LTD - The psy
chology of the recent decline
was not. the anticipation of
bad business as much as a
suspicion that the stock mar
ket had discounted too much
too soon, says Lucien O.
Hooper of W. E. Hutton & Co.
he who holds the ultimate re
sponsibility. .
Johnson asked for the com
mand job. Nobody made him
take it. He is a tough man and
never hid it. He himself de
livers a hard punch and has
never claimed otherwise. His
biggest, single private resolve
now is that whatever may
happen to him, before and
after it is all over, no critic
will be able to say that he
ever ran from the firing line
or called for the chaplain.
Like him or not, approve
him or not, Johnson of Texas
is a man. No fair observer
could ever conclude that the
Democrats had sent a drum
mer boy to this hottest polit
ical command post in memory.
(Copyright, 1960, By United
Feature Syndicate, Inc.)
. fSf PETALS LOTION;; MjAifflEffl'
f WITH LANOLIN (
FULL PINT with JilL WJk -tl( Pn A ft Q
FREE Hand Dispenser f n J.Wa
RtptUx't.vs 1cUue PETALS -
special am i: Vf
CHOICE OF I I I zOiiVZ. 1 1
BLUE WHITE PINK J l
PETALS LOTION I !
ufot-7&KiC CREME SHAMPOO
THE SHAMPOO WITH CHOLESTEROL THE HEARTOFLANOUN
7000 Saccharin
Petroleum Jelly
59' Witch Hazel 2 . 59
MILK OF MAGNESIA
O 57' Pint . . .2 for 57'
O 250 Tablets .... .39'
59' Zinc Oxide 1 2fcr59
69c GURAD
BATTLE RIBBONS
Adhesive plastic
Bandages in
Bright colors.
25 c
READY.
.
RELIABLE..
REASONABLE
"IS
These three "RY of our
prescription service are
your guarantee of prompt
ness, dependability and
price fairness.
Chatter
There was the feeling in
some high quarters rather
than among that portion of
the trading community known
as "the public," he points out,
that stocks were too high in
relation to bonds, earnings,
dividends and immediate
growth.
Hooper notes there was a
"toning down" of estimates
for auto and steel production
this year, but even the lower
estimates are not "too bad."
"... It is a well known fact
that there are times when the
stock market influences busi
ness expectations more than
business expectations influ
ence the stock market."
Allied Paper looks attrac-i
tive, says Purcell & Co. Its j
net has been climbing and the
possibility of a "spin-off' of
its subsidiary, Phillips Control
Corp., adds speculative in
terest, the firm points out.
American Cyanamid offers
sound long-term value, says
Reynolds & Co. It is one of
the "quality companies in the
ethical drug and chemical
fields. Acquisition of Formica
full pouM 5fl5
LIMITED TIME M
29
V Gr.
79'
White, Lb.
98c DRISTAN . . 66c
150 propyl
ALCOHOL. . pint 19c
Add Federal Excise Tax
TT
T tin i
Dr. f?
West r A
Push- KjA
Button I w I
TOOTH I g I
PASTE VU
ISXDfcmis original price cimRs)(v
Co. has broadened the scope
of its activities in the plastic
industry . . . Entry into the
synthetic fiber field also holds
long term promise," the in
vestment advisory service
notes.
MRS. MASEFIELD DIES
Burcote, England -ftPD- Mrs.
Constance Masefield, wife of
British poet laureate John
Masefield, died Thursday.
FOREST
A Screened
Healthier Shrubs
Greener Grass
Finer Flowers
STimberPrqdto Company
Sage & Mc Andrews Road
SP 2-8086
1 'VriNr'
1 hLJ&r
KINO-SIZE
VENETIAN BRONZE
R0LL-A-TRAY SET
SPECIAL!
WAS $1695
HOW ONLY $9Q5
RELIEVE
PAINFUL COLD MISERIES
FAST
Now 39c
Irregulars 29c
en Taxable Merchandise
WITH &S.
i V 1 1 f-VYl A Ilk
1 M r-"i n ri i I 1 KS H I II II II H
ih mm . m m mm mt mm mm m mw
MAIL TRIBUNE, Medford, Or.
Friday, Feb. 19, 1960
CONSULTANT DIES " ' -Atlantic
City, N.J. - UPD
Dr. Harold S. Davidson, 68,
past president of the Ameri
can Therapeutic Society and
a consultant in medicine at
the Atlantic City Hospital,
died Thursday.
LOAM
Bark Mulch
200 Cu. Ft.
300 Cu. Ft.
12.00
16.00
100 Cu. Ft. Truckload
$700
$15.00 MEN'S TIMEX
WRIST WATCH
SHOCK-RESISTANT
WATERPROOF
Leather bands, luminous hands
or gold finish
II
.'f
SHATTER
PROOF DOOR
MIRRORS
hill 12"x
Broil Franra
tltctro plcrt.4
Complete
with tcrawt
for honginf
SALE
$399
IRONING TABLE
All Metal - List Price $11.95
AdHjeTh?,e $6.88
Free Delivery in Medford
far
Q2
4